Archive
Tag: B2B marketing
The Best B2B LinkedIn Strategy for SaaS Brands
The Best B2B LinkedIn Strategy for SaaS Brands Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. LinkedIn is a high-value platform, and in […]
B2B SEO vs B2C SEO: The True Breakdown and Comparison
B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. But what about the differences? Is B2B SEO really that different from B2C SEO? As digital marketing and search engine optimization become increasingly important, it’s necessary to understand that the strategies for each should differ. […]
Product Marketing Strategy vs. Customer-Led Marketing Strategy
The SaaS industry is booming right now, that makes it more competitive than ever before. Having the right marketing strategy in place can make or break a new startup that’s trying to scale quickly. That’s where a strong product marketing strategy comes into place. Product-focused marketing can be incredibly useful as a part of a […]
All the Fuss About Contact Roles
How is marketing impacting the business? Are we sourcing or influencing opportunities and deals? If you’re a marketing leader, you’ve probably been asked these questions. Or, you’ve maybe directed these questions to the rest of your marketing team. These are questions all marketing leaders want to be able to answer. And once you start talking […]
15 Journalists to Follow to Stay on Top of Digital Marketing Trends
In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Also, it’s difficult to find accurate and fresh content in the B2B space. Look no further, the Directive marketing team has assembled a list of 15 journalists to help streamline the process […]
