Prospecting Archives | Directive

Customer Generation
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Customer GenerationSee How It Works Startup PackageCustomer Generation For Startups
- SEO
  Achieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.
- Paid Media
  Launch strategic PPC ads that capture high-intent buyers and power continual growth.
- Design
  Build designs that create lifelong fans of your brand through impactful design strategy and execution.
- Marketing Operations
  Take command of your marketing data, tech stack, and processes to achieve sustained, efficient growth.
- Video
  Short-form videos are an engaging and strategic way to communicate value faster across all platforms.
- Strategy
  Attract, convert, and retain your customer base with our Customer Generation strategies.
Solutions
Customer GenerationSee How It Works Startup PackageCustomer Generation For Startups
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalized customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
Success Stories
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  Resources to take your Customer Generation marketing to the next level.
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How to Get a Prospect to Respond to Your Link Building Emails

How to Get a Prospect to Respond to Your Link Building Emails

So you’ve scoured the internet for specific prospects, crafted the perfect email pitch, and are ready to begin your email outreach link building process. Even after doing everything perfectly up to this point, reality hits, and no one is responding to your emails. It can feel pretty crushing to invest so much time into your […]

Jim Nguyenin B2BEmailLink BuildingProspectingSearchSEO

December 3, 2018

Sales Prospecting: Turning Nothing Into Something

Sales Prospecting: Turning Nothing Into Something

If you hold a marketing title, a sales title, heck if you hold a “Galactic Viceroy of Research Excellence” title (real title at Microsoft), the likelihood of you being on a sales prospecting list is somewhere between 100% and definitely. We live in a world where it is more surprising that prospects act surprised when […]

Kyle Willisin B2BMarketingProspectingSales

November 20, 2018

Which B2B Prospecting Tool is Best For You? [VIDEO]

Which B2B Prospecting Tool is Best For You? [VIDEO]

Hi, everyone! Today we’re going to be talking about which B2B prospecting tool is best for you. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Prospecting has definitely changed over the past few years. Hopefully, you’re no […]

Andrew Chocoin B2BProspectingSales

May 17, 2018

Find out how you can crush your tech marketing goals with Customer Generation.