Archive

Tag: Sales

86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Did you know 86% of software buyers use peer review sites when buying software? Directories are high-intent channels that will help your tech company find and convert more buyers. Is your brand discoverable? Find out how to leverage the power of directories.

Joe Kevensin
April 21, 2023

Agency Partnership FAQ – 7 Things You Need to Know

The foundation of an agency partnership is a combination of marketing, sales, content, and events. How you dedicate time, resources, and budget to each of these will dictate your success and credibility. New to agency partnerships? Here's a complete guide.

Sara Nigroin
March 1, 2022

All the Fuss About Contact Roles

How is marketing impacting the business? Are we sourcing or influencing opportunities and deals? If you’re a marketing leader, you’ve probably been asked these questions. Or, you’ve maybe directed these questions to the rest of your marketing team. These are questions all marketing leaders want to be able to answer. And once you start talking […]

10 B2B Marketing Plan Examples To Help You Stay Organized

As complicated as B2B marketing can be—it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending upon what […]

8 Top Examples of Testimonial Pages You Should Copy

Looking for some high-performing examples of testimonial pages that you can emulate on your own website? Here our 8 favorite examples of testimonial pages you should copy.

Brian Buiin
September 17, 2020

3 Conversion Rate Optimization Tips to Boost Sales

Three. It only takes three conversion rate optimization tips to advance your team’s sales. In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize […]

Sales Prospecting: Turning Nothing Into Something

If you hold a marketing title, a sales title, heck if you hold a “Galactic Viceroy of Research Excellence” title (real title at Microsoft), the likelihood of you being on a sales prospecting list is somewhere between 100% and definitely. We live in a world where it is more surprising that prospects act surprised when […]

5 Stages of the Consumer Decision-Making Process and How It’s Changed

The 5 stages of the consumer decision-making process have changed immensely. While the way consumers go about it is completely different, the 5 stages are surprisingly exactly the same. Let's dive into what this new world looks like with our CEO, Garrett Mehrguth.

Which B2B Prospecting Tool is Best For You? [VIDEO]

Hi, everyone! Today we’re going to be talking about which B2B prospecting tool is best for you.   Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Prospecting has definitely changed over the past few years. Hopefully, you’re no […]

Why Sales Reps are Your Smartest Marketers

Crappy in-house marketers are expensive. They charge you more money than they should, and they bring in fewer clients than they promise. Unfortunately, today’s world is crowded with lousy marketers. As social media has found its massive online footing, everyone who’s read Contagious by Jonah Berger or Purple Cow by Seth Godin considers themselves to […]

Brad Smithin
November 18, 2017

Find out how you can crush your tech marketing goals with Customer Generation.

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