Marketing Glossary for Tech Companies
Discover performance marketing terms.
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
What is a Sales Accepted Lead (SAL)?
To ensure alignment between marketing and sales during lead hand-off, tech companies can implement a lead acceptance process where MQLs must be qualified as Sales Accepted Leads (SALs) before they will be accepted as sales-ready. Find out what this typically involves.