Contractors need digital marketing. People are looking online for what you offer: plumbing, drywall, custom homes, electrical repair, etc. You need your customer to find you online instead of the competition.
The day of YP and phone book ads are done.
If you find yourself struggling to make the phone ring, here are 4 simple DIY marketing tips.
1. Get Reviews
Your customer is looking at reviews before making a purchasing decision. If you want to be competitive in the local SEO field, you need more/comparable reviews than your competition. Here are some great ways to get reviews.
Furthermore, reviews are critical to local rankings. In the local space, you must have reviews on two platforms: Google+ and Yelp.
2. Local Awareness Facebook Ads
Billboard advertising is expensive and hard to track. Ever seen a contractor with a billboard? I didn’t think so. Brand awareness is essential. At the end of the day, when someone is thinking about a contractor in your area, you need to be the first company off their tongue.
Here is a quick sample of a local awareness advertisement we run on Facebook.
People don’t always call you the first time they go to your website. Most customers are a lot like yourself and will get multiple quotes and check out many websites.
With remarketing, you can tag visitors to your website and offer them a specific advertisement as they travel the web. Now if you’re thinking that you never click on those ads…that’s the beauty of it. Google only charges you when people click. Once again, this is a great way to stay top of mind with your customers for an affordable price.
4. Call Only Google Ads
Call only ads save you 98% of your advertising budget as a contractor. Simply put, your website converts about 2% of the clicks your Adwords account sends to it. Meaning that if you pay for 100 people to click on your ad only 2 of them are going to turn into a customer.
Unfortunately, as contractors, the cost per click is often outrageously high and a massive budget is required to compete.
There is good news though. With call only ads through Google Adwords, you can turn clicks into phone calls and turn 100 percent of your cost into leads. Not a bad trade off.
Whether you are a big or small, these simple tips that you can implement over time that will add some serious juice to you call volume.