Agency in Orange
You will find more than just beautiful beaches, gnarly waves, and celebs out here, Directive’s roots run deep in Orange County. It’s our homebase and where it all began, we are proudly Orange County’s #1 digital marketing agency. Providing best in class SEO, PPC, CRO, content marketing and paid social. We were here before it was cool- Irvine, Southern California’s up and coming corporate headquarter hub.
5201 California Ave. #150
Irvine, CA 92617
Contact us for more informationFree Assessment
Localized Portfolio, National Expertise
How we Work
Blended Approach to SEO, PPC, & Content.
Search Engine Optimization
From local SEO to national campaigns, we want to take a measurable approach to our efforts. We work on a daily model of growing your campaigns closer to perfect. Our recipe for success is not earth shattering, but it’s thoroughness sets it apart.
- Audit competitors
- Analyze current rankings
- Interview account for business objectives
- Create analytics model for testing progress
- Perform technical SEO project
- Build content marketing strategy
- Mine high profile link opportunities
- Track, report, and improve on progress
- Rinse and repeat
Pay Per Click Management
From eCommerce to lead gen advertising campaigns, we take our time to build the right campaigns, ad groups, and copy to make a difference and raise your CTR’s. Once we have a greater market share, our focus turns to decreasing your CPA so that you can choose to reinvest your budget or pivot to other marketing channels.
- Audit competitors
- Analyze account architecture
- Interview client for business objective
- Perform detailed keyword research
- Redo campaigns
- Organize ad groups
- Re-write ad copy to interrupt searcher
- Build custom landing pages
- Monitor and improve campaigns
Content marketing is king. It’s what both users and search engines read. It’s critical that you are able to properly communicate with your target market and demonstrate why your business is exponentially better or more unique.
- Craft a plan
- Identify your target audience and personas
- Begin to tell your story
- Identify the proper marketing channels
- Create the perfect content for your audience
- Promote the content to the right users
- Measure, report, and improve
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