Auditing On-Page SEO
Any given page online is made up of coded content and text. Ever wonder if all the jargon on your page is all working towards the same goal? Auditing your on-page SEO can show you which aspects of your content or HTML are working for you, and which are dragging you down.
What Is It?
An on-page SEO audit consists of analyzing the different characteristics of your website pages. This is different than off-page SEO, which focuses its attention primarily on links and other external factors of your ranking. It also differs from technical SEO, which focuses on back-end aspects such as robot.txt, 301 redirects or no follows etc. Auditing your on-page SEO will help to show you if your actual content is doing what it needs to do, where it needs to do it on your page.
On-page SEO audits should include factors such as URL, content distribution, site architecture, HTML, title tags, meta descriptions, headers, the list goes on. The more comprehensive your audit is, the better you can set your website up for SEO success..
Comparing what leads your content generates will help you determine how well-aligned you are with user’s search preferences. Optimizing your page is not so you can impress the Googlebot or kick your feet up after publishing the best content you can muster. On-page SEO requires constant analysis and auditing to optimize your page for the users! Making sure you are ranking for not only the most used keywords, but the right keywords that your key demographic are using, then making sure you target those keywords throughout your page’s content, is how to optimize the user’s on page experience.
Why Is It Important?
Site auditing may seem laborious, but it’s necessary to ensure that your content is optimized for search engines as well as your audience.. Audits can show you if there is duplicate content on your page which will lower your quality score, not to mention waste space on your site that could be filled with better, more innovative pieces of content.
Depending on what your audit is primarily focused on, and at what stage in the audit you currently are, you can examine the keyword pervasiveness through all of your pages – ensuring that your have a flat site architecture that is built around primary keywords digressing into your long-tail keywords. Auditing can also focus on the url aspects of your on-page SEO, making sure that your anchor text, title tags, and meta descriptions are all working to maximize your page’s relevance and visibility.
The goal of an on-page SEO audit is to ensure that every page on your website has one main focus keyword, and then expands on that keyword through content that addresses long-tail keywords. It’s important to align our headers and page titles to include our necessary keywords so that we can highlight the topic of that page for the search engine.
Providing not only an in-depth but comprehensive audit is only the first half of the process, reporting it in a clear and organized manner built around your priorities as a business is the second. SEO auditing can be a complicated process.. Having said that, we know that behind the coded content of the page there is a person – a business person. Clear reporting with clear, actionable recommendations that rely on data and not jargon is how to keep every member of the team in-the-loop and ensure that everyone is working towards the same goal. Whether a website, a business, or a partnership – one mindedness is key.
We take a high-level look at the pages that are most important to the success of your company, or as we like to call them, you “money pages.” We don’t want to waste our time optimizing pages that aren’t eventually going to lead to bringing in leads or sales.
Although optimizing your campaigns through auditing is the goal here, it is important to remain wary of over-optimization. Yes, that is a real thing. Engaging in over-optimizing tactics (or what I call creative corner cutting) may seem like a shortcut to boost your rankings. But it’s unlikely you’re going to outsmart Google. Staying on Google’s good side is what we do, and avoiding penalties is easy if you are authentically optimizing your site. And it all starts with an on-page audit. Let’s get started!