While most of the world was caught up analyzing the Macbook-esque size of the iPhone 6+++++, I could not help but be intrigued with the partnership Apple formed with Bing. On the new iPhones, the spotlight search will be powered by Bing and with over four million iPhone six’s pre-ordered there is a relevant opportunity for SEO’s to capture mobile searches from Bing.
How to Optimize for Bing and Apple Spotlight Search
Mobile optimization on Bing comes down to “The Vertical“. “The Vertical” is your URL, Title, H1, H2, and Meta Description. Across almost twenty accounts, we have noticed exceptional ranking of content even with low Page Rank’s and Domain Authorities by simply performing detailed keyword research and implementation of “The Vertical”.
Things to Consider for Conversions
Great, you have performed quality keyword research and implemented “The Vertical”.
You are going to want to make sure that your page is set for mobile conversions. Thus, it will be essential that you make your number click-able. You can do this by adding the following code to your number <a href=” tel:1 (949) 214-4024″>1 (949) 214-4024</a>. In addition, we recommend that you analyze the positioning of your number within your footer.
For example, if your contact information is on the far right of your website a mobile user will need to scroll all the way to the bottom of your page to reach your contact information. A simple fix is to shift your contact information on your site to the far left of your footer widget. (full disclosure: we have not implemented this tactic because we have site-wide meta data in our footer that breaks the footer code if not on the far right.)
Lastly, try to approach certain pieces of content from a mobile-first perspective. For example, localized search like “plumber near me”, “local tire shop”, or “good burger joint” are all likely mobile searches. As you create pieces of content for these searches (if you are localized), make sure that the page is mobile friendly. For instance, include your number beneath your H1 tag and make it click-able. Add a call to action, that does not go to a contact page or form; but instead, goes directly to a call or email. This last tip for the call to actions is risky given that you will encourage a higher bounce rate; however, if your business is operating in a mobile first environment it is definitely something to test.
Best of luck and we will keep you updated with the influence of Bing and Apple’s Spotlight search on mobile SEO.