Archive
Author: Brian Bui
The Importance of Digital Marketing
If you’re launching or planning to grow your business, it’s nearly impossible to overstate the importance of digital marketing to your overall marketing plan. The Internet is home to some of the most profitable marketing channels that business owners can use to connect with their target audience, raise awareness about their products and services, and […]
10 Essential SEO Skills You Need To Succeed
Becoming an SEO Specialist is a pretty awesome career choice. You can use organic search to promote your personal brand online, do freelance SEO projects for customers around the world, work at a SaaS SEO company doing SEO for their clients, or join an in-house marketing team at a major corporation. You can perform your […]
CRO Certification: Should You Get One?
If you’re thinking about a career in digital marketing or planning to launch and promote your personal brand, a CRO certification course could be right for you. There are many CRO certification programs available online where aspiring digital marketing professionals can learn the basics of CRO, start using CRO software tools, and build their confidence in CRO while gaining practical experience.
10 Best Digital Marketing Skills You Should Know
There are more opportunities for aspiring digital marketers than ever before. A career in digital marketing can allow you to work remotely and earn great compensation while maintaining a healthy work-life balance. If you’ve been thinking about making a career change, we know the process can feel intimidating, especially when there’s a lot to learn […]
What is Keyword Targeting? Essential Guide
When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and when your ads are presented to target audiences. In addition to methods like audience segmentation and geographic targeting, keyword targeting is one of the best ways to ensure that your ads are seen by prospective […]
Website Button Designs: 7 Examples that Convert
Creating conversion-optimized website buttons is both an art and science for digital marketers in 2020. Website button designs have a direct impact on conversion rates, and while there’s plenty of room for creativity and experimenting with new design trends and UI elements, there are at least a few best practices that produce consistently good results […]
8 Top Examples of Testimonial Pages You Should Copy
Looking for some high-performing examples of testimonial pages that you can emulate on your own website? Here our 8 favorite examples of testimonial pages you should copy.
5 PPC Certifications You Need & How to Pass Them
Whether you’re searching for new ways to find customers for your business or planning to launch a career in digital marketing, earning a PPC certification online will increase your level of knowledge and skill in online advertising. You’ll build confidence by successfully passing certification exams and you may even receive a personalized certificate to commemorate […]
How to Get Started in Digital Marketing
Wondering how to get started in digital marketing? Digital marketing professionals are in huge demand right now, and that demand is only going to increase as global digital advertising sales increase by billions of dollars each year. That’s exactly why now is the best time to get your digital marketing career started. We need more […]
50 Digital Marketing Terms You Need to Know
If you’re new to digital marketing, it’s okay to feel overwhelmed by the sheer volume of new information and new terms that you’ll encounter on a regular basis. Just like any other profession, digital marketing has developed its own language for describing various marketing channels, marketing tactics or techniques, metrics, and more. To help you […]
