Archive
Author: Brian Bui
What Does an SEO Manager Do? 10 Must-Have Skills
If you have a real passion for search engine optimization (SEO), you might find happiness and fulfillment in an SEO manager position. To help you get started, here's a short guide featuring 10 must-have skills for SEO managers. We’ll explain what an SEO manager is, what they do every day, and the most important skill sets that SEO managers need to succeed in their roles.
What Does a Marketing Consultant Do? What Skills are Required?
Are you considering a career as a marketing consultant? As organizations shift their marketing budgets towards online advertising and digital platforms, we’re seeing an increase in demand for marketing consultants who can help businesses develop and implement winning digital marketing strategies. If you’re excited at the prospect of working with real-world clients in a strategic […]
Top 10 Web Design Elements to Pay Attention to
There are some website design elements that you can’t overlook if you’re hoping to maximize conversions. The best digital marketers understand that building an effective website means optimizing the website’s visual design and the user experiences offered on each landing page. Modern web design incorporates a range of key elements and best practices to maximize […]
Google Optimize Tutorial: Setting Up Your First Experiment
Looking for a Google Optimize tutorial to help you get started with the most powerful free conversion rate optimization (CRO) platform online? Look no further – we’ve put together this quick Google Optimize tutorial that shows you step-by-step how to configure your first Google Optimize test. Let’s dive right in and go through exactly how you […]
What Does a Digital Marketer Do? A Day in the Life
If you’re considering a career change into the world of digital marketing, there’s one question you should answer before you take the leap: What does a digital marketer do? A career in digital marketing is more than just a fun and rewarding way to earn a living, it’s a lifestyle that offers opportunities to create, to […]
10 Tips for Increasing Website Conversions
Looking for strategies that can help you increase website conversions and generate more leads, sales, or revenue from your online marketing efforts? Increasing conversion rates on your website is one of the best ways to generate big improvements in your marketing results with relatively less effort. Increasing traffic to your website can take weeks or […]
What is a PPC Strategy? How to Build a PPC Plan
Are you working on a PPC strategy that will help you dominate your competition in paid search and drive more revenue-generating traffic to your website than ever before? Remember the difference between strategy and tactics in PPC: tactics are the specific techniques or methods used to accomplish an objective, while a strategy is an over-arching […]
![What is PPC Competitor Analysis [Guide]?](https://directiveconsulting.com/wp-content/uploads/2020/07/What-is-PPC-Competitor-Analysis-Your-Guide-for-2020.png "What is PPC Competitor Analysis [Guide]?")
What is PPC Competitor Analysis [Guide]?
Are you wondering how you can use PPC competitor analysis to spy on your advertising competitor and capture more traffic with paid advertising? Pay-per-click (PPC) advertising is fundamentally competitive in nature. Each time an ad slot is available, Google Ads runs a keyword auction to determine which ads will be shown and which advertisers will be […]
What is Social Proof Marketing and Why You Need?
Social proof marketing is one of the most powerful ways of convincing prospective customers to purchase from your website and helping them feel confident in their decision to do business with you. Virtually all businesses that operate online leverage some kind of social proof marketing to build trust with audiences and demonstrate customer satisfaction with […]
What is A/B Testing in Digital Marketing?
A/B testing is one of the most important elements of conversion rate optimization, but what is A/B testing in digital marketing exactly? How do tech marketers use it to increase their landing page conversion rates and achieve better campaign ROI? Here's a quick resource on A/B testing in tech marketing.
