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Author: Sean Thomas Martin

Using Video to Improve Your CRO and Customer Relations

  Imagine you are perusing through an online dating site and you come across an advertisement for the exact person you are looking for. They seem clever, funny, down to earth, and they fit into that goldilocks niche of “not too hot and not too cold” that is right up your alley. But, there’s a […]

Improving Attribution with View-Through Conversions

For any SEO campaign, there is a long list of metrics that you need to monitor to stay up-to-date on the efficacy of your marketing decisions. However, depending on which aspect of your campaign you are trying to improve, different metrics give you different data. It’s important to look at the different subsets of your […]

Sturdy Site Architectures: Optimizing Your Internal Linking Strategy

The strongest sites are those that have a tightly knit architecture of interlinked pages. Each linked page is working towards boosting their individual rankings, thus pulling up the domain’s authority as a whole. For B2B marketers and businesses, such a strong internal linking strategy is a must. B2B businesses are about selling and relating to […]

3 Reasons Why PPC Is Worth The Money: Adwords Edition

Many businesses, especially small, often fear the “pay” in pay-per-click advertisement. This fear can derive from a poor past experience (sometimes the result of attempting PPC without an expert) or the simple idea of losing money.

Sean Thomas Martinin
December 16, 2015

Find out how you can crush your tech marketing goals with Customer Generation.

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