Industry

Protective Case Company

Services Provided

PPC

I like their agility, the collaborative nature of their team, and their proactive approach. My account manager is always available to answer my questions and is very flexible. I have a feeling that I’m part of it all.

Tiffany Wakimoto
Digital Marketing Manager at Pelican
Client

Pelican Products, Inc. is a manufacture of high performance protective cases, temperature controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals, including fire / safety, law enforcement, life sciences, defense / military, aerospace, entertainment, industrial and consumer.

Marketing Goals

Pelican needed a partner with deep B2B expertise that could get them a massive bump in digital leads from their pay per click campaigns without increasing spend.

Directive Approach

We began their campaigns by restructuring their ad groups into SKAGs (single keyword ad groups) so that we had granular control of each ad experience. From there, we developed custom landing pages for each ad group that told Pelican’s story in a compelling manner and differentiated their world-class products. Currently, we are experimenting with new bid strategies, innovative Adwords experiments, and further optimization of different stages of their funnel.

Results

30 INCREASE IN LEADS
63 DECREASE IN PPC CPA
208 INCREASE IN PPC CONVERSION RATE

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