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Category: Insights

Lead Forms: 7 Best Examples to Generate More Leads

Looking for some examples of the best lead forms to emulate? Whether you’re doing e-mail marketing, PPC advertising, or generating leads through social media, you will need to create landing pages with a lead generation form to capture information from prospective customers of your business. And the way you design your lead forms has a […]

Brian Buiin
June 3, 2020

Website Form Design: 11 Best Practices & Examples

Interested in mastering website forms design and generating more leads than ever for your business? Designing forms for your website is both an art and a science. On the scientific side, there are some best practices that should be implemented in almost every website forms’ design to reduce friction and optimize for user experience. On […]

Brian Buiin
May 30, 2020

Remarketing vs. Retargeting: What’s the Real Difference?

Do you know the difference between a remarketing vs. retargeting campaign in digital advertising? The terms remarketing and retargeting have both been used to describe marketing campaigns that target users who have previously interacted with your brand. The confusion about these terms stems from the fact that email marketers and display advertisers have used both […]

Brian Buiin
May 22, 2020

10 Types of Backlinks You Need to Know

Do you know which types of backlinks you should prioritize in your next link-building campaign? When it comes to getting your web pages ranked on the results pages of Google and Bing, creating quality content is only half the battle. The other half is promoting your content and generating backlinks with an effective backlink strategy. […]

Top 50 Digital Marketing Metrics You Should Know

We use digital marketing metrics every day to quantify the success of our digital marketing campaigns and those we run for our clients. In fact, digital marketing metrics are a big part of what makes online marketing so powerful. With traditional print and billboard ads, it has always been a challenge to measure the true impact of […]

Brian Buiin
May 13, 2020

SEO Page Title: How to Increase Rankings & CTR

Are you struggling to come up with the perfect SEO title tag for your latest blog post, core page, or content marketing play? Understanding the difference between a well-optimized page title and a totally ineffective one is an important step in figuring out how to do on page optimization in SEO. Not only do page titles […]

Brian Buiin
May 13, 2020

What is Search Ad Copy? 7 Tips to Improve Ad Copy

What is search ad copy and what role does it play in the success of your PPC marketing campaigns? Excellent search ad copy can make the difference between an impression and a click, but the space limitations associated with display and text ads can make it challenging to convey a meaningful message to your target […]

Brian Buiin
May 13, 2020

5 Inspiring Remarketing Ad Examples

The best remarketing ads give customers a great reason to return to your website and browse new products or services, complete an abandoned transaction or take advantage of a special sale. What makes remarketing ads special? It’s all about targeting. Remarketing allows digital marketers to target advertisements specifically to users that have previously visited their website […]

Brian Buiin
May 13, 2020

The 6 Most Important On-Page SEO Factors

Which on-page SEO factors are most important when it comes to ranking your websites on search engines? Google uses over 200 different ranking factors to determine how websites like yours should be ranked in its search engine results. Most of these factors fall into one of three categories: Technical SEO ranking factors, which include signals […]

Brian Buiin
May 6, 2020

Top 12 Call to Action Examples to Improve Conversions

Looking for some call to action examples to help you optimize your landing pages? To get the most value for their marketing efforts, digital marketers must carefully optimize their landing pages to increase conversions and drive campaign success. That includes optimizing Call-to-Action (CTA) buttons by testing different variations of CTA copy to determine which one […]

Brian Buiin
May 6, 2020

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