Archive
Category: Tech
Google Search Console vs Google Analytics: What’s the Difference?
Do you know the difference between Google Search Console vs Google Analytics for your website? If you’re setting up Google tools and applications to track digital marketing metrics on your website, you’ll need to get familiar with Google Analytics, Google Search Console and the differences between them. In this article, we’ll explain the key differences between Google […]
8 Best Conversion Rate Optimization Tools
The best digital marketers work with conversion rate optimization (CRO) tools frequently to continuously improve the performance of their websites and landing pages. CRO tools include features like content experiments (e.g. A/B testing, split testing or multivariate testing) and user behavior tracking (heat maps and analytics) that help marketers optimize their conversion funnels and maximize their […]
Top 7 SEO Audit Tools
A trustworthy SEO audit tool is one of the best ways to find issues on your website that could be negatively impacting your rankings in the SERPs. Every digital marketer should understand how to do an SEO audit by reviewing all of the most important ranking factors used by Google. The right SEO audit tool makes this […]
Instapage vs. Unbounce – What’s Best for You?
Instapage vs. Unbounce: Which landing page builder is the best option for your business? Each one offers something unique for digital marketers who rely on landing page builder tools to support their pay-per-click advertising efforts. While there’s plenty of feature overlap, digital marketers choosing a landing page builder for the first time should be aware […]
7 Best Keyword Research Tools
Keyword research is one of the most important activities that digital marketers do to inform their content strategies and advertising campaigns. On the PPC side, keyword research helps determine the most profitable keywords for organizations to target with paid advertisements, whether through display ads or the Google Search Network. Digital marketers also need to understand how […]
Top 5 Ad Copy Generators to Use
Did you know that you can save hours of your time by using an ad copy generator? Most digital marketers spend at least some of their time optimizing ad copy. In practice, that means writing out a list of variations and testing them against each other to see which one performs the best. For marketers […]
10 Best Landing Page Tools
For most digital marketing campaigns, we recommend building a unique landing page for every customer persona. When you’re managing a lot of PPC campaigns, there’s a need to create a lot of customized landing pages that convert well and deliver a great user experience. That’s when you should start using landing page tools. Landing page […]
SEMrush vs. MOZ: What’s Best for You?
Trying to choose between SEMrush vs Moz to support your digital marketing efforts? Both of these SEO tools are useful and valuable for digital marketers focused on securing organic traffic through search engine optimization (SEO). They both provide features that support content marketing and SEO in a subscription-based, Software-as-a-service business model and they’re both all-in-ones […]
Ahrefs vs SEMrush – What’s Best for You?
Need to decide between Ahrefs vs SEMrush to power your digital marketing campaigns? Ahrefs and SEMrush are two of the best all-in-one search engine optimization (SEO) software solutions. Digital marketers around the world rely on Ahrefs and SEMrush to support critical SEO activities such as keyword research, link-building, technical SEO auditing and gathering competitive intelligence. […]
6 SEO Competitor Analysis Tools You Need
Do you have a favorite SEO competitor analysis tool? Search engine optimization and PPC advertising are both competition-oriented disciplines. To succeed in the marketplace, attract new customers and grow your business, you’ll need to out-perform the competition. The best digital marketers understand the value of competitive intelligence when it comes to replicating the strategies that […]
