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Quick and Easy PPC Audit Checklist
Have you formalized a PPC audit process to measure the performance of your digital advertising campaigns? If you’re a solo digital marketer or part of an agency that sells PPC management services, you should be conducting initial audits of every new PPC account that comes under your management. If you’re a marketer with a small […]
Lead Forms: 7 Best Examples to Generate More Leads
Looking for some examples of the best lead forms to emulate? Whether you’re doing e-mail marketing, PPC advertising, or generating leads through social media, you will need to create landing pages with a lead generation form to capture information from prospective customers of your business. And the way you design your lead forms has a […]
![Dynamic Remarketing [Beginner’s Guide]](https://directiveconsulting.com/wp-content/uploads/2020/06/Dynamic-Remarketing-Beginners-2020-Guide@2x.png "Dynamic Remarketing [Beginner’s Guide]")
Dynamic Remarketing [Beginner’s Guide]
Are you curious about using dynamic remarketing ads in your next PPC advertising campaign? In the competitive world of PPC advertising, dynamic remarketing campaigns are known for delivering more click-throughs and a better ROI than many other campaign types. Many digital marketers are already familiar with how to set up a remarketing campaign and the power of […]
Website Form Design: 11 Best Practices & Examples
Interested in mastering website forms design and generating more leads than ever for your business? Designing forms for your website is both an art and a science. On the scientific side, there are some best practices that should be implemented in almost every website forms’ design to reduce friction and optimize for user experience. On […]
![What is a CRO Test? [Beginner’s Guide]](https://directiveconsulting.com/wp-content/uploads/2020/05/What-is-a-CRO-Test-Beginners-2020-Guide@2x.png "What is a CRO Test? [Beginner’s Guide]")
What is a CRO Test? [Beginner’s Guide]
A Conversion Rate Optimization (CRO) test can help you enhance user experience and increase conversions on your landing pages, product pages, and other important pages of your website. If you’ve never used a CRO testing platform to launch your very own CRO test, you’re about to be pleasantly surprised. Conversion rate optimization is one of the […]
What are Google Search Partners? Everything You Need to Know
To make things easy, we've collected all the most up-to-date information about the Google search partners program and compiled it into this short guide with everything you need to know.
7 Best Ways to Learn SEM (Search Engine Marketing)
Looking for the fastest and most cost-effective way to learn SEM? Search engine marketing (SEM) is one of the best ways to generate free or low-cost traffic for your website, blog, or eCommerce store. To start capturing this traffic, digital marketers need to learn SEM skills, including paid search marketing and search engine optimization.
Remarketing vs. Retargeting: What’s the Real Difference?
Do you know the difference between a remarketing vs. retargeting campaign in digital advertising? The terms remarketing and retargeting have both been used to describe marketing campaigns that target users who have previously interacted with your brand. The confusion about these terms stems from the fact that email marketers and display advertisers have used both […]
What is a Paid Search Campaign? PPC Explained
Thinking about launching a paid search campaign to promote your business, products, or services? Paid search advertising is a cornerstone of digital marketing, with a great reputation for delivering conversions and exceptional ROI when campaigns are effectively optimized. Google claims that for every dollar businesses spend on running ads in the Google Search Network, they […]
What is Technical SEO and Is It Important?
Technical SEO is the aspect of search engine optimization that focuses on the technical implementation of your website, rather than its content, link profile, or other search engine ranking factors. While the concept of technical SEO dates back to the early days of search engines and the first search engine web crawlers, the latest generation […]
