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Blog
10 Best Technical SEO Audit Tools
Are you using the best technical SEO audit tools to optimize your website? Every digital marketer should know how to conduct a technical SEO site audit, but doing so entirely “by hand” is unnecessarily time-consuming and tedious. Instead, digital marketers should rely on trusted technical SEO audit tools to help identify and resolve the most […]
Top 10 Most Popular Google Display Ad Sizes Plus Examples
To optimize your next PPC display campaign, it's important that you choose the top-performing ad sizes with ad placements that are most likely to generate impressions and conversions for your campaign. You'll need to choose a variety of sizes and include both text and image ads for desktop and mobile devices. Find out the optimal mix.
Top 10 Free Link building Tools
Did you know that you can use free link-building tools to promote your content more effectively and increase your ranking in the search engine results pages (SERPs)? Check out the top 10 free link-building tools that tech marketers can use to get more external links to their content on social media platforms and from other websites.
What’s a Good Landing Page Conversion Rate?
Most digital marketers already recognize the importance of optimizing their PPC landing pages to achieve a good landing page conversion rate. But, exactly what is a good landing page conversion rate? This is one of the questions we hear most often from digital marketers who simply aren’t sure how to define success for their landing […]
8 Types of Display Ads You Need to Know
How many types of display ads are you experimenting with in your tech marketing campaigns? While ads in the Google Search Network are usually restricted to just a few lines of text, display ads can be presented in a variety of formats and sizes. Here's a list of the 8 most important ones you need to know.
The Best On-Page SEO Checklist
What is On-Page SEO? SEO is all about creating content that is optimized to rank on the search engine results pages. SEO activities can be divided into two broad categories: on-page SEO and off-page SEO. Off-page SEO broadly refers to link building activities that increase the domain authority of your website. When other websites or […]
Instapage vs. Unbounce – What’s Best for You?
Instapage vs. Unbounce: Which landing page builder is the best option for your business? Each one offers something unique for digital marketers who rely on landing page builder tools to support their pay-per-click advertising efforts. While there’s plenty of feature overlap, digital marketers choosing a landing page builder for the first time should be aware […]
How to Find Writers for Your Blog – 25 Best Ways
Our digital marketing experts have known for a while that the overall size of a website impacts its ability to rank in the search engine results pages (SERPs). We’re also confident that most websites get a boost from regularly publishing content, and that publishing content with higher word counts can help with search traffic as […]
7 Best Keyword Research Tools
Keyword research is one of the most important activities that digital marketers do to inform their content strategies and advertising campaigns. On the PPC side, keyword research helps determine the most profitable keywords for organizations to target with paid advertisements, whether through display ads or the Google Search Network. Digital marketers also need to understand how […]
On-page SEO vs Off-Page SEO – What’s the Big Difference?
Do you know the difference between on-page SEO vs off-page SEO? Whether you’re new to digital marketing or an experienced marketer, you’ve probably heard both of these terms mentioned before. They’re both crucial parts of SEO as a whole and you’ll need to have a deep understanding of on-page SEO vs off-page SEO if you’re […]
