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Blog
Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites
If you’re managing any form of paid digital campaign, you have probably spent a great deal of time optimizing your landing pages. Of that time, a large chunk is hopefully dedicated to psycho-analyzing your Call-to-Action. This is the conversion that you want your user to perform. It should be clear, concise, well-placed, and should align with where […]
8 Ways B2B Companies Can Use Influencer Marketing
There is never-ending competition in the B2B industry. You’re probably up against dozens of companies that provide the same product or service as you. In your campaigns, you’re saying the same things and providing similar solutions. You’re spending tons of money to target your leads but can’t seem to differentiate yourself with your messaging. As a […]
Ranking the Keyword Value of 180 Series C Software Companies
Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A strong organic strategy is not always defined by how many keywords you can rank for. At Directive Consulting, we’ve noticed that it’s often times more […]
Understanding Content’s Role in the B2B Sales Process
These days, content is a huge part of the B2B sales process. Companies used to only utilize outbound marketing and advertising, but now the paradigm has shifted, and many prefer inbound marketing instead to attract leads. Content marketing is currently dominating the B2B industry. According to Curata, 80% of B2B marketers have a content marketing […]
Why SEO Keyword Strategy is Important
When looking to increase traffic on your site or blog, using relevant keywords should be step one. A strong keyword strategy is important for SEO because it increases both site visibility and traffic.
25 Ways Data Science is Changing B2B Marketing
Data science is on every tech marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how to sell potential customers on their products and services. Without data science, marketers are just spinning their wheels trying to get customers through the sales funnel. With the help of some valuable data, they can ensure that their marketing campaigns are doing well and customers are being persuaded to make purchases.
15 B2B Marketing Books You Need to Read
Staying up-to-date with the latest tech marketing trends and strategies is crucial for achieving success in today's fast-paced business landscape. Check out our list of 15 B2B marketing books that offer valuable insights and actionable advice for tech marketers looking to drive revenue growth.
Is Social Media Important for B2B Demand Generation?
The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” This is a valid question and a challenging one to answer. Let’s start by addressing this question thoroughly and then dive into demand generation tactics you can execute across your campaigns. Does Social Media Generate MQLs? […]
Lead Nurturing Strategy: How to Create a Killer Drip Email Campaign with Wishpond & MailChimp
Most of us love it when our website and individual pages convert new site visitors into actual leads or sales. Unfortunately, regardless of what you are marketing and who you are marketing to, it’s a struggle to determine how to treat a lead once they enter the pipeline. The truth is that the real hard/nuanced […]
Omnivores of the SERP: Eat Up More Market Share
The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. In a constantly changing search market, the more market share you can amass, the more prepared you will be for Google’s constantly evolving search algorithms. If you have been in the search marketing industry for more […]
