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Blog
How to Generate Leads for SaaS Businesses from the Experts
“Hit your MQLS.” “Can you drive more leads at a lower cost?” “Those leads aren’t quality enough.” As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. So, where do you start? We spoke to […]
The Pillars of Demand Generation for SaaS Companies
Key Points: SaaS and Cloud Software industries are primed for at least a 17% growth this year. The top SaaS companies are all leaders in demand generation. Discoverability at every step of the buyer’s journey improves brand awareness. Consistent brand activation is necessary when your target buyer isn’t ready to purchase. Be able to communicate your […]
Top 5 B2B Marketing Ideas for 2023 (Online Edition)
It’s 2022. It’s not rocket science to realize that some of the best B2B marketing ideas have completely changed from what they were even two years ago. It’s essential to continuously take time to assess what you’re working toward in your current marketing strategy. Is there a better way to get the results you want […]
Evolution of the 4 Ps of Marketing
“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John Romero Efficient and effective marketing strategies are one of the most sought out assets for every company. Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what […]
Why Your Website Won’t Rank – The New Search Engine Reality
The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation. Modern buyers prefer to educate themselves about potential suppliers before engaging directly with a salesperson. Forrester highlights this in a study where it was concluded […]
10 Best Landing Page Ideas to Boost Conversions
Are you searching for innovative landing page ideas that can help you increase conversions for your email marketing or PPC advertising campaigns? Landing pages are the focal point of your digital advertising funnel. These are the pages on your website where visitors “land” after clicking on one of your paid advertisements or email marketing links. […]
What is a Google Text Ad? Essential Guide
Why should every digital marketer learn how to create a Google text ad? Text ads, also known as search ads, appear on Google’s search engine results pages (SERPs) and in other locations throughout the Google search network. Presently, Google is the most popular search engine, processing almost 6 billion searches per day. Advertisers that use […]
Is Landing Page Testing Important?
Are you wondering whether landing page testing is still important and how you can test your landing pages to increase conversions? Landing pages are the specially optimized lead generation or sales pages where your prospective customers “land” after clicking one of your paid advertisements or email marketing links. Learning how to create a landing page […]
How to Setup Google Tag Manager in WordPress (Step-by-Step)
Looking for instructions on how to set up Google Tag Manager (GTM) on your WordPress account? In this short guide, you’ll discover two ways to set up Google Tag Manager and connect other Google services to your WordPress account. What is Google Tag Manager? Google tag manager is a free service provided by Google that […]
5 Top Examples of Website Buttons that Convert
Website buttons can play an important role when it comes to pushing visitors towards the conversion targets on your website or landing pages. Compared to text-based or image-based links, website buttons do a much better job of grabbing the attention of your target audience and directing them towards your on-page conversion targets. In this short […]
