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6 Top Landing Page Optimization Tools
Landing pages have always been a crucial component of the marketing funnel, but marketers haven’t always had access to the amazing landing page optimization tools that are available today. In the past, conversion rate optimization (CRO) was much more complicated for digital marketers interested in improving the performance of their landing pages. Without today’s high-tech […]
Negative Keyword Match Types: Essential Guide
Using negative keyword match types to customize your keyword targeting can have a significant impact on campaign performance. Adding to your negative keyword list helps ensure that your ads only show for searches that are relevant to the products and services you offer. As a result, you’ll provide more relevant ad experiences for your audiences, […]
6 Best Ways to Improve Your Landing Page Copywriting
The quality of your landing page copywriting has a major impact on whether potential buyers who arrive on your page choose to buy your product or service. If you can write attention-grabbing and persuasive landing page copy, you’ll be able to grab your visitor’s attention, tempt them with a call to action (CTA), and increase […]
10 Ways to Improve Your Website Copy
Your website copy is the main text of your website that communicates to your visitors about your brand and the products or services you offer. If the ultimate goal of your website is to convert your digital visitors into paying customers, one of the best ways to do better is by improving your website copy. […]
How to Exclude Results in Google
Learning to exclude results in Google Search can be a major time-saver for tech marketers, or for just about anyone who spends time working with search engines. Excluding results on Google Search isn’t complicated either—you’ll just need to start learning about Google search operators.
Phrase Match vs. Broad Match: Key Differences
As a search advertising specialist, understanding when to optimize your keyword targeting with phrase match vs broad match targeting can help you reach more relevant audiences, attract more clicks from potential customers, and see better results from your ad campaigns. Broad and phrase match are just two of the primary keyword match types that allow […]
Keyword Match Types: Everything You Need To Know
Keyword match types are a critical but often overlooked feature on the Google Ads platform. Every digital marketer understands the importance of doing PPC keyword research to figure out a targeting strategy for their paid search campaigns, but many don’t fully realize the effect that keyword match types have on their campaign performance. In fact, […]
Squeeze Page vs Landing Page: What’s the Real Difference?
Do you know the difference between a squeeze page vs landing page? You will soon! This is a common source of confusion for anyone learning how to create a landing page, so we created this guide to explain the similarities and differences between a squeeze page vs landing page. Squeeze Page vs Landing Page: What’s […]
What is Modified Broad Match? Essential Guide
Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their keyword targeting in Google Ads campaigns. Keyword match types determine how much search volume you may receive for each keyword by broadening or restricting the definition of a “match”. In this essential guide, we’re taking […]
6 Components of an Effective Digital Marketing Plan
A digital marketing plan is a document that outlines your strategy for planning, executing, and measuring the success of an online marketing campaign. Creating a digital marketing plan at the outset of a campaign is essential for success. Your digital marketing plan establishes the objectives of your campaign, the specific channels, tactics, and tools you […]
