Archive
Tag: B2B
Advice for First Time Business Leaders
A hard question to answer for a lot of people is, “What do I need to do to go from being an employee to being an impactful business leader?” Even more so than that, what needs to change in that time? What do new leaders, essentially, people who have gone from being traditional employees to […]
B2B SEO Tactics To Reduce Marketing Spend This Year
In the world of B2B SEO, strategies are constantly changing. Factors that play a role in our ever-changing industry include Google’s algorithm, user behavior, new platforms, and new features! For B2B marketing organizations looking to get started with a tight budget, I’m here to help! I’ve provided you with 10 B2B SEO strategies to meet […]
Empowerment: The Key to Employee Ownership
Move Out of Your Comfort Zone Empowerment is the key to employee ownership. This takes many forms from self-reflection on the effect of leadership style on employee performance to providing them time management tools to take ownership of their time. Understanding the effect of leadership style on employee performance is not nearly covered enough today. […]
3 Reasons Why B2B Social Media Marketing is Your Secret Weapon
There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? Why is it important? In this article, we’ll clearly define what social media marketing is is as well as outline three reasons why it’s essential to […]
8 Types of Content to Fill Gaps in the B2B Buyer’s Journey
In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space. Effective B2B content marketing isn’t a matter of writing a 300-word blog post a few times a week or posting an occasional press release. If that’s all your current strategy consists of, it’s time to change things up! […]
Make High Impact PPC Optimizations in a Short Amount of Time
During my time at Directive, I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. I’ve seen the good, bad, and the ugly to say the least! With so many metrics to consider, it can get overwhelming, and you may ask yourself “Where do I […]
Global Search Marketing Agency, Directive, Announces Complete Rebranding
IRVINE, CALIF. DECEMBER 05, 2018 Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 […]
How to Get a Prospect to Respond to Your Link Building Emails
So you’ve scoured the internet for specific prospects, crafted the perfect email pitch, and are ready to begin your email outreach link building process. Even after doing everything perfectly up to this point, reality hits, and no one is responding to your emails. It can feel pretty crushing to invest so much time into your […]
What Are Some of the Most Difficult Decisions You Make As a Leader?
So just the other day, I got an email where someone was asking me, “What are some of the most difficult challenges or decisions you have to make every day as a leader?” And I was trying to think like if there was a way to categorize like, what are those difficult decisions, and then […]
The Real Reason Your Landing Pages Aren’t Converting and How to Fix It
If you’re struggling daily to increase your website conversion rate, you have arrived at the right place. Let’s talk about the crucial importance behind landing page design. Most of us know the basic outlines that make up a landing page including a headline, forms to fill out, social proofs, and more. However, we get caught […]
