Archive

Tag: B2B

B2B Consulting: Here’s What You Need to Ask Before Hiring an Agency [VIDEO]

If you’ve ever thought about hiring a B2B consulting firm, here are some amazing questions that you should ask before you ever sign a contract. [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Here at Directive Consulting, I would say about 70% of our portfolio […]

Hacking SEMrush For Targeted Lead Generation [VIDEO]

Hey there, everyone! Today, we’re going to dive into a targeted lead generation hacking strategy by using SEMrush. Let’s explore this new tactic. [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ] Now, if you’ve been in search marketing for any length of time, you’re probably […]

3 B2B Marketing Examples That You Probably Haven’t Tried Yet [VIDEO]

We’ve found 3 B2B marketing examples that you probably haven’t tried yet. We’re going to start at the bottom of the funnel and work our way up. Let’s dive in. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. […]

Garrett Mehrguthin
April 4, 2018

Simple 8 Step Demand Generation Strategy [VIDEO]

A lot of times, as B2B marketers, we struggle with how to generate demand for our product or service and >how to generate leads. So today, we’re going to talk about a demand generation strategy that will not only generate demand but also leads. Through this process, you’ll also be able to directly correlate marketing […]

3 of the Best B2B Marketing Websites That Will Inspire You [VIDEO]

Looking for inspiration to revamp your B2B website? In this week’s video, we’ll discuss 3 of the best B2B marketing websites that will inspire you. We’ll go over what we love most about each and why you should take notice — and notes. Let’s dive in!   Learn/retain more by reading? We got you. Here […]

Why Sales Reps are Your Smartest Marketers

Crappy in-house marketers are expensive. They charge you more money than they should, and they bring in fewer clients than they promise. Unfortunately, today’s world is crowded with lousy marketers. As social media has found its massive online footing, everyone who’s read Contagious by Jonah Berger or Purple Cow by Seth Godin considers themselves to […]

Brad Smithin
November 18, 2017

Part 4: B2B Content Marketing

A common thread for many B2B buyers is the search for knowledge. For every challenge they face, they want information on how to overcome it. For B2B businesses this provides a great opportunity. Not only do you have a product or service that can solve this problem, but you have the knowledge to answer their […]

Brad Smithin
October 21, 2017

B2B Marketing Basics: Understanding Your Audience (Part 2!)

Effective B2B marketing is kind of like the third date. You’ve gone out twice before, each time carefully gathering and storing information given by the other person. Where they are from. The last place they went on vacation. Their favorite show on Netflix. Then, if you’ve done your job right, on the third date you […]

Brad Smithin
August 28, 2017

Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Every day, more than 6 billion queries are typed into Google. That’s more than 6 billion chances for a link to your website to appear on someone’s screen. You like your odds. But there’s a lot standing in your way. You find yourself asking a lot of questions, like “what keyword should I target?” and […]

5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. Not every company has the kind of time and resources to sink into SEO, anyway. The reality is that unless you’re already one […]

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