Archive
Tag: B2B
Email Blast Examples: The B2B Guide to Email Marketing
These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment of digital marketing tactics to choose from, such as SEO, PPC, and Content. But when you dive into the specifics, you realize there are even more options for you to choose from. With Google algorithms […]
B2B vs B2C Marketing: The Differences Every Search Marketer Should Know
If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C before. The general difference between B2B and B2C is clear enough in the acronyms themselves: Business to Business & Business to Customer. But the nuances between the two are a bit more complex than that. And […]
B2B Marketing Segmentation for Every Stage of the Funnel
As a company grows, their digital marketing strategy must grow with it. Demand may increase, visibility may grow, and your marketing and sales teams may need to adjust. To keep things organized throughout the B2B sales cycle, many search marketers rely on marketing funnels. The marketing funnel is a process with stages that each need […]
15 B2B Landing Pages That Convert
For the average B2B company, building landing pages that convert is an important job. Your products and services are the lifeblood of your company, so you want to do what you can to convert site visitors to customers immediately. There are many important factors to think about when creating a landing page. A pleasing aesthetic, […]
8 B2B Marketing Conferences to Remember in 2017 (+7 Tactics to Make the Most of Them)
Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with gold mines of value – if you know how to make the most of your time there. B2B marketing conferences provide the perfect intersection point for brands and customers. If you know how to work them, […]
10 Tips To Build a Consistent B2B Content Marketing Plan
Sometimes creating content is easier said than done. Business owners and bloggers get busy, and it’s all too easy to leave a blog idle for a few weeks or even months. When this happens, your business can suffer. Customers, site visitors, and readers expect to see consistent activity, indicating that a blog and business are […]
The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)
B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. As vague and confusing as they may sound, they do not actually refer to the same thing. Two different terms, two different meanings! In this post, I will focus on the individual value of each tactic and how striking a balance between them can […]
Different Stages of the B2B Sales Cycle
B2B marketing timelines and sales cycles can be confusing. As opposed to classic B2C and eCommerce campaigns, individualizing your brand in the B2B space takes patience. The B2B buyer’s journey is a long and winding road. You need to know where to optimally place your brand in order to educate, nurture, and convert your different level leads. […]
A Detailed Guide to Building a B2B PPC Report
Let’s be honest, building reports probably isn’t your favorite part of the job (especially when the numbers aren’t great). But they are essential to monitoring the progress of your KPIs, and comparing data on a monthly and yearly basis. With so many different metrics and data points to analyze, it can be difficult to figure out exactly […]
10 Necessities for Your B2B Marketing Strategy
In the B2B space, efficiently marketing your brand across your most profitable channels is a must. As a B2B marketers, the “digital” in digital marketer can no longer be left out. Of course, B2B digital marketing doesn’t have to be difficult. In fact, sometimes it can be as simple as ten simple steps. The following […]
