Archive
Tag: B2B
The Complete B2B Marketing Guide
B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The reality is that generating demand for your B2B service or product has become a juggling act of […]
8 Ways B2B Companies Can Use Influencer Marketing
There is never-ending competition in the B2B industry. You’re probably up against dozens of companies that provide the same product or service as you. In your campaigns, you’re saying the same things and providing similar solutions. You’re spending tons of money to target your leads but can’t seem to differentiate yourself with your messaging. As a […]
Understanding Content’s Role in the B2B Sales Process
These days, content is a huge part of the B2B sales process. Companies used to only utilize outbound marketing and advertising, but now the paradigm has shifted, and many prefer inbound marketing instead to attract leads. Content marketing is currently dominating the B2B industry. According to Curata, 80% of B2B marketers have a content marketing […]
Is Social Media Important for B2B Demand Generation?
The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” This is a valid question and a challenging one to answer. Let’s start by addressing this question thoroughly and then dive into demand generation tactics you can execute across your campaigns. Does Social Media Generate MQLs? […]
B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search
B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs to adapt to stay ahead of the curve. Keyword research, the backbone of search optimization, is rapidly evolving. SEO agencies, DIY-content marketers, and PPC companies alike need to optimize more than ever. Semantic […]
20 Free Social Media Guides for B2B Marketers
With the rise of social media in today's society (According to a 2015 Pew Research Study, 65% of Americans currently use social media), having at least a basic knowledge of how to use it for marketing is crucial for improving your digital marketing footprint.
25 Stats that Prove You Need a B2B Social Media Management Company
If you’re not fully taking advantage of a social media management company yet, it might be time to reconsider.
B2B Ecommerce SEO Expert: 10 Questions To Ask Before You Hire One!
Hiring an eCommerce SEO expert can be a nightmare. To help you out, we have compiled 10 questions to ask them before you decide to move forward.
Auditing an AdWords Account: The B2B Marketer’s Guide
For better or worse, AdWords is the lifeblood of many a B2B business. AdWords offers a unique advantage over other forms of advertising because it’s measurable. As a marketer or a business owner, AdWords gives you the power to very easily measure your return-on-investment. With it’s highly relevant and targeted platform; it gives you the […]
The B2B Agency’s Guide to Facebook Business Manager
Facebook Advertising costs $9,900 for the average business, which is why many B2B marketers are clamoring to use the Business Manager tool. Facebook is catering to both B2B advertising agencies and B2B marketers with their new business manager feature. The Facebook Business manager makes it easier than ever to make, distribute, and manage ads for […]
