Archive
Tag: CRO
What’s a Good Landing Page Conversion Rate?
Most digital marketers already recognize the importance of optimizing their PPC landing pages to achieve a good landing page conversion rate. But, exactly what is a good landing page conversion rate? This is one of the questions we hear most often from digital marketers who simply aren’t sure how to define success for their landing […]
Instapage vs. Unbounce – What’s Best for You?
Instapage vs. Unbounce: Which landing page builder is the best option for your business? Each one offers something unique for digital marketers who rely on landing page builder tools to support their pay-per-click advertising efforts. While there’s plenty of feature overlap, digital marketers choosing a landing page builder for the first time should be aware […]
10 Best Landing Page Tools
For most digital marketing campaigns, we recommend building a unique landing page for every customer persona. When you’re managing a lot of PPC campaigns, there’s a need to create a lot of customized landing pages that convert well and deliver a great user experience. That’s when you should start using landing page tools. Landing page […]
Landing Page vs Homepage: What’s the Difference and When to Use?
Landing pages are among the most important tools that marketers and advertisers use to provide online users with targeted and relevant experiences. At Directive, landing pages are an important part of how we meet the objectives of our digital marketing campaigns. As part of our PPC strategy, we construct ad groups that correspond to defined […]
3 Conversion Rate Optimization Tips to Boost Sales
Three. It only takes three conversion rate optimization tips to advance your team’s sales. In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize […]
15 Data-Driven Landing Pages Built to Convert
With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page. This either drives users to bounce off your site or entices them to take the […]
PPC Agency Pricing Models & Costs: How Much Should You Be Paying?
As a search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?” It’s a fair question, but one that can be hard to answer right away. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing […]
Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent
Let’s say you’re spending a lot of resources on SEO and PPC services. Your traffic is improving month-over-month by 10 percent; however, conversions are flat. What do you do? This was a struggle for one of our clients that creates construction project management software. Traffic was improving, but no one was signing up for their […]
How to Reduce Bounce Rate and Make it Last
Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night staying for various amounts of time. However, a large portion of your patrons only stay five minutes, never order anything, and then leave. This same thing could be happening on your website. Your bounce rate […]
Landing Page Design Best Practices: Increasing Conversions Strategically
Imagine you want to take a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you […]
