Archive

Tag: Marketing

10 Tips To Build a Consistent B2B Content Marketing Plan

Sometimes creating content is easier said than done. Business owners and bloggers get busy, and it’s all too easy to leave a blog idle for a few weeks or even months. When this happens, your business can suffer. Customers, site visitors, and readers expect to see consistent activity, indicating that a blog and business are […]

The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. As vague and confusing as they may sound, they do not actually refer to the same thing. Two different terms, two different meanings! In this post, I will focus on the individual value of each tactic and how striking a balance between them can […]

Different Stages of the B2B Sales Cycle

B2B marketing timelines and sales cycles can be confusing. As opposed to classic B2C and eCommerce campaigns, individualizing your brand in the B2B space takes patience. The B2B buyer’s journey is a long and winding road. You need to know where to optimally place your brand in order to educate, nurture, and convert your different level leads.   […]

10 Necessities for Your B2B Marketing Strategy

In the B2B space, efficiently marketing your brand across your most profitable channels is a must. As a B2B marketers, the “digital” in digital marketer can no longer be left out. Of course, B2B digital marketing doesn’t have to be difficult. In fact, sometimes it can be as simple as ten simple steps. The following […]

The Complete B2B Marketing Guide

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The reality is that generating demand for your B2B service or product has become a juggling act of […]

8 Ways B2B Companies Can Use Influencer Marketing

There is never-ending competition in the B2B industry. You’re probably up against dozens of companies that provide the same product or service as you. In your campaigns, you’re saying the same things and providing similar solutions. You’re spending tons of money to target your leads but can’t seem to differentiate yourself with your messaging. As a […]

Is Social Media Important for B2B Demand Generation?

The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” This is a valid question and a challenging one to answer. Let’s start by addressing this question thoroughly and then dive into demand generation tactics you can execute across your campaigns. Does Social Media Generate MQLs? […]

B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search

B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs to adapt to stay ahead of the curve.   Keyword research, the backbone of search optimization, is rapidly evolving. SEO agencies, DIY-content marketers, and PPC companies alike need to optimize more than ever.   Semantic […]

Using Video to Improve Your CRO and Customer Relations

  Imagine you are perusing through an online dating site and you come across an advertisement for the exact person you are looking for. They seem clever, funny, down to earth, and they fit into that goldilocks niche of “not too hot and not too cold” that is right up your alley. But, there’s a […]

20 Free Social Media Guides for B2B Marketers

With the rise of social media in today's society (According to a 2015 Pew Research Study, 65% of Americans currently use social media), having at least a basic knowledge of how to use it for marketing is crucial for improving your digital marketing footprint.

Find out how you can crush your tech marketing goals with Customer Generation.

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