Archive
Tag: PPC
The 9 Best PPC Blogs You Should Follow
Looking for the best PPC blogs to follow? Digital marketers who manage paid search campaigns need to keep up with the latest PPC strategies that are driving success for their competitors. Whether you manage Facebook Ads, Google Ads, or both, reading PPC blogs can help you refine your PPC management and marketing strategy. To help […]
Top 10 Google Ads Blogs You Should Follow
Staying up-to-date with the latest trends and best practices in Google Ads is crucial for anyone looking to succeed in tech marketing. With so many resources available, it can be difficult to know where to turn for reliable and insightful information. These blogs are a great starting point for anyone looking to improve their Google Ads skills and knowledge.
15 Remarkable Display Ad Examples (And Why They Work)
We've seen some incredible display ads examples that we had to share with you. Display ads are both an art and a science. Digital marketers that focus on online advertising spend a lot of time on creative for display ad campaigns. We build narratives around a product or service that can be communicated to a target audience with a simple image and a few carefully selected words. We also experiment with ad copy and analyze the results to optimize for higher engagement, click-through rates and conversion rates.
6 Best PPC Keyword Research Tools
Which PPC keyword research tool will you depend on? Trying to run your PPC campaign without keyword research is like trying to find your keys in the dark. You might succeed, but you’re more than likely to stub your toe a few times along the way. Thankfully, there’s more than one amazing PPC keyword research […]
15 Data-Driven Landing Pages Built to Convert
With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page. This either drives users to bounce off your site or entices them to take the […]
Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads
One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Your total addressable market is not always searching for what you offer through search engines, and they may have never visited your site, leaving remarketing out of the question. Waiting for your ideal customer to discover you is […]
PPC Agency Pricing Models & Costs: How Much Should You Be Paying?
As a search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?” It’s a fair question, but one that can be hard to answer right away. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing […]
SEO vs PPC: What Should You Do First? [VIDEO]
Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We […]
Search Intent: The Key To Successful PPC Campaigns
As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t effectively sell your product or service if you’re putting it in front of the wrong people – that’s marketing common sense! But knowing where your target market spends their time is only half the […]
7 Simple Ways to Lower Your LinkedIn Advertising Costs
According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn was the place they went to find relevant, high-quality content. With over 61 million senior level influencers and 40 million decision makers, the platform is prime targeting ground to reach people to promote your content to. LinkedIn’s ability to target companies, job […]