Archive
Tag: SEO
On-page SEO vs Off-Page SEO – What’s the Big Difference?
Do you know the difference between on-page SEO vs off-page SEO? Whether you’re new to digital marketing or an experienced marketer, you’ve probably heard both of these terms mentioned before. They’re both crucial parts of SEO as a whole and you’ll need to have a deep understanding of on-page SEO vs off-page SEO if you’re […]
10 Best Content Writing Tools for SEO
From keyword research to checking spelling and grammar, our 10 best content writing tools cover every step in the content creation process. Put some of these tools to work and start saving time and effort when you're writing content for organic search.
SEMrush vs. MOZ: What’s Best for You?
Trying to choose between SEMrush vs Moz to support your digital marketing efforts? Both of these SEO tools are useful and valuable for digital marketers focused on securing organic traffic through search engine optimization (SEO). They both provide features that support content marketing and SEO in a subscription-based, Software-as-a-service business model and they’re both all-in-ones […]
6 SEO Competitor Analysis Tools You Need
Do you have a favorite SEO competitor analysis tool? Search engine optimization and PPC advertising are both competition-oriented disciplines. To succeed in the marketplace, attract new customers and grow your business, you’ll need to out-perform the competition. The best digital marketers understand the value of competitive intelligence when it comes to replicating the strategies that […]
PPC Agency Pricing Models & Costs: How Much Should You Be Paying?
As a search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?” It’s a fair question, but one that can be hard to answer right away. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing […]
SEO Reputation Management: 8 Tactics to Manage Your Brand
When a user searches for a specific person or company in Google, what comes up? Depending on the environment of the search engine results page (SERP), there are different results that may show. For example, Google your company’s name (we will Google Directive as an example). What do you see? Most of the time, you will […]
Learn How You Can Rank #1 for Your Keyword
A Quick Background Directive didn’t always rank high on Google. It’s challenging to rank for specific keywords when competing against companies who had owned the space for so long. Additionally, we were battling the industry trade journals, including Search Engine Land, Search Engine Journal, and Marketing Land. However, even though it was challenging, persevered, and […]
![SEO vs PPC: What Should You Do First? [VIDEO]](https://directiveconsulting.com/wp-content/uploads/2018/07/SEOvsPPC_4-01.jpg "SEO vs PPC: What Should You Do First? [VIDEO]")
SEO vs PPC: What Should You Do First? [VIDEO]
Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We […]
B2B Digital Marketing Best Practices to Succeed This Year
With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! B2B digital marketing has unique challenges, but one of its key differences from marketing directly to consumers or B2C marketing is that B2B digital marketing consists of longer sales funnels, larger deal sizes, and targeting the […]
Landing Page Design Best Practices: Increasing Conversions Strategically
Imagine you want to take a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you […]
