Abby Daddona

Abby Daddona is a Paid Media Strategist at Directive, where she partners with innovative B2B brands in the life sciences sector to drive measurable growth through strategic advertising. With a strong background in agency work, Abby brings expertise in managing cross-channel paid campaigns that align with client goals and fuel business impact. She is known for her collaborative mindset, client-first approach, and ability to help teams navigate complex markets with clarity and precision.