Evan joins as the VP, Marketing at Directive. With years of experience as a marketing leader in VC-backed, high-growth B2B SaaS companies, Evan understands our target buyer intimately. Most recently, he was Head of Marketing at MedTrainer, where he led the company from $7 million to $35 million in ARR and helped secure a Series B round with Vista Equity Partners.
Every step of Evan’s B2B SaaS career has achieved similar revenue growth multiples ranging up to $150mil ARR. He attributes this to building GTM alignment and execution. He grew his career on the demand side of marketing and has a driven the most success through Paid Advertising, Marketing Operations, Events, and Product Marketing.
