Kevin Merkel


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8 Types of Content to Fill Gaps in the B2B Buyer’s Journey

In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space.  Effective B2B content...

Hadassah Pegado In Content Marketing

Make High Impact PPC Optimizations in a Short Amount of Time

During my time at Directive, I’ve come across vastly different Google Ad accounts from the way they’re set up, to...

Max Serrato In PPC

Global Search Marketing Agency, Directive, Announces Complete Rebranding

IRVINE, CALIF. DECEMBER 05, 2018 Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their...

Ashton Meisner In Media & Press