Building a Modern Account-Based Marketing Strategy for 2026
In 2026, Account-Based Marketing (ABM) has clearly evolved from what was once considered a tactical experiment to a foundational B2B
Based in Tampa, FL, Bryan Kratz is a Demand Generation Manager at Directive with a deep passion for marketing and understanding how consumers make buying decisions. He is driven by curiosity and a commitment to continuous learning, which allows him to design, test, and refine digital strategies that deliver measurable results for clients.
In 2026, Account-Based Marketing (ABM) has clearly evolved from what was once considered a tactical experiment to a foundational B2B

