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https://directiveconsulting.com/ca/wp-content/uploads/sites/11/2025/05/Headshot-Mackenzie-Griffin-1024x679.png1024679Mackenzie Griffin joins the Directive team as Senior Paid Media Strategist. A Texas-based Growth Marketing professional, she thrives on building layered, full-scale campaign strategies and has extensive experience in B2B SaaS / Robotics and FinTech. She loves testing creative ideas against concrete performance benchmarks, and takes pride in being able to drive meaningful business impact for her clients. Beyond work, she finds joy in home-cooked meals, baseball games, and the Wild West that is reality TV.