{"id":2116,"date":"2024-04-21T16:19:50","date_gmt":"2024-04-21T20:19:50","guid":{"rendered":"https:\/\/directivecons1.wpenginepowered.com\/?page_id=2116"},"modified":"2025-01-21T16:57:41","modified_gmt":"2025-01-21T21:57:41","slug":"marketing-ops","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/ca\/outcomes\/marketing-ops\/","title":{"rendered":"Marketing Ops"},"content":{"rendered":"\t\t
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MARKETING OPERATIONS AGENCY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Outcomes of\u2028Customer-Led Marketing Operations<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBuild the key processes, automations, and programs you need to get the most value out of your tech stack \u2013 and your marketing.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMeet Directive<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Marketing Operations has changed. <\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tHOW?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tService Page<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We become an extension of your operations team, optimizing your tech stack to support every lifecycle stage.<\/p>

First, we create detailed processes and team training to ensure your data is reliable. Then, we use that data to implement smarter lead scoring, lead routing, nurture campaigns, and budget allocation.<\/p>

The outcome:<\/strong> More visibility into your marketing engine, better decision-making, and increased revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Old Marketing Ops Thinking vs. Customer-Led Marketing Ops<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Directive
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\n\t\t\t\t\t\t\t\t\tDirective brings a higher level of maturity to marketing operations. Improving lead generation isn\u2019t enough; data needs to be reliable, targeting needs to be thorough, and leads need to convert.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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OLD MARKETING OPS<\/div>\r\n
Customer-Led MARKETING OPS<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n1.\n<\/div> \n
\n Let leads move through the funnel without monitoring.\n<\/div>\n<\/div>\n
\nAccelerate prospects through the funnel with curated marketing touches.\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\r\n2.\r\n<\/div> \r\n
\r\n Focus Marketing Ops strategy on delivering emails.\r\n<\/div>\r\n<\/div>\r\n
\r\nFocus your marketing ops strategy on acquiring the right customers.\r\n<\/div>\r\n<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Conduct long, useless technical audits.\n<\/div>\n<\/div>\n
\n Prioritize strategic opportunities that increase revenue growth and efficiency.\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Organize campaigns around existing database.\n<\/div>\n<\/div>\n
\n Enhance campaigns with first party data, real-time enrichment, and customization.\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Waste time with irrelevant Marketing Ops projects.\n<\/div>\n<\/div>\n
\n Work on ongoing initiatives aligned to exceeding OKRs every quarter.\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n Make MQLs the goal.\n<\/div>\n<\/div>\n
\n Make SQLs and revenue the goal.\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Principles of Customer-Led Marketing Operations<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tPRINCIPLES\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFollowing a Customer Generation methodology changes the way we think of marketing ops, and the way marketing ops changes the impact that marketing has on your revenue.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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