{"id":37273,"date":"2024-04-30T14:50:28","date_gmt":"2024-04-30T18:50:28","guid":{"rendered":"https:\/\/directivecons1.wpenginepowered.com\/about-2\/"},"modified":"2026-04-12T21:55:28","modified_gmt":"2026-04-13T01:55:28","slug":"about","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/ca\/about\/","title":{"rendered":"About"},"content":{"rendered":"

About Us<\/h1>\n

From Series A to IPO, we\u2019re the strategists<\/strong> behind the fastest-growing brands in B2B.<\/h2>\n

Meet your Customer Generation agency, passionately pioneering a new way to market B2B with measurable impact.<\/p>\n

\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBook Intro Call
\n\t\t\t\t\t<\/a>
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tMeet Directive
\n\t\t\t\t\t<\/a>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Methodology.<\/h3>\n

\t\tOur Customer Generation approach to marketing delivers on revenue growth, not just the promise of it.
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Innovation.<\/h3>\n

\t\tWe spend $2.2M a year on research and development, testing all of our tactics before ever recommending them to you.
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Data.<\/h3>\n

Our strategies are informed by financial modeling and 1st-party attribution, to help you grow faster.<\/p>\n

Our Values<\/h2>\n

These are the standards we hold ourselves accountable to everyday and the beliefs we look for in both our people and partners.<\/p>\n

\t\t\t<\/p>\n

<\/defs><\/circle><\/path><\/line><\/line><\/svg>\t\t\t<\/p>\n

People first<\/h3>\n

\t\t\t<\/p>\n

<\/defs><\/path><\/circle><\/circle><\/polyline><\/polyline><\/polyline><\/polyline><\/svg>\t\t\t<\/p>\n

Perception is reality<\/h3>\n

\t\t\t<\/p>\n

<\/defs><\/polygon><\/rect><\/line><\/polyline><\/line><\/line><\/svg>\t\t\t<\/p>\n

Embrace reality. Don\u2019t manipulate it.<\/h3>\n

\t\t\t<\/p>\n

<\/defs><\/polygon><\/polyline><\/polyline><\/svg>\t\t\t<\/p>\n

Transparency is our default<\/h3>\n

\t\t\t<\/p>\n

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Ownership breeds excellence<\/h3>\n

\t\t\t<\/p>\n

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We all own the iteration of our processes and products<\/h3>\n

\t\t\t<\/p>\n

<\/defs><\/path><\/path><\/line><\/line><\/svg>\t\t\t<\/p>\n

Diverse ideas and people drive innovation and growth<\/h3>\n

\t\t\t<\/p>\n

<\/defs><\/path><\/line><\/line><\/line><\/svg>\t\t\t<\/p>\n

Proactively communicate with clarity and empathy<\/h3>\n

\t\t\t<\/p>\n

<\/defs><\/polyline><\/polyline><\/line><\/rect><\/rect><\/rect><\/path><\/svg>\t\t\t<\/p>\n

When in doubt, the client takes priority<\/h3>\n

\t\t\t<\/p>\n

<\/defs><\/line><\/line><\/line><\/polygon><\/rect><\/polygon><\/rect><\/svg>\t\t\t<\/p>\n

Balance is our choice<\/h3>\n

Industry Leadership<\/strong><\/h2>\n

\t\tSETTING THE STANDARD
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/circle><\/path><\/path><\/svg>
\n\t\t\t\t\t\t\t\t<\/circle><\/path><\/svg>
\n\t\t\t\t\t\t\t\t\t\t\t\tSpecialization<\/a><\/p>\n

Customer Generation is the only kind of marketing we do.<\/strong><\/p>\n

In the ever-changing world of digital marketing, the need for high-value customers is constant. We\u2019re specialized in the strategies and tactics that fill pipeline and grow predictable revenue, not just lead generation.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/circle><\/path><\/path><\/svg>
\n\t\t\t\t\t\t\t\t<\/circle><\/path><\/svg>
\n\t\t\t\t\t\t\t\t\t\t\t\tCommunication<\/a><\/p>\n

You\u2019ll always see us proactive, prepared, and ready to show numbers.<\/strong><\/p>\n

Fast and transparent communication is critical to your project\u2019s success. That\u2019s why we always message back in Slack, stay responsive between regular call-ins, and deliver the data at every meeting.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/circle><\/path><\/path><\/svg>
\n\t\t\t\t\t\t\t\t<\/circle><\/path><\/svg>
\n\t\t\t\t\t\t\t\t\t\t\t\tOwnership<\/a><\/p>\n

We take ownership over everything we do.<\/strong><\/p>\n

Our team consists of high-achievers that aren\u2019t afraid of a challenge and are ready to step up from day one. Every team member takes responsibility for the outcomes, so you can take pride in the results.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/circle><\/path><\/path><\/svg>
\n\t\t\t\t\t\t\t\t<\/circle><\/path><\/svg>
\n\t\t\t\t\t\t\t\t\t\t\t\tResults<\/a><\/p>\n

Your revenue goals go beyond lead acquisition.<\/strong><\/p>\n

You have a customer base to grow and retain, numbers to reach, and promises to deliver on. We help you hit the metrics that matter with value-building processes for every stage of your customer lifecycle.<\/p>\n

It all comes down to our people.<\/h2>\n

\t\tMeet the heart of Directive.
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tEveryone
\n\t\t\t\t\t<\/a><\/p>\n

Find success at Directive. Hear it from our team.<\/h2>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

About Us From Series A to IPO, we\u2019re the strategists behind the fastest-growing brands in B2B. Meet your Customer Generation<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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