{"id":37321,"date":"2024-04-30T14:50:33","date_gmt":"2024-04-30T18:50:33","guid":{"rendered":"https:\/\/directivecons1.wpenginepowered.com\/seo-2\/"},"modified":"2025-01-14T14:44:27","modified_gmt":"2025-01-14T19:44:27","slug":"seo","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/ca\/outcomes\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"

Improve brand discoverability<\/h1>\n

The Outcomes of Customer-Led SEO<\/strong><\/h2>\n

\t\tDrive revenue and brand affinity while reducing acquisition costs across your organization.
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\n\t\t\t\t\t\t\t\t\tBook Intro Call
\n\t\t\t\t\t<\/a>
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\n\t\t\t\t\t\t\t\t\tMeet Directive
\n\t\t\t\t\t<\/a>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

SEO has changed. <\/h2>\n

\t\tHOW?
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\n\t\t\t\t\t\t\t\t\tService Page
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SEO for the modern age is about making your brand discoverable, not your website. Ranking high for low-quality content ends up hurting your brand \u2013 your content truly needs to be the best answer to your customer\u2019s search query.<\/p>\n

Our approach to customer-led SEO injects a competitive energy into your content culture, focusing on quality over keywords.<\/p>\n

The outcome:<\/strong> You get long-lasting, compounding increases in traffic, customers, and ROI.<\/p>\n

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\n\t\t\t\t\t\t\t\t\tService Page
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Old SEO Thinking vs. Customer-Led SEO<\/h2>\n

The Directive
Difference<\/p>\n

For too long SEO has focused on rankings and driving traffic. Instead, we take a customer lifecycle approach that bridges the gap between your product and the problem you solve.
\nOLD SEO
\nCustomer-Led SEO
\n1.
\n Analyzing Google SERPs for features.
\n User testing SERPs to understand customer intent.
\n2.
\n Adding “SEO copy” to landing pages.
\n Using customer language to meet objections, clarify messaging, and drive conversions.
\n3.
\n “SEO content” based on keywords that do not drive leads.
\n Jobs To Be Done content mapped to the customer journey.
\n4.
\n Boring SEO audit documents.
\n Customer-driven strategy & prioritization.
\n5.
\n Keyword reporting.
\n Customer segment dashboards.
\n6.
\n Technical tweaks.
\n Iterating, testing, & continuous growth.<\/p>\n

The Principles of Customer-Led SEO<\/strong><\/h2>\n

\t\tPRINCIPLESBy taking the Customer Generation approach to SEO, we learn how to meet your customers where they are and develop content to support the buying journey.\n\t\t\t\t\t\n\n\t\t\t

Follow Customer Insights<\/h5>\n

Customer interviews & research drives our approach to segmentation, keywords, and content strategy.<\/p>\n

\t\t\t

Meet Customers’ Jobs to Be Done<\/h5>\n

Publish content that helps customers DIY. When they\u2019re ready to convert, you\u2019re their top choice as a trusted authority.<\/p>\n

\t\t\t

Scale Within Each Segment<\/h5>\n

Deploy content strategies that expand to cover the unique breadth of needs within each target segment.<\/p>\n

\t\t\t

Always Be Optimizing<\/h5>\n

Create defensible growth with constant iteration, testing, and improvement of core landing pages using customer insights.<\/p>\n