{"id":38378,"date":"2024-05-02T13:30:59","date_gmt":"2024-05-02T17:30:59","guid":{"rendered":"https:\/\/directivecons1.wpenginepowered.com\/?page_id=38378"},"modified":"2025-08-18T17:12:56","modified_gmt":"2025-08-18T21:12:56","slug":"strategies","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/ca\/strategies\/","title":{"rendered":"Strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"38378\" class=\"elementor elementor-38378\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-color=\"#F5F5F5\" class=\"elementor-element elementor-element-68b2432 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"68b2432\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cef69b9 elementor-widget elementor-widget-heading\" 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data-sf-field-name=\"_sft_resource-tag\" data-sf-field-type=\"taxonomy\" data-sf-field-input-type=\"radio\"><h4>Topic<\/h4>\t\t<ul class=\"\">\n\t\t\t\t\t  <li class=\"sf-level-0 sf-item-0 sf-option-active\" data-sf-count=\"0\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"\" name=\"_sft_resource-tag[]\" checked=\"checked\" id=\"sf-input-7d9c6cd35d3c325284c5275cab5d4b1f\"><label class=\"sf-label-radio\" for=\"sf-input-7d9c6cd35d3c325284c5275cab5d4b1f\">All<\/label><\/li><li class=\"sf-level-0 sf-item-200\" data-sf-count=\"3\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"demand-gen\" name=\"_sft_resource-tag[]\" id=\"sf-input-efce85fefba2721b04d149059875422b\"><label class=\"sf-label-radio\" for=\"sf-input-efce85fefba2721b04d149059875422b\">Demand Gen<\/label><\/li><li class=\"sf-level-0 sf-item-202\" data-sf-count=\"2\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"digital-bi\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-43502\">.e-loop-item-22209 .elementor-element.elementor-element-75a30a5:not(.elementor-motion-effects-element-type-background), .e-loop-item-22209 .elementor-element.elementor-element-75a30a5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2021\/02\/LTV-CAC.png\");}<\/style><style id=\"loop-43502\">.elementor-43502 .elementor-element.elementor-element-92e8c4b{--display:flex;}.elementor-43502 .elementor-element.elementor-element-75a30a5{--display:flex;--min-height:212px;--padding-top:15px;--padding-bottom:15px;--padding-left:15px;--padding-right:15px;}.elementor-43502 .elementor-element.elementor-element-75a30a5:not(.elementor-motion-effects-element-type-background), .elementor-43502 .elementor-element.elementor-element-75a30a5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-size:cover;}.elementor-43502 .elementor-element.elementor-element-870012c .elementor-icon-list-icon{width:14px;}.elementor-43502 .elementor-element.elementor-element-870012c .elementor-icon-list-icon i{font-size:14px;}.elementor-43502 .elementor-element.elementor-element-870012c .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-43502 .elementor-element.elementor-element-9d0e1ed{font-size:24px;font-weight:700;line-height:28.8px;color:#1E1C20;}.elementor-43502 .elementor-element.elementor-element-9d0e1ed > .elementor-widget-container{margin:32px 0px 14px 0px;}.elementor-43502 .elementor-element.elementor-element-c8321da .elementor-widget-container{color:#1E1C20;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"43502\" class=\"elementor elementor-43502 e-loop-item e-loop-item-22209 post-22209 resource_hub type-resource_hub status-publish has-post-thumbnail hentry resource-category-strategies resource-tag-demand-gen resource-tag-digital-bi\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-92e8c4b e-flex e-con-boxed e-con e-child\" data-id=\"92e8c4b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/ltv-cac-cheat-sheet\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div style=\"background-image: url(https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2021\/02\/LTV-CAC.png);background-position:center center;background-size:cover;\" class=\"e-lazyloaded elementor-element elementor-element-75a30a5 item-image e-flex e-con-boxed e-con e-child\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2021\/02\/LTV-CAC.png\" data-id=\"75a30a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-870012c terms-label elementor-widget elementor-widget-post-info\" data-id=\"870012c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Strategies<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0e1ed item-title elementor-widget elementor-widget-text-editor\" data-id=\"9d0e1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe LTV:CAC Cheat Sheet\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8321da elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c8321da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLTV:CAC is an essential metric for measuring the profitability of your SaaS marketing activities. Learn how to calculate LTV:CAC and\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-43502\">.e-loop-item-22206 .elementor-element.elementor-element-75a30a5:not(.elementor-motion-effects-element-type-background), .e-loop-item-22206 .elementor-element.elementor-element-75a30a5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/11\/How-to-talk-SEO-to-Your-CMO.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"43502\" class=\"elementor elementor-43502 e-loop-item e-loop-item-22206 post-22206 resource_hub type-resource_hub status-publish has-post-thumbnail hentry resource-category-strategies resource-tag-demand-gen resource-tag-seo\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-92e8c4b e-flex e-con-boxed e-con e-child\" data-id=\"92e8c4b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/how-to-talk-seo-to-your-cmo\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div style=\"background-image: url(https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/11\/How-to-talk-SEO-to-Your-CMO.png);background-position:center center;background-size:cover;\" class=\"e-lazyloaded elementor-element elementor-element-75a30a5 item-image e-flex e-con-boxed e-con e-child\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/11\/How-to-talk-SEO-to-Your-CMO.png\" data-id=\"75a30a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-870012c terms-label elementor-widget elementor-widget-post-info\" data-id=\"870012c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Strategies<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0e1ed item-title elementor-widget elementor-widget-text-editor\" data-id=\"9d0e1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow to Talk SEO to Your CMO\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8321da elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c8321da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tTo sell the value of SEO internally at your organization, you need to know how to speak the language of\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-43502\">.e-loop-item-22153 .elementor-element.elementor-element-75a30a5:not(.elementor-motion-effects-element-type-background), .e-loop-item-22153 .elementor-element.elementor-element-75a30a5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/11\/MQL_vs_SQL_featured_image.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"43502\" class=\"elementor elementor-43502 e-loop-item e-loop-item-22153 post-22153 resource_hub type-resource_hub status-publish has-post-thumbnail hentry resource-category-strategies resource-tag-demand-gen resource-tag-digital-bi\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-92e8c4b e-flex e-con-boxed e-con e-child\" data-id=\"92e8c4b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/mql-vs-sql-debate\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div style=\"background-image: url(https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/11\/MQL_vs_SQL_featured_image.png);background-position:center center;background-size:cover;\" class=\"e-lazyloaded elementor-element elementor-element-75a30a5 item-image e-flex e-con-boxed e-con e-child\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/11\/MQL_vs_SQL_featured_image.png\" data-id=\"75a30a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-870012c terms-label elementor-widget elementor-widget-post-info\" data-id=\"870012c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Strategies<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0e1ed item-title elementor-widget elementor-widget-text-editor\" data-id=\"9d0e1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMQL vs SQL: The Great SaaS Metric Debate\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8321da elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c8321da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tIs the MQL as valuable as it once was? Maybe it's time for the SQL to have a seat at\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9fece3 e-con-full e-flex e-con e-parent\" data-id=\"b9fece3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a84a4f elementor-widget elementor-widget-text-editor\" data-id=\"9a84a4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"41525\" class=\"elementor elementor-41525\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-95585f6 cta-main e-con-full 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class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52183c12 cta-main main-pad e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"52183c12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8deb8a e-con-full e-flex e-con e-child\" data-id=\"c8deb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb29fb3 elementor-widget elementor-widget-heading\" data-id=\"cb29fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solving <strong>tough challenges<\/strong> for ambitious tech businesses since 2013.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-787d6b0 e-flex e-con-boxed e-con e-child\" data-id=\"787d6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-571749d6 button-primary elementor-widget elementor-widget-button\" data-id=\"571749d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book Intro Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explore our Strategies Filters<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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