{"id":38389,"date":"2024-05-02T13:34:34","date_gmt":"2024-05-02T17:34:34","guid":{"rendered":"https:\/\/directivecons1.wpenginepowered.com\/?page_id=38389"},"modified":"2026-09-01T13:54:23","modified_gmt":"2026-09-01T17:54:23","slug":"thought-leadership","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/ca\/thought-leadership\/","title":{"rendered":"Thought Leadership"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"38389\" class=\"elementor elementor-38389\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-color=\"#F5F5F5\" class=\"elementor-element elementor-element-358bc99 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"358bc99\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73f9b8b elementor-widget elementor-widget-heading\" data-id=\"73f9b8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Explore our <strong>Thought Leadership<\/strong><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b956a elementor-widget elementor-widget-shortcode\" data-id=\"16b956a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"42724\" class=\"elementor elementor-42724\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-01c12f4 e-flex e-con-boxed e-con e-child\" data-id=\"01c12f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-da3ba76 cat-item glossary-cat e-flex e-con-boxed e-con e-child\" data-id=\"da3ba76\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/glossary\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bdb7fc elementor-widget elementor-widget-html\" data-id=\"3bdb7fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg width=\"56\" height=\"52\" viewBox=\"0 0 56 52\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0 0H9.33333V2.36364H2.33333V9.45455H0V0Z\" fill=\"#D9D9D9\"\/>\n<path d=\"M56 0V9.45455H53.6667V2.36364L46.6667 2.36364V0H56Z\" fill=\"#D9D9D9\"\/>\n<path d=\"M56 52V42.5455H53.6667V49.6364H46.6667V52H56Z\" fill=\"#D9D9D9\"\/>\n<path d=\"M0 52L1.07093e-06 42.5455H2.33333L2.33333 49.6364H9.33333V52H0Z\" fill=\"#D9D9D9\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M26.9817 19.1927C27.4015 18.0582 27.8213 16.8764 28.1944 15.6C28.5676 16.8764 28.9874 18.0582 29.4072 19.1927L32.3924 27.1345H23.9965L26.9817 19.1927ZM27.3817 24.7709L28.1944 22.6087L29.0072 24.7709H27.3817Z\" fill=\"#D9D9D9\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.59604 43.7273H20.2383L23.5034 35.0764H32.8855L36.1506 43.7273H47.7929L32.7068 5.90909H23.6821L8.59604 43.7273ZM37.7565 41.3636L34.4914 32.7127H21.8975L18.6324 41.3636H12.0556L25.2559 8.27273H31.133L44.3333 41.3636H37.7565Z\" fill=\"#D9D9D9\"\/>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-008395c cat-label elementor-widget elementor-widget-text-editor\" data-id=\"008395c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGLOSSARY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-b2ca891 cat-item guides e-flex e-con-boxed e-con e-child\" data-id=\"b2ca891\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/guides\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-633d21a elementor-widget elementor-widget-html\" data-id=\"633d21a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg width=\"49\" height=\"55\" viewBox=\"0 0 49 55\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Paid Media\">\n<g id=\"SEO\">\n<g id=\"Union\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.4 2.2H46.2V39.6H41.8V41.8H48.4V0H13.2V6.59961H6.59961V13.1996H8.79961V8.79961H39.5996V46.1996H35.2V13.2H0V55H35.2V48.3996H41.7996V6.59961H15.4V2.2ZM2.2 15.4H33V52.8H2.2V15.4ZM28.5996 34.1004H6.59961V31.9004H28.5996V34.1004ZM6.59961 38.4998H28.5996V36.2998H6.59961V38.4998ZM21.9996 42.9002H6.59961V40.7002H21.9996V42.9002ZM6.59961 25.3004L21.9996 25.3004V20.9004L6.59961 20.9004L6.59961 25.3004Z\" fill=\"#F3F1F5\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.4 2.2H46.2V39.6H41.8V41.8H48.4V0H13.2V6.59961H6.59961V13.1996H8.79961V8.79961H39.5996V46.1996H35.2V13.2H0V55H35.2V48.3996H41.7996V6.59961H15.4V2.2ZM2.2 15.4H33V52.8H2.2V15.4ZM28.5996 34.1004H6.59961V31.9004H28.5996V34.1004ZM6.59961 38.4998H28.5996V36.2998H6.59961V38.4998ZM21.9996 42.9002H6.59961V40.7002H21.9996V42.9002ZM6.59961 25.3004L21.9996 25.3004V20.9004L6.59961 20.9004L6.59961 25.3004Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n<\/g>\n<\/g>\n<\/g>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb22a1 cat-label elementor-widget elementor-widget-text-editor\" data-id=\"ddb22a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGUIDES\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-36522d1 cat-item podcast e-flex e-con-boxed e-con e-child\" data-id=\"36522d1\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/podcast\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9499e elementor-widget elementor-widget-html\" data-id=\"1b9499e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg width=\"33\" height=\"61\" viewBox=\"0 0 33 61\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"Union\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M25.2086 32.903V11.8197C25.2086 7.01018 21.3097 3.11133 16.5002 3.11133C11.6908 3.11133 7.7919 7.01018 7.7919 11.8197V32.903C7.7919 37.7125 11.6908 41.6113 16.5002 41.6113C21.3097 41.6113 25.2086 37.7125 25.2086 32.903ZM16.5002 0.361328C10.172 0.361328 5.0419 5.4914 5.0419 11.8197V32.903C5.0419 39.2313 10.172 44.3613 16.5002 44.3613C22.8285 44.3613 27.9586 39.2313 27.9586 32.903V11.8197C27.9586 5.4914 22.8285 0.361328 16.5002 0.361328ZM17.874 57.6523H30.249V60.4023H2.74902V57.6523H15.124V49.8048C6.65513 49.1056 0 42.0107 0 33.3613V25.1113H2.75V33.3613C2.75 40.9552 8.90609 47.1113 16.5 47.1113C24.0939 47.1113 30.25 40.9552 30.25 33.3613V25.1113H33V33.3613C33 42.0113 26.3438 49.1067 17.874 49.8049V57.6523Z\" fill=\"#D9D9D9\"\/>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42efa6d cat-label elementor-widget elementor-widget-text-editor\" data-id=\"42efa6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPODCAST\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-63052c7 cat-item reports elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"63052c7\" data-element_type=\"container\" data-e-type=\"container\" href=\"#\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b797d52 elementor-widget elementor-widget-html\" data-id=\"b797d52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg width=\"59\" height=\"56\" viewBox=\"0 0 59 56\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"Union\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M2.68182 2.688H56.3182V5.376H2.68182V2.688ZM0 5.376V2.688V0H2.68182H56.3182H59V2.688V5.376V8.064V42.56V45.248H56.3182H30.8409V53.312H41.5682H42.9091V56H41.5682H17.4318H16.0909V53.312H17.4318H28.1591V45.248H2.68182H0V42.56V8.064V5.376ZM56.3182 8.064H2.68182V42.56H56.3182V8.064ZM39.655 22.2977L32.5389 29.7571L31.7053 30.6309L30.7505 29.8923L24.2923 24.8969L17.5965 33.5289L15.4793 31.8791L22.9952 22.1898L23.8153 21.1325L24.873 21.9507L31.4341 27.0257L37.7582 20.3965L37.4912 20.1289L35.832 18.4658L38.1039 17.8773L41.2326 17.0668L43.4359 16.496L42.8664 18.7043L42.0578 21.8403L41.4706 24.1174L39.8114 22.4544L39.655 22.2977Z\" fill=\"#D9D9D9\"\/>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0f963 cat-label elementor-widget elementor-widget-text-editor\" data-id=\"cb0f963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tREPORTS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-3a69de8 cat-item strategies e-flex e-con-boxed e-con e-child\" data-id=\"3a69de8\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/strategies\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84d52ee elementor-widget elementor-widget-html\" data-id=\"84d52ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg width=\"59\" height=\"50\" viewBox=\"0 0 59 50\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Mops\">\n<g id=\"Union (Stroke)\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M29.1737 28.7267H34.6979V26.087H39.0351V46.7391H49.8782V50H58.5526V41.3043H49.8782V44.5652H41.2037V26.087H49.8782V29.3478H58.5526V20.6522H49.8782V23.913H41.2037V5.43478H49.8782V8.69565H58.5526V0H49.8782V3.26087H39.0351V23.913H34.6979V21.2733H29.1737C28.9538 20.5713 28.6733 19.8961 28.3385 19.2539L32.2452 15.3376L26.9877 10.0673L23.0809 13.9836C22.4804 13.6689 21.8509 13.4022 21.1975 13.1884C21.154 13.1741 21.1103 13.1601 21.0666 13.1463V7.6087H13.6313V13.1463C13.0186 13.3393 12.4263 13.5786 11.8587 13.8603C11.7776 13.9005 11.697 13.9416 11.6169 13.9836L7.71018 10.0673L2.45266 15.3376L6.35939 19.2539C6.02456 19.8961 5.7441 20.5713 5.52414 21.2733L0 21.2733V28.7267H5.52416C5.74411 29.4287 6.02455 30.1039 6.35936 30.746L2.45265 34.6623L7.71017 39.9327L11.6169 36.0164C12.2575 36.352 12.931 36.6332 13.6313 36.8537V42.3913H21.0665V36.8537C21.6793 36.6607 22.2716 36.4214 22.8392 36.1397C22.9203 36.0994 23.0009 36.0583 23.081 36.0164L26.9877 39.9327L32.2453 34.6623L28.3385 30.746C28.6524 30.144 28.9185 29.513 29.1318 28.858C29.146 28.8144 29.16 28.7706 29.1737 28.7267ZM29.1784 34.6623L25.6788 31.1542L26.4166 29.7391C26.4511 29.6729 26.4849 29.6063 26.518 29.5393C26.7496 29.0702 26.9463 28.5811 27.1047 28.0753L27.5818 26.5528H32.5292V23.4472H27.5818L27.1047 21.9247C26.9236 21.3466 26.6926 20.7903 26.4165 20.2609L25.6787 18.8458L29.1783 15.3376L26.9877 13.1417L23.4881 16.6498L22.0764 15.9102C21.5483 15.6335 20.9934 15.4019 20.4167 15.2204L18.8979 14.7422V9.78261H15.7999V14.7422L14.2811 15.2204C14.2451 15.2317 14.2091 15.2432 14.1733 15.255C13.6352 15.4311 13.1165 15.6508 12.6214 15.9102L11.2098 16.6498L7.71018 13.1417L5.51955 15.3376L9.01914 18.8458L8.28132 20.2609C8.00528 20.7903 7.77425 21.3466 7.59311 21.9247L7.11609 23.4472H2.16862V26.5528H7.1161L7.59312 28.0753C7.77425 28.6534 8.00527 29.2097 8.2813 29.7391L9.01911 31.1542L5.51953 34.6623L7.71017 36.8583L11.2097 33.3502L12.6214 34.0898C13.1495 34.3665 13.7044 34.5981 14.2811 34.7796L15.7999 35.2578V40.2174H18.8979V35.2578L20.4167 34.7796C20.9934 34.5981 21.5483 34.3665 22.0765 34.0898L23.4881 33.3501L26.9877 36.8583L29.1784 34.6623ZM17.3489 27.8986C18.9459 27.8986 20.2404 26.6008 20.2404 25C20.2404 23.3992 18.9459 22.1014 17.3489 22.1014C15.752 22.1014 14.4574 23.3992 14.4574 25C14.4574 26.6008 15.752 27.8986 17.3489 27.8986ZM56.384 2.17391V6.52174H52.0468V2.17391H56.384ZM56.384 22.8261V27.1739H52.0468V22.8261H56.384ZM52.0468 43.4783V47.8261H56.384V43.4783H52.0468ZM22.409 25C22.409 27.8014 20.1435 30.0725 17.3489 30.0725C14.5543 30.0725 12.2888 27.8014 12.2888 25C12.2888 22.1986 14.5543 19.9275 17.3489 19.9275C20.1435 19.9275 22.409 22.1986 22.409 25Z\" fill=\"#F3F1F5\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M29.1737 28.7267H34.6979V26.087H39.0351V46.7391H49.8782V50H58.5526V41.3043H49.8782V44.5652H41.2037V26.087H49.8782V29.3478H58.5526V20.6522H49.8782V23.913H41.2037V5.43478H49.8782V8.69565H58.5526V0H49.8782V3.26087H39.0351V23.913H34.6979V21.2733H29.1737C28.9538 20.5713 28.6733 19.8961 28.3385 19.2539L32.2452 15.3376L26.9877 10.0673L23.0809 13.9836C22.4804 13.6689 21.8509 13.4022 21.1975 13.1884C21.154 13.1741 21.1103 13.1601 21.0666 13.1463V7.6087H13.6313V13.1463C13.0186 13.3393 12.4263 13.5786 11.8587 13.8603C11.7776 13.9005 11.697 13.9416 11.6169 13.9836L7.71018 10.0673L2.45266 15.3376L6.35939 19.2539C6.02456 19.8961 5.7441 20.5713 5.52414 21.2733L0 21.2733V28.7267H5.52416C5.74411 29.4287 6.02455 30.1039 6.35936 30.746L2.45265 34.6623L7.71017 39.9327L11.6169 36.0164C12.2575 36.352 12.931 36.6332 13.6313 36.8537V42.3913H21.0665V36.8537C21.6793 36.6607 22.2716 36.4214 22.8392 36.1397C22.9203 36.0994 23.0009 36.0583 23.081 36.0164L26.9877 39.9327L32.2453 34.6623L28.3385 30.746C28.6524 30.144 28.9185 29.513 29.1318 28.858C29.146 28.8144 29.16 28.7706 29.1737 28.7267ZM29.1784 34.6623L25.6788 31.1542L26.4166 29.7391C26.4511 29.6729 26.4849 29.6063 26.518 29.5393C26.7496 29.0702 26.9463 28.5811 27.1047 28.0753L27.5818 26.5528H32.5292V23.4472H27.5818L27.1047 21.9247C26.9236 21.3466 26.6926 20.7903 26.4165 20.2609L25.6787 18.8458L29.1783 15.3376L26.9877 13.1417L23.4881 16.6498L22.0764 15.9102C21.5483 15.6335 20.9934 15.4019 20.4167 15.2204L18.8979 14.7422V9.78261H15.7999V14.7422L14.2811 15.2204C14.2451 15.2317 14.2091 15.2432 14.1733 15.255C13.6352 15.4311 13.1165 15.6508 12.6214 15.9102L11.2098 16.6498L7.71018 13.1417L5.51955 15.3376L9.01914 18.8458L8.28132 20.2609C8.00528 20.7903 7.77425 21.3466 7.59311 21.9247L7.11609 23.4472H2.16862V26.5528H7.1161L7.59312 28.0753C7.77425 28.6534 8.00527 29.2097 8.2813 29.7391L9.01911 31.1542L5.51953 34.6623L7.71017 36.8583L11.2097 33.3502L12.6214 34.0898C13.1495 34.3665 13.7044 34.5981 14.2811 34.7796L15.7999 35.2578V40.2174H18.8979V35.2578L20.4167 34.7796C20.9934 34.5981 21.5483 34.3665 22.0765 34.0898L23.4881 33.3501L26.9877 36.8583L29.1784 34.6623ZM17.3489 27.8986C18.9459 27.8986 20.2404 26.6008 20.2404 25C20.2404 23.3992 18.9459 22.1014 17.3489 22.1014C15.752 22.1014 14.4574 23.3992 14.4574 25C14.4574 26.6008 15.752 27.8986 17.3489 27.8986ZM56.384 2.17391V6.52174H52.0468V2.17391H56.384ZM56.384 22.8261V27.1739H52.0468V22.8261H56.384ZM52.0468 43.4783V47.8261H56.384V43.4783H52.0468ZM22.409 25C22.409 27.8014 20.1435 30.0725 17.3489 30.0725C14.5543 30.0725 12.2888 27.8014 12.2888 25C12.2888 22.1986 14.5543 19.9275 17.3489 19.9275C20.1435 19.9275 22.409 22.1986 22.409 25Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n<\/g>\n<\/g>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-627f71b cat-label elementor-widget elementor-widget-text-editor\" data-id=\"627f71b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSTRATEGIES\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-3da285b cat-item thought e-flex e-con-boxed e-con e-child\" data-id=\"3da285b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/thought-leadership\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b54e87d elementor-widget elementor-widget-html\" data-id=\"b54e87d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg width=\"52\" height=\"53\" viewBox=\"0 0 52 53\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path id=\"Union\" fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M2.26567 24.2319C2.26567 12.1266 12.8364 2.21765 26 2.21765C39.1636 2.21765 49.7343 12.1266 49.7343 24.2319C49.7343 36.3371 39.1636 46.2461 26 46.2461C22.8448 46.2461 19.8366 45.6755 17.0869 44.6412L16.5612 44.4435L16.0828 44.7343L9.04762 49.0118V40.1024V39.6451L8.71833 39.3208C4.71027 35.3731 2.26567 30.064 2.26567 24.2319ZM26 0C11.6961 0 0 10.7961 0 24.2319C0 30.5262 2.57557 36.2538 6.78195 40.5536V51.0059V53L8.51254 51.9478L16.8064 46.9051C19.6667 47.9129 22.7658 48.4637 26 48.4637C40.3039 48.4637 52 37.6676 52 24.2319C52 10.7961 40.3039 0 26 0ZM37.3284 19.9588H14.6716V17.7412H37.3284V19.9588ZM14.6716 26.6118H37.3284V24.3941H14.6716V26.6118ZM27.8881 31.0471H14.6716V33.2647H27.8881V31.0471Z\" fill=\"#D9D9D9\"\/>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28516d4 cat-label elementor-widget elementor-widget-text-editor\" data-id=\"28516d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTHOUGHT LEADERSHIP\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-d396fa9 cat-item video e-flex e-con-boxed e-con e-child\" data-id=\"d396fa9\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/video\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c27a427 elementor-widget elementor-widget-html\" data-id=\"c27a427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<svg width=\"64\" height=\"48\" viewBox=\"0 0 64 48\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Paid Media\">\n<g id=\"Creative &#38; Video\">\n<g id=\"Union\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M60.6944 2.63889H2.63889V5.27778H60.6944V2.63889ZM0 0V5.27832V7.91667V47.5005H63.3333V7.91667V5.27832V0H0ZM60.6944 7.91721H2.63889V44.8617H60.6944V7.91721ZM27.7074 29.9073L39.1426 23.3101L27.7074 16.7129V29.9073ZM10.5558 39.5832H7.91699V36.9443H10.5558V35.625H15.8335V36.9443L55.417 36.9443V39.5832L15.8335 39.5832V40.9028H10.5558V39.5832Z\" fill=\"#F3F1F5\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M60.6944 2.63889H2.63889V5.27778H60.6944V2.63889ZM0 0V5.27832V7.91667V47.5005H63.3333V7.91667V5.27832V0H0ZM60.6944 7.91721H2.63889V44.8617H60.6944V7.91721ZM27.7074 29.9073L39.1426 23.3101L27.7074 16.7129V29.9073ZM10.5558 39.5832H7.91699V36.9443H10.5558V35.625H15.8335V36.9443L55.417 36.9443V39.5832L15.8335 39.5832V40.9028H10.5558V39.5832Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n<\/g>\n<\/g>\n<\/g>\n<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d2404b cat-label elementor-widget elementor-widget-text-editor\" data-id=\"4d2404b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVIDEO\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a646cb elementor-widget elementor-widget-menu-anchor\" data-id=\"3a646cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"top\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f32a594 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"f32a594\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d616c42 e-con-full e-flex e-con e-child\" data-id=\"d616c42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-484aaad body-large elementor-widget elementor-widget-text-editor\" data-id=\"484aaad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Filters<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef0b72 elementor-widget elementor-widget-text-editor\" data-id=\"0ef0b72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<form data-sf-form-id='55203' data-is-rtl='0' data-maintain-state='' data-results-url='https:\/\/directiveconsulting.com\/ca\/thought-leadership\/' data-ajax-url='https:\/\/directiveconsulting.com\/ca\/thought-leadership\/?sf_data=all' data-ajax-form-url='https:\/\/directiveconsulting.com\/ca\/?sfid=55203&amp;sf_action=get_data&amp;sf_data=form' data-display-result-method='elementor_loop_widget' data-use-history-api='1' data-template-loaded='0' data-lang-code='en' data-ajax='1' data-ajax-data-type='html' data-ajax-links-selector='.search-filter-results-55203 a.page-numbers' data-ajax-target='.search-filter-results-55203' data-ajax-pagination-type='normal' data-update-ajax-url='1' data-only-results-ajax='1' data-scroll-to-pos='custom' data-custom-scroll-to='#top' data-scroll-on-action='all' data-init-paged='1' data-auto-update='1' data-auto-count='1' data-auto-count-refresh-mode='1' action='https:\/\/directiveconsulting.com\/ca\/thought-leadership\/' method='post' class='searchandfilter' id='search-filter-form-55203' autocomplete='off' data-instance-count='1' data-infinite-scroll-container='.elementor-loop-container' data-infinite-scroll-result-class='.e-loop-item'><ul><li class=\"sf-field-search\" data-sf-field-name=\"search\" data-sf-field-type=\"search\" data-sf-field-input-type=\"\">\t\t<label>\n\t\t\t\t   <input placeholder=\"Search \u2026\" name=\"_sf_search[]\" class=\"sf-input-text\" type=\"text\" value=\"\" title=\"\"><\/label>\t\t<\/li><li class=\"sf-field-category\" data-sf-field-name=\"_sft_category\" data-sf-field-type=\"category\" data-sf-field-input-type=\"radio\">\t\t<ul class=\"\">\n\t\t\t\t\t  <li class=\"sf-level-0 sf-item-0 sf-option-active\" data-sf-count=\"0\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"\" name=\"_sft_category[]\" checked=\"checked\" id=\"sf-input-d5545d6638f791aba5637166a03ee5ae\"><label class=\"sf-label-radio\" for=\"sf-input-d5545d6638f791aba5637166a03ee5ae\">All<\/label><\/li><li class=\"sf-level-0 sf-item-306\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"aeo\" name=\"_sft_category[]\" id=\"sf-input-42ceb5044867100f08703dff3f0fa95c\"><label class=\"sf-label-radio\" for=\"sf-input-42ceb5044867100f08703dff3f0fa95c\">AEO<\/label><\/li><li class=\"sf-level-0 sf-item-286\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"b2b-lead-generation\" name=\"_sft_category[]\" id=\"sf-input-a1acf565ae67b508e9aed3b02b0eec3a\"><label class=\"sf-label-radio\" for=\"sf-input-a1acf565ae67b508e9aed3b02b0eec3a\">B2B Lead Generation<\/label><\/li><li class=\"sf-level-0 sf-item-346\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"b2b-shopping\" name=\"_sft_category[]\" id=\"sf-input-ca83c7b2928a99051de4cfd347fef95b\"><label class=\"sf-label-radio\" for=\"sf-input-ca83c7b2928a99051de4cfd347fef95b\">B2B Shopping<\/label><\/li><li class=\"sf-level-0 sf-item-289\" data-sf-count=\"3\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"buyers-guides\" name=\"_sft_category[]\" id=\"sf-input-f430bd06bd3472905516751dc0d73cba\"><label class=\"sf-label-radio\" for=\"sf-input-f430bd06bd3472905516751dc0d73cba\">Buyer&#039;s Guides<\/label><\/li><li class=\"sf-level-0 sf-item-344\" data-sf-count=\"3\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"commerce\" name=\"_sft_category[]\" id=\"sf-input-e8e6e9039ee5eba621fd575bbf615662\"><label class=\"sf-label-radio\" for=\"sf-input-e8e6e9039ee5eba621fd575bbf615662\">Commerce<\/label><\/li><li class=\"sf-level-0 sf-item-341\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"communications\" name=\"_sft_category[]\" id=\"sf-input-e3aebd0fc736774a7da6177dee3a2fbb\"><label class=\"sf-label-radio\" for=\"sf-input-e3aebd0fc736774a7da6177dee3a2fbb\">Communications<\/label><\/li><li class=\"sf-level-0 sf-item-29\" data-sf-count=\"5\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"content-marketing\" name=\"_sft_category[]\" id=\"sf-input-bc03d3af032871bdf7cfe783fc153c4d\"><label class=\"sf-label-radio\" for=\"sf-input-bc03d3af032871bdf7cfe783fc153c4d\">Content Marketing<\/label><\/li><li class=\"sf-level-0 sf-item-282\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"creative-strategy\" name=\"_sft_category[]\" id=\"sf-input-7ec065beb1206dab41c7922601cda4a4\"><label class=\"sf-label-radio\" for=\"sf-input-7ec065beb1206dab41c7922601cda4a4\">Creative Strategy<\/label><\/li><li class=\"sf-level-0 sf-item-31\" data-sf-count=\"2\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"cro\" name=\"_sft_category[]\" id=\"sf-input-8260b2070fd215174009166f90c9af81\"><label class=\"sf-label-radio\" for=\"sf-input-8260b2070fd215174009166f90c9af81\">CRO<\/label><\/li><li class=\"sf-level-0 sf-item-361\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"customer-retention\" name=\"_sft_category[]\" id=\"sf-input-397737694172e16e2a6847f721a804d8\"><label class=\"sf-label-radio\" for=\"sf-input-397737694172e16e2a6847f721a804d8\">Customer Retention<\/label><\/li><li class=\"sf-level-0 sf-item-284\" data-sf-count=\"2\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"data-analytics\" name=\"_sft_category[]\" id=\"sf-input-abad1dda689fd8b68143ec518e3709f2\"><label class=\"sf-label-radio\" for=\"sf-input-abad1dda689fd8b68143ec518e3709f2\">Data Analytics<\/label><\/li><li class=\"sf-level-0 sf-item-281\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"geo\" name=\"_sft_category[]\" id=\"sf-input-84a352656e62dc978188315eda5c66cc\"><label class=\"sf-label-radio\" for=\"sf-input-84a352656e62dc978188315eda5c66cc\">GEO<\/label><\/li><li class=\"sf-level-0 sf-item-277\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"gtm\" name=\"_sft_category[]\" id=\"sf-input-d98bc09735d4f4043763cca93a1c0d69\"><label class=\"sf-label-radio\" for=\"sf-input-d98bc09735d4f4043763cca93a1c0d69\">GTM<\/label><\/li><li class=\"sf-level-0 sf-item-339\" data-sf-count=\"3\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"influencer\" name=\"_sft_category[]\" id=\"sf-input-07c283ad45eef21796fdb092d2044fc8\"><label class=\"sf-label-radio\" for=\"sf-input-07c283ad45eef21796fdb092d2044fc8\">Influencer<\/label><\/li><li class=\"sf-level-0 sf-item-367\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"landing-page\" name=\"_sft_category[]\" id=\"sf-input-9b9b866e26cf4ab0e3fd0c3843b098e0\"><label class=\"sf-label-radio\" for=\"sf-input-9b9b866e26cf4ab0e3fd0c3843b098e0\">Landing Page<\/label><\/li><li class=\"sf-level-0 sf-item-274\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"lifecycle-marketing\" name=\"_sft_category[]\" id=\"sf-input-dc3ff11fc5000290aa563419da9b66ea\"><label class=\"sf-label-radio\" for=\"sf-input-dc3ff11fc5000290aa563419da9b66ea\">Lifecycle Marketing<\/label><\/li><li class=\"sf-level-0 sf-item-353\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"linkedin-ads\" name=\"_sft_category[]\" id=\"sf-input-714be804f38b85f9cf9addd911cae376\"><label class=\"sf-label-radio\" for=\"sf-input-714be804f38b85f9cf9addd911cae376\">LinkedIn Ads<\/label><\/li><li class=\"sf-level-0 sf-item-287\" data-sf-count=\"3\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"marketing-operations\" name=\"_sft_category[]\" id=\"sf-input-70b6c424106f4483a825de1babfe8536\"><label class=\"sf-label-radio\" for=\"sf-input-70b6c424106f4483a825de1babfe8536\">Marketing Operations<\/label><\/li><li class=\"sf-level-0 sf-item-356\" data-sf-count=\"4\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"marketplace-ads\" name=\"_sft_category[]\" id=\"sf-input-13bdc1569ea704cca5b00e966ea834c0\"><label class=\"sf-label-radio\" for=\"sf-input-13bdc1569ea704cca5b00e966ea834c0\">Marketplace Ads<\/label><\/li><li class=\"sf-level-0 sf-item-371\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"meta-ads\" name=\"_sft_category[]\" id=\"sf-input-7951a5626ab1fde45de1ca35b3a1e62e\"><label class=\"sf-label-radio\" for=\"sf-input-7951a5626ab1fde45de1ca35b3a1e62e\">Meta Ads<\/label><\/li><li class=\"sf-level-0 sf-item-255\" data-sf-count=\"2\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"paid-media\" name=\"_sft_category[]\" id=\"sf-input-ab0f60e70441b52b0ed1d8d7a9cd03f4\"><label class=\"sf-label-radio\" for=\"sf-input-ab0f60e70441b52b0ed1d8d7a9cd03f4\">Paid Media<\/label><\/li><li class=\"sf-level-0 sf-item-354\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"paid-search\" name=\"_sft_category[]\" id=\"sf-input-c3d7047ba83a0071dc01decbea516e5d\"><label class=\"sf-label-radio\" for=\"sf-input-c3d7047ba83a0071dc01decbea516e5d\">Paid Search<\/label><\/li><li class=\"sf-level-0 sf-item-349\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"performance\" name=\"_sft_category[]\" id=\"sf-input-0fe6ba2504df0d8bc8511854d487531c\"><label class=\"sf-label-radio\" for=\"sf-input-0fe6ba2504df0d8bc8511854d487531c\">Performance<\/label><\/li><li class=\"sf-level-0 sf-item-280\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"programmatic\" name=\"_sft_category[]\" id=\"sf-input-8903ac741577aeab50a92bef12b741af\"><label class=\"sf-label-radio\" for=\"sf-input-8903ac741577aeab50a92bef12b741af\">Programmatic<\/label><\/li><li class=\"sf-level-0 sf-item-369\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"reddit-ads\" name=\"_sft_category[]\" id=\"sf-input-0a56f4fb107f581245b7bc5aefeceb66\"><label class=\"sf-label-radio\" for=\"sf-input-0a56f4fb107f581245b7bc5aefeceb66\">Reddit Ads<\/label><\/li><li class=\"sf-level-0 sf-item-276\" data-sf-count=\"2\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"saas\" name=\"_sft_category[]\" id=\"sf-input-ca46d3e5d7790fa011036939183cb3f9\"><label class=\"sf-label-radio\" for=\"sf-input-ca46d3e5d7790fa011036939183cb3f9\">SaaS<\/label><\/li><li class=\"sf-level-0 sf-item-56\" data-sf-count=\"5\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"seo\" name=\"_sft_category[]\" id=\"sf-input-1bd2a0e0178d72ba00bf6acaea845991\"><label class=\"sf-label-radio\" for=\"sf-input-1bd2a0e0178d72ba00bf6acaea845991\">SEO<\/label><\/li><li class=\"sf-level-0 sf-item-332\" data-sf-count=\"5\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"startups\" name=\"_sft_category[]\" id=\"sf-input-6b0d3404dbc96ac4bafbd01337b5d847\"><label class=\"sf-label-radio\" for=\"sf-input-6b0d3404dbc96ac4bafbd01337b5d847\">Startups<\/label><\/li><li class=\"sf-level-0 sf-item-304\" data-sf-count=\"14\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"stratos\" name=\"_sft_category[]\" id=\"sf-input-785117d828182993a0bbecb5446407ac\"><label class=\"sf-label-radio\" for=\"sf-input-785117d828182993a0bbecb5446407ac\">Stratos<\/label><\/li><li class=\"sf-level-0 sf-item-363\" data-sf-count=\"2\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"tiktok-ads\" name=\"_sft_category[]\" id=\"sf-input-eba691eaf1d19d7e259b77649740f02e\"><label class=\"sf-label-radio\" for=\"sf-input-eba691eaf1d19d7e259b77649740f02e\">TikTok Ads<\/label><\/li><li class=\"sf-level-0 sf-item-378\" data-sf-count=\"1\" data-sf-depth=\"0\"><input  class=\"sf-input-radio\" type=\"radio\" value=\"x-twitter-ads\" name=\"_sft_category[]\" id=\"sf-input-814819caa2c7229ddda7da11b21f8962\"><label class=\"sf-label-radio\" for=\"sf-input-814819caa2c7229ddda7da11b21f8962\">X (Twitter) Ads<\/label><\/li>\t\t<\/ul>\n\t\t<\/li><\/ul><\/form>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39e9f2f e-con-full e-flex e-con e-child\" data-id=\"39e9f2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"search-filter-results-55203 elementor-element elementor-element-cc682df elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"cc682df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;43502&quot;,&quot;columns&quot;:2,&quot;pagination_type&quot;:&quot;numbers_and_prev_next&quot;,&quot;pagination_load_type&quot;:&quot;ajax&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-43502\">.e-loop-item-54710 .elementor-element.elementor-element-75a30a5:not(.elementor-motion-effects-element-type-background), .e-loop-item-54710 .elementor-element.elementor-element-75a30a5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/ChatGPT-Image-Aug-27-2026-03_24_48-PM.png\");}<\/style><style id=\"loop-43502\">.elementor-43502 .elementor-element.elementor-element-92e8c4b{--display:flex;}.elementor-43502 .elementor-element.elementor-element-75a30a5{--display:flex;--min-height:212px;--padding-top:15px;--padding-bottom:15px;--padding-left:15px;--padding-right:15px;}.elementor-43502 .elementor-element.elementor-element-75a30a5:not(.elementor-motion-effects-element-type-background), .elementor-43502 .elementor-element.elementor-element-75a30a5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-size:cover;}.elementor-43502 .elementor-element.elementor-element-870012c .elementor-icon-list-icon{width:14px;}.elementor-43502 .elementor-element.elementor-element-870012c .elementor-icon-list-icon i{font-size:14px;}.elementor-43502 .elementor-element.elementor-element-870012c .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-43502 .elementor-element.elementor-element-9d0e1ed{font-size:24px;font-weight:700;line-height:28.8px;color:#1E1C20;}.elementor-43502 .elementor-element.elementor-element-9d0e1ed > .elementor-widget-container{margin:32px 0px 14px 0px;}.elementor-43502 .elementor-element.elementor-element-c8321da .elementor-widget-container{color:#1E1C20;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"43502\" class=\"elementor elementor-43502 e-loop-item e-loop-item-54710 post-54710 post type-post status-publish format-standard has-post-thumbnail hentry category-tiktok-ads tag-communications tag-paid-social tag-tiktok-ads resource-category-thought-leadership\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-92e8c4b e-flex e-con-boxed e-con e-child\" data-id=\"92e8c4b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/tiktok-ads-vs-linkedin-ads-for-b2b\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/ChatGPT-Image-Aug-27-2026-03_24_48-PM.png\" class=\"elementor-element elementor-element-75a30a5 item-image e-flex e-con-boxed e-con e-child\" data-id=\"75a30a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-870012c terms-label elementor-widget elementor-widget-post-info\" data-id=\"870012c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0e1ed item-title elementor-widget elementor-widget-text-editor\" data-id=\"9d0e1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTikTok Ads Vs LinkedIn Ads For B2B: How To Allocate Paid Social Budget\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8321da elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c8321da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tTikTok can extend paid social reach beyond LinkedIn\u2019s finite professional audiences at a lower media cost.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-43502\">.e-loop-item-54823 .elementor-element.elementor-element-75a30a5:not(.elementor-motion-effects-element-type-background), .e-loop-item-54823 .elementor-element.elementor-element-75a30a5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/ChatGPT-Image-Aug-28-2026-01_31_26-PM.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"43502\" class=\"elementor elementor-43502 e-loop-item e-loop-item-54823 post-54823 post type-post status-publish format-standard has-post-thumbnail hentry category-tiktok-ads tag-communications tag-paid-social tag-tiktok-ads resource-category-thought-leadership\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-92e8c4b e-flex e-con-boxed e-con e-child\" data-id=\"92e8c4b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/outsource-tiktok-ads-in-house-vs-agency\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/ChatGPT-Image-Aug-28-2026-01_31_26-PM.png\" class=\"elementor-element elementor-element-75a30a5 item-image e-flex e-con-boxed e-con e-child\" data-id=\"75a30a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-870012c terms-label elementor-widget elementor-widget-post-info\" data-id=\"870012c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0e1ed item-title elementor-widget elementor-widget-text-editor\" data-id=\"9d0e1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen to Outsource TikTok Ads for B2B: In-House vs. Agency\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8321da elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c8321da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tOutsourcing makes sense when TikTok expertise, creative capacity, or execution bandwidth is limiting the program.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-43502\">.e-loop-item-53142 .elementor-element.elementor-element-75a30a5:not(.elementor-motion-effects-element-type-background), .e-loop-item-53142 .elementor-element.elementor-element-75a30a5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/ChatGPT-Image-Jul-20-2026-12_17_13-PM.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"43502\" class=\"elementor elementor-43502 e-loop-item e-loop-item-53142 post-53142 post type-post status-publish format-standard has-post-thumbnail hentry category-paid-search tag-paid-media tag-paid-search tag-performance resource-category-thought-leadership\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-92e8c4b e-flex e-con-boxed e-con e-child\" data-id=\"92e8c4b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/do-google-ads-work\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/ChatGPT-Image-Jul-20-2026-12_17_13-PM.png\" class=\"elementor-element elementor-element-75a30a5 item-image e-flex e-con-boxed e-con e-child\" data-id=\"75a30a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-870012c terms-label elementor-widget elementor-widget-post-info\" data-id=\"870012c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0e1ed item-title elementor-widget elementor-widget-text-editor\" data-id=\"9d0e1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoogle Ads for B2B in 2026: Performance Statistics and Benchmarks\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8321da elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c8321da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tGoogle Ads can become expensive quickly, especially when using broad keywords, having weak landing pages, or lacking proper tracking. This\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-43502\">.e-loop-item-52993 .elementor-element.elementor-element-75a30a5:not(.elementor-motion-effects-element-type-background), .e-loop-item-52993 .elementor-element.elementor-element-75a30a5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/ChatGPT-Image-Jul-6-2026-04_50_20-PM.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"43502\" class=\"elementor elementor-43502 e-loop-item e-loop-item-52993 post-52993 post type-post status-publish format-standard has-post-thumbnail hentry category-meta-ads tag-communications tag-meta-ads tag-paid-social resource-category-thought-leadership\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-92e8c4b e-flex e-con-boxed e-con e-child\" data-id=\"92e8c4b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/why-meta-conversions-api-matters-for-better-attribution\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/ChatGPT-Image-Jul-6-2026-04_50_20-PM.png\" class=\"elementor-element elementor-element-75a30a5 item-image e-flex e-con-boxed e-con e-child\" data-id=\"75a30a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-870012c terms-label elementor-widget elementor-widget-post-info\" data-id=\"870012c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0e1ed item-title elementor-widget elementor-widget-text-editor\" data-id=\"9d0e1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMeta Conversions API: Why Better Attribution Starts With Better Signal Quality\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8321da elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c8321da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Key Takeaways Meta Conversions API improves attribution by supplementing browser-based Pixel tracking with server-side events, giving Meta more reliable signals<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-43502\">.e-loop-item-51330 .elementor-element.elementor-element-75a30a5:not(.elementor-motion-effects-element-type-background), .e-loop-item-51330 .elementor-element.elementor-element-75a30a5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/1777316962193.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"43502\" class=\"elementor elementor-43502 e-loop-item e-loop-item-51330 post-51330 post type-post status-publish format-standard has-post-thumbnail hentry category-startups tag-startups resource-category-thought-leadership\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-92e8c4b e-flex e-con-boxed e-con e-child\" data-id=\"92e8c4b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/why-broad-targeting-is-killing-your-seed-startup-runway\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/1777316962193.png\" class=\"elementor-element elementor-element-75a30a5 item-image e-flex e-con-boxed e-con e-child\" data-id=\"75a30a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-870012c terms-label elementor-widget elementor-widget-post-info\" data-id=\"870012c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0e1ed item-title elementor-widget elementor-widget-text-editor\" data-id=\"9d0e1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhy Broad Targeting Is Killing Your Seed Startup Runway\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8321da elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c8321da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSeed-stage founders usually think of runway as a finance problem. They calculate cash on hand, divide by monthly burn, and\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-43502\">.e-loop-item-54833 .elementor-element.elementor-element-75a30a5:not(.elementor-motion-effects-element-type-background), .e-loop-item-54833 .elementor-element.elementor-element-75a30a5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/ChatGPT-Image-Aug-28-2026-02_19_01-PM.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"43502\" class=\"elementor elementor-43502 e-loop-item e-loop-item-54833 post-54833 post type-post status-publish format-standard has-post-thumbnail hentry category-reddit-ads tag-communications tag-paid-social tag-reddit-ads resource-category-thought-leadership\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-92e8c4b e-flex e-con-boxed e-con e-child\" data-id=\"92e8c4b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/reddit-for-b2b-how-public-conversations-shape-buyer-decisions\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/ChatGPT-Image-Aug-28-2026-02_19_01-PM.png\" class=\"elementor-element elementor-element-75a30a5 item-image e-flex e-con-boxed e-con e-child\" data-id=\"75a30a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-870012c terms-label elementor-widget elementor-widget-post-info\" data-id=\"870012c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0e1ed item-title elementor-widget elementor-widget-text-editor\" data-id=\"9d0e1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tReddit for B2B: How Public Conversations Shape Buyer Decisions\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8321da elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c8321da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Key Takeaways Reddit gives B2B buyers a place to validate vendor claims through practitioners, peers, and category-specific communities. Buyer research<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-43502\">.e-loop-item-38219 .elementor-element.elementor-element-75a30a5:not(.elementor-motion-effects-element-type-background), .e-loop-item-38219 .elementor-element.elementor-element-75a30a5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2014\/05\/ChatGPT-Image-Jul-2-2026-05_31_19-PM.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"43502\" class=\"elementor elementor-43502 e-loop-item e-loop-item-38219 post-38219 post type-post status-publish format-standard has-post-thumbnail hentry category-x-twitter-ads tag-communications tag-paid-social tag-twitter-ads tag-x-ads resource-category-thought-leadership\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-92e8c4b e-flex e-con-boxed e-con e-child\" data-id=\"92e8c4b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/effective-twitter-marketing\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2014\/05\/ChatGPT-Image-Jul-2-2026-05_31_19-PM.png\" class=\"elementor-element elementor-element-75a30a5 item-image e-flex e-con-boxed e-con e-child\" data-id=\"75a30a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-870012c terms-label elementor-widget elementor-widget-post-info\" data-id=\"870012c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0e1ed item-title elementor-widget elementor-widget-text-editor\" data-id=\"9d0e1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe New Rules of Twitter (X) Marketing for B2B\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8321da elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c8321da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Most conversations about Twitter marketing start with the wrong question. Marketers want to know whether X is still relevant, whether<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-43502\">.e-loop-item-51329 .elementor-element.elementor-element-75a30a5:not(.elementor-motion-effects-element-type-background), .e-loop-item-51329 .elementor-element.elementor-element-75a30a5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/Lounge-Conversation-Different-People.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"43502\" class=\"elementor elementor-43502 e-loop-item e-loop-item-51329 post-51329 post type-post status-publish format-standard has-post-thumbnail hentry category-startups tag-startups resource-category-thought-leadership\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-92e8c4b e-flex e-con-boxed e-con e-child\" data-id=\"92e8c4b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/why-broad-targeting-is-stalling-your-series-a-startup-runway\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/Lounge-Conversation-Different-People.png\" class=\"elementor-element elementor-element-75a30a5 item-image e-flex e-con-boxed e-con e-child\" data-id=\"75a30a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-870012c terms-label elementor-widget elementor-widget-post-info\" data-id=\"870012c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0e1ed item-title elementor-widget elementor-widget-text-editor\" data-id=\"9d0e1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhy Broad Targeting Is Stalling Your Series A Startup Runway\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8321da elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c8321da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBy Series A, most startup teams have already found a few audience pockets that work. They know which campaigns generated\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-43502\">.e-loop-item-46677 .elementor-element.elementor-element-75a30a5:not(.elementor-motion-effects-element-type-background), .e-loop-item-46677 .elementor-element.elementor-element-75a30a5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/Blog-Featured-Image-1-Campaign-Planning-Session.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"43502\" class=\"elementor elementor-43502 e-loop-item e-loop-item-46677 post-46677 post type-post status-publish format-standard has-post-thumbnail hentry category-content-marketing tag-content-marketing tag-performance resource-category-thought-leadership\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-92e8c4b e-flex e-con-boxed e-con e-child\" data-id=\"92e8c4b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/why-functional-content-is-gaining-traction-in-2024\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/Blog-Featured-Image-1-Campaign-Planning-Session.png\" class=\"elementor-element elementor-element-75a30a5 item-image e-flex e-con-boxed e-con e-child\" data-id=\"75a30a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-870012c terms-label elementor-widget elementor-widget-post-info\" data-id=\"870012c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0e1ed item-title elementor-widget elementor-widget-text-editor\" data-id=\"9d0e1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSaaS Content Marketing: How Functional Content Drives B2B Pipeline\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8321da elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c8321da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThe average SaaS content program is remarkably good at answering questions and surprisingly weak at supporting buying decisions.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-43502\">.e-loop-item-25995 .elementor-element.elementor-element-75a30a5:not(.elementor-motion-effects-element-type-background), .e-loop-item-25995 .elementor-element.elementor-element-75a30a5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2023\/10\/1782163717353.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"43502\" class=\"elementor elementor-43502 e-loop-item e-loop-item-25995 post-25995 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-operations tag-marketing-operations tag-performance tag-revenue-operations resource-category-thought-leadership\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-92e8c4b e-flex e-con-boxed e-con e-child\" data-id=\"92e8c4b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/new-b2b-demand-waterfall\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2023\/10\/1782163717353.png\" class=\"elementor-element elementor-element-75a30a5 item-image e-flex e-con-boxed e-con e-child\" data-id=\"75a30a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-870012c terms-label elementor-widget elementor-widget-post-info\" data-id=\"870012c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0e1ed item-title elementor-widget elementor-widget-text-editor\" data-id=\"9d0e1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRethinking the B2B Marketing Funnel: From MQL Volume to Pipeline Ownership\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8321da elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"c8321da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Key Takeaways Pipeline created replaces MQL volume as marketing&#8217;s headline metric. The buying group, not the individual contact, is the<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"12\" data-next-page=\"https:\/\/directiveconsulting.com\/ca\/?e-page-cc682df=2\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">Previous<\/span>\n<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/directiveconsulting.com\/ca\/thought-leadership\/?e-page-cc682df=2\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/directiveconsulting.com\/ca\/thought-leadership\/?e-page-cc682df=3\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<span class=\"page-numbers dots\">&hellip;<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/directiveconsulting.com\/ca\/thought-leadership\/?e-page-cc682df=12\"><span class=\"elementor-screen-only\">Page<\/span>12<\/a>\n<a class=\"page-numbers next\" href=\"https:\/\/directiveconsulting.com\/ca\/thought-leadership\/?sf_paged=2\">Next<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explore our Thought Leadership Filters<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-38389","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Marketing Thought Leadership - Directive<\/title>\n<meta name=\"description\" content=\"B2B marketing thought leadership from Directive: SEO, CRO, paid media, demand gen, content marketing, and digital BI insights for tech and SaaS leaders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/ca\/thought-leadership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Marketing Thought Leadership - Directive\" \/>\n<meta property=\"og:description\" content=\"B2B marketing thought leadership from Directive: SEO, CRO, paid media, demand gen, content marketing, and digital BI insights for tech and SaaS leaders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/ca\/thought-leadership\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive CA\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T17:54:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/thought-leadership\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/thought-leadership\\\/\",\"name\":\"B2B Marketing Thought Leadership - Directive\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\"},\"datePublished\":\"2024-05-02T17:34:34+00:00\",\"dateModified\":\"2026-09-01T17:54:23+00:00\",\"description\":\"B2B marketing thought leadership from Directive: SEO, CRO, paid media, demand gen, content marketing, and digital BI insights for tech and SaaS leaders.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/thought-leadership\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/thought-leadership\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/thought-leadership\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thought Leadership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\",\"name\":\"Directive CA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B Marketing Thought Leadership - Directive","description":"B2B marketing thought leadership from Directive: SEO, CRO, paid media, demand gen, content marketing, and digital BI insights for tech and SaaS leaders.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/ca\/thought-leadership\/","og_locale":"en_US","og_type":"article","og_title":"B2B Marketing Thought Leadership - Directive","og_description":"B2B marketing thought leadership from Directive: SEO, CRO, paid media, demand gen, content marketing, and digital BI insights for tech and SaaS leaders.","og_url":"https:\/\/directiveconsulting.com\/ca\/thought-leadership\/","og_site_name":"Directive CA","article_modified_time":"2026-09-01T17:54:23+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/ca\/thought-leadership\/","url":"https:\/\/directiveconsulting.com\/ca\/thought-leadership\/","name":"B2B Marketing Thought Leadership - Directive","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/ca\/#website"},"datePublished":"2024-05-02T17:34:34+00:00","dateModified":"2026-09-01T17:54:23+00:00","description":"B2B marketing thought leadership from Directive: SEO, CRO, paid media, demand gen, content marketing, and digital BI insights for tech and SaaS leaders.","breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/ca\/thought-leadership\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/ca\/thought-leadership\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/ca\/thought-leadership\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Thought Leadership"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/ca\/#website","url":"https:\/\/directiveconsulting.com\/ca\/","name":"Directive CA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/pages\/38389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/comments?post=38389"}],"version-history":[{"count":9,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/pages\/38389\/revisions"}],"predecessor-version":[{"id":55274,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/pages\/38389\/revisions\/55274"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/media?parent=38389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}