{"id":47565,"date":"2025-02-10T16:38:52","date_gmt":"2025-02-10T21:38:52","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?page_id=47565"},"modified":"2026-09-01T15:01:36","modified_gmt":"2026-09-01T19:01:36","slug":"energy-and-utilities","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/ca\/industries\/energy-and-utilities\/","title":{"rendered":"Energy and Utilities"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"47565\" class=\"elementor elementor-47565\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-overlay-color=\"#00000000\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2025\/02\/hero-energy.jpg\" class=\"elementor-element elementor-element-a1f7b8c main-pad hero e-flex e-con-boxed e-con e-parent\" data-id=\"a1f7b8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ded28ad pre-title-light elementor-widget elementor-widget-heading\" data-id=\"ded28ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital Marketing Agency for Energy &amp; Utility Companies<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4747cbb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4747cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">You Power The <strong>World.<\/strong> We Power Your Growth.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f321d91 elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"f321d91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"212\" data-end=\"468\">Whether you&#8217;re transforming energy infrastructure or scaling smart utility platforms, we build demand generation strategies that convert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76c98b8 e-flex e-con-boxed e-con e-child\" data-id=\"76c98b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2b7d5 button-primary elementor-widget elementor-widget-button\" data-id=\"2b2b7d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Partnership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f22b515 button-primary button-fill-light elementor-widget elementor-widget-button\" data-id=\"f22b515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/about\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meet Directive<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d89eb9 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"0d89eb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f35bfe4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f35bfe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>We helped these trusted B2B companies<\/strong> to drive growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94c42b8 e-flex e-con-boxed e-con e-parent\" data-id=\"94c42b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2323298 main-pad elementor-hidden-mobile elementor-widget elementor-widget-image-carousel\" data-id=\"2323298\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;speed&quot;:3000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:78,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;4&quot;,&quot;slides_to_show_mobile&quot;:&quot;4&quot;,&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;slides_to_show_laptop&quot;:&quot;4&quot;,&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/02\/logo_gong.svg\" alt=\"logo_gong\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/02\/logo-brooklyn-solarworks-e1561483194767.png-1.svg\" alt=\"logo brooklyn-solarworks-e1561483194767.png 1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/02\/Vector.svg\" alt=\"Vector\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/02\/Adobe.svg\" alt=\"Adobe\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/02\/Uber-Freight.svg\" alt=\"Uber Freight\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc11ec1 elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-widget elementor-widget-image-carousel\" data-id=\"bc11ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:0,&quot;speed&quot;:3000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:78,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;4&quot;,&quot;slides_to_show_mobile&quot;:&quot;2&quot;,&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;slides_to_show_laptop&quot;:&quot;4&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/02\/logo_gong.svg\" alt=\"logo_gong\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/02\/logo-brooklyn-solarworks-e1561483194767.png-1.svg\" alt=\"logo brooklyn-solarworks-e1561483194767.png 1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/02\/Vector.svg\" alt=\"Vector\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/02\/Adobe.svg\" alt=\"Adobe\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/02\/Uber-Freight.svg\" alt=\"Uber Freight\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16d63f1 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"16d63f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64ec4a6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"64ec4a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tackling Energy and Utilities <span style=\"color:#4F2A5D\"><strong>Marketing Challenges.<\/strong><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9aa493 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"e9aa493\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-91d3743 e-con-full pre-title-container e-flex e-con e-child\" data-id=\"91d3743\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-365a5e9 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"365a5e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow We Do It\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cc307d e-con-full pre-title-text e-flex e-con e-child\" data-id=\"4cc307d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7c208 elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"3f7c208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Energy and utilities come with unique challenges: regulatory compliance, sustainability demands, infrastructure modernization, shifting energy markets, and the need to <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/the-evolution-of-corporate-comms-why-every-b2b-brand-needs-a-digital-pr-arm\/\">use digital PR to earn public trust.<\/a><\/p><p class=\"\" data-start=\"184\" data-end=\"498\">At Directive, we turn industry complexity into energy-sector growth. Our go-to-market strategies are engineered for regulated markets, long sales cycles, and public-private buyer dynamics. From grid tech innovators to legacy utilities, we tailor performance marketing to match how real energy decisions get made.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a50b414 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"a50b414\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a933147 e-con-full e-flex e-con e-child\" data-id=\"a933147\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f55ed elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c1f55ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"color:#4F2A5D\"><strong>Why<\/strong><\/span><br> Choose Us.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6a687 elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"cc6a687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are Directive: The growth partner trusted by Energy &amp; Utilities brands navigating complex regulation, long sales cycles, and public trust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7daffe8 carousel-offset elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"7daffe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick.min.css\"\/>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick-theme.min.css\"\/>\r\n  <div class=\"side-carousel-trans\">\r\n  \r\n\t<div class=\"slider-item slider-item-1\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/09\/icon1.svg\">\r\n\t\t\t<h5 class=\"slider-item-title\">No One-Size-Fits-All Strategies<\/h5>\r\n\t\t\t<p>We've taken the time to understand the nuances of the energy and utilities industry, from regulatory compliance to aligning with sustainability and market demands.<\/p>\r\n\t\t\t\r\n\t\t\t\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item slider-item-2\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/09\/icon2.svg\">\r\n\t\t\t<h5 class=\"slider-item-title\">Enriched Data-Driven Approach<\/h5>\r\n\t\t\t<p>Everyone says they\u2019re \u201cdata-backed.\u201d But our approach actually builds trust and credibility with your customers.<\/p>\r\n\t\t\t\r\n\t\t\t\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item slider-item-3\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/09\/icon3.svg\">\r\n\t\t\t<h5 class=\"slider-item-title\">Results, or it didn\u2019t happen<\/h5>\r\n\t\t\t<p>Our track record speaks for itself, helping Brooklyn Solar, Wiz, Pindrop, ZScaler, and more meet and exceed goals.<\/p>\r\n\t\t\t\r\n\t\t\t\r\n\t\t<\/div>\r\n    <\/div>\r\n    <div class=\"slider-item slider-item-4\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t\r\n\t\t<div><\/div>\r\n\t\t\t\r\n\t\t<\/div>\r\n    <\/div> \r\n \r\n   \r\n  <\/div>\r\n\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-1.11.0.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-migrate-1.2.1.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\r\n\r\n  <script type=\"text\/javascript\">\r\n    $(document).ready(function(){\r\n      $('.side-carousel-trans').slick({\r\n\t  centerMode: false,\r\n\t \/\/ centerPadding: '250px',\r\n\t  slidesToShow: 3,\r\n\t  lazyLoad: 'ondemand',\r\n\t   slidesToScroll: 1,\r\n\t   infinite: false,\r\n\t  responsive: [\r\n\t\t{\r\n\t\t  breakpoint: 998,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: false,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 2.5\r\n\t\t  }\r\n\t\t},\r\n\t\t{\r\n\t\t  breakpoint: 767,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: true,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 1.3\r\n\t\t  }\r\n\t\t}\t\t\r\n\t  ]\r\n\t});\r\n    });\r\n  <\/script>\r\n  \r\n<style>\r\n\r\n.side-carousel-trans .slick-slide {\r\n\t\tmargin: 0!important;\r\n\t}\r\n\r\n.slick-slide {\r\n    margin: 0;\r\n    height: inherit !important;\r\n    padding:20px;\r\n}\r\n\r\n.slider-item-content-text label{\r\n\tfont-size: 14px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #999 !important;\r\n} \r\n\r\n.slider-item-title {\r\n    font-size: 24px!important;\r\n    line-height: 28.8px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #1E1C20 !important;\r\n\tmargin: 38px 0 20px 0 !important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 16px!important;\r\n    line-height: 24px!important;\r\n\tfont-weight: 400 !important;\r\n\tcolor: #1E1C20 !important;\r\n}\r\n\r\n.slider-item-content-text img {\r\n    height: 50px;\r\n    width: auto;\r\n}\r\n\r\n.slider-item-4 {\r\n    background: url('https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2025\/02\/why-energy.jpg');\r\n    background-size: cover;\r\n    background-position: center;\r\n}\r\n\r\n.slider-item-1, .slider-item-3 {\r\n    background: #F3F1F5;\r\n}\r\n\r\n.slider-item-2 {\r\n    background: #EBE7EE;\r\n}\r\n\r\n\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230ec96 button-primary button-small elementor-widget elementor-widget-button\" data-id=\"230ec96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/book-intro-call\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Partnership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5db700a e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5db700a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cf2ffe9 e-flex e-con-boxed e-con e-child\" data-id=\"cf2ffe9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-color=\"#F3F1F5\" class=\"elementor-element elementor-element-134befa hover-box e-flex e-con-boxed e-con e-child\" data-id=\"134befa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0d3db9 img-static dce_masking-none elementor-widget elementor-widget-image\" data-id=\"d0d3db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"868\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/09\/icon1.svg\" class=\"attachment-large size-large wp-image-46872\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f44dcd img-hover dce_masking-none elementor-widget elementor-widget-image\" data-id=\"6f44dcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"868\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/09\/icon1-hover.svg\" class=\"attachment-large size-large wp-image-46903\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9573789 title elementor-widget elementor-widget-heading\" data-id=\"9573789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Engineered for Your GTM Complexities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07df9a1 hover-text elementor-widget elementor-widget-text-editor\" data-id=\"07df9a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We build marketing strategies grounded in the realities of your world \u2014 navigating regulatory pressure, advancing decarbonization goals, and earning public trust.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EBE7EE\" class=\"elementor-element elementor-element-37db220 hover-box e-flex e-con-boxed e-con e-child\" data-id=\"37db220\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9db77f img-static dce_masking-none elementor-widget elementor-widget-image\" data-id=\"f9db77f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/09\/icon2.svg\" class=\"attachment-large size-large wp-image-46873\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b25969 img-hover dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1b25969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/09\/icon2-hover.svg\" class=\"attachment-large size-large wp-image-46902\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e067f title elementor-widget elementor-widget-heading\" data-id=\"32e067f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Utility-Grade Marketing Intelligence<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3053b1f hover-text elementor-widget elementor-widget-text-editor\" data-id=\"3053b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-20\" data-scroll-anchor=\"true\"><div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"relative flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2f287473-c230-4f31-8c18-89a536a552d3\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose dark:prose-invert w-full break-words light\"><p class=\"\" data-start=\"151\" data-end=\"366\">Every agency claims to be data-backed. We prove it by aligning performance with real market signals, utility-grade rigor, and buyer behavior you can actually act on. In a trust-sensitive industry, precision matters.<\/p><\/div><\/div><\/div><\/div><div class=\"flex justify-start\"><div class=\"touch:-me-2 touch:-ms-3.5 -ms-2.5 -me-1 flex items-center p-1 select-none -mt-1 duration-[1.5s] focus-within:transition-none hover:transition-none pointer-events-none [mask-image:linear-gradient(to_right,black_33%,transparent_66%)] [mask-position:100%_0%] [mask-size:300%_100%] motion-safe:transition-[mask-position] group-hover\/turn-messages:pointer-events-auto group-hover\/turn-messages:[mask-position:0_0] group-focus-within\/turn-messages:pointer-events-auto group-focus-within\/turn-messages:[mask-position:0_0] has-data-[state=open]:pointer-events-auto has-data-[state=open]:[mask-position:0_0]\">\u00a0<\/div><\/div><div class=\"mt-3 w-full empty:hidden\"><div class=\"text-center\">\u00a0<\/div><\/div><\/div><div class=\"absolute\"><div class=\"flex items-center justify-center\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/article><div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61e2ba4 e-flex e-con-boxed e-con e-child\" data-id=\"61e2ba4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-color=\"#EBE7EE\" class=\"elementor-element elementor-element-78d92c6 block-three hover-box e-flex e-con-boxed e-con e-child\" data-id=\"78d92c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0600bc3 img-static dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0600bc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"966\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/09\/icon3.svg\" class=\"attachment-large size-large wp-image-46874\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb69a4 img-hover dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1eb69a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"966\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/09\/icon3-hover.svg\" class=\"attachment-large size-large wp-image-46904\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2b11c title elementor-widget elementor-widget-heading\" data-id=\"9f2b11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Proven Performance in the Field<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e308f hover-text elementor-widget elementor-widget-text-editor\" data-id=\"e7e308f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"188\" data-end=\"324\">We\u2019ve driven measurable growth for brands like Brooklyn Solar, Wiz, Pindrop, and Zscaler \u2014 turning ambitious goals into actual outcomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2025\/02\/why-energy.jpg\" class=\"elementor-element elementor-element-96fa0bd e-flex e-con-boxed e-con e-child\" data-id=\"96fa0bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5683195 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"5683195\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8eb75 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8e8eb75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build trust, outpace competitors, and turn complex energy offerings into <span style=\"color:#4F2A5D\"><strong>clear market demand.<\/strong><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-195e5b8 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"195e5b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7265b3c pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"7265b3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce414c pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"0ce414c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur Services\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09eed6e e-con-full pre-title-text e-flex e-con e-child\" data-id=\"09eed6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20faf44 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"20faf44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"247\" data-end=\"534\">In a sector shaped by transformation, from decarbonization mandates to grid modernization, energy and utility marketers need strategies built for nuance, not noise. Directive delivers performance marketing designed to <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/27-seo-agencies-built-for-b2b-growth-2026\/\">grow visibility across search and AI discovery<\/a> in regulated markets with long sales cycles and multi-stakeholder buying.<\/p><p class=\"\" data-start=\"536\" data-end=\"592\">We help you lead the market with clarity and confidence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf7e9b2 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"bf7e9b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c44448b elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"c44448b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"list-left\"> \r\n\r\n<div class=\"tab-link\" style=\"padding-top:0\"> \r\n    <span class=\"question active-quest\" data-target=\"answer1\" >Paid Media<\/span>\r\n<\/div>\r\n\r\n<div class=\"tab-link\">  \r\n    <span class=\"question\" data-target=\"answer3\">Content & SEO<\/span>\r\n<\/div>\r\n\r\n<div class=\"tab-link\"> \r\n    <span class=\"question\" data-target=\"answer4\" >CRO & Performance Design<\/span>\r\n<\/div>\r\n\r\n<div class=\"tab-link\"> \r\n    <span class=\"question\" data-target=\"answer5\" >Revenue Ops<\/span>\r\n<\/div>\r\n\r\n<div class=\"tab-link\"> \r\n    <span class=\"question\" data-target=\"answer6\" >Go-to-market Strategy<\/span>\r\n<\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96f16fd elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"96f16fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"list-right\">\r\n\t\r\n<div id=\"answer1\" class=\"fade-in active\" >\r\n<div class=\"inner-content\">\r\n<p>Capture high-value commercial buyers and residential users with <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/ppc-agency\/\">performance marketing for energy buyers<\/a> tailored to how energy decisions are made.\r\n<\/p>\r\n<ul>\r\n<li> <strong>Paid Search:<\/strong> Target high-intent keywords tied to rebates, rate plans, sustainability goals, and energy platform adoption.<\/li>  \r\n<li> <strong>Paid Social:<\/strong> Activate decision-makers in utilities, energy tech, and public works through LinkedIn, Meta, and YouTube.<\/li>  \r\n<li> <strong>Account Based Marketing:<\/strong> Influence multi-stakeholder utility deals and large commercial energy buyers with precision outreach.<\/li> \r\n\r\n<li> <strong>Programmatic:<\/strong> Reach energy-conscious households and business buyers through localized, compliant digital placements.<\/li>  \r\n<li> <strong>Retargeting:<\/strong> Re-engage site visitors comparing rates, exploring incentives, or vetting clean energy solutions.<\/li>  \r\n<li> <strong>Performance Reporting:<\/strong> Track campaign performance across service areas, segments, and buying cycles with utility-grade visibility.<\/li> \r\n<\/ul>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer3\" class=\"fade-in\" >\r\n<div class=\"inner-content\">\r\n<p>Use <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/seo-agency\/\">SEO for complex energy solutions<\/a> to rank for industry-specific terms and position your company as a leader in sustainability, efficiency, and energy management.\r\n<\/p>\r\n<ul>\r\n<li> <strong> On-Page SEO:<\/strong> Optimize solution pages for keywords like \u201cdemand response software\u201d or \u201cutility-scale solar analytics\u201d to attract engineers, energy buyers, and operations leaders.\r\n<\/li>  \r\n<li> <strong> Content Marketing:<\/strong> Produce <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/content-marketing-agency\/\">data-driven content for regulated markets<\/a>, including regulatory breakdowns and comparisons that help prospects evaluate technologies like AMI systems or DER platforms.\r\n\r\n<\/li>  \r\n<li> <strong> CRO:<\/strong>  Test CTA placement on quote forms, ROI calculators, and resource downloads to increase conversion from municipal buyers, facility managers, and consultants.\r\n\r\n<\/li>  \r\n<li> <strong> Technical SEO: <\/strong> Ensure clean site structure, schema markup, and fast load times across asset-heavy sites or platform pages to support enterprise SEO and mobile access in the field.\r\n\r\n<\/li>  \r\n<li> <strong> Content Production:<\/strong> Create emissions dashboards, case studies, and executive explainers that <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-thought-leadership-agency-executive-guide\/\">establish executive thought leadership in energy<\/a> with sustainability officers and technical evaluators.\r\n\r\n<\/li>  \r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer4\" class=\"fade-in\" >\r\n<div class=\"inner-content\">\r\n<p>Convert energy buyers, procurement teams, and sustainability officers with <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/performance-creative\/\">conversion design for long evaluation cycles<\/a> across complex energy solutions.\r\n\r\n<\/p>\r\n<ul>\r\n<li> <strong>CRO:<\/strong> Simplify flows for audit bookings, rebate lookups, and energy consultations to reduce drop-off and capture qualified commercial interest.\r\n\r\n<\/li>  \r\n<li> <strong>Performance Analytics:<\/strong> Track engagement by industry segment, from manufacturers seeking peak load optimization to municipalities exploring renewables.\r\n\r\n<\/li>  \r\n<li> <strong>Image Ads:<\/strong> Use visuals that show energy dashboards, smart meters, or on-site solar installs to align with the buyer\u2019s context and decision-making environment.\r\n\r\n<\/li>  \r\n<li> <strong>Split Testing:<\/strong> Test headlines, CTAs, and form logic across verticals like utilities vs energy-as-a-service to uncover what drives conversions in each segment.\r\n\r\n<\/li>  \r\n<li> <strong>Landing Pages:<\/strong> Create sector-specific pages like \u201cEnergy Efficiency for School Districts\u201d or \u201cCommercial Solar for Manufacturing Facilities\u201d with focused CTAs and proof points.\r\n\r\n<\/li>  \r\n<li> <strong>Social Motion & Static Ad Sets:<\/strong> Pair motion-based graphics (e.g. carbon offset animations, energy flow visualizations) with static images that communicate savings, compliance, or operational ROI.\r\n\r\n<\/li> \r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer5\" class=\"fade-in\" >\r\n<div class=\"inner-content\">\r\n<p>Power complex sales cycles with <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/revenue-operations\/\">revenue operations for multi-stakeholder energy sales<\/a> across utilities, energy consultants, and infrastructure providers.\r\n\r\n<\/p>\r\n<ul>\r\n<li> <strong>MAP Audit & Optimization:<\/strong> Refine lead flows for rebate submissions, energy audits, and RFP follow-ups to ensure automation supports compliance and regional targeting.\r\n\r\n<\/li>  \r\n<li> <strong>Lifecycle Visualization:<\/strong> Visualize the full journey from early engagement with ESG content to procurement milestones and contract approvals in both public and private sectors.\r\n\r\n<\/li>  \r\n<li> <strong>Offline Conversion Tracking & Reporting:<\/strong> Track revenue from field sales, channel partners, and in-person consultations by syncing offline activity with CRM and campaign data.\r\n\r\n<\/li>  \r\n<li> <strong>Lead Scoring & Lead Routing:<\/strong> Score commercial facility leads, sustainability officers, or municipal contacts based on energy goals and route them to the right rep or partner team.\r\n\r\n<\/li>  \r\n<li> <strong>Integrations & ABM:<\/strong> Connect MAP, CRM, and enrichment platforms to run <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/best-b2b-abm-agencies-2026\/\">ABM for utilities and commercial energy buyers<\/a> across high-value accounts.\r\n\r\n<\/li>  \r\n<li> <strong>Pipeline Nurture & Email Campaigns:<\/strong> Create segmented nurtures by vertical and stage, such as energy audits for manufacturers or net-zero planning for school districts.\r\n\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer6\" class=\"fade-in\" >\r\n<div class=\"inner-content\">\r\n<p>Expand market share with strategies built for regulated industries, long procurement cycles, and energy buyers focused on reliability, cost savings, and sustainability goals.\r\n\r\n\r\n<\/p>\r\n<ul>\r\n<li> <strong>Competitor Assessments:<\/strong> Analyze how competing energy platforms, utilities, and consultants position their offerings across clean tech, grid optimization, and carbon reduction to find whitespace you can own.\r\n\r\n<\/li>  \r\n<li> <strong>1st-Party Data Collection:<\/strong> Use quote requests, calculator submissions, and audit inquiries to capture behavioral signals and refine messaging by project size, region, or energy goal.\r\n\r\n<\/li>  \r\n<li> <strong>TAM Identification:<\/strong> Build a segmented TAM based on facility type, energy consumption, regulatory region, or carbon reduction targets to focus on the most winnable accounts.\r\n\r\n<\/li>  \r\n<li> <strong>Financial Modeling:<\/strong> Project CAC, LTV, and ROI by vertical or deal size to <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/21-strategic-marketing-consultants-delivering-measurable-roi-in-2026\/\">prove marketing ROI to financial stakeholders<\/a> and align growth targets with realistic acquisition costs and revenue timelines.\r\n\r\n<\/li>  \r\n<li> <strong>Persona Development:<\/strong> Create detailed profiles for sustainability directors, energy procurement leads, facilities managers, and city planners with messaging aligned to their goals and objections.\r\n\r\n<\/li>  \r\n<li> <strong>Deliverable Strategies:<\/strong> Translate GTM strategy into execution-ready campaigns, asset timelines, and funnel plays that match how energy buyers evaluate and purchase solutions.\r\n\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2be54ef e-con-full elementor-hidden-desktop elementor-hidden-laptop e-flex e-con e-child\" data-id=\"2be54ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e723d0 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-accordion\" data-id=\"3e723d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6541\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-6541\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\"><circle cx=\"14\" cy=\"14\" r=\"13.5\" stroke=\"#EB6D12\"><\/circle><path d=\"M14.5 7L14.5 22\" stroke=\"#EB6D12\" stroke-linecap=\"round\"><\/path><path d=\"M22 14.5L7 14.5\" stroke=\"#EB6D12\" stroke-linecap=\"round\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\"><circle cx=\"14\" cy=\"14\" r=\"13.5\" stroke=\"#EB6D12\"><\/circle><path d=\"M22 14.5L7 14.5\" stroke=\"#EB6D12\" stroke-linecap=\"round\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Paid Media<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6541\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-6541\"><p>Capture high-value commercial buyers and residential users with performance marketing tailored to how energy decisions are made.<\/p><ul><li><strong>Paid Search:<\/strong> Target high-intent keywords tied to rebates, rate plans, sustainability goals, and energy platform adoption.<\/li><li><strong>Paid Social:<\/strong> Activate decision-makers in utilities, energy tech, and public works through LinkedIn, Meta, and YouTube.<\/li><li><strong>Account Based Marketing:<\/strong> Influence multi-stakeholder utility deals and large commercial energy buyers with precision outreach.<\/li><li><strong>Programmatic:<\/strong> Reach energy-conscious households and business buyers through localized, compliant digital placements.<\/li><li><strong>Retargeting:<\/strong> Re-engage site visitors comparing rates, exploring incentives, or vetting clean energy solutions.<\/li><li><strong>Performance Reporting:<\/strong> Track campaign performance across service areas, segments, and buying cycles with utility-grade visibility.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6542\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-6542\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\"><circle cx=\"14\" cy=\"14\" r=\"13.5\" stroke=\"#EB6D12\"><\/circle><path d=\"M14.5 7L14.5 22\" stroke=\"#EB6D12\" stroke-linecap=\"round\"><\/path><path d=\"M22 14.5L7 14.5\" stroke=\"#EB6D12\" stroke-linecap=\"round\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\"><circle cx=\"14\" cy=\"14\" r=\"13.5\" stroke=\"#EB6D12\"><\/circle><path d=\"M22 14.5L7 14.5\" stroke=\"#EB6D12\" stroke-linecap=\"round\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Content & SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6542\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-6542\"><p>Rank for industry-specific search terms and position your company as a leader in sustainability, efficiency, and energy management.<\/p><ul><li><strong> On-Page SEO:<\/strong> Optimize solution pages for keywords like \u201cdemand response software\u201d or \u201cutility-scale solar analytics\u201d to attract engineers, energy buyers, and operations leaders.<\/li><li><strong> Content Marketing:<\/strong> Produce data-driven guides, regulatory breakdowns, and comparison content that helps prospects evaluate technologies like AMI systems or DER platforms.<\/li><li><strong> CRO:<\/strong> Test CTA placement on quote forms, ROI calculators, and resource downloads to increase conversion from municipal buyers, facility managers, and consultants.<\/li><li><strong> Technical SEO: <\/strong> Ensure clean site structure, schema markup, and fast load times across asset-heavy sites or platform pages to support enterprise SEO and mobile access in the field.<\/li><li><strong> Content Production:<\/strong> Create content assets like emissions dashboards, case studies, and executive explainers that speak to both sustainability officers and technical evaluators.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6543\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-6543\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\"><circle cx=\"14\" cy=\"14\" r=\"13.5\" stroke=\"#EB6D12\"><\/circle><path d=\"M14.5 7L14.5 22\" stroke=\"#EB6D12\" stroke-linecap=\"round\"><\/path><path d=\"M22 14.5L7 14.5\" stroke=\"#EB6D12\" stroke-linecap=\"round\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\"><circle cx=\"14\" cy=\"14\" r=\"13.5\" stroke=\"#EB6D12\"><\/circle><path d=\"M22 14.5L7 14.5\" stroke=\"#EB6D12\" stroke-linecap=\"round\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CRO & Performance Design<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6543\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-6543\"><p>Convert energy buyers, procurement teams, and sustainability officers with optimized digital experiences built for complex solutions and long evaluation cycles.<\/p><ul><li><strong>CRO:<\/strong> Simplify flows for audit bookings, rebate lookups, and energy consultations to reduce drop-off and capture qualified commercial interest.<\/li><li><strong>Performance Analytics:<\/strong> Track engagement by industry segment, from manufacturers seeking peak load optimization to municipalities exploring renewables.<\/li><li><strong>Image Ads:<\/strong> Use visuals that show energy dashboards, smart meters, or on-site solar installs to align with the buyer\u2019s context and decision-making environment.<\/li><li><strong>Split Testing:<\/strong> Test headlines, CTAs, and form logic across verticals like utilities vs energy-as-a-service to uncover what drives conversions in each segment.<\/li><li><strong>Landing Pages:<\/strong> Create sector-specific pages like \u201cEnergy Efficiency for School Districts\u201d or \u201cCommercial Solar for Manufacturing Facilities\u201d with focused CTAs and proof points.<\/li><li><strong>Social Motion &amp; Static Ad Sets:<\/strong> Pair motion-based graphics (e.g. carbon offset animations, energy flow visualizations) with static images that communicate savings, compliance, or operational ROI.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6544\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-6544\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\"><circle cx=\"14\" cy=\"14\" r=\"13.5\" stroke=\"#EB6D12\"><\/circle><path d=\"M14.5 7L14.5 22\" stroke=\"#EB6D12\" stroke-linecap=\"round\"><\/path><path d=\"M22 14.5L7 14.5\" stroke=\"#EB6D12\" stroke-linecap=\"round\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\"><circle cx=\"14\" cy=\"14\" r=\"13.5\" stroke=\"#EB6D12\"><\/circle><path d=\"M22 14.5L7 14.5\" stroke=\"#EB6D12\" stroke-linecap=\"round\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Revenue Ops<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6544\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-6544\"><p>Power complex, multi-stakeholder sales cycles with automation and attribution systems built for utilities, energy consultants, and infrastructure providers.<\/p><ul><li><strong>MAP Audit &amp; Optimization:<\/strong> Refine lead flows for rebate submissions, energy audits, and RFP follow-ups to ensure automation supports compliance and regional targeting.<\/li><li><strong>Lifecycle Visualization:<\/strong> Visualize the full journey from early engagement with ESG content to procurement milestones and contract approvals in both public and private sectors.<\/li><li><strong>Offline Conversion Tracking &amp; Reporting:<\/strong> Track revenue from field sales, channel partners, and in-person consultations by syncing offline activity with CRM and campaign data.<\/li><li><strong>Lead Scoring &amp; Lead Routing:<\/strong> Score commercial facility leads, sustainability officers, or municipal contacts based on energy goals and route them to the right rep or partner team.<\/li><li><strong>Integrations &amp; ABM:<\/strong> Connect MAP, CRM, and enrichment platforms to enable account-specific targeting for utilities, ESCOs, and large-scale commercial buyers.<\/li><li><strong>Pipeline Nurture &amp; Email Campaigns:<\/strong> Create segmented nurtures by vertical and stage, such as energy audits for manufacturers or net-zero planning for school districts.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6545\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-6545\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\"><circle cx=\"14\" cy=\"14\" r=\"13.5\" stroke=\"#EB6D12\"><\/circle><path d=\"M14.5 7L14.5 22\" stroke=\"#EB6D12\" stroke-linecap=\"round\"><\/path><path d=\"M22 14.5L7 14.5\" stroke=\"#EB6D12\" stroke-linecap=\"round\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\"><circle cx=\"14\" cy=\"14\" r=\"13.5\" stroke=\"#EB6D12\"><\/circle><path d=\"M22 14.5L7 14.5\" stroke=\"#EB6D12\" stroke-linecap=\"round\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Go-to-market Strategy<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6545\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-6545\"><p>Expand market share with strategies built for regulated industries, long procurement cycles, and energy buyers focused on reliability, cost savings, and sustainability goals.\n\n\n<\/p>\n<ul>\n<li> <strong>Competitor Assessments:<\/strong> Analyze how competing energy platforms, utilities, and consultants position their offerings across clean tech, grid optimization, and carbon reduction to find whitespace you can own.\n\n<\/li>  \n<li> <strong>1st-Party Data Collection:<\/strong> Use quote requests, calculator submissions, and audit inquiries to capture behavioral signals and refine messaging by project size, region, or energy goal.\n\n<\/li>  \n<li> <strong>TAM Identification:<\/strong> Build a segmented TAM based on facility type, energy consumption, regulatory region, or carbon reduction targets to focus on the most winnable accounts.\n\n<\/li>  \n<li> <strong>Financial Modeling:<\/strong> Project CAC, LTV, and ROI by vertical or deal size to align growth targets with realistic acquisition cost and revenue timelines.\n\n<\/li>  \n<li> <strong>Persona Development:<\/strong> Create detailed profiles for sustainability directors, energy procurement leads, facilities managers, and city planners with messaging aligned to their goals and objections.\n\n<\/li>  \n<li> <strong>Deliverable Strategies:<\/strong> Translate GTM strategy into execution-ready campaigns, asset timelines, and funnel plays that match how energy buyers evaluate and purchase solutions.\n\n<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3622c7f main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"3622c7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee6dc9 elementor-widget elementor-widget-heading\" data-id=\"1ee6dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experts <span style=\"font-weight:700;color: #4F2A5D\">at the ready.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63cb8ba elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63cb8ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMeet the heart of Directive.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22350ab elementor-grid-mobile-2 elementor-grid-4 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"22350ab\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" 42504=\"\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE2ODgiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86fc66 body-large team-title elementor-widget elementor-widget-text-editor\" data-id=\"a86fc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGarrett Mehrguth\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340b6f7 team-position elementor-widget elementor-widget-text-editor\" data-id=\"340b6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChief Executive Officer\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-42514\">.e-loop-item-43187 .elementor-element.elementor-element-8461b80:not(.elementor-motion-effects-element-type-background), .e-loop-item-43187 .elementor-element.elementor-element-8461b80 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/ts2-jpg-1.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"42514\" class=\"elementor elementor-42514 e-loop-item e-loop-item-43187 post-43187 team-member type-team-member status-publish has-post-thumbnail hentry team-member-category-executive-team\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-hover-color=\"#3B423E96\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/ts2-jpg-1.webp\" class=\"elementor-element elementor-element-8461b80 team-box e-con-full e-flex e-con e-parent\" data-id=\"8461b80\" data-element_type=\"container\" data-e-type=\"container\" id=\"43187\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" 43187=\"\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE2ODgiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86fc66 body-large team-title elementor-widget elementor-widget-text-editor\" data-id=\"a86fc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTanner Shaffer\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340b6f7 team-position elementor-widget elementor-widget-text-editor\" data-id=\"340b6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tManaging Partner &amp; Co-Founder\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-42514\">.e-loop-item-50431 .elementor-element.elementor-element-8461b80:not(.elementor-motion-effects-element-type-background), .e-loop-item-50431 .elementor-element.elementor-element-8461b80 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/Sean-Baker.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"42514\" class=\"elementor elementor-42514 e-loop-item e-loop-item-50431 post-50431 team-member type-team-member status-publish has-post-thumbnail hentry team-member-category-executive-team team-member-category-leadership-team\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-hover-color=\"#3B423E96\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/Sean-Baker.jpg\" class=\"elementor-element elementor-element-8461b80 team-box e-con-full e-flex e-con e-parent\" data-id=\"8461b80\" data-element_type=\"container\" data-e-type=\"container\" id=\"50431\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" 50431=\"\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE2ODgiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86fc66 body-large team-title elementor-widget elementor-widget-text-editor\" data-id=\"a86fc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSean Baker\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340b6f7 team-position elementor-widget elementor-widget-text-editor\" data-id=\"340b6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChief Revenue Officer\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-42514\">.e-loop-item-43193 .elementor-element.elementor-element-8461b80:not(.elementor-motion-effects-element-type-background), .e-loop-item-43193 .elementor-element.elementor-element-8461b80 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/jesse-new.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"42514\" class=\"elementor elementor-42514 e-loop-item e-loop-item-43193 post-43193 team-member type-team-member status-publish has-post-thumbnail hentry team-member-category-executive-team\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-hover-color=\"#3B423E96\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/jesse-new.jpg\" class=\"elementor-element elementor-element-8461b80 team-box e-con-full e-flex e-con e-parent\" data-id=\"8461b80\" data-element_type=\"container\" data-e-type=\"container\" id=\"43193\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" 43193=\"\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE2ODgiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86fc66 body-large team-title elementor-widget elementor-widget-text-editor\" data-id=\"a86fc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJesse Seilhan\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340b6f7 team-position elementor-widget elementor-widget-text-editor\" data-id=\"340b6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSVP of Operations\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-42514\">.e-loop-item-51387 .elementor-element.elementor-element-8461b80:not(.elementor-motion-effects-element-type-background), .e-loop-item-51387 .elementor-element.elementor-element-8461b80 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/larissa-williams-headshot-2026-1-scaled.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"42514\" class=\"elementor elementor-42514 e-loop-item e-loop-item-51387 post-51387 team-member type-team-member status-publish has-post-thumbnail hentry team-member-category-leadership-team\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-hover-color=\"#3B423E96\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/larissa-williams-headshot-2026-1-scaled.jpg\" class=\"elementor-element elementor-element-8461b80 team-box e-con-full e-flex e-con e-parent\" data-id=\"8461b80\" data-element_type=\"container\" data-e-type=\"container\" id=\"51387\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" 51387=\"\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE2ODgiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86fc66 body-large team-title elementor-widget elementor-widget-text-editor\" data-id=\"a86fc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLarissa Williams\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340b6f7 team-position elementor-widget elementor-widget-text-editor\" data-id=\"340b6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tManaging Director, Communications\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-42514\">.e-loop-item-48000 .elementor-element.elementor-element-8461b80:not(.elementor-motion-effects-element-type-background), .e-loop-item-48000 .elementor-element.elementor-element-8461b80 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/04\/Lauren-Marks.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"42514\" class=\"elementor elementor-42514 e-loop-item e-loop-item-48000 post-48000 team-member type-team-member status-publish has-post-thumbnail hentry team-member-category-executive-team team-member-category-leadership-team\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-hover-color=\"#3B423E96\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/04\/Lauren-Marks.jpg\" class=\"elementor-element elementor-element-8461b80 team-box e-con-full e-flex e-con e-parent\" data-id=\"8461b80\" data-element_type=\"container\" data-e-type=\"container\" id=\"48000\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" 48000=\"\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE2ODgiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86fc66 body-large team-title elementor-widget elementor-widget-text-editor\" data-id=\"a86fc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLauren Marks\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340b6f7 team-position elementor-widget elementor-widget-text-editor\" data-id=\"340b6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tManaging Director, Commerce\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-42514\">.e-loop-item-53996 .elementor-element.elementor-element-8461b80:not(.elementor-motion-effects-element-type-background), .e-loop-item-53996 .elementor-element.elementor-element-8461b80 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Joanna-McNeil.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"42514\" class=\"elementor elementor-42514 e-loop-item e-loop-item-53996 post-53996 team-member type-team-member status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-hover-color=\"#3B423E96\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Joanna-McNeil.png\" class=\"elementor-element elementor-element-8461b80 team-box e-con-full e-flex e-con e-parent\" data-id=\"8461b80\" data-element_type=\"container\" data-e-type=\"container\" id=\"53996\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" 53996=\"\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE2ODgiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86fc66 body-large team-title elementor-widget elementor-widget-text-editor\" data-id=\"a86fc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJoanna McNeil\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340b6f7 team-position elementor-widget elementor-widget-text-editor\" data-id=\"340b6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tManaging Director, Performance Marketing\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-42514\">.e-loop-item-54018 .elementor-element.elementor-element-8461b80:not(.elementor-motion-effects-element-type-background), .e-loop-item-54018 .elementor-element.elementor-element-8461b80 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Kimberly-Deese.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"42514\" class=\"elementor elementor-42514 e-loop-item e-loop-item-54018 post-54018 team-member type-team-member status-publish has-post-thumbnail hentry team-member-category-pr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-hover-color=\"#3B423E96\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Kimberly-Deese.png\" class=\"elementor-element elementor-element-8461b80 team-box e-con-full e-flex e-con e-parent\" data-id=\"8461b80\" data-element_type=\"container\" data-e-type=\"container\" id=\"54018\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" 54018=\"\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE2ODgiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86fc66 body-large team-title elementor-widget elementor-widget-text-editor\" data-id=\"a86fc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKimberly Deese\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340b6f7 team-position elementor-widget elementor-widget-text-editor\" data-id=\"340b6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHead of PR &amp; Communications\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-42514\">.e-loop-item-47134 .elementor-element.elementor-element-8461b80:not(.elementor-motion-effects-element-type-background), .e-loop-item-47134 .elementor-element.elementor-element-8461b80 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/cmuehlemann-jpg.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"42514\" class=\"elementor elementor-42514 e-loop-item e-loop-item-47134 post-47134 team-member type-team-member status-publish has-post-thumbnail hentry team-member-category-executive-team\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-hover-color=\"#3B423E96\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/cmuehlemann-jpg.webp\" class=\"elementor-element elementor-element-8461b80 team-box e-con-full e-flex e-con e-parent\" data-id=\"8461b80\" data-element_type=\"container\" data-e-type=\"container\" id=\"47134\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" 47134=\"\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE2ODgiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86fc66 body-large team-title elementor-widget elementor-widget-text-editor\" data-id=\"a86fc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCarrie Muehlemann\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340b6f7 team-position elementor-widget elementor-widget-text-editor\" data-id=\"340b6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHead of People Ops\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-42514\">.e-loop-item-47143 .elementor-element.elementor-element-8461b80:not(.elementor-motion-effects-element-type-background), .e-loop-item-47143 .elementor-element.elementor-element-8461b80 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/ruruchurtu-jpg.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"42514\" class=\"elementor elementor-42514 e-loop-item e-loop-item-47143 post-47143 team-member type-team-member status-publish has-post-thumbnail hentry team-member-category-executive-team\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-hover-color=\"#3B423E96\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/ruruchurtu-jpg.webp\" class=\"elementor-element elementor-element-8461b80 team-box e-con-full e-flex e-con e-parent\" data-id=\"8461b80\" data-element_type=\"container\" data-e-type=\"container\" id=\"47143\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" 47143=\"\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE2ODgiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86fc66 body-large team-title elementor-widget elementor-widget-text-editor\" data-id=\"a86fc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRichard Uruchurtu III\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340b6f7 team-position elementor-widget elementor-widget-text-editor\" data-id=\"340b6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVP of Client Services\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-42514\">.e-loop-item-43201 .elementor-element.elementor-element-8461b80:not(.elementor-motion-effects-element-type-background), .e-loop-item-43201 .elementor-element.elementor-element-8461b80 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/1564696510166-jpg.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"42514\" class=\"elementor elementor-42514 e-loop-item e-loop-item-43201 post-43201 team-member type-team-member status-publish has-post-thumbnail hentry team-member-category-executive-team\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-hover-color=\"#3B423E96\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/1564696510166-jpg.webp\" class=\"elementor-element elementor-element-8461b80 team-box e-con-full e-flex e-con e-parent\" data-id=\"8461b80\" data-element_type=\"container\" data-e-type=\"container\" id=\"43201\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" 43201=\"\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE2ODgiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86fc66 body-large team-title elementor-widget elementor-widget-text-editor\" data-id=\"a86fc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBrady Cramm\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340b6f7 team-position elementor-widget elementor-widget-text-editor\" data-id=\"340b6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVP of Strategic Engagements\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-42514\">.e-loop-item-43199 .elementor-element.elementor-element-8461b80:not(.elementor-motion-effects-element-type-background), .e-loop-item-43199 .elementor-element.elementor-element-8461b80 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/paulina-fernandez-scaled-1-jpg.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"42514\" class=\"elementor elementor-42514 e-loop-item e-loop-item-43199 post-43199 team-member type-team-member status-publish has-post-thumbnail hentry team-member-category-healthcare-and-pharmaceuticals team-member-category-technology team-member-category-telecommunications\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-hover-color=\"#3B423E96\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/paulina-fernandez-scaled-1-jpg.webp\" class=\"elementor-element elementor-element-8461b80 team-box e-con-full e-flex e-con e-parent\" data-id=\"8461b80\" data-element_type=\"container\" data-e-type=\"container\" id=\"43199\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" 43199=\"\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE2ODgiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a86fc66 body-large team-title elementor-widget elementor-widget-text-editor\" data-id=\"a86fc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPaulina Fernandez\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340b6f7 team-position elementor-widget elementor-widget-text-editor\" data-id=\"340b6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVP Operations LATAM\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8323fd button-primary button-fill-dark elementor-align-center elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"a8323fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/about\/team\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Everyone<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#F3F1F5\" class=\"elementor-element elementor-element-cd032e5 main-pad pad-120 blog-carousel-container e-flex e-con-boxed e-con e-parent\" data-id=\"cd032e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7015bd elementor-widget elementor-widget-heading\" data-id=\"c7015bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More <span style=\"font-weight:700;color: #4F2A5D\">Insights<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a4997 elementor-widget__width-initial body-x-large elementor-widget elementor-widget-text-editor\" data-id=\"b5a4997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More resources for you and your team from Directive\u2019s experts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-285d9ab blog-carousel elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"285d9ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37116&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:24,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-37116\">.swiper-slide a:hover {\n    opacity: .8!important;\n}\n\n.feed-img a {\n    width: 100%;\n}.elementor-37116 .elementor-element.elementor-element-523f138d{--display:flex;}.elementor-37116 .elementor-element.elementor-element-388a370d img{width:100%;height:234px;object-fit:cover;object-position:center center;}.elementor-37116 .elementor-element.elementor-element-388a370d{width:100%;max-width:100%;}.elementor-37116 .elementor-element.elementor-element-2750240{--display:flex;--min-height:62px;}.elementor-37116 .elementor-element.elementor-element-48ed3ed4 .elementor-icon-list-icon{width:14px;}.elementor-37116 .elementor-element.elementor-element-48ed3ed4 .elementor-icon-list-icon i{font-size:14px;}.elementor-37116 .elementor-element.elementor-element-48ed3ed4 .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-37116 .elementor-element.elementor-element-48ed3ed4 .elementor-icon-list-text, .elementor-37116 .elementor-element.elementor-element-48ed3ed4 .elementor-icon-list-text a{color:#D9D9D9;}.elementor-37116 .elementor-element.elementor-element-48ed3ed4 .elementor-icon-list-item{font-size:14px;font-weight:700;text-transform:uppercase;line-height:14px;}.elementor-37116 .elementor-element.elementor-element-48ed3ed4 > .elementor-widget-container{margin:32px 0px 16px 0px;}.elementor-37116 .elementor-element.elementor-element-3526fbf .elementor-icon-list-icon{width:14px;}.elementor-37116 .elementor-element.elementor-element-3526fbf .elementor-icon-list-icon i{font-size:14px;}.elementor-37116 .elementor-element.elementor-element-3526fbf .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-37116 .elementor-element.elementor-element-3526fbf .elementor-icon-list-text, .elementor-37116 .elementor-element.elementor-element-3526fbf .elementor-icon-list-text a{color:#D9D9D9;}.elementor-37116 .elementor-element.elementor-element-3526fbf .elementor-icon-list-item{font-size:14px;font-weight:700;text-transform:uppercase;line-height:14px;}.elementor-37116 .elementor-element.elementor-element-3526fbf > .elementor-widget-container{margin:32px 0px 16px 0px;}.elementor-37116 .elementor-element.elementor-element-37ca1c59 .elementor-heading-title{font-size:24px;font-weight:700;line-height:29px;color:#1E1C20;}.elementor-37116 .elementor-element.elementor-element-37ca1c59 > .elementor-widget-container{margin:0px 0px 16px 0px;}.elementor-37116 .elementor-element.elementor-element-750e9bf5 .elementor-widget-container{color:#1E1C20;}@media(max-width:767px){.elementor-37116 .elementor-element.elementor-element-750e9bf5 .elementor-widget-container{font-size:20px;line-height:30px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-55410 post-55410 post type-post status-publish format-standard has-post-thumbnail hentry category-influencer tag-communications tag-influencer tag-thought-leadership resource-category-thought-leadership\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-thought-leadership-research-foundation\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-02_58_04-PM-1024x512.png\" class=\"attachment-large size-large wp-image-55411\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-02_58_04-PM-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-02_58_04-PM-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-02_58_04-PM-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-02_58_04-PM-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-02_58_04-PM.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/resource-category\/thought-leadership\/\" class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/influencer\/\" class=\"elementor-post-info__terms-list-item\">Influencer<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-thought-leadership-research-foundation\/\">Why Original Research Is Becoming the Foundation of B2B Thought Leadership<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tStrong B2B proprietary research investigates a meaningful market tension instead of reverse-engineering...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-55413 post-55413 post type-post status-publish format-standard has-post-thumbnail hentry category-creator-marketing tag-communications tag-creator-marketing tag-influencer\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-creator-marketing-strategy-channel\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-03_12_01-PM-1024x512.png\" class=\"attachment-large size-large wp-image-55414\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-03_12_01-PM-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-03_12_01-PM-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-03_12_01-PM-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-03_12_01-PM-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-03_12_01-PM.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/creator-marketing\/\" class=\"elementor-post-info__terms-list-item\">Creator Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-creator-marketing-strategy-channel\/\">How to Build a B2B Creator Marketing Strategy Beyond a Single Campaign<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Key Takeaways Treat creator marketing as infrastructure. Recurring partnerships preserve the expertise,...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-55396 post-55396 post type-post status-publish format-standard has-post-thumbnail hentry category-creator-marketing tag-communications tag-creator-marketing tag-influencer resource-category-strategies\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-choose-a-b2b-creator-marketing-platform\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-02_38_52-PM-1024x512.png\" class=\"attachment-large size-large wp-image-55402\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-02_38_52-PM-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-02_38_52-PM-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-02_38_52-PM-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-02_38_52-PM-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-8-2026-02_38_52-PM.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/resource-category\/strategies\/\" class=\"elementor-post-info__terms-list-item\">Strategies<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/creator-marketing\/\" class=\"elementor-post-info__terms-list-item\">Creator Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-choose-a-b2b-creator-marketing-platform\/\">How To Choose A B2B Creator Marketing Platform<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCreator fit depends on your program maturity, creator volume, industry, campaign complexity,...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div 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