{"id":47858,"date":"2025-04-25T13:22:57","date_gmt":"2025-04-25T17:22:57","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?page_id=47858"},"modified":"2026-10-27T17:44:59","modified_gmt":"2026-10-27T21:44:59","slug":"paid-social-marketing-agency","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/ca\/services\/paid-social-marketing-agency\/","title":{"rendered":"Paid Social Marketing Agency"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"47858\" class=\"elementor elementor-47858\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-overlay-color=\"#00000000\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2025\/05\/hero-paid-social.jpg\" class=\"elementor-element elementor-element-4925a395 main-pad hero e-flex e-con-boxed e-con e-parent\" data-id=\"4925a395\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c19750c pre-title-light elementor-widget elementor-widget-heading\" data-id=\"4c19750c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Paid Social Marketing Agency For B2B<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-281b16c8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"281b16c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build Social Presence Your <strong>Category Follows<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf57c33 elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"cf57c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Directive is a B2B paid social agency building buyer preference across LinkedIn, Meta, YouTube, Reddit, and more. Our paid social media agency connects targeting, creative, and campaigns to pipeline and revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-308a7ac3 e-flex e-con-boxed e-con e-child\" data-id=\"308a7ac3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77da4b73 button-primary elementor-widget elementor-widget-button\" data-id=\"77da4b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Partnership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b123a button-primary button-fill-light elementor-widget elementor-widget-button\" data-id=\"36b123a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/about\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meet Directive<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53768dba main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"53768dba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-285d8625 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"285d8625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Elevate Paid Social <span class=\"heading-blue\">Beyond Platform Performance.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-590a789c e-con-full pre-title-main e-flex e-con e-child\" data-id=\"590a789c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-32952472 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"32952472\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57ea6960 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"57ea6960\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOUR PAID SOCIAL MARKETING METHODOLOGY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ca5f3af e-con-full pre-title-text e-flex e-con e-child\" data-id=\"6ca5f3af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-532a8c3e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"532a8c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"\" data-turn-id-container=\"request-6a7e0e85-2bb8-83e8-b5ea-a6a3b2de0f3d-56\" data-is-intersecting=\"true\"><section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a7e0e85-2bb8-83e8-b5ea-a6a3b2de0f3d-56\" data-turn-id-container=\"request-6a7e0e85-2bb8-83e8-b5ea-a6a3b2de0f3d-56\" data-testid=\"conversation-turn-510\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"527c5e26-3d3e-452c-8adb-1319be417711\" data-turn-start-message=\"true\" data-message-model-slug=\"gpt-5-6-thinking\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"0\" data-end=\"179\" data-is-last-node=\"\" data-is-only-node=\"\">Directive starts with the buying groups that matter most and defines how paid social should move them closer to action. Budget follows business priorities, not just engagement metrics.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"\" data-turn-id-container=\"request-6a7e0e85-2bb8-83e8-b5ea-a6a3b2de0f3d-57\" data-is-intersecting=\"true\"><section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a7e0e85-2bb8-83e8-b5ea-a6a3b2de0f3d-57\" data-turn-id-container=\"request-6a7e0e85-2bb8-83e8-b5ea-a6a3b2de0f3d-57\" data-testid=\"conversation-turn-512\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-8 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden min-h-8 relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"7d9671ea-45d0-42dc-aacf-f1240f9f81c7\" data-turn-start-message=\"true\" data-message-model-slug=\"gpt-5-6-thinking\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"streaming-animation markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"><p data-start=\"0\" data-end=\"204\" data-is-last-node=\"\" data-is-only-node=\"\">Structured experimentation shows which ideas deserve more investment and which need to change. Performance data then guides the next creative and audience decision beyond surface-level engagement metrics.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4314b4 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"c4314b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2025\/04\/cs-so.jpg\" class=\"elementor-element elementor-element-5d07c43 e-con-full e-flex e-con e-child\" data-id=\"5d07c43\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#1B3380\" class=\"elementor-element elementor-element-5dee938 e-con-full e-flex e-con e-child\" data-id=\"5dee938\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-770ddd97 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"770ddd97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"175\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/04\/so.svg\" class=\"attachment-large size-large wp-image-47860\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec26f52 elementor-widget elementor-widget-text-editor\" data-id=\"ec26f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t251%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c01f7 elementor-widget elementor-widget-text-editor\" data-id=\"77c01f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIncrease in Digital Leads Achieved Through a Full-Funnel Paid Social Strategy\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8821ec elementor-widget elementor-widget-text-editor\" data-id=\"f8821ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSentinelOne, a cybersecurity leader, partnered with Directive to revamp its Meta advertising strategy. By deploying full-funnel creative, advanced audience segmentation <span style=\"font-weight: 300;\">targeting the right decision makers<\/span>, and platform optimization, the campaign generated a 251% increase in digital leads\u2014showcasing the power of coordinated execution and B2B-focused paid social.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-142e373 hover-arrow e-flex e-con-boxed e-con e-child\" data-id=\"142e373\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/case-studies\/sentinelone\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-188a39e hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"188a39e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRead the Case Study\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aeaba4 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"2aeaba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-lime.svg\" class=\"attachment-large size-large wp-image-50846\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f842e54 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"f842e54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34511e3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"34511e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create a Social Program Built for <span class=\"heading-blue\">Pipeline Growth.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c75ae6 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"1c75ae6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8376844 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"8376844\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-190290a pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"190290a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOUR SERVICES\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a95b87c e-con-full pre-title-text e-flex e-con e-child\" data-id=\"a95b87c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5219f4 elementor-widget elementor-widget-text-editor\" data-id=\"b5219f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDirective connects audience strategy, campaign planning, and measurement so every part of paid social supports the same objective. Each capability strengthens the next, creating a more coordinated channel from first exposure through measurable impact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92951f7 e-con-full e-flex e-con e-parent\" data-id=\"92951f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-20bf588 e-con-full service-box service-1 e-flex e-con e-child\" data-id=\"20bf588\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-precision\">\n\t\t<div class=\"elementor-element elementor-element-3a1a2ba e-flex e-con-boxed e-con e-child\" data-id=\"3a1a2ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ad301bf service-title e-flex e-con-boxed e-con e-child\" data-id=\"ad301bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb1497 service-title-text elementor-widget elementor-widget-heading\" data-id=\"dfb1497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Precision Audience Targeting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eda1188 service-description elementor-widget elementor-widget-text-editor\" data-id=\"eda1188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSupport complex B2B sales cycles with full-funnel social media campaigns across LinkedIn and Facebook. From ABM outreach to mid-funnel engagement, we tailor every touchpoint for conversion.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f97017b hover-arrow e-con-full e-flex e-con e-child\" data-id=\"f97017b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-565cdc1 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"565cdc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#DBEAFE\" class=\"elementor-element elementor-element-07430fe e-con-full service-box service-2 e-flex e-con e-child\" data-id=\"07430fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-full\">\n\t\t<div class=\"elementor-element elementor-element-6ac21b6 e-flex e-con-boxed e-con e-child\" data-id=\"6ac21b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa9d4c7 service-title e-flex e-con-boxed e-con e-child\" data-id=\"aa9d4c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-615eda3 service-title-text elementor-widget elementor-widget-heading\" data-id=\"615eda3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Full-Funnel Ad Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dceb883 service-description elementor-widget elementor-widget-text-editor\" data-id=\"dceb883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tShared KPIs, CRM integration, and coordinated messaging that unify your sales and marketing teams, aligning every effort around the right accounts and real pipeline goals.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef8738a hover-arrow e-con-full e-flex e-con e-child\" data-id=\"ef8738a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb9765 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"4cb9765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-4c2019d e-con-full service-box service-3 e-flex e-con e-child\" data-id=\"4c2019d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-attribution\">\n\t\t<div class=\"elementor-element elementor-element-3cabaf9 e-flex e-con-boxed e-con e-child\" data-id=\"3cabaf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a7b42f8 service-title e-flex e-con-boxed e-con e-child\" data-id=\"a7b42f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43354fa service-title-text elementor-widget elementor-widget-heading\" data-id=\"43354fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Attribution &amp; ROI Visibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6176757 service-description elementor-widget elementor-widget-text-editor\" data-id=\"6176757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGeneric agencies track clicks. We track revenue. Real-time dashboards connect effort to pipeline, giving you clear insight into what&#8217;s working and where to optimize.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d242987 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"d242987\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9997b1a arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9997b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#DBEAFE\" class=\"elementor-element elementor-element-539dc09 e-con-full service-box service-4 e-flex e-con e-child\" data-id=\"539dc09\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-crm\">\n\t\t<div class=\"elementor-element elementor-element-787c950 e-flex e-con-boxed e-con e-child\" data-id=\"787c950\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0562c83 service-title e-flex e-con-boxed e-con e-child\" data-id=\"0562c83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6705ce service-title-text elementor-widget elementor-widget-heading\" data-id=\"d6705ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CRM + Platform Integration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d6df4a service-description elementor-widget elementor-widget-text-editor\" data-id=\"8d6df4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrom Salesforce to HubSpot and beyond, our campaigns plug into your full martech stack. Expect seamless alignment across platforms and teams, with paid social built to support real business goals.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd0dda9 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"fd0dda9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96a2557 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"96a2557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-9dc904a e-con-full service-box service-5 e-flex e-con e-child\" data-id=\"9dc904a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-advanced\">\n\t\t<div class=\"elementor-element elementor-element-14514df e-flex e-con-boxed e-con e-child\" data-id=\"14514df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ebdf5b1 service-title e-flex e-con-boxed e-con e-child\" data-id=\"ebdf5b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecfba03 service-title-text elementor-widget elementor-widget-heading\" data-id=\"ecfba03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advanced Attribution Modeling<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd5924a service-description elementor-widget elementor-widget-text-editor\" data-id=\"cd5924a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe implement multi-touch attribution to uncover how each ad influences the buyer journey, enabling smarter decision-making and more accountable social media campaign reporting.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b69db3 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"8b69db3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bd679b arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"4bd679b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#DBEAFE\" class=\"elementor-element elementor-element-0e9ae6d e-con-full service-box service-6 e-flex e-con e-child\" data-id=\"0e9ae6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-predictive\">\n\t\t<div class=\"elementor-element elementor-element-23cac23 e-flex e-con-boxed e-con e-child\" data-id=\"23cac23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4bde827 service-title e-flex e-con-boxed e-con e-child\" data-id=\"4bde827\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c15f8a service-title-text elementor-widget elementor-widget-heading\" data-id=\"8c15f8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Predictive Budget Allocation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab283ad service-description elementor-widget elementor-widget-text-editor\" data-id=\"ab283ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur marketing strategists leverage forecasting and historical performance data to guide ad spend, maximizing efficiency while scaling what works.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34f6ccf hover-arrow e-con-full e-flex e-con e-child\" data-id=\"34f6ccf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81674ff arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"81674ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-ede0f2e e-con-full service-box service-3 e-flex e-con e-child\" data-id=\"ede0f2e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-creative\">\n\t\t<div class=\"elementor-element elementor-element-3509faf e-flex e-con-boxed e-con e-child\" data-id=\"3509faf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ccaf198 service-title e-flex e-con-boxed e-con e-child\" data-id=\"ccaf198\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da8e137 service-title-text elementor-widget elementor-widget-heading\" data-id=\"da8e137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Full Creative &amp; Campaign Ownership<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c804f9 service-description elementor-widget elementor-widget-text-editor\" data-id=\"3c804f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrom concept to execution, we own the entire process. Our in-house team handles creative development, testing, and iteration without relying on external approvals.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a17c47 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"3a17c47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f147e0f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"f147e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#DBEAFE\" class=\"elementor-element elementor-element-f8a5af7 e-con-full service-box service-4 e-flex e-con e-child\" data-id=\"f8a5af7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-platform\">\n\t\t<div class=\"elementor-element elementor-element-6f4eff5 e-flex e-con-boxed e-con e-child\" data-id=\"6f4eff5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1488f4c service-title e-flex e-con-boxed e-con e-child\" data-id=\"1488f4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2941ba service-title-text elementor-widget elementor-widget-heading\" data-id=\"d2941ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Platform-Agnostic Execution<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db7c103 service-description elementor-widget elementor-widget-text-editor\" data-id=\"db7c103\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhether it&#8217;s LinkedIn, Meta, X (formerly Twitter), YouTube, or Reddit, we meet your <span style=\"font-weight: 300;\">target <\/span>audience wherever they engage, with channel-specific strategies that convert.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9cd1b3 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"f9cd1b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a44ce7f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a44ce7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-973e92b e-con-full service-box service-5 e-flex e-con e-child\" data-id=\"973e92b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-sales\">\n\t\t<div class=\"elementor-element elementor-element-fcc489f e-flex e-con-boxed e-con e-child\" data-id=\"fcc489f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d459b32 service-title e-flex e-con-boxed e-con e-child\" data-id=\"d459b32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ef5977 service-title-text elementor-widget elementor-widget-heading\" data-id=\"8ef5977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sales &amp; Marketing Alignment<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64185c service-description elementor-widget elementor-widget-text-editor\" data-id=\"b64185c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur campaigns are built in partnership with your sales org. We ensure shared KPIs, unified messaging, and integrated workflows that drive results across the sales funnel.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a1edb5 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"1a1edb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca76ad6 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"ca76ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f2f99 elementor-widget elementor-widget-html\" data-id=\"c1f2f99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.popup {\r\n  border: 0;\r\n  padding: 0;\r\n  width: min(640px, calc(100vw - 32px));\r\n  max-height: calc(100vh - 64px);\r\n  overflow: auto;\r\n  box-shadow: 0 20px 60px rgba(0,0,0,.25);\r\n}\r\n.popup::backdrop { background: rgba(0,0,0,.6); }\r\n.popup__body { padding: 40px 32px 32px; }\r\n.popup__close {\r\n    position: absolute;\r\n\ttop: 20px;\r\n\tright: 20px;\r\n\tbackground: none;\r\n\tborder: 0;\r\n\tcursor: pointer;\r\n\tfont-size: 40px !important;\r\n\tpadding: 0 !important;\r\n\tbox-shadow: none !important;\r\n\tbackground:none!important;\r\n\tfont-weight: 400!important;\r\n}\r\n.popup h4 {\r\n    margin-bottom:16px;\r\n}\r\nbody:has(dialog[open]) { overflow: hidden; } \/* lock page scroll *\/\r\n<\/style>\r\n\r\n<dialog id=\"popup-precision\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Precision Audience Targeting<\/h4>\r\n<p>As a B2B paid social agency, we build audiences around your ICP, priority accounts, and the stakeholders who influence purchasing decisions.<\/p>\r\n<p>CRM data, sales insights, and platform targeting help us reach relevant buying groups with messaging tailored to their roles and business priorities.<\/p>\r\n<p>Our LinkedIn Ads agency team refines account lists, exclusions, and audience segments to improve reach among qualified buyers and sustain engagement throughout evaluation.\r\n<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<dialog id=\"popup-full\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Full-Funnel Ad Strategy<\/h4>\r\n<p>Our paid social strategy defines how each campaign builds awareness, strengthens buyer preference, or supports active evaluation.<\/p>\r\n<p>Video, LinkedIn Thought Leader Ads, and lead generation ads bring different strengths. We match formats and messaging to audience familiarity and campaign objectives.<\/p>\r\n<p>We evaluate results against each campaign\u2019s role, using audience engagement, account activity, and pipeline signals to guide creative and investment decisions.\r\n<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<dialog id=\"popup-attribution\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Attribution & ROI Visibility<\/h4>\r\n<p>Paid social reporting should show how advertising reaches relevant buyers and contributes to business growth. We connect audience engagement with sourced and influenced pipeline.<\/p>\r\n<p>Dashboards bring platform and CRM data together to track cost per opportunity, revenue contribution, and performance across campaigns and audiences.<\/p>\r\n<p>Your team gains a clearer view of B2B paid social performance, with consistent metric definitions and visibility into the tracking gaps that affect investment decisions.\r\n<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<dialog id=\"popup-crm\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>CRM + Platform Integration<\/h4>\r\n<p>Our paid social management connects advertising platforms with your CRM to improve lead handoffs, audience updates, and campaign measurement.<\/p>\r\n<p>We assess available integrations across Salesforce, HubSpot, and your wider technology stack, identifying conversion signals that reflect lead quality and opportunity progression.<\/p>\r\n<p>For LinkedIn Ads management, these connections support qualified conversion tracking and audience refinement, helping campaigns respond to what happens after a form submission.\r\n<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<dialog id=\"popup-advanced\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Advanced Attribution Modeling<\/h4>\r\n<p>B2B paid social influences buying journeys that span multiple stakeholders, channels, and sales interactions. Last-click reporting captures only part of that activity.<\/p>\r\n<p>We examine available ad engagement, website, and CRM data to understand where social campaigns contribute to discovery, evaluation, and opportunity progression.<\/p>\r\n<p>Attribution models provide a directional view of contribution. We interpret findings alongside account engagement and sales outcomes to inform investment without overstating causation.\r\n<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<dialog id=\"popup-predictive\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Predictive Budget Allocation<\/h4>\r\n<p>Effective paid social management starts with acquisition economics. Revenue targets, contract value, sales cycle length, and historical conversion rates inform our budget recommendations.<\/p>\r\n<p>We model investment across platforms and funnel stages, accounting for audience size, expected media costs, and the time buyers need to evaluate your solution.<\/p>\r\n<p>As results develop, we refine forecasts and spending based on audience engagement, opportunity quality, and pipeline contribution while maintaining investment in future demand.\r\n<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<dialog id=\"popup-creative\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Full Creative & Campaign Ownership<\/h4>\r\n<p>As your paid social advertising agency, we manage strategy, copy, design, campaign launches, and ongoing optimization through a coordinated process.<\/p>\r\n<p>Creative translates your positioning, expertise, and customer proof into platform-specific ads. We test messaging, formats, and offers to identify what resonates with relevant buyers.<\/p>\r\n<p>Clear review and approval steps keep campaigns moving. Performance findings guide creative updates, helping your brand sustain attention and strengthen preference over time.\r\n<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<dialog id=\"popup-platform\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Platform-Agnostic Execution<\/h4>\r\n<p>Your social media advertising agency should select channels around buyer behavior and campaign objectives. We assess where your audience spends time and how they engage.<\/p>\r\n<p>Our Meta Ads agency approach emphasizes audience relevance and creative testing. Our YouTube Ads agency work uses video to explain your offering and build familiarity.<\/p>\r\n<p>Across LinkedIn, Meta, X, YouTube, and Reddit, we adapt targeting, formats, and messaging to each platform, then evaluate engagement and contribution to qualified pipeline.\r\n<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<dialog id=\"popup-sales\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Sales & Marketing Alignment<\/h4>\r\n<p>Our B2B paid social agency works with sales to define priority accounts, buying committee roles, and the qualification criteria that distinguish interest from opportunity.<\/p>\r\n<p>Sales feedback shapes campaign messaging around buyer objections, business needs, and evaluation priorities, reinforcing the conversations happening throughout the sales cycle.<\/p>\r\n<p>Shared KPIs and regular reviews connect advertising with lead quality, account engagement, and opportunity progression, giving both teams a consistent basis for campaign decisions.\r\n<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<script>\r\n    document.addEventListener('click', function (e) {\r\n  \/\/ Trigger: data attribute OR a hash link pointing at a <dialog>\r\n  let dlg = null;\r\n  const dataOpener = e.target.closest('[data-popup-open]');\r\n  const hashOpener = e.target.closest('a[href*=\"#\"]');\r\n\r\n  if (dataOpener) {\r\n    dlg = document.getElementById(dataOpener.dataset.popupOpen);\r\n  } else if (hashOpener && hashOpener.hash) {\r\n    const target = document.getElementById(hashOpener.hash.slice(1));\r\n    if (target && target.tagName === 'DIALOG') dlg = target;\r\n  }\r\n\r\n  if (dlg) {\r\n    e.preventDefault();\r\n    e.stopPropagation(); \/\/ keep Elementor's anchor smooth-scroll from firing\r\n    if (!dlg.open) dlg.showModal();\r\n    return;\r\n  }\r\n\r\n  if (e.target.closest('[data-popup-close]')) {\r\n    e.target.closest('dialog').close();\r\n    return;\r\n  }\r\n\r\n  if (e.target.tagName === 'DIALOG' && e.target.open) {\r\n    e.target.close();\r\n  }\r\n}, true); \/\/ capture phase, so this runs before Elementor's handlers\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d4a905 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"6d4a905\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c26add6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c26add6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-blue\">Directive\u2019s Approach<\/span> to B2B Paid Social<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac8512e e-con-full pre-title-main e-flex e-con e-child\" data-id=\"ac8512e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e2396d6 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"e2396d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8031bbb pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"8031bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOUR PROCESS &#038; IMPACT\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e90783a e-con-full pre-title-text e-flex e-con e-child\" data-id=\"e90783a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-863e805 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"863e805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDirective approaches paid social as an investment in buyer preference. Within Communications, we connect advertising with earned media, expert voices, and organic social to build credibility before buyers begin evaluating vendors.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-76cb70b hover-arrow e-con-full e-flex e-con e-child\" data-id=\"76cb70b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/divisions\/communications\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4118c7 hover-arrow-dark elementor-widget elementor-widget-text-editor\" data-id=\"c4118c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExplore Our Communications Capabilities\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740ff59 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"740ff59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0263c3 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"b0263c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d715b33 carousel-offset elementor-widget elementor-widget-html\" data-id=\"d715b33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick.min.css\"\/>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick-theme.min.css\"\/>\r\n  <div class=\"side-carousel-trans\">\r\n  \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>01<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Identify Barriers to Consideration<\/h5>\r\n\t\t\t<p>We assess what keeps buyers from considering your brand, from limited awareness to unclear differentiation, and identify where paid social can shape their perception.<\/p>\r\n\t\t\t\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>02<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Establish a Distinct Point of View\r\n<\/h5>\r\n\t\t\t<p>We identify the perspectives and product advantages your brand can credibly own, giving buyers a clear reason to remember you and consider your solution.\r\n<\/p>\r\n\t\t\t\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item slider-item-3\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>03<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Build on Trusted Voices<\/h5>\r\n\t\t\t<p>We identify earned coverage, practitioner insights, and customer proof that strengthen your message, bringing credible perspectives into advertising that supports buyer confidence.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n    <div class=\"slider-item slider-item-4\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>04<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Extend What Resonates<\/h5>\r\n\t\t\t<p>We use responses to organic content, executive perspectives, and influencer partnerships to inform paid amplification, extending relevant ideas beyond your existing audience.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n    <div class=\"slider-item slider-item-5\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>05<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Sustain Market Presence<\/h5>\r\n\t\t\t<p>We build continuity between announcements, campaigns, and buying cycles so your brand stays familiar and relevant when future buyers begin forming their shortlists.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n \r\n   \r\n  <\/div>\r\n\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-1.11.0.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-migrate-1.2.1.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\r\n\r\n  <script type=\"text\/javascript\">\r\n    $(document).ready(function(){\r\n      $('.side-carousel-trans').slick({\r\n\t  centerMode: false,\r\n\t \/\/ centerPadding: '250px',\r\n\t  slidesToShow: 3,\r\n\t  lazyLoad: 'ondemand',\r\n\t   slidesToScroll: 1,\r\n\t   infinite: false,\r\n\t  responsive: [\r\n\t\t{\r\n\t\t  breakpoint: 998,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: false,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 2.5\r\n\t\t  }\r\n\t\t},\r\n\t\t{\r\n\t\t  breakpoint: 767,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: true,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 1\r\n\t\t  }\r\n\t\t}\t\t\r\n\t  ]\r\n\t});\r\n    });\r\n  <\/script>\r\n  \r\n<style>\r\n\r\n.slick-slide {\r\n    margin: 0!important;\r\n    height: inherit !important;\r\n    border-left: 1px solid #1E1C20;\r\n    padding-left:44px;\r\n    padding-right:44px;\r\n}\r\n\r\n.slider-item {\r\n    min-height:567px;\r\n}\r\n\r\n.slider-item-1 {\r\n    padding-top:149px;\r\n    padding-bottom: 119px;\r\n}\r\n\r\n.slider-item-2 {\r\n    padding-bottom: 201px;\r\n}\r\n\r\n.slider-item-3 {\r\n    border-right: 1px solid #1E1C20;\r\n}\r\n\r\n.slider-item-content-text label{\r\n\tfont-size: 14px!important;\r\n\tline-height: 14px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #999999!important;\r\n} \r\n\r\n.slider-item-title {\r\n    font-size: 30px!important;\r\n    line-height: 36px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #1E1C20 !important;\r\n\tmargin: 35px 0 35px 0 !important;\r\n}\r\n\r\n.side-carousel-trans button {\r\n    border-width: 0!important;\r\n    font-size: 0!important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 20px!important;\r\n    line-height: 30px!important;\r\n\tfont-weight: 400 !important;\r\n\tcolor: #1E1C20 !important;\r\n}\r\n\r\n.principle-button {\r\n    color: #1E1C20!important;\r\n}\r\n\r\n.principle-button:hover {\r\n    color: #1E1C20!important;\r\n}\r\n\r\n.principle-button span {\r\n\tbackground: url(https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/03\/arrow-lime-filled.svg) !important;\r\n\tbackground-size:contain!important;\r\n}\r\n\r\n@media screen and (max-width: 1440px) {\r\n.slider-item-1 {\r\n    padding-top:0;\r\n    padding-bottom: 40px;\r\n}\r\n\r\n.slider-item-2 {\r\n    padding-top:0;\r\n    padding-bottom: 40px;\r\n}\r\n\r\n.slider-item-3 {\r\n    padding-top:0px;\r\n    padding-bottom: 40px;\r\n}\r\n}\r\n\r\n@media screen and (max-width: 767px) {\r\n\r\n.slick-slide {\r\n\tborder-left: 0px;\r\n\tborder-bottom: 1px solid #1E1C20;\r\n\tpadding:0 0 40px 0;\r\n\tmargin-right:24px!important;\r\n}\r\n\r\n.slider-item {\r\n    min-height:0px;\r\n}\r\n\r\n.slider-item-3 {\r\n    border-right: 0px;\r\n}\r\n\r\n.slider-item-title {\r\n    font-size: 24px!important;\r\n    line-height: 28.8px!important;\r\n    margin: 30px 0 10px 0 !important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 16px!important;\r\n    line-height: 24px!important;\r\n}\r\n\r\n.principle-button {\r\n    font-size: 14px;\r\n    line-height: 21px;\r\n}\r\n\r\n.principle-button span {\r\n\twidth: 24px !important;\r\n\theight: 24px !important;\r\n\tmin-width: 24px !important;\r\n\tmin-height: 24px !important;\r\n}\r\n}\r\n\r\n\r\n  <\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7061754 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"7061754\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcec5fa elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bcec5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-blue\">Real ROI<\/span> from Paid Social Media.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e355805 e-con-full e-flex e-con e-parent\" data-id=\"e355805\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-b9dade1 e-con-full stat-box e-flex e-con e-child\" data-id=\"b9dade1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f142575 stat-title elementor-widget elementor-widget-text-editor\" data-id=\"f142575\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>921%<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c1b7e elementor-widget__width-initial stat-description elementor-widget elementor-widget-text-editor\" data-id=\"b9c1b7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIncrease in LinkedIn Conversions YoY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-5d19ba2 hover-arrow hover-arrow-dark e-con-full e-flex e-con e-child\" data-id=\"5d19ba2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2025\/01\/Shhhhh._Strategic_Secrets-1.pdf\" target=\"_blank\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b1406 hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"d1b1406\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRead the Report\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a65d7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"34a65d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#DBEAFE\" class=\"elementor-element elementor-element-32f0dda e-con-full stat-box e-flex e-con e-child\" data-id=\"32f0dda\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-947bb52 stat-title elementor-widget elementor-widget-text-editor\" data-id=\"947bb52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t$130K\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1472736 elementor-widget__width-initial stat-description elementor-widget elementor-widget-text-editor\" data-id=\"1472736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tin Pipeline in 30 Days from LinkedIn\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-b1cde66 hover-arrow hover-arrow-dark e-con-full e-flex e-con e-child\" data-id=\"b1cde66\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2025\/01\/The_Resonance_of_Results-1.pdf\" target=\"_blank\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a5eee hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"d2a5eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRead the Report\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36328ea arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"36328ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-01dc9dc e-con-full stat-box e-flex e-con e-child\" data-id=\"01dc9dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1b869 stat-title elementor-widget elementor-widget-text-editor\" data-id=\"7d1b869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t90%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14171cd elementor-widget__width-initial stat-description elementor-widget elementor-widget-text-editor\" data-id=\"14171cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDecrease in Lead Opportunity Time on LinkedIn\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-dcfa0b6 hover-arrow hover-arrow-dark e-con-full e-flex e-con e-child\" data-id=\"dcfa0b6\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2025\/01\/Cross_Channel_Cuddles-1.pdf\" target=\"_blank\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d580103 hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"d580103\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRead the Report\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb852de arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"fb852de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-lime-filled.svg\" class=\"attachment-large size-large wp-image-50844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#1B3380\" class=\"elementor-element elementor-element-d43f8c7 main-pad testimonial-container e-flex e-con-boxed e-con e-parent\" data-id=\"d43f8c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fde457e elementor-testimonial--layout-image_left elementor-testimonial--align-left testimonial-carousel elementor-testimonial--mobile-align-center elementor-testimonial--skin-default elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"fde457e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;loop&quot;:&quot;yes&quot;,&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tI\u2019ve seen improvement in a lot of different areas. We\u2019re tracking a whole slew of metrics, and they\u2019re almost all up because of Directive\u2019s work. Everything is going up. We were getting results I could brag about within 60 days.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Shaun Black <\/span><span class=\"elementor-testimonial__title\">Director of Global Marketing at Aegis<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/04\/aegis_logo.svg\" alt=\"Shaun Black \">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tDirective is our trusted performance marketing agency that really covers everything from paid media all the way to strategy. From day one, they helped us look at the right metrics that made sense to enable growth efficiency, and they gave us a good base for what we should be looking at going forward\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Jose Bormey, Head of Digital Marketing<\/span><span class=\"elementor-testimonial__title\">Manta (previous role)<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/Manta.svg\" alt=\"Jose Bormey, Head of Digital Marketing\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tExtremely satisfied with our account team. They\u2019ve continued to step up to the plate and adapt to our brand\u2019s evolving needs. I\u2019ve already recommended Directive to other companies and will continue to.\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Lawrence Gross, Director of Digital Marketing<\/span><span class=\"elementor-testimonial__title\">Eden Health<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/edenhealth.svg\" alt=\"Lawrence Gross, Director of Digital Marketing\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWorking with Directive has been one of the best marketing decisions I\u2019ve made. Their ability to provide both the strategy and execution for our paid channels has allowed me to focus on other areas of my roles that need more focus and attention. Their partnership has been invaluable.\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Kelly Pugh, Director of Demand Gen<\/span><span class=\"elementor-testimonial__title\">Zapproved<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/Zapproved.svg\" alt=\"Kelly Pugh, Director of Demand Gen\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8762be2 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"8762be2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c387dc elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8c387dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Paid Social Problems <strong>We Solve.<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7eedb8e e-con-full pre-title-main e-flex e-con e-child\" data-id=\"7eedb8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1963678 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"1963678\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d68fe16 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"d68fe16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTHE STRUGGLE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c40b39f e-con-full pre-title-text e-flex e-con e-child\" data-id=\"c40b39f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc30992 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dc30992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMost paid social programs are optimized for vanity metrics, not revenue. These are the costly gaps we close for our clients.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-698ac02 e-con-full e-flex e-con e-child\" data-id=\"698ac02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e11a4 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"b1e11a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"list-left\"> \r\n\r\n<div class=\"tab-link tab-link-1\" data-target=\"answer1\"> \r\n    <span class=\"question active-quest\">Paying for Non-Buyers<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n<h3>Paying for Non-Buyers<\/h3>\r\n<p>Standard platform filters often waste 30-50% of your budget on job titles or companies that will never buy your product. We use Manual TAM Verification and account-based prioritization to ensure every dollar is spent on your true Ideal Customer Profile.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-2\" data-target=\"answer2\"> \r\n    <span class=\"question\">Unpredictable Acquisition Costs<\/span>\r\n<\/div>\r\n\r\n<div class=\"inner-content\">\r\n    <h3>Unpredictable Acquisition Costs<\/h3>\r\n<p>Launching ads without a clear ROI target leads to spiraling CPLs that don't align with your company\u2019s growth goals. We lead with Financial Modeling to target a specific LTV:CAC ratio, using high-intent ad formats like conversation ads to qualify buyers before the click.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-3\" data-target=\"answer3\">  \r\n    <span class=\"question\">High Lead Volume, Zero Pipeline<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>High Lead Volume, Zero Pipeline<\/h3>\r\n<p>Many agencies brag about \"low CPLs\" while sending your sales team a flood of low-intent leads that never convert into actual opportunities or revenue. We solve for Lead-to-Revenue by implementing qualifying questions, lead-to-account matching, and Closed Won\/Lost Analysis to optimize for high-intent buyers, not just form fills.<\/p>\r\n<\/div>\r\n\r\n\r\n<div class=\"tab-link tab-link-4\" data-target=\"answer4\"> \r\n    <span class=\"question\">Reporting on Clicks, Not Deals<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>Reporting on Clicks, Not Deals<\/h3>\r\n<p>Generic agencies report on CPC and CTR, leaving you unable to prove ROI to your CFO or Board. We provide Attribution Analysis down to the ad unit level, using Stratos to connect social spend directly to CRM opportunities and revenue.<\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n \r\n$(document).ready(function() {\r\n    \/\/ Add click event listener to tab links\r\n    $('.tab-link').on('mouseenter', function() {\r\n\t\tvar targetId = $(this).attr('data-target');\r\n\t\t\r\n\t\t\/\/ Remove active class from all tab links\r\n\t\t$('.tab-link').removeClass('active');\r\n\t\t\/\/ Add active class to the current tab link\r\n\t\t$(this).addClass('active');\r\n\t\t\r\n\t\t\/\/ Remove active-quest class from all questions\r\n\t\t$('.question').removeClass('active-quest');\r\n\t\t\/\/ Add active-quest class to the question inside the current tab link\r\n\t\t$(this).find('.question').addClass('active-quest');\r\n\t\t\r\n\t\t\/\/ Remove active class from all content divs\r\n\t\t$('.fade-in').removeClass('active');\r\n\t\t\/\/ Add active class to the corresponding content div\r\n\t\t$('#'+targetId).addClass('active');\r\n\t\t\/\/var test = $('#' + targetId); \r\n\t\t\/\/alert(test);\r\n\t\t\/\/alert(targetId);\r\n\t});\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e65b7 elementor-widget__width-initial elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"10e65b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"list-right\">\r\n\t\r\n<div id=\"answer1\" class=\"fade-in active\">\r\n<div class=\"inner-content\">\r\n<p>Standard platform filters often waste 30-50% of your budget on job titles or companies that will never buy your product.<\/p>\r\n\r\n<p>We use Manual TAM Verification and account-based prioritization to ensure every dollar is spent on your true Ideal Customer Profile.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer2\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Launching ads without a clear ROI target leads to spiraling CPLs that don't align with your company\u2019s growth goals.<\/p> \r\n\r\n<p>We lead with Financial Modeling to target a specific LTV:CAC ratio, using high-intent ad formats like conversation ads to qualify buyers before the click.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer3\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Many agencies brag about \"low CPLs\" while sending your sales team a flood of low-intent leads that never convert into actual opportunities or revenue.<\/p>\r\n\r\n<p>We solve for Lead-to-Revenue by implementing qualifying questions, lead-to-account matching, and Closed Won\/Lost Analysis to optimize for high-intent buyers.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer4\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Generic agencies report on CPC and CTR, leaving you unable to prove ROI to your CFO or board.<\/p>\r\n\r\n<p>We provide Attribution Analysis down to the ad unit level, using Stratos to connect social spend directly to CRM opportunities and revenue.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EFF6FF\" class=\"elementor-element elementor-element-bd84808 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"bd84808\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-436467a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"436467a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-blue\">Frequently Asked Questions<\/span> On Paid Social Advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-242ca4b e-con-full pre-title-main e-flex e-con e-child\" data-id=\"242ca4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16b2df6 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"16b2df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c9526 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"c3c9526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPaid Social Advertising FAQ\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f2b98a e-con-full pre-title-text e-flex e-con e-child\" data-id=\"4f2b98a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44c34f9 elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"44c34f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7210\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7210\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do you ensure our ads aren\u2019t reaching \"junk\" leads or non-buyers? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7210\" class=\"elementor-element elementor-element-176874c e-con-full e-flex e-con e-child\" data-id=\"176874c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e5c03 elementor-widget elementor-widget-text-editor\" data-id=\"e6e5c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe use TAM Verification. Instead of relying solely on platform algorithms, we cross-reference your Ideal Customer Profile (ICP) with verified account lists. This ensures your budget is exclusively spent on decision-makers at high-value accounts, virtually eliminating wasted spend on non-qualified clicks.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7211\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7211\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is \"Financial Modeling\" in the context of Paid Social? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7211\" class=\"elementor-element elementor-element-ccccf40 e-con-full e-flex e-con e-child\" data-id=\"ccccf40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0455a83 elementor-widget elementor-widget-text-editor\" data-id=\"0455a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe don&#8217;t guess your budget; we calculate it. We look at your Average Contract Value (ACV), sales cycle length, and target LTV:CAC ratio to build a media plan that is mathematically designed to be profitable. This allows us to tell you exactly what you need to spend to hit your revenue goals.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7212\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7212\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How is Directive different from a general social media ads agency? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7212\" class=\"elementor-element elementor-element-91bdb33 e-con-full e-flex e-con e-child\" data-id=\"91bdb33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6739d61 elementor-widget elementor-widget-text-editor\" data-id=\"6739d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMost agencies are B2C-native or generalists who prioritize impressions and CTR. Directive is 100% B2B-focused. We understand complex buying committees, long sales cycles, and the necessity of Salesforce\/HubSpot integration. We don&#8217;t report on &#8220;likes&#8221;; we report on attributed pipeline and revenue.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7213\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7213\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How long does it take to see a measurable lift in pipeline? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7213\" class=\"elementor-element elementor-element-a61f656 e-con-full e-flex e-con e-child\" data-id=\"a61f656\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64d28c4 elementor-widget elementor-widget-text-editor\" data-id=\"64d28c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhile platform learning phases take about 2-4 weeks, our Closed Won\/Lost Analysis allows us to optimize your campaigns immediately based on historical sales data. Most clients see a significant shift in lead quality within the first 60 days as we refine targeting and messaging toward high-intent segments.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7214\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7214\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Can you support our Account-Based Marketing (ABM) strategy? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50502 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139Z\" fill=\"#E1F765\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#1E1C20\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7214\" class=\"elementor-element elementor-element-9220a1e e-con-full e-flex e-con e-child\" data-id=\"9220a1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4815704 elementor-widget elementor-widget-text-editor\" data-id=\"4815704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAbsolutely. Paid Social is the &#8220;air cover&#8221; for a successful ABM program. We sync with your sales team&#8217;s target account lists to serve specific, tailored messaging to those accounts across LinkedIn, Meta, and YouTube, ensuring your brand is top-of-mind during their entire evaluation process.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#F3F1F5\" class=\"elementor-element elementor-element-7f0b8bd main-pad pad-120 blog-carousel-container e-flex e-con-boxed e-con e-parent\" data-id=\"7f0b8bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b14d56 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4b14d56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dive Deeper into <span class=\"heading-blue\">Paid Social Marketing.\u200b<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f3d1c service-carousel elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"00f3d1c\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-paid-social-media-guide\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/ChatGPT-Image-Jul-6-2026-07_40_34-PM-1024x512.png\" class=\"attachment-large size-large wp-image-53014\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/ChatGPT-Image-Jul-6-2026-07_40_34-PM-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/ChatGPT-Image-Jul-6-2026-07_40_34-PM-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/ChatGPT-Image-Jul-6-2026-07_40_34-PM-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/ChatGPT-Image-Jul-6-2026-07_40_34-PM-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/ChatGPT-Image-Jul-6-2026-07_40_34-PM.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/guides\/\" class=\"elementor-post-info__terms-list-item\">Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-social\/\" class=\"elementor-post-info__terms-list-item\">Paid Social<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/guides\/\" class=\"elementor-post-info__terms-list-item\">Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-social\/\" class=\"elementor-post-info__terms-list-item\">Paid Social<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-paid-social-media-guide\/\">B2B Paid Social: The Strategic Guide to Building Pipeline Across LinkedIn, Meta, and More<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tPaid social is one of the few channels where B2B marketing leaders...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-49351 post-49351 post type-post status-publish format-standard has-post-thumbnail hentry category-paid-social tag-paid-media\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/the-complete-guide-to-ai-powered-creative-optimization-for-maximizing-social-ad-roas\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/1780508996725-1024x572.png\" class=\"attachment-large size-large wp-image-51740\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/1780508996725-1024x572.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/1780508996725-300x167.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/1780508996725-768x429.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/1780508996725.png 1376w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-social\/\" class=\"elementor-post-info__terms-list-item\">Paid Social<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-social\/\" class=\"elementor-post-info__terms-list-item\">Paid Social<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/the-complete-guide-to-ai-powered-creative-optimization-for-maximizing-social-ad-roas\/\">The Complete Guide to AI-Powered Creative Optimization for Maximizing Social Ad ROAS<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>If you run paid social in B2B, you know the campaign lives...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-48997 post-48997 post type-post status-publish format-standard has-post-thumbnail hentry category-buyers-guides category-paid-social tag-agency tag-paid-media\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/20-best-paid-social-agencies-turning-scrolls-into-sales\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/featured_1000x563_brightened_woman.png\" class=\"attachment-large size-large wp-image-50121\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/featured_1000x563_brightened_woman.png 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/featured_1000x563_brightened_woman-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/featured_1000x563_brightened_woman-768x432.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/buyers-guides\/\" class=\"elementor-post-info__terms-list-item\">Buyer&#039;s Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-social\/\" class=\"elementor-post-info__terms-list-item\">Paid Social<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/buyers-guides\/\" class=\"elementor-post-info__terms-list-item\">Buyer&#039;s Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-social\/\" class=\"elementor-post-info__terms-list-item\">Paid Social<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/20-best-paid-social-agencies-turning-scrolls-into-sales\/\">20 Best Paid Social Agencies Turning Scrolls Into Sales<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c53e1aa e-con-full e-flex e-con e-parent\" data-id=\"c53e1aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d61cd11 elementor-widget elementor-widget-shortcode\" data-id=\"d61cd11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"37119\" class=\"elementor elementor-37119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-95585f6 cta-main e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-parent\" data-id=\"95585f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6352a5b e-con-full cta-anim e-flex e-con e-child\" data-id=\"6352a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130cbd9 elementor-align-right cta-animation elementor-widget elementor-widget-lottie\" data-id=\"130cbd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/directiveconsulting.com\\\/ca\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BG-web.json&quot;,&quot;id&quot;:40390,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52183c12 cta-main main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"52183c12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8deb8a e-con-full e-flex e-con e-child\" data-id=\"c8deb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-787d6b0 e-flex e-con-boxed e-con e-child\" data-id=\"787d6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div 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.bckg:hover .border-left{ \r\n    border-left: solid 1px #E1F765;\r\n}\r\n\r\n.grid {\r\n  transition: 300ms;\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr 1fr;\r\n  gap: 0px;\r\n  background-color: #fff;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six) {\r\n  height: 270px;\r\n  transition: 300ms;\r\n  display: flex;\r\n  align-items: center;\r\n  cursor: pointer;\r\n  position:relative;\r\n  padding-left: 12%;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):before {\r\n    content: '';\r\n    width: 100%;\r\n    height: 100%;\r\n    position: absolute;\r\n    top: 0;\r\n    left:0; \r\n  z-index: 0;\r\n  opacity: .7;\r\n  display: none;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):hover:before {\r\n    display: block;\r\n}\r\n\r\n.grid:has(.one:hover) {\r\n  grid-template-columns: 1.3fr 0.85fr 0.85fr;\r\n}\r\n\r\n.grid:has(.two:hover) {\r\n  grid-template-columns: 0.85fr 1.3fr 0.85fr;\r\n}\r\n.grid:has(.three:hover) {\r\n  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64px;\r\n}\r\n\r\n.work-hover-content {\r\n    font-size:16px!important;\r\n    line-height: 24px!important;\r\n}\r\n}\r\n\r\n\r\n\r\n<\/style>\r\n<div class=\"grid\">\r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/divisions\/communications\/\">    \r\n  <div class=\"one bckg\">\r\n      <div class=\"border-left custom-heading\">Communications<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/03\/arrow-lime.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/influencer-marketing-agency\/\">\r\n  <div class=\"two bckg\"><div class=\"border-left custom-heading\">Influencer<\/div>\r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/03\/arrow-lime.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/organic-social-media-agency\/\">\r\n  <div class=\"three bckg\"><div class=\"border-left custom-heading\">Organic<br>Social<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/03\/arrow-lime.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n<\/div>\r\n<div class=\"grid\">\r\n    \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/paid-social-marketing-agency\/\">\r\n  <div class=\"four bckg\">\r\n      <div class=\"border-left custom-heading\">Paid<br>Social<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/03\/arrow-lime.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/pr-agency\/\">\r\n  <div class=\"five bckg\"><div class=\"border-left custom-heading\">PR<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/03\/arrow-lime.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/\">\r\n  <div class=\"six bckg\"><div class=\"border-left custom-heading\">All<br>Services<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/03\/arrow-lime.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n\r\n\r\n\r\n  \r\n  \r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82dc613 e-con-full footer-services elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"82dc613\" data-element_type=\"container\" data-e-type=\"container\" 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#E1F765;\r\n}\r\n\r\n.grid-mobile {\r\n  transition: 300ms;\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr;\r\n  gap: 0px;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six) {\r\n  height: 270px;\r\n  transition: 300ms;\r\n  display: flex;\r\n  align-items: center;\r\n  cursor: pointer;\r\n  position:relative;\r\n  padding-left: 12%;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):before {\r\n    content: '';\r\n    width: 100%;\r\n    height: 100%;\r\n    position: absolute;\r\n    top: 0;\r\n    left:0; \r\n  z-index: 0;\r\n  opacity: .7;\r\n  display: none;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):hover:before {\r\n    display: block;\r\n}\r\n\r\n.grid-mobile:has(.one:hover) {\r\n  grid-template-columns: 1.1fr 0.9fr;\r\n}\r\n\r\n.grid-mobile:has(.two:hover) {\r\n  grid-template-columns: 0.9fr 1.1fr;\r\n}\r\n.grid-mobile:has(.three:hover) {\r\n  grid-template-columns: 1.1fr 0.9fr;\r\n}\r\n\r\n.grid-mobile:has(.four:hover) {\r\n  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21px!important;\r\n}\r\n\r\n.work-hover-content img {\r\n    width: 24px;\r\n    height: 24px;\r\n}\r\n}\r\n\r\n\r\n\r\n<\/style>\r\n<div class=\"grid grid-mobile\">\r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/divisions\/communications\/\">    \r\n  <div class=\"one bckg\">\r\n      <div class=\"border-left custom-heading\">Communications<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/03\/arrow-lime.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/influencer-marketing-agency\/\">\r\n  <div class=\"two bckg\"><div class=\"border-left custom-heading\">Influencer<\/div>\r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/03\/arrow-lime.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/organic-social-media-agency\/\">\r\n  <div class=\"three bckg\"><div class=\"border-left custom-heading\">Organic<br>Social<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/03\/arrow-lime.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n\r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/paid-social-marketing-agency\/\">\r\n  <div class=\"four bckg\">\r\n      <div class=\"border-left custom-heading\">Paid<br>Social<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/03\/arrow-lime.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/pr-agency\/\">\r\n  <div class=\"five bckg\"><div class=\"border-left custom-heading\">PR<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/03\/arrow-lime.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/\">\r\n  <div class=\"six bckg\"><div class=\"border-left custom-heading\">All<br>Services<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/03\/arrow-lime.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Paid Social Marketing Agency For B2B Build Social Presence Your Category Follows Directive is a B2B paid social agency building<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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