{"id":48319,"date":"2025-06-06T13:54:56","date_gmt":"2025-06-06T17:54:56","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?page_id=48319"},"modified":"2025-10-17T14:45:31","modified_gmt":"2025-10-17T18:45:31","slug":"customer-lifecycle-marketing-agency","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/ca\/services\/customer-lifecycle-marketing-agency\/","title":{"rendered":"Customer Lifecycle Marketing Agency"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"48319\" class=\"elementor elementor-48319\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-overlay-color=\"#00000000\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2025\/06\/hero-lifecycle.jpg\" class=\"elementor-element elementor-element-4d7b9ac main-pad hero e-flex e-con-boxed e-con e-parent\" data-id=\"4d7b9ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65019e3 pre-title-light elementor-widget elementor-widget-heading\" data-id=\"65019e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Customer Lifecycle Marketing for B2B<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-426758d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"426758d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fuel Every Stage of the Customer Journey <strong>for Sustainable Growth<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11eaf46 elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"11eaf46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn the B2B landscape, understanding and optimizing the customer journey is crucial for sustained growth. At Directive Consulting, we specialize in crafting and executing comprehensive lifecycle marketing strategies that engage prospects from initial awareness through to advocacy. Our data-driven approach ensures that every touchpoint is optimized to convert and retain high-value customers, driving measurable ROI and long-term success.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a5cec3 e-flex e-con-boxed e-con e-child\" data-id=\"4a5cec3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-872845b button-primary elementor-widget elementor-widget-button\" data-id=\"872845b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book Intro Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b125a8 button-primary button-fill elementor-widget elementor-widget-button\" data-id=\"8b125a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/about\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meet Directive<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86066cb main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"86066cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a957f42 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a957f42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color:#176739\"><strong>Strategic Lifecycle Marketing:<\/strong><\/span> We Solve the Disconnect in Your Customer Journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0170825 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"0170825\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a4d8f01 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"a4d8f01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71514fa pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"71514fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOUR CUSTOMER LIFECYLCE MARKETING METHODOLOGY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f13dbd e-con-full pre-title-text e-flex e-con e-child\" data-id=\"3f13dbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c738fd1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c738fd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many B2B brands invest heavily in acquisition but stall when leads need to be nurtured, converted, and retained. Siloed campaigns, fragmented data, and generic follow-ups leave revenue on the table\u2014especially in complex buying cycles. Directive helps B2B marketers turn this friction into momentum with a full-funnel, performance-driven approach to customer lifecycle marketing.<\/p><p>We identify where prospects fall off, align content and paid media to each lifecycle stage, and build CRM-integrated workflows that move leads from awareness to advocacy. Whether you\u2019re aiming to shorten sales cycles, reduce churn, or drive upsell revenue, we design lifecycle marketing systems that scale with your growth and prove impact at every stage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7b61c0 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"b7b61c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2025\/06\/cs-lifecycle.jpg\" class=\"elementor-element elementor-element-b881b11 e-con-full e-flex e-con e-child\" data-id=\"b881b11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#176739\" class=\"elementor-element elementor-element-ba92896 e-con-full e-flex e-con e-child\" data-id=\"ba92896\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eda1a7 elementor-widget elementor-widget-text-editor\" data-id=\"8eda1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3,459%<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c39631 elementor-widget elementor-widget-text-editor\" data-id=\"0c39631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGrowth in Sessions\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e13e3f elementor-widget elementor-widget-text-editor\" data-id=\"7e13e3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA leading facilities management company partnered with Directive Consulting to revamp their content strategy, focusing on aligning content with distinct stages of the buyer journey. This targeted approach led to a 3,459% increase in website sessions and 16,000 organic clicks, significantly enhancing lifecycle engagement and driving substantial business growth.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-89d577f hover-arrow e-flex e-con-boxed e-con e-child\" data-id=\"89d577f\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/case-studies\/journey-to-growth-facilities-management\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7070e70 hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"7070e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRead the Case Study\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32a5fb9 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"32a5fb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a26685 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"8a26685\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c81e37e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c81e37e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our <span style=\"color:#176739\"><strong>Lifecycle Marketing<\/strong><\/span> Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-970789c e-con-full e-flex e-con e-parent\" data-id=\"970789c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-b786b73 e-con-full service-box service-1 e-flex e-con e-child\" data-id=\"b786b73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fda933b service-title e-flex e-con-boxed e-con e-child\" data-id=\"fda933b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fccb6a service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"1fccb6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Customer Journey Mapping<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3f21f service-description elementor-widget elementor-widget-text-editor\" data-id=\"1c3f21f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVisualize and understand each touchpoint in your customer&#8217;s journey to identify opportunities for engagement and conversion.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-13529a2 e-con-full service-box service-2 e-flex e-con e-child\" data-id=\"13529a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cd4cad8 service-title e-flex e-con-boxed e-con e-child\" data-id=\"cd4cad8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ab761 service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"d4ab761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Strategy Development<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db1d30 service-description elementor-widget elementor-widget-text-editor\" data-id=\"9db1d30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCreate and distribute targeted content and ads that resonates with your audience at every stage of the lifecycle.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-36927cf e-con-full service-box service-3 e-flex e-con e-child\" data-id=\"36927cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a674d61 service-title e-flex e-con-boxed e-con e-child\" data-id=\"a674d61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d844469 service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"d844469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Email Marketing Automation<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe6064 service-description elementor-widget elementor-widget-text-editor\" data-id=\"5fe6064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tImplement automated email campaigns that nurture leads and maintain customer engagement over time.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-0f99cb1 e-con-full service-box service-4 e-flex e-con e-child\" data-id=\"0f99cb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5e6ce61 service-title e-flex e-con-boxed e-con e-child\" data-id=\"5e6ce61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-525f6a0 service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"525f6a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>CRM Integration<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ad8e4 service-description elementor-widget elementor-widget-text-editor\" data-id=\"29ad8e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEnsure seamless data flow between your marketing efforts and customer relationship management systems for cohesive strategies.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-709bac1 e-con-full service-box service-5 e-flex e-con e-child\" data-id=\"709bac1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5680fc1 service-title e-flex e-con-boxed e-con e-child\" data-id=\"5680fc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeea5f9 service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"eeea5f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Performance Analytics<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aafffa2 service-description elementor-widget elementor-widget-text-editor\" data-id=\"aafffa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMonitor and analyze key metrics to continually refine and improve lifecycle marketing strategies.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-2803c4d e-con-full service-box service-5 e-flex e-con e-child\" data-id=\"2803c4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-582963b service-title e-flex e-con-boxed e-con e-child\" data-id=\"582963b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c7e37d service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"9c7e37d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Retention and Loyalty Programs<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc981c7 service-description elementor-widget elementor-widget-text-editor\" data-id=\"fc981c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDevelop initiatives aimed at retaining customers and fostering brand loyalty for long-term success.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#0E3F23\" class=\"elementor-element elementor-element-600c65f main-pad testimonial-container e-flex e-con-boxed e-con e-parent\" data-id=\"600c65f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9512144 elementor-testimonial--layout-image_left elementor-testimonial--align-left testimonial-carousel green elementor-testimonial--mobile-align-center elementor-testimonial--skin-default elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"9512144\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;loop&quot;:&quot;yes&quot;,&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tDirective is terrific at research and uncovering excellent data points. I couldn't handle that without Gabby and the Directive Team!\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Justin Herrick<\/span><span class=\"elementor-testimonial__title\">Senior Global Content Marketing Manager at Medallia<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/06\/medallia.svg\" alt=\"Justin Herrick\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWe love our account team and feel we consistently get strong recommendations, results, and project management. Thanks, team!\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Emily McMichael<\/span><span class=\"elementor-testimonial__title\">iCIMS<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/01\/iCIMS-1.svg\" alt=\"Emily McMichael\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#F3F1F5\" class=\"elementor-element elementor-element-7f9b20b main-pad pad-120 blog-carousel-container e-flex e-con-boxed e-con e-parent\" data-id=\"7f9b20b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afc9f65 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"afc9f65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore More on <span style=\"color:#176739\"><strong>Lifecycle Marketing.<\/strong><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6099099 service-carousel elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"6099099\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37116&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;24&quot;,&quot;sizes&quot;:[]},&quot;slides_to_show&quot;:&quot;4&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-37116\">.swiper-slide a:hover {\n    opacity: .8!important;\n}\n\n.feed-img a {\n    width: 100%;\n}.elementor-37116 .elementor-element.elementor-element-523f138d{--display:flex;}.elementor-37116 .elementor-element.elementor-element-388a370d img{width:100%;height:234px;object-fit:cover;object-position:center center;}.elementor-37116 .elementor-element.elementor-element-388a370d{width:100%;max-width:100%;}.elementor-37116 .elementor-element.elementor-element-48ed3ed4 .elementor-icon-list-icon{width:14px;}.elementor-37116 .elementor-element.elementor-element-48ed3ed4 .elementor-icon-list-icon i{font-size:14px;}.elementor-37116 .elementor-element.elementor-element-48ed3ed4 .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-37116 .elementor-element.elementor-element-48ed3ed4 .elementor-icon-list-text, .elementor-37116 .elementor-element.elementor-element-48ed3ed4 .elementor-icon-list-text a{color:#D9D9D9;}.elementor-37116 .elementor-element.elementor-element-48ed3ed4 .elementor-icon-list-item{font-size:14px;font-weight:700;text-transform:uppercase;line-height:14px;}.elementor-37116 .elementor-element.elementor-element-48ed3ed4 > .elementor-widget-container{margin:32px 0px 16px 0px;}.elementor-37116 .elementor-element.elementor-element-3526fbf .elementor-icon-list-icon{width:14px;}.elementor-37116 .elementor-element.elementor-element-3526fbf .elementor-icon-list-icon i{font-size:14px;}.elementor-37116 .elementor-element.elementor-element-3526fbf .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-37116 .elementor-element.elementor-element-3526fbf .elementor-icon-list-text, .elementor-37116 .elementor-element.elementor-element-3526fbf .elementor-icon-list-text a{color:#D9D9D9;}.elementor-37116 .elementor-element.elementor-element-3526fbf .elementor-icon-list-item{font-size:14px;font-weight:700;text-transform:uppercase;line-height:14px;}.elementor-37116 .elementor-element.elementor-element-3526fbf > .elementor-widget-container{margin:32px 0px 16px 0px;}.elementor-37116 .elementor-element.elementor-element-37ca1c59 .elementor-heading-title{font-size:24px;font-weight:700;line-height:29px;color:#1E1C20;}.elementor-37116 .elementor-element.elementor-element-37ca1c59 > .elementor-widget-container{margin:0px 0px 16px 0px;}.elementor-37116 .elementor-element.elementor-element-750e9bf5 .elementor-widget-container{color:#1E1C20;}@media(max-width:767px){.elementor-37116 .elementor-element.elementor-element-750e9bf5 .elementor-widget-container{font-size:20px;line-height:30px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-49894 post-49894 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-marketing tag-customer-lifecycle tag-customer-marketing\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/4-practical-ways-to-use-automation-across-the-customer-lifecycle\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/20251222_1354_Customer-Automation-Solutions_remix_01kd40vkz4efj9wz8feg5gn53k-1024x683.png\" class=\"attachment-large size-large wp-image-49895\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/20251222_1354_Customer-Automation-Solutions_remix_01kd40vkz4efj9wz8feg5gn53k-1024x683.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/20251222_1354_Customer-Automation-Solutions_remix_01kd40vkz4efj9wz8feg5gn53k-300x200.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/20251222_1354_Customer-Automation-Solutions_remix_01kd40vkz4efj9wz8feg5gn53k-768x512.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/20251222_1354_Customer-Automation-Solutions_remix_01kd40vkz4efj9wz8feg5gn53k.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/customer-marketing\/\" class=\"elementor-post-info__terms-list-item\">Customer Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/4-practical-ways-to-use-automation-across-the-customer-lifecycle\/\">4 Practical Ways to Use Automation Across the Customer Lifecycle<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Most B2B teams say they care about the customer lifecycle. Far fewer...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-49812 post-49812 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-marketing tag-customer-marketing\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/blog-customer-lifecycle-marketing-strategy\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/20251215_1023_Customer-Lifecycle-Marketing-Guide_remix_01kchggfr9es1acx8mx48eezm6-1024x683.png\" class=\"attachment-large size-large wp-image-49813\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/20251215_1023_Customer-Lifecycle-Marketing-Guide_remix_01kchggfr9es1acx8mx48eezm6-1024x683.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/20251215_1023_Customer-Lifecycle-Marketing-Guide_remix_01kchggfr9es1acx8mx48eezm6-300x200.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/20251215_1023_Customer-Lifecycle-Marketing-Guide_remix_01kchggfr9es1acx8mx48eezm6-768x512.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/20251215_1023_Customer-Lifecycle-Marketing-Guide_remix_01kchggfr9es1acx8mx48eezm6.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/customer-marketing\/\" class=\"elementor-post-info__terms-list-item\">Customer Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/blog-customer-lifecycle-marketing-strategy\/\">Guide to Developing a Winning Customer Lifecycle Marketing Strategy<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>B2B growth does not stall because teams lack tactics. It stalls because...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-49622 post-49622 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-marketing\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/blog-b2b-lifecycle-marketing-framework\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/20251125_1231_B2B-Marketing-Playbook_remix_01kayb8g6nfcdb5y0n1zfzfzbg-1.png\" class=\"attachment-large size-large wp-image-49624\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/20251125_1231_B2B-Marketing-Playbook_remix_01kayb8g6nfcdb5y0n1zfzfzbg-1.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/20251125_1231_B2B-Marketing-Playbook_remix_01kayb8g6nfcdb5y0n1zfzfzbg-1-300x200.png 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/customer-marketing\/\" class=\"elementor-post-info__terms-list-item\">Customer Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/blog-b2b-lifecycle-marketing-framework\/\">The Playbook for Building a Scalable B2B Lifecycle Marketing Framework<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>If lifecycle marketing at your company still means a few nurture emails...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-49577 post-49577 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-marketing\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/7-benefits-of-customer-lifecycle-marketing-that-drive-growth\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/20251120_1619_Customer-Lifecycle-Benefits_remix_01kahrxpcgfess6txjvt7ea6v2.png\" class=\"attachment-large size-large wp-image-49578\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/20251120_1619_Customer-Lifecycle-Benefits_remix_01kahrxpcgfess6txjvt7ea6v2.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/20251120_1619_Customer-Lifecycle-Benefits_remix_01kahrxpcgfess6txjvt7ea6v2-300x200.png 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/customer-marketing\/\" class=\"elementor-post-info__terms-list-item\">Customer Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/7-benefits-of-customer-lifecycle-marketing-that-drive-growth\/\">7 Benefits of Customer Lifecycle Marketing That Drive Growth<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>B2B and SaaS organizations often struggle not because teams lack talent or...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-49459 post-49459 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-marketing\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/customer-lifecycle-marketing-examples-that-fuel-measurable-growth\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/20251117_1129_Customer-Marketing-Growth-Examples_remix_01ka9h5rm5f26aq0vxschnxg7f.png\" class=\"attachment-large size-large wp-image-49460\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/20251117_1129_Customer-Marketing-Growth-Examples_remix_01ka9h5rm5f26aq0vxschnxg7f.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/20251117_1129_Customer-Marketing-Growth-Examples_remix_01ka9h5rm5f26aq0vxschnxg7f-300x200.png 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/customer-marketing\/\" class=\"elementor-post-info__terms-list-item\">Customer Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/customer-lifecycle-marketing-examples-that-fuel-measurable-growth\/\">Customer Lifecycle Marketing Examples That Fuel Measurable Growth<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Many B2B teams talk about lifecycle marketing, but few can point to...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-49455 post-49455 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-marketing\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/a-practical-guide-to-customer-lifecycle-marketing-for-b2b\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/20251117_1001_Customer-Lifecycle-Marketing-Guide_remix_01ka9c54zxe4k9qpzy603yma5a.png\" class=\"attachment-large size-large wp-image-49456\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/20251117_1001_Customer-Lifecycle-Marketing-Guide_remix_01ka9c54zxe4k9qpzy603yma5a.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/20251117_1001_Customer-Lifecycle-Marketing-Guide_remix_01ka9c54zxe4k9qpzy603yma5a-300x200.png 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/customer-marketing\/\" class=\"elementor-post-info__terms-list-item\">Customer Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/a-practical-guide-to-customer-lifecycle-marketing-for-b2b\/\">A Practical Guide to Customer Lifecycle Marketing for B2B<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>B2B growth is about more than just acquisition, it\u2019s about retention and...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-49429 post-49429 post type-post status-publish format-standard has-post-thumbnail hentry category-buyers-guides category-customer-marketing tag-agency\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/18-customer-lifecycle-marketing-agencies-built-for-modern-b2b-teams\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/Blog_01302026_v5_1000x563.png\" class=\"attachment-large size-large wp-image-50125\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/Blog_01302026_v5_1000x563.png 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/Blog_01302026_v5_1000x563-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/Blog_01302026_v5_1000x563-768x432.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/buyers-guides\/\" class=\"elementor-post-info__terms-list-item\">Buyer&#039;s Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/customer-marketing\/\" class=\"elementor-post-info__terms-list-item\">Customer Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/18-customer-lifecycle-marketing-agencies-built-for-modern-b2b-teams\/\">18 Customer Lifecycle Marketing Agencies Built for Modern B2B Teams<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-49050 post-49050 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-marketing\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/customer-retention-strategies-for-b2b\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/20251021_1227_Predictive-Retention-Strategies_remix_01k840b2vae71ah9ga2bzcmfeh.png\" class=\"attachment-large size-large wp-image-49051\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/20251021_1227_Predictive-Retention-Strategies_remix_01k840b2vae71ah9ga2bzcmfeh.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/20251021_1227_Predictive-Retention-Strategies_remix_01k840b2vae71ah9ga2bzcmfeh-300x200.png 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/customer-marketing\/\" class=\"elementor-post-info__terms-list-item\">Customer Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/customer-retention-strategies-for-b2b\/\">Ultimate Guide to Customer Retention Strategies with Predictive Retention Modeling<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Many B2B marketers still chase customer acquisition over retention. Big logos signal...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-14264 post-14264 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-marketing tag-content-marketing tag-customer-generation tag-sales tag-seo tag-strategy\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/5-stages-of-the-consumer-decision-making-process-and-how-its-different\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2018\/06\/BlogPost_ConsumerDecisionMakingProcess.png\" class=\"attachment-large size-large wp-image-48606\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2018\/06\/BlogPost_ConsumerDecisionMakingProcess.png 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2018\/06\/BlogPost_ConsumerDecisionMakingProcess-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2018\/06\/BlogPost_ConsumerDecisionMakingProcess-768x432.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/customer-marketing\/\" class=\"elementor-post-info__terms-list-item\">Customer Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/5-stages-of-the-consumer-decision-making-process-and-how-its-different\/\">Consumer Decision Making Process: 5 Stages &#038; Modern Changes<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThe 5 stages of the consumer decision-making process have changed immensely. While...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-47869 post-47869 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-marketing category-revenue-operations\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-customer-lifecycle-optimization-increase-retention-with-stage-specific-tactics\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/04\/BlogPost_B2BCustomerLifecycleOptimization-1.png\" class=\"attachment-large size-large wp-image-47873\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/04\/BlogPost_B2BCustomerLifecycleOptimization-1.png 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/04\/BlogPost_B2BCustomerLifecycleOptimization-1-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/04\/BlogPost_B2BCustomerLifecycleOptimization-1-768x432.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/customer-marketing\/\" class=\"elementor-post-info__terms-list-item\">Customer Marketing<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/revenue-operations\/\" class=\"elementor-post-info__terms-list-item\">Revenue Operations<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-customer-lifecycle-optimization-increase-retention-with-stage-specific-tactics\/\">B2B Customer Lifecycle Optimization: Increase Retention with Stage-Specific Tactics<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>We hear it all the time: \u201cThe B2B landscape has never been...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e2a315 e-con-full e-flex e-con e-parent\" data-id=\"7e2a315\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a98b5b elementor-widget elementor-widget-shortcode\" data-id=\"0a98b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"37119\" class=\"elementor elementor-37119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-95585f6 cta-main e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-parent\" data-id=\"95585f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6352a5b e-con-full cta-anim e-flex e-con e-child\" data-id=\"6352a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130cbd9 elementor-align-right cta-animation elementor-widget elementor-widget-lottie\" data-id=\"130cbd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/directiveconsulting.com\/ca\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BG-web.json&quot;,&quot;id&quot;:40390,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52183c12 cta-main main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"52183c12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8deb8a e-con-full e-flex e-con e-child\" data-id=\"c8deb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-787d6b0 e-flex e-con-boxed e-con e-child\" data-id=\"787d6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-818a459 e-con-full e-flex e-con e-parent\" data-id=\"818a459\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec301c5 elementor-widget elementor-widget-shortcode\" data-id=\"ec301c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"37173\" class=\"elementor elementor-37173\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d24e2d7 e-con-full footer-services elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"d24e2d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-159eeed elementor-widget elementor-widget-html\" data-id=\"159eeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.border-left{ \r\n    border-left: solid 1px #EB6D12;\r\n    padding-left: 30px;\r\n    display: flex;\r\n\talign-items: center;\r\n\tmin-height: 130px;\r\n}\r\n\r\n.custom-heading {\r\n    font-size: 54px !important;\r\n    line-height: 69px !important;\r\n    color: #1E1C20 !important;\r\n    max-width: 415px;\r\n}\r\n\r\n.grid .bckg{\r\n background-color: #F3F1F5; \r\n}\r\n\r\n.grid .bckg:hover{\r\n background-color: #4F2A5D; \r\n}\r\n\r\n.grid .bckg:hover .custom-heading {\r\n    color: #fff !important;\r\n}\r\n\r\n.grid {\r\n  transition: 300ms;\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr 1fr;\r\n  gap: 0px;\r\n  background-color: #fff;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six) {\r\n  height: 270px;\r\n  transition: 300ms;\r\n  display: flex;\r\n  align-items: center;\r\n  cursor: pointer;\r\n  position:relative;\r\n  padding-left: 12%;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):before {\r\n    content: '';\r\n    width: 100%;\r\n    height: 100%;\r\n    position: absolute;\r\n    top: 0;\r\n    left:0; \r\n  z-index: 0;\r\n  opacity: .7;\r\n  display: none;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):hover:before {\r\n    display: block;\r\n}\r\n\r\n.grid:has(.one:hover) {\r\n  grid-template-columns: 1.3fr 0.85fr 0.85fr;\r\n}\r\n\r\n.grid:has(.two:hover) {\r\n  grid-template-columns: 0.85fr 1.3fr 0.85fr;\r\n}\r\n.grid:has(.three:hover) {\r\n  grid-template-columns: 0.85fr 0.85fr 1.3fr;\r\n}\r\n\r\n.grid:has(.four:hover) {\r\n  grid-template-columns: 1.3fr 0.85fr 0.85fr;\r\n}\r\n\r\n.grid:has(.five:hover) {\r\n  grid-template-columns: 0.85fr 1.3fr 0.85fr;\r\n}\r\n.grid:has(.six:hover) {\r\n  grid-template-columns: 0.85fr 0.85fr 1.3fr;\r\n}\r\n\r\n.work-hover-content {\r\n    color: #fff!important;\r\n    z-index: 1;\r\n    display: none; \r\n    position: absolute;\r\n    bottom: 30px;\r\n    right: 30px;\r\n}\r\n\r\n.one:hover .work-hover-content, .two:hover .work-hover-content, .three:hover .work-hover-content, .four:hover .work-hover-content, .five:hover .work-hover-content, .six:hover .work-hover-content {\r\n    display: flex;\r\n\tgap: 11px;\r\n\talign-items: center;\r\n}\r\n\r\n@media only screen and (max-width: 768px) {\r\n :where(.one, .two, .three, .four, .five, .six) {\r\n  height: 200px;\r\n}\r\n\r\n.border-left{ \r\n\tmin-height: 64px;\r\n}\r\n\r\n.work-hover-content {\r\n    font-size:16px!important;\r\n    line-height: 24px!important;\r\n}\r\n}\r\n\r\n\r\n\r\n<\/style>\r\n<div class=\"grid\">\r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/content-marketing-agency\/\">    \r\n  <div class=\"one bckg\">\r\n      <div class=\"border-left custom-heading\">Content<br>Marketing<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/ppc-agency\/\">\r\n  <div class=\"two bckg\"><div class=\"border-left custom-heading\">Paid<br>Media<\/div>\r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/revenue-operations\/\">\r\n  <div class=\"three bckg\"><div class=\"border-left custom-heading\">Revenue<br>Operations<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n<\/div>\r\n<div class=\"grid\">\r\n    \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/design-agency\/\">\r\n  <div class=\"four bckg\">\r\n      <div class=\"border-left custom-heading\">CRO & Performance <br>Design<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/go-to-market-agency\/\">\r\n  <div class=\"five bckg\"><div class=\"border-left custom-heading\">Go-to-Market <br>Strategy<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/\">\r\n  <div class=\"six bckg\"><div class=\"border-left custom-heading\">View All<br>Services<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n\r\n\r\n  \r\n  \r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82dc613 e-con-full footer-services elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"82dc613\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-764f13f elementor-widget elementor-widget-html\" data-id=\"764f13f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.border-left{ \r\n    border-left: solid 1px #EB6D12;\r\n    padding-left: 30px;\r\n    display: flex;\r\n\talign-items: center;\r\n\tmin-height: 130px;\r\n}\r\n\r\n.custom-heading {\r\n    font-size: 54px !important;\r\n    line-height: 69px !important;\r\n    color: #1E1C20 !important;\r\n    max-width: 415px;\r\n}\r\n\r\n.grid .bckg{\r\n background-color: #F3F1F5; \r\n}\r\n\r\n.grid .bckg:hover{\r\n background-color: #4F2A5D; \r\n}\r\n\r\n.grid .bckg:hover .custom-heading {\r\n    color: #fff !important;\r\n}\r\n\r\n.grid-mobile {\r\n  transition: 300ms;\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr;\r\n  gap: 0px;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six) {\r\n  height: 270px;\r\n  transition: 300ms;\r\n  display: flex;\r\n  align-items: center;\r\n  cursor: pointer;\r\n  position:relative;\r\n  padding-left: 12%;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):before {\r\n    content: '';\r\n    width: 100%;\r\n    height: 100%;\r\n    position: absolute;\r\n    top: 0;\r\n    left:0; \r\n  z-index: 0;\r\n  opacity: .7;\r\n  display: none;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):hover:before {\r\n    display: block;\r\n}\r\n\r\n.grid-mobile:has(.one:hover) {\r\n  grid-template-columns: 1.1fr 0.9fr;\r\n}\r\n\r\n.grid-mobile:has(.two:hover) {\r\n  grid-template-columns: 0.9fr 1.1fr;\r\n}\r\n.grid-mobile:has(.three:hover) {\r\n  grid-template-columns: 1.1fr 0.9fr;\r\n}\r\n\r\n.grid-mobile:has(.four:hover) {\r\n  grid-template-columns: 0.9fr 1.1fr;\r\n}\r\n\r\n.grid-mobile:has(.five:hover) {\r\n  grid-template-columns: 1.1fr 0.9fr;\r\n}\r\n.grid-mobile:has(.six:hover) {\r\n  grid-template-columns: 0.9fr 1.1fr;\r\n}\r\n\r\n.work-hover-content {\r\n    color: #fff!important;\r\n    z-index: 1;\r\n    display: none; \r\n    position: absolute;\r\n    bottom: 30px;\r\n    right: 30px;\r\n}\r\n\r\n.one:hover .work-hover-content, .two:hover .work-hover-content, .three:hover .work-hover-content, .four:hover .work-hover-content, .five:hover .work-hover-content, .six:hover .work-hover-content {\r\n        display: flex;\r\n\tgap: 11px;\r\n\talign-items: center;\r\n}\r\n\r\n\r\n@media only screen and (max-width: 767px) {\r\n :where(.one, .two, .three, .four, .five, .six) {\r\n  height: 200px;\r\n}\r\n\r\n.border-left{ \r\n\tmin-height: 64px;\r\n}\r\n\r\n.work-hover-content {\r\n    font-size:14px!important;\r\n    line-height: 21px!important;\r\n}\r\n\r\n.work-hover-content img {\r\n    width: 24px;\r\n    height: 24px;\r\n}\r\n}\r\n\r\n\r\n\r\n<\/style>\r\n<div class=\"grid grid-mobile\">\r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/content-marketing-agency\/\">    \r\n  <div class=\"one bckg\">\r\n      <div class=\"border-left custom-heading\">Content<br>Marketing<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/ppc-agency\/\">\r\n  <div class=\"two bckg\"><div class=\"border-left custom-heading\">Paid<br>Media<\/div>\r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n<\/div>\r\n<div class=\"grid grid-mobile\">\r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/revenue-operations\/\">\r\n  <div class=\"three bckg\"><div class=\"border-left custom-heading\">Revenue<br>Operations<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/video-agency\/\">\r\n  <div class=\"four bckg\">\r\n      <div class=\"border-left custom-heading\">CRO & Performance <br>Design<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n<\/div>\r\n<div class=\"grid grid-mobile\">\r\n  \r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/go-to-market-agency\/\">\r\n  <div class=\"five bckg\"><div class=\"border-left custom-heading\">Go-to-Market <br>Strategy<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n 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