{"id":48733,"date":"2025-09-16T13:23:37","date_gmt":"2025-09-16T17:23:37","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?page_id=48733"},"modified":"2026-10-20T16:02:55","modified_gmt":"2026-10-20T20:02:55","slug":"directive-on-demand","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/ca\/directive-on-demand\/","title":{"rendered":"Directive on Demand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"48733\" class=\"elementor elementor-48733\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-color=\"#301938\" class=\"elementor-element elementor-element-dc4f553 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"dc4f553\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c46355d elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"c46355d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/directive-on-demand.svg\" class=\"attachment-large size-large wp-image-48744\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b17a8 elementor-widget elementor-widget-heading\" data-id=\"35b17a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Upcoming Webinars<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc30465 elementor-widget elementor-widget-html\" data-id=\"bc30465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script>\r\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/2wqg6hgxrp.jsonp\" async><\/script>\r\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/leu4a4gtjy.jsonp\" async><\/script>\r\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/kra8ls757b.jsonp\" async><\/script>\r\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/j80xuv5x1f.jsonp\" async><\/script>\r\n<script src=\"https:\/\/fast.wistia.com\/embed\/smoupg85mz.js\" async type=\"module\"><\/script>\r\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1990287 elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"1990287\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;48742&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:24,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-48742\">.elementor-48742 .elementor-element.elementor-element-5dec340{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:flex-start;--gap:40px 70px;--row-gap:40px;--column-gap:70px;}.elementor-48742 .elementor-element.elementor-element-3c034a6{--display:flex;}.elementor-48742 .elementor-element.elementor-element-f859e50 .elementor-heading-title{font-size:48px;line-height:58px;color:#FFFFFF;}.elementor-48742 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center;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"48742\" class=\"elementor elementor-48742 swiper-slide e-loop-item e-loop-item-56808 post-56808 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-5dec340 e-flex e-con-boxed e-con e-parent\" data-id=\"5dec340\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c034a6 e-con-full e-flex e-con e-child\" data-id=\"3c034a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0627941 pre-title-light elementor-widget elementor-widget-heading\" data-id=\"0627941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Webinar<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f859e50 elementor-widget-laptop__width-initial webinar-title elementor-widget elementor-widget-heading\" data-id=\"f859e50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><span style=\"font-weight: bold;color: #ffd4ff\">The Attribution Trap:<\/span> The Cost of Perfect Attribution<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6768a6b elementor-widget elementor-widget-theme-post-content\" data-id=\"6768a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>What happens when the pursuit of perfect attribution starts limiting growth? Our founder and CEO, Garrett Mehrguth, sits down with Keith Delaney, founder and CEO of Primer, to discuss how to reach the right buyers, measure advertising\u2019s broader impact, and make smarter marketing decisions.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"dce-visibility-event elementor-element elementor-element-f67c690 webinar-date elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f67c690\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;yes&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"33\" height=\"28\" viewBox=\"0 0 33 28\" fill=\"none\"><rect x=\"30.5932\" y=\"27.2124\" width=\"27.7489\" height=\"23.7848\" transform=\"rotate(180 30.5932 27.2124)\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/rect><rect x=\"30.5932\" y=\"8.71236\" width=\"27.7489\" height=\"5.28551\" transform=\"rotate(180 30.5932 8.71236)\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/rect><rect x=\"10.7729\" y=\"16.642\" width=\"3.96413\" height=\"3.96413\" transform=\"rotate(180 10.7729 16.642)\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/rect><rect x=\"18.6987\" y=\"16.642\" width=\"3.96413\" height=\"3.96413\" transform=\"rotate(180 18.6987 16.642)\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/rect><rect x=\"26.6284\" y=\"16.642\" width=\"3.96413\" height=\"3.96413\" transform=\"rotate(180 26.6284 16.642)\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/rect><rect x=\"10.7729\" y=\"23.2495\" width=\"3.96413\" height=\"3.96413\" transform=\"rotate(180 10.7729 23.2495)\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/rect><rect x=\"18.6987\" y=\"23.2495\" width=\"3.96413\" height=\"3.96413\" transform=\"rotate(180 18.6987 23.2495)\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/rect><line x1=\"6.80522\" y1=\"0.125\" x2=\"6.80522\" y2=\"6.73189\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/line><line x1=\"20.0201\" y1=\"0.125\" x2=\"20.0201\" y2=\"6.73189\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/line><line x1=\"26.6294\" y1=\"0.125\" x2=\"26.6294\" y2=\"6.73189\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/line><line x1=\"13.4146\" y1=\"0.125\" x2=\"13.4146\" y2=\"6.73189\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/line><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2:30pm EST Tuesday, November 17<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-461ea1e btn-register elementor-widget elementor-widget-button\" data-id=\"461ea1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/directive-on-demand\/b2b-marketing-attribution\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Register Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fedaf5e e-con-full e-flex e-con e-child\" data-id=\"fedaf5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a81b096 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"a81b096\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Thumbnail_16_9_Webinar_November2026.jpg\" class=\"attachment-large size-large wp-image-56735\" alt=\"Webinar - The Cost of Perfect Attribution\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Thumbnail_16_9_Webinar_November2026.jpg 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Thumbnail_16_9_Webinar_November2026-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Thumbnail_16_9_Webinar_November2026-768x432.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#1E1C20\" class=\"elementor-element elementor-element-b4fe65c main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"b4fe65c\" data-element_type=\"container\" data-e-type=\"container\" id=\"upcoming-events\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b99a917 elementor-widget-laptop__width-initial elementor-widget elementor-widget-heading\" data-id=\"b99a917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Webinars\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d141210 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"d141210\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;53464&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-53464\">.elementor-53464 .elementor-element.elementor-element-8fd7d8e{--display:flex;}.elementor-53464 .elementor-element.elementor-element-7afc2e7 img{width:100%;height:212px;object-fit:cover;object-position:center center;}.elementor-53464 .elementor-element.elementor-element-5d7a4f0{font-size:24px;font-weight:700;line-height:28px;color:#1E1C20;}.elementor-53464 .elementor-element.elementor-element-5d7a4f0 > .elementor-widget-container{margin:24px 0px 12px 0px;}.elementor-53464 .elementor-element.elementor-element-b475333 > .elementor-widget-container{margin:24px 0px 0px 0px;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-55487 post-55487 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Thumbnail_16_9_Webinar_October2026-1024x576.jpg\" class=\"attachment-large size-large wp-image-55480\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Thumbnail_16_9_Webinar_October2026-1024x576.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Thumbnail_16_9_Webinar_October2026-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Thumbnail_16_9_Webinar_October2026-768x432.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Thumbnail_16_9_Webinar_October2026-1536x864.jpg 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Thumbnail_16_9_Webinar_October2026.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBreaking Down The Verdict:\u20289 Paid Media Benchmarks B2B Marketing Leaders Need To Know\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPaid media benchmarks are only useful if you know how to interpret them. Find the gaps in your Google and LinkedIn performance before planning for 2027.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/b2b-paid-media-benchmarks\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-53865 post-53865 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026-1024x576.jpg\" class=\"attachment-large size-large wp-image-55397\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026-1024x576.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026-768x432.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026-1536x864.jpg 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Q4 Panic Playbook:\u20285 Tactics For Ecommerce Brands That Are Both B2B &#038; B2C\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen budgets tighten and timelines compress, playing it safe can become the riskiest Q4 strategy. Is your ecommerce team making the right bets?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/the-q4-panic-playbook-5-tactics-for-b2b-b2c-ecommerce-brands\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-53071 post-53071 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/Webinar_August2026-1024x576.jpg\" class=\"attachment-large size-large wp-image-53066\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/Webinar_August2026-1024x576.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/Webinar_August2026-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/Webinar_August2026-768x432.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/Webinar_August2026.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe B2B Influencer Playbook:\u20285 Tactics to Build Brand Credibility\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLearn how to operationalize B2B influence across PR, content, social, and demand generation to build authority in the conversations shaping buyer decisions.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/the-b2b-pr-playbook-5-tactics-to-build-brand-authority-in-an-ai-landscape\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-51690 post-51690 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1-1024x511.jpg\" class=\"attachment-large size-large wp-image-51692\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1-1024x511.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1-768x383.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1.jpg 1298w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGEO\/AEO Readiness: Getting LLMs to Favor Your Brand\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI search is changing how buyers discover software. Is your brand showing up in the answers that matter?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/geo-aeo-readiness-getting-llms-to-favor-your-brand\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-52669 post-52669 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"481\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/webinar-hosts-1.jpg\" class=\"attachment-large size-large wp-image-52551\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/webinar-hosts-1.jpg 855w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/webinar-hosts-1-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/webinar-hosts-1-768x432.jpg 768w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe AI Search Playbook for B2B: 7 Tactics to Future-Proof Your Discoverability\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI citations are the new currency of discovery, disrupting every channel from Google Ads to organic search. There\u2019s a new playbook required to win.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-51533 post-51533 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"486\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Thumbnail_2_1_Webinar_May2026.png\" class=\"attachment-large size-large wp-image-51534\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Thumbnail_2_1_Webinar_May2026.png 974w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Thumbnail_2_1_Webinar_May2026-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Thumbnail_2_1_Webinar_May2026-768x383.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStop Pitching Ghosts: Why Broad Targeting Is Quietly Bleeding Your Series A Dry\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBuild a capital-efficient growth engine and stop wasting runway on audiences that will never buy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/series-a-marketing-strategy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-51188 post-51188 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/Webinar_April2026-e1780090563585.jpg\" class=\"attachment-large size-large wp-image-51189\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/Webinar_April2026-e1780090563585.jpg 960w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/Webinar_April2026-e1780090563585-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/Webinar_April2026-e1780090563585-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Channels You Think Are \u201cToo B2C\u201d Are Driving B2B Growth\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow to use YouTube, Meta, TikTok, and Reddit to build pipeline beyond Search and LinkedIn.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/b2b-paid-media-channels\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-50440 post-50440 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/chat-gpt-ads-webinar-1-1024x510.jpg\" class=\"attachment-large size-large wp-image-50442\" alt=\"chat gpt ads webinar\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/chat-gpt-ads-webinar-1-1024x510.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/chat-gpt-ads-webinar-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/chat-gpt-ads-webinar-1-768x383.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/chat-gpt-ads-webinar-1.jpg 1292w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAre You Ready for ChatGPT Ads?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSee what B2B marketing leaders need to know as advertising enters conversational discovery.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/chatgpt-ads-b2b-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-50127 post-50127 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"486\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Thumbnail_2_1_Webinar_MonetizingLinkedInAdsin2026-1.jpg\" class=\"attachment-large size-large wp-image-50129\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Thumbnail_2_1_Webinar_MonetizingLinkedInAdsin2026-1.jpg 972w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Thumbnail_2_1_Webinar_MonetizingLinkedInAdsin2026-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Thumbnail_2_1_Webinar_MonetizingLinkedInAdsin2026-1-768x384.jpg 768w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMonetizing LinkedIn Ads in 2026: What Actually Works (Real Examples + Results)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSee how revenue-focused LinkedIn programs use smarter targeting, creative, and funnel structures to generate pipeline.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/b2b-linkedin-ads-strategy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-49883 post-49883 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"499\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2.jpg\" class=\"attachment-large size-large wp-image-49972\" alt=\"Webinar Why Your AI Search Is Hard to Measure\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2.jpg 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2-768x383.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhy Your AI Search Is Hard to Measure (and How to Fix It)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLearn how to separate measurable signals from noise and connect AI visibility to business impact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/ai-search-measurement\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-49698 post-49698 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"324\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_The2026MarketingReset_WhatCMOsNeedtoBetOnNow-1.jpg\" class=\"attachment-large size-large wp-image-49700\" alt=\"Webinar Cover The 2026 Marketing Reset What CMOs Need to Bet On Now\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_The2026MarketingReset_WhatCMOsNeedtoBetOnNow-1.jpg 649w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_The2026MarketingReset_WhatCMOsNeedtoBetOnNow-1-300x150.jpg 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe 2026 Marketing Reset: What CMOs Need to Bet on Now\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBuild a modern marketing strategy around the five bets driving efficient growth in 2026.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/b2b-marketing-strategy-2026\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-49530 post-49530 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"324\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/Thumbnail_2_1_Webinar_MarketingLessons2025TaughtUs-1.jpg\" class=\"attachment-large size-large wp-image-49532\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/Thumbnail_2_1_Webinar_MarketingLessons2025TaughtUs-1.jpg 649w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/Thumbnail_2_1_Webinar_MarketingLessons2025TaughtUs-1-300x150.jpg 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrom Cold Turkey to Warm Pipeline: Marketing Lessons 2025 Taught Us\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSee which content, paid media, and customer marketing strategies created warmer, more predictable pipeline.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/b2b-pipeline-generation-strategies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-48753 post-48753 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"485\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/Thumbnail_2_1_AlinaVandenberghe-1.jpg\" class=\"attachment-large size-large wp-image-48762\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/Thumbnail_2_1_AlinaVandenberghe-1.jpg 972w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/Thumbnail_2_1_AlinaVandenberghe-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/Thumbnail_2_1_AlinaVandenberghe-1-768x383.jpg 768w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNo One Reads Your Blog: The Interactive Content That Actually Converts\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSee how interactive tools are replacing static content and driving measurable performance across the funnel.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/interactive-content-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-48748 post-48748 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-roi-1-1024x512.jpg\" class=\"attachment-large size-large wp-image-48749\" alt=\"ROI Webinar\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-roi-1-1024x512.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-roi-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-roi-1-768x384.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-roi-1.jpg 1297w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDouble Down on ROI: Fixing LTV:CAC Where It Hurts\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBuild a marketing model that turns every investment into more profitable growth.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/improve-ltv-cac-ratio\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-48740 post-48740 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"513\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-search-strategy-1024x513.jpg\" class=\"attachment-large size-large wp-image-48741\" alt=\"search strategy webinar\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-search-strategy-1024x513.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-search-strategy-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-search-strategy-768x385.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-search-strategy.jpg 1298w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrom AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI search is reshaping visibility, traffic, and performance. Is your search strategy keeping pace?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/b2b-ai-search-strategy-reporting\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4da8384 e-grid e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-con e-child\" data-id=\"4da8384\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2fcdbe9 e-con-full e-flex e-con e-child\" data-id=\"2fcdbe9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b838011 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b838011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1-1024x511.jpg\" class=\"attachment-large size-large wp-image-51692\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1-1024x511.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1-768x383.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1.jpg 1298w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7377b2 elementor-widget elementor-widget-text-editor\" data-id=\"b7377b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGEO\/AEO Readiness:\nGetting LLMs to Favor Your Brand\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-684c151 elementor-widget elementor-widget-text-editor\" data-id=\"684c151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI search is changing how buyers discover software. Is your brand showing up in the answers that matter?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae22982 elementor-widget elementor-widget-html\" data-id=\"ae22982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_piyv0idcpo popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-035f959 e-con-full e-flex e-con e-child\" data-id=\"035f959\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a813c76 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a813c76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"974\" height=\"486\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Thumbnail_2_1_Webinar_May2026.png\" class=\"attachment-large size-large wp-image-51534\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Thumbnail_2_1_Webinar_May2026.png 974w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Thumbnail_2_1_Webinar_May2026-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Thumbnail_2_1_Webinar_May2026-768x383.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9011fb4 elementor-widget elementor-widget-text-editor\" data-id=\"9011fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStop Pitching Ghosts: Why Broad Targeting Is Quietly Bleeding Your Series A Dry\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6500350 elementor-widget elementor-widget-text-editor\" data-id=\"6500350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow to build a capital-efficient growth engine and stop wasting runway on audiences that will never buy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-836f2b9 elementor-widget elementor-widget-html\" data-id=\"836f2b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_y3na53bo9g popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e64b3b e-con-full e-flex e-con e-child\" data-id=\"9e64b3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a844898 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a844898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/Webinar_April2026-e1780090563585.jpg\" class=\"attachment-large size-large wp-image-51189\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/Webinar_April2026-e1780090563585.jpg 960w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/Webinar_April2026-e1780090563585-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/Webinar_April2026-e1780090563585-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea4bc6 elementor-widget elementor-widget-text-editor\" data-id=\"7ea4bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Channels You Think Are \u201cToo B2C\u201d Are Driving B2B Growth\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2f3fc4 elementor-widget elementor-widget-text-editor\" data-id=\"b2f3fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow to use YouTube, Meta, TikTok, and Reddit to build pipeline beyond Search and LinkedIn.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a04396d elementor-widget elementor-widget-html\" data-id=\"a04396d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_axttzyb82k popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2c53a8 e-con-full e-flex e-con e-child\" data-id=\"f2c53a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf09bf dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9cf09bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/chat-gpt-ads-webinar-1-1024x510.jpg\" class=\"attachment-large size-large wp-image-50442\" alt=\"chat gpt ads webinar\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/chat-gpt-ads-webinar-1-1024x510.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/chat-gpt-ads-webinar-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/chat-gpt-ads-webinar-1-768x383.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/chat-gpt-ads-webinar-1.jpg 1292w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e08ac elementor-widget elementor-widget-text-editor\" data-id=\"08e08ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAre You Ready for ChatGPT Ads?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5db5ce elementor-widget elementor-widget-text-editor\" data-id=\"f5db5ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChatGPT has officially entered the ad testing phase. Here\u2019s what B2B marketing leaders must do now to prepare for AI-driven discovery.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d05f10 elementor-widget elementor-widget-html\" data-id=\"6d05f10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_6peha6afl9 popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-deacc4b e-con-full e-flex e-con e-child\" data-id=\"deacc4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ba079 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"c4ba079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"486\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Thumbnail_2_1_Webinar_MonetizingLinkedInAdsin2026-1.jpg\" class=\"attachment-large size-large wp-image-50129\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Thumbnail_2_1_Webinar_MonetizingLinkedInAdsin2026-1.jpg 972w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Thumbnail_2_1_Webinar_MonetizingLinkedInAdsin2026-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Thumbnail_2_1_Webinar_MonetizingLinkedInAdsin2026-1-768x384.jpg 768w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d585a03 elementor-widget elementor-widget-text-editor\" data-id=\"d585a03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMonetizing LinkedIn Ads in 2026: What Actually Works (Real Examples + Results)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eda6ad elementor-widget elementor-widget-text-editor\" data-id=\"0eda6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat drives revenue on LinkedIn today, where funnels break down, and how top teams are fixing it.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d7edd elementor-widget elementor-widget-html\" data-id=\"43d7edd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_mfbutxg7m1 popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a924789 e-con-full e-flex e-con e-child\" data-id=\"a924789\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc11537 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"bc11537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"499\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2.jpg\" class=\"attachment-large size-large wp-image-49972\" alt=\"Webinar Why Your AI Search Is Hard to Measure\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2.jpg 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2-768x383.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d861f44 elementor-widget elementor-widget-text-editor\" data-id=\"d861f44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhy Your AI Search Is Hard to Measure (and How to Fix It)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-950a16e elementor-widget elementor-widget-text-editor\" data-id=\"950a16e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat\u2019s measurable, what\u2019s missing, and how B2B SaaS teams are approaching AI search today.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-594a713 elementor-widget elementor-widget-html\" data-id=\"594a713\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_0dp4ipsrq8 popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00dc241 e-con-full e-flex e-con e-child\" data-id=\"00dc241\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c440ef dce_masking-none elementor-widget elementor-widget-image\" data-id=\"7c440ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"324\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_The2026MarketingReset_WhatCMOsNeedtoBetOnNow-1.jpg\" class=\"attachment-large size-large wp-image-49700\" alt=\"Webinar Cover The 2026 Marketing Reset What CMOs Need to Bet On Now\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_The2026MarketingReset_WhatCMOsNeedtoBetOnNow-1.jpg 649w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_The2026MarketingReset_WhatCMOsNeedtoBetOnNow-1-300x150.jpg 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-517617a elementor-widget elementor-widget-text-editor\" data-id=\"517617a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe 2026 Marketing Reset: What CMOs Need to Bet on Now\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e6fe8 elementor-widget elementor-widget-text-editor\" data-id=\"31e6fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHear the key 2026 shifts our team is making to build higher-quality, more efficient pipeline.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f733b61 elementor-widget elementor-widget-html\" data-id=\"f733b61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_2wqg6hgxrp popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed5be1 e-con-full e-flex e-con e-child\" data-id=\"6ed5be1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29ad59b dce_masking-none elementor-widget elementor-widget-image\" data-id=\"29ad59b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"324\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/Thumbnail_2_1_Webinar_MarketingLessons2025TaughtUs-1.jpg\" class=\"attachment-large size-large wp-image-49532\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/Thumbnail_2_1_Webinar_MarketingLessons2025TaughtUs-1.jpg 649w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/Thumbnail_2_1_Webinar_MarketingLessons2025TaughtUs-1-300x150.jpg 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc477b3 elementor-widget elementor-widget-text-editor\" data-id=\"dc477b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrom Cold Turkey to Warm Pipeline: Marketing Lessons 2025 Taught Us\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41eebd6 elementor-widget elementor-widget-text-editor\" data-id=\"41eebd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJoin Directive\u2019s internal team and learn the pivots that generated higher-quality pipeline in 2025.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5821a38 elementor-widget elementor-widget-html\" data-id=\"5821a38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_smoupg85mz popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-accd5ca e-con-full e-flex e-con e-child\" data-id=\"accd5ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-dce-advanced-background-color=\"#EB6D12\" class=\"elementor-element elementor-element-24fb30a elementor-widget__width-auto elementor-absolute elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"24fb30a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UPCOMING WEBINAR<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91aefbb dce_masking-none elementor-widget elementor-widget-image\" data-id=\"91aefbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"485\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/Thumbnail_2_1_AlinaVandenberghe-1.jpg\" class=\"attachment-large size-large wp-image-48762\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/Thumbnail_2_1_AlinaVandenberghe-1.jpg 972w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/Thumbnail_2_1_AlinaVandenberghe-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/Thumbnail_2_1_AlinaVandenberghe-1-768x383.jpg 768w\" sizes=\"(max-width: 972px) 100vw, 972px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e35fe5 elementor-widget elementor-widget-text-editor\" data-id=\"2e35fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNo One Reads Your Blog: The Interactive Content That Actually Converts\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fbc7d0 elementor-widget elementor-widget-text-editor\" data-id=\"4fbc7d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour content team is spending thousands to create assets buyers never finish and Google barely ranks. This session will show how&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abbd668 elementor-widget elementor-widget-html\" data-id=\"abbd668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_j80xuv5x1f popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b81ed5a elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b81ed5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"33\" height=\"28\" viewBox=\"0 0 33 28\" fill=\"none\"><rect x=\"30.5932\" y=\"27.2124\" width=\"27.7489\" height=\"23.7848\" transform=\"rotate(180 30.5932 27.2124)\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/rect><rect x=\"30.5932\" y=\"8.71236\" width=\"27.7489\" height=\"5.28551\" transform=\"rotate(180 30.5932 8.71236)\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/rect><rect x=\"10.7729\" y=\"16.642\" width=\"3.96413\" height=\"3.96413\" transform=\"rotate(180 10.7729 16.642)\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/rect><rect x=\"18.6987\" y=\"16.642\" width=\"3.96413\" height=\"3.96413\" transform=\"rotate(180 18.6987 16.642)\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/rect><rect x=\"26.6284\" y=\"16.642\" width=\"3.96413\" height=\"3.96413\" transform=\"rotate(180 26.6284 16.642)\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/rect><rect x=\"10.7729\" y=\"23.2495\" width=\"3.96413\" height=\"3.96413\" transform=\"rotate(180 10.7729 23.2495)\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/rect><rect x=\"18.6987\" y=\"23.2495\" width=\"3.96413\" height=\"3.96413\" transform=\"rotate(180 18.6987 23.2495)\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/rect><line x1=\"6.80522\" y1=\"0.125\" x2=\"6.80522\" y2=\"6.73189\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/line><line x1=\"20.0201\" y1=\"0.125\" x2=\"20.0201\" y2=\"6.73189\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/line><line x1=\"26.6294\" y1=\"0.125\" x2=\"26.6294\" y2=\"6.73189\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/line><line x1=\"13.4146\" y1=\"0.125\" x2=\"13.4146\" y2=\"6.73189\" stroke=\"#FFD4FF\" stroke-width=\"1.32138\"><\/line><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">12pm EST Tuesday, October 21st<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77666e0 elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"77666e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar_2025_interactivecontent\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Register Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37ea687 e-con-full e-flex e-con e-child\" data-id=\"37ea687\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aece039 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"aece039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-roi-1-1024x512.jpg\" class=\"attachment-large size-large wp-image-48749\" alt=\"ROI Webinar\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-roi-1-1024x512.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-roi-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-roi-1-768x384.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-roi-1.jpg 1297w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-008e273 elementor-widget elementor-widget-text-editor\" data-id=\"008e273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDouble Down on ROI: Fixing LTV:CAC Where It Hurts\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c28984d elementor-widget elementor-widget-text-editor\" data-id=\"c28984d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIs your LTV:CAC holding your marketing team back? Watch Directive\u2019s leadership as they break down how to turn this critical metric in&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a50f31 elementor-widget elementor-widget-html\" data-id=\"4a50f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_leu4a4gtjy popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3addcfe e-con-full e-flex e-con e-child\" data-id=\"3addcfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-061d844 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"061d844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"513\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-search-strategy-1024x513.jpg\" class=\"attachment-large size-large wp-image-48741\" alt=\"search strategy webinar\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-search-strategy-1024x513.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-search-strategy-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-search-strategy-768x385.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/09\/webinar-search-strategy.jpg 1298w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db5c1e8 elementor-widget elementor-widget-text-editor\" data-id=\"db5c1e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrom AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f982a5f elementor-widget elementor-widget-text-editor\" data-id=\"f982a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWatch our dynamic panel of Directive\u2019s SEO experts explore how AI Overviews (AIO) and large language models (LLMs) are reshaping&#8230;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae7e2a0 elementor-widget elementor-widget-html\" data-id=\"ae7e2a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_kra8ls757b popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-900e6e9 e-con-full e-flex e-con e-parent\" data-id=\"900e6e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div 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LLMs to Favor Your BrandAI search is changing how buyers discover software. 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