{"id":51889,"date":"2026-06-08T09:31:14","date_gmt":"2026-06-08T13:31:14","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?page_id=51889"},"modified":"2026-06-29T13:01:27","modified_gmt":"2026-06-29T17:01:27","slug":"product-feed-management-agency","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/ca\/services\/product-feed-management-agency\/","title":{"rendered":"Product Feed Management Agency"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"51889\" class=\"elementor elementor-51889\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-overlay-color=\"#00000000\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/06\/hero_product_feed_management-1.jpg\" class=\"elementor-element elementor-element-25a211b main-pad hero e-flex e-con-boxed e-con e-parent\" data-id=\"25a211b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd6bdd2 pre-title-light elementor-widget elementor-widget-heading\" data-id=\"cd6bdd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Product Feed Management Agency for B2B<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed224e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4ed224e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Management for Manufacturers and Distributors <strong>Selling at Scale<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c8a21 elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"74c8a21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYour product data is upstream of every Shopping and marketplace outcome. Directive Commerce audits, builds, and governs B2B product feeds so your catalog is findable, eligible, and converting across every channel that matters.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85c88b4 e-flex e-con-boxed e-con e-child\" data-id=\"85c88b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4aa6fa button-primary elementor-widget elementor-widget-button\" data-id=\"e4aa6fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Partnership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-050a4c4 button-primary button-fill-light elementor-widget elementor-widget-button\" data-id=\"050a4c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/about\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meet Directive<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c21b08a main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"c21b08a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a212731 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a212731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Feed Management <span class=\"heading-gold\">Built for B2B Catalog Complexity.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eff429e e-con-full pre-title-main e-flex e-con e-child\" data-id=\"eff429e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7accfb6 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"7accfb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a524d5d pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"a524d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOUR B2B AGENCY METHODOLOGY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b882ed2 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"b882ed2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5888805 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5888805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most feed management work is treated as a one-time technical cleanup. Fix the errors, upload the feed, move on. For a B2B manufacturer with 30,000 SKUs sourced from an ERP that was never designed for commerce, that approach fails fast.<br \/><br \/>Directive Commerce builds feed infrastructure around how B2B buyers actually search: by part number, spec, compatibility, material, and certification. We enrich product data with the GTINs, MPNs, attributes, and taxonomy structure that Shopping platforms need to serve your catalog to the right buyer at the right moment. Then we govern it. Feeds degrade as pricing changes, SKUs are added, and platform requirements shift. Ongoing governance is what separates a feed that performs from a feed that slowly stops working.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68596ff main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"68596ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21dbce9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"21dbce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your Buyers Are Searching for Products in Places <span class=\"heading-gold\">Your Feed Can't Reach<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a5c089 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"6a5c089\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d68a394 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"d68a394\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7310e7 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"a7310e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMARKET RESEARCH\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-659b469 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"659b469\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639f74b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"639f74b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tB2B purchase research no longer starts with a search engine. Buyers are resolving product questions, comparing specifications, and building shortlists inside AI tools before a sales conversation ever begins.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95d2cb3 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"95d2cb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/06\/product_feed_management_case_study.jpg\" class=\"elementor-element elementor-element-3b879e0 e-con-full e-flex e-con e-child\" data-id=\"3b879e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#1E1C20\" class=\"elementor-element elementor-element-c67ed5c e-con-full e-flex e-con e-child\" data-id=\"c67ed5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b14e3c0 elementor-widget elementor-widget-text-editor\" data-id=\"b14e3c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t73%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7995fe7 elementor-widget elementor-widget-text-editor\" data-id=\"7995fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tof B2B Buyers Now Use AI Tools Like ChatGPT and Perplexity in Their Purchase Research Process\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ca60b elementor-widget elementor-widget-text-editor\" data-id=\"24ca60b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNearly all B2B buyers now use generative AI tools during the purchase process and most manufacturer product data wasn&#8217;t built for it. B2B feeds are typically structured for Google Shopping eligibility: correct GTINs, mapped attributes, compliant pricing. That is necessary but no longer sufficient. AI answer engines need semantic richness, contextual attributes, and the kind of specification depth that rarely makes it out of an ERP export. The feed architecture decisions you make today determine whether your products get surfaced in the research environments your buyers are already using.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-0bca86b hover-arrow e-flex e-con-boxed e-con e-child\" data-id=\"0bca86b\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/www.prnewswire.com\/news-releases\/73-of-b2b-buyers-use-ai-tools-in-purchase-research-multi-source-analysis-finds-302733319.html\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de03b3d hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"de03b3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPR Newswire, 73% of B2B Buyers Use AI Tools in Purchase Research\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-544110e arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"544110e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-teal.svg\" class=\"attachment-large size-large wp-image-50818\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58d43f9 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"58d43f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ee9f9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b7ee9f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Directive\u2019s Approach to <span class=\"heading-gold\">Product Feed Management<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-266a495 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"266a495\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6832bbe pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"6832bbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47ddec0 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"47ddec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HOW IT WORKS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78d3c5a e-con-full pre-title-text e-flex e-con e-child\" data-id=\"78d3c5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0decb82 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0decb82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrom initial health diagnosis through ongoing performance intelligence, we build, optimize, and govern B2B product feeds across five phases\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-11eb44f hover-arrow e-con-full e-flex e-con e-child\" data-id=\"11eb44f\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/services\/shopping-agency\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e41ac38 hover-arrow-dark elementor-widget elementor-widget-text-editor\" data-id=\"e41ac38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExplore our full Shopping capability\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f54f8 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"c7f54f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/arrow-green.svg\" class=\"attachment-large size-large wp-image-50927\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-745bde0 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"745bde0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca6d714 carousel-offset elementor-widget elementor-widget-html\" data-id=\"ca6d714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick.min.css\"\/>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick-theme.min.css\"\/>\r\n  <div class=\"side-carousel-trans\">\r\n  \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>01<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Feed Diagnosis and Gap Analysis<\/h5>\r\n\t\t\t<p>We audit your current feed against platform eligibility requirements, attribute completeness, GTIN and MPN coverage, taxonomy accuracy, and pricing compliance. The output is a prioritized gap analysis tied to Shopping Ads performance impact and not just a generic checklist.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>02<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Feed Architecture and Data Infrastructure<\/h5>\r\n\t\t\t<p>We build the feed structure that makes your catalog scalable: a clean source of truth, supplemental feed logic, parent\/child architecture, and the data transformation layer between your ERP or PIM and platform-ready output. B2B manufacturers need this built for catalog depth and ongoing change management, not a one-time upload.<\/p>\r\n\t\t\t\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item slider-item-3\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>03<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">SKU Treatment Logic and Margin Segmentation<\/h5>\r\n\t\t\t<p>Not every product in a B2B catalog should be advertised. We build treatment logic that routes each SKU into one of three categories: advertise, route to RFQ, or exclude. Decisions are grounded in gross margin contribution, inventory position, and competitive context so that ad spend is concentrated on SKUs worth winning.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n \r\n   \r\n  <\/div>\r\n\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-1.11.0.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/code.jquery.com\/jquery-migrate-1.2.1.min.js\"><\/script>\r\n  <script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\r\n  \r\n<style>\r\n\r\n.slick-slide {\r\n    margin: 0!important;\r\n    height: inherit !important;\r\n    border-left: 1px solid #1E1C20;\r\n    padding-left:44px;\r\n    padding-right:44px;\r\n}\r\n\r\n.slider-item {\r\n    min-height:567px;\r\n}\r\n\r\n.slider-item-1 {\r\n    padding-top:149px;\r\n    padding-bottom: 119px;\r\n}\r\n\r\n.slider-item-2 {\r\n    padding-bottom: 201px;\r\n}\r\n\r\n.slider-item-3 {\r\n    border-right: 1px solid #1E1C20;\r\n}\r\n\r\n.slider-item-content-text label{\r\n\tfont-size: 14px!important;\r\n\tline-height: 14px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #999999!important;\r\n} \r\n\r\n.slider-item-title {\r\n    font-size: 30px!important;\r\n    line-height: 36px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #1E1C20 !important;\r\n\tmargin: 35px 0 35px 0 !important;\r\n}\r\n\r\n.side-carousel-trans button {\r\n    border-width: 0!important;\r\n    font-size: 0!important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 20px!important;\r\n    line-height: 30px!important;\r\n\tfont-weight: 400 !important;\r\n\tcolor: #1E1C20 !important;\r\n}\r\n\r\n.principle-button {\r\n    color: #069594!important;\r\n}\r\n\r\n.principle-button:hover {\r\n    color: #00686E!important;\r\n}\r\n\r\n.principle-button span {\r\n\tbackground: url(https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/03\/arrow-teal.svg) !important;\r\n\tbackground-size:contain!important;\r\n}\r\n\r\n@media screen and (max-width: 1440px) {\r\n.slider-item-1 {\r\n    padding-top:0;\r\n    padding-bottom: 40px;\r\n}\r\n\r\n.slider-item-2 {\r\n    padding-top:0;\r\n    padding-bottom: 40px;\r\n}\r\n\r\n.slider-item-3 {\r\n    padding-top:0px;\r\n    padding-bottom: 40px;\r\n}\r\n}\r\n\r\n@media screen and (max-width: 767px) {\r\n\r\n.slick-slide {\r\n\tborder-left: 0px;\r\n\tborder-bottom: 1px solid #1E1C20;\r\n\tpadding:0 0 40px 0;\r\n\tmargin-right:24px!important;\r\n}\r\n\r\n.slider-item {\r\n    min-height:0px;\r\n}\r\n\r\n.slider-item-3 {\r\n    border-right: 0px;\r\n}\r\n\r\n.slider-item-title {\r\n    font-size: 24px!important;\r\n    line-height: 28.8px!important;\r\n    margin: 30px 0 10px 0 !important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 16px!important;\r\n    line-height: 24px!important;\r\n}\r\n\r\n.principle-button {\r\n    font-size: 14px;\r\n    line-height: 21px;\r\n}\r\n\r\n.principle-button span {\r\n\twidth: 24px !important;\r\n\theight: 24px !important;\r\n\tmin-width: 24px !important;\r\n\tmin-height: 24px !important;\r\n}\r\n}\r\n\r\n\r\n  <\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8526fcb main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"8526fcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db657a8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"db657a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Comprehensive <span class=\"heading-gold\">Feed Management Services<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-702b9c5 e-con-full e-flex e-con e-parent\" data-id=\"702b9c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a data-dce-background-color=\"#FFEBD1\" class=\"elementor-element elementor-element-a7da79c e-con-full service-box service-1 e-flex e-con e-child\" data-id=\"a7da79c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/ca\/services\/content-marketing-agency\/\">\n\t\t<div class=\"elementor-element elementor-element-32e4ede e-flex e-con-boxed e-con e-child\" data-id=\"32e4ede\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ff5d50 service-title e-flex e-con-boxed e-con e-child\" data-id=\"1ff5d50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbbe13a service-title-text elementor-widget elementor-widget-heading\" data-id=\"dbbe13a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Feed Health Audit<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f085b86 service-description elementor-widget elementor-widget-text-editor\" data-id=\"f085b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFull diagnostic of attribute completeness, GTIN and MPN coverage, taxonomy accuracy, and Merchant Center compliance across your catalog.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#FFE0A6\" class=\"elementor-element elementor-element-dd2e1fd e-con-full service-box service-2 e-flex e-con e-child\" data-id=\"dd2e1fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/ca\/services\/content-marketing-agency\/\">\n\t\t<div class=\"elementor-element elementor-element-0e93ed3 e-flex e-con-boxed e-con e-child\" data-id=\"0e93ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e8d53ca service-title e-flex e-con-boxed e-con e-child\" data-id=\"e8d53ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6342391 service-title-text elementor-widget elementor-widget-heading\" data-id=\"6342391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Title and Attribute Optimization<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-162370f service-description elementor-widget elementor-widget-text-editor\" data-id=\"162370f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tB2B product titles restructured for part-number search, spec-based queries, and procurement buyer intent \u2014 not consumer merchandising language.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#FFEBD1\" class=\"elementor-element elementor-element-3ff2e33 e-con-full service-box service-3 e-flex e-con e-child\" data-id=\"3ff2e33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/ca\/services\/content-marketing-agency\/\">\n\t\t<div class=\"elementor-element elementor-element-c1ef4e8 e-flex e-con-boxed e-con e-child\" data-id=\"c1ef4e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-934e19d service-title e-flex e-con-boxed e-con e-child\" data-id=\"934e19d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebe4d1c service-title-text elementor-widget elementor-widget-heading\" data-id=\"ebe4d1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">GTIN and MPN Enrichment<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0990535 service-description elementor-widget elementor-widget-text-editor\" data-id=\"0990535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMissing identifiers identified and resolved so high-intent SKUs are eligible and competitive in Shopping auctions and product discovery surfaces.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#FFE0A6\" class=\"elementor-element elementor-element-bc8539d e-con-full service-box service-4 e-flex e-con e-child\" data-id=\"bc8539d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/ca\/services\/content-marketing-agency\/\">\n\t\t<div class=\"elementor-element elementor-element-7f6848a e-flex e-con-boxed e-con e-child\" data-id=\"7f6848a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ad53c03 service-title e-flex e-con-boxed e-con e-child\" data-id=\"ad53c03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-875b469 service-title-text elementor-widget elementor-widget-heading\" data-id=\"875b469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Custom Label Architecture<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe750f8 service-description elementor-widget elementor-widget-text-editor\" data-id=\"fe750f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSKUs segmented by margin contribution, price competitiveness, inventory, seasonality, and RFQ potential so campaigns can bid and budget with precision.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#FFEBD1\" class=\"elementor-element elementor-element-9720a3c e-con-full service-box service-1 e-flex e-con e-child\" data-id=\"9720a3c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/ca\/services\/content-marketing-agency\/\">\n\t\t<div class=\"elementor-element elementor-element-1905a3f e-flex e-con-boxed e-con e-child\" data-id=\"1905a3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-06675cf service-title e-flex e-con-boxed e-con e-child\" data-id=\"06675cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da5c5c1 service-title-text elementor-widget elementor-widget-heading\" data-id=\"da5c5c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Multi-Channel Feed Syndication<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc24b3 service-description elementor-widget elementor-widget-text-editor\" data-id=\"6dc24b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFeed structure built to serve Google Shopping, Microsoft Shopping, Amazon Business, Meta, Shopify, and distributor portals from a single governed source.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#FFE0A6\" class=\"elementor-element elementor-element-746ae8d e-con-full service-box service-6 e-flex e-con e-child\" data-id=\"746ae8d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/ca\/services\/content-marketing-agency\/\">\n\t\t<div class=\"elementor-element elementor-element-ee5df76 e-flex e-con-boxed e-con e-child\" data-id=\"ee5df76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e23c7b service-title e-flex e-con-boxed e-con e-child\" data-id=\"9e23c7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a49502 service-title-text elementor-widget elementor-widget-heading\" data-id=\"9a49502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Feed Governance and Monitoring<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba01057 service-description elementor-widget elementor-widget-text-editor\" data-id=\"ba01057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWeekly disapproval monitoring, monthly catalog refresh, and quarterly feed health reviews as ERP exports, pricing, and platform requirements change.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-419e984 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"419e984\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-620ce2d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"620ce2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our <span class=\"heading-gold\">Process &amp; Impact<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3df7144 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"3df7144\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-092f36b pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"092f36b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42f3b4e pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"42f3b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>HOW IT WORKS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fc095c e-con-full pre-title-text e-flex e-con e-child\" data-id=\"4fc095c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88e024c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"88e024c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDirective delivers feed performance through a structured process tied to catalog health, Shopping Ads eligibility, and revenue impact.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bde04fc main-pad pad-120-bottom e-flex e-con-boxed e-con e-parent\" data-id=\"bde04fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4978e96 carousel-offset elementor-widget elementor-widget-html\" data-id=\"4978e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"side-carousel-trans\">\r\n  \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>01<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Diagnose and Prioritize<\/h5>\r\n\t\t\t<p>We assess feed health across every dimension that affects Shopping and marketplace performance: attribute completeness, identifier coverage, taxonomy, pricing compliance, and channel eligibility.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/discoverabilityos\/model\/\" class=\"principle-button\">Understand our audit process<span><\/span><\/a>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>02<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Build and Optimize<\/h5>\r\n\t\t\t<p>We restructure product data for B2B buyer search behavior. Titles rebuilt for part-number and spec queries. GTINs and MPNs resolved. Custom labels applied by margin and SKU strategy.<\/p>\r\n\t\t\t<a href=\"https:\/\/directivecostg.wpenginepowered.com\/services\/shopping-agency\/\" class=\"principle-button\">See our feed methodology<span><\/span><\/a>\r\n\t\t\t\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item slider-item-3\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>03<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Govern and Grow<\/h5>\r\n\t\t\t<p>Feeds degrade, pricing changes, SKUs are added, and platform requirements shift. Our governance layer monitors disapprovals weekly, refreshes catalog signals monthly, and re-audits feed architecture quarterly so performance doesn't erode after launch. <\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/stratos\/\" class=\"principle-button\">Access transparent ROI reporting<span><\/span><\/a>\r\n\t\t<\/div>\r\n    <\/div> \r\n \r\n   \r\n  <\/div>\r\n\r\n  <script type=\"text\/javascript\">\r\n    $(document).ready(function(){\r\n      $('.side-carousel-trans').slick({\r\n\t  centerMode: false,\r\n\t \/\/ centerPadding: '250px',\r\n\t  slidesToShow: 3,\r\n\t  lazyLoad: 'ondemand',\r\n\t   slidesToScroll: 1,\r\n\t   infinite: false,\r\n\t  responsive: [\r\n\t\t{\r\n\t\t  breakpoint: 998,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: false,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 2.5\r\n\t\t  }\r\n\t\t},\r\n\t\t{\r\n\t\t  breakpoint: 767,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: true,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 1\r\n\t\t  }\r\n\t\t}\t\t\r\n\t  ]\r\n\t});\r\n    });\r\n  <\/script>\r\n  \r\n<style>\r\n\r\n.slick-slide {\r\n    margin: 0!important;\r\n    height: inherit !important;\r\n    border-left: 1px solid #1E1C20;\r\n    padding-left:44px;\r\n    padding-right:44px;\r\n}\r\n\r\n.slider-item {\r\n    min-height:567px;\r\n}\r\n\r\n.slider-item-1 {\r\n    padding-top:149px;\r\n    padding-bottom: 119px;\r\n}\r\n\r\n.slider-item-2 {\r\n    padding-bottom: 201px;\r\n}\r\n\r\n.slider-item-3 {\r\n    border-right: 1px solid #1E1C20;\r\n}\r\n\r\n.slider-item-content-text label{\r\n\tfont-size: 14px!important;\r\n\tline-height: 14px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #999999!important;\r\n} \r\n\r\n.slider-item-title {\r\n    font-size: 30px!important;\r\n    line-height: 36px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #1E1C20 !important;\r\n\tmargin: 35px 0 35px 0 !important;\r\n}\r\n\r\n.side-carousel-trans button {\r\n    border-width: 0!important;\r\n    font-size: 0!important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 20px!important;\r\n    line-height: 30px!important;\r\n\tfont-weight: 400 !important;\r\n\tcolor: #1E1C20 !important;\r\n}\r\n\r\n.principle-button {\r\n    color: #069594!important;\r\n}\r\n\r\n.principle-button:hover {\r\n    color: #00686E!important;\r\n}\r\n\r\n.principle-button span {\r\n\tbackground: url(https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/03\/arrow-teal.svg) !important;\r\n\tbackground-size:contain!important;\r\n}\r\n\r\n@media screen and (max-width: 1440px) {\r\n.slider-item-1 {\r\n    padding-top:0;\r\n    padding-bottom: 40px;\r\n}\r\n\r\n.slider-item-2 {\r\n    padding-top:0;\r\n    padding-bottom: 40px;\r\n}\r\n\r\n.slider-item-3 {\r\n    padding-top:0px;\r\n    padding-bottom: 40px;\r\n}\r\n}\r\n\r\n@media screen and (max-width: 767px) {\r\n\r\n.slick-slide {\r\n\tborder-left: 0px;\r\n\tborder-bottom: 1px solid #1E1C20;\r\n\tpadding:0 0 40px 0;\r\n\tmargin-right:24px!important;\r\n}\r\n\r\n.slider-item {\r\n    min-height:0px;\r\n}\r\n\r\n.slider-item-3 {\r\n    border-right: 0px;\r\n}\r\n\r\n.slider-item-title {\r\n    font-size: 24px!important;\r\n    line-height: 28.8px!important;\r\n    margin: 30px 0 10px 0 !important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 16px!important;\r\n    line-height: 24px!important;\r\n}\r\n\r\n.principle-button {\r\n    font-size: 14px;\r\n    line-height: 21px;\r\n}\r\n\r\n.principle-button span {\r\n\twidth: 24px !important;\r\n\theight: 24px !important;\r\n\tmin-width: 24px !important;\r\n\tmin-height: 24px !important;\r\n}\r\n}\r\n\r\n\r\n  <\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFB91C\" class=\"elementor-element elementor-element-01cfecb main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"01cfecb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-105880a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"105880a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Product Feed Management Problems <strong>We Solve.<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe91ade e-con-full pre-title-main e-flex e-con e-child\" data-id=\"fe91ade\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a7ff9a9 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"a7ff9a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7af3e6 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"d7af3e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTHE STRUGGLE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2243959 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"2243959\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63502e4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63502e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMost B2B manufacturers are advertising on top of product data exported from an ERP or PIM designed for internal operations, not marketplace performance. The result is incomplete attributes, missing identifiers, flat catalog architecture, and no pricing logic. These aren&#8217;t minor errors. They are structural disadvantages that affect eligibility, relevance, and conversion before a bid is ever placed.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-672b49a e-con-full e-flex e-con e-child\" data-id=\"672b49a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6734453 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"6734453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n    .show {\r\n\topacity: 0;\r\n\tdisplay: none;\r\n\ttransition: opacity 0.5s ease;\r\n}\r\n\r\n.show.active {\r\n\topacity: 1;\r\n\tdisplay: block;\r\n}\r\n    \r\n<\/style>\r\n<div class=\"list-left\"> \r\n\r\n<div class=\"tab-link tab-link-1\" data-target=\"answer1\"> \r\n    <span class=\"question active-quest\">Your Feed Has Never Been Audited<\/span>\r\n    <div class=\"inner-content\">\r\n<h3>Your Feed Has Never Been Audited<\/h3>\r\n<p>Most B2B companies set up a feed at launch and haven't touched it since. Platform requirements change, catalog data drifts, and Merchant Center disapprovals accumulate quietly. Directive starts every engagement with a full feed health diagnostic so you know exactly what's costing you eligibility and performance.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-2\" data-target=\"answer2\"> \r\n    <span class=\"question\">Your Product Titles Are Written for Internal Systems, Not Buyers<\/span>\r\n    <div class=\"inner-content\">\r\n<h3>Your Product Titles Are Written for Internal Systems, Not Buyers<\/h3>\r\n<p>B2B buyers search by part number, spec, voltage, thread pitch, and compatibility. Directive rebuilds product titles for the queries your procurement buyers are actually using.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-3\" data-target=\"answer3\">  \r\n    <span class=\"question\">You're Advertising the Wrong SKUs<\/span>\r\n    <div class=\"inner-content\">\r\n<h3>You're Advertising the Wrong SKUs<\/h3>\r\n<p>Without treatment logic, campaigns spend across your entire catalog regardless of margin, competitiveness, or strategic fit. Directive builds a SKU segmentation framework that identifies which products to advertise, which to route to RFQ, and which to exclude entirely.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-4\" data-target=\"answer4\"> \r\n    <span class=\"question\">Your Feed Is One Channel, Not a Cross-Channel Foundation<\/span>\r\n    <div class=\"inner-content\">\r\n<h3>Your Feed Is One Channel, Not a Cross-Channel Foundation<\/h3>\r\n<p>Most agencies build a feed for Google Shopping and stop. B2B manufacturers need product data that performs across Google, Microsoft, Amazon Business, and distributor portals simultaneously. Directive builds feed infrastructure designed for multi-channel syndication from a single governed source.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9118769 elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"9118769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"list-right\">\r\n\t\r\n<div id=\"answer1\" class=\"show active\">\r\n<div class=\"inner-content\">\r\n<p>Most B2B companies set up a feed at launch and haven't touched it since. Platform requirements change, catalog data drifts, and Merchant Center disapprovals accumulate quietly. Directive starts every engagement with a full feed health diagnostic so you know exactly what's costing you eligibility and performance.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer2\" class=\"show\">\r\n<div class=\"inner-content\">\r\n<p>B2B buyers search by part number, spec, voltage, thread pitch, and compatibility. Directive rebuilds product titles for the queries your procurement buyers are actually using.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer3\" class=\"show\">\r\n<div class=\"inner-content\">\r\n<p>Without treatment logic, campaigns spend across your entire catalog regardless of margin, competitiveness, or strategic fit. Directive builds a SKU segmentation framework that identifies which products to advertise, which to route to RFQ, and which to exclude entirely.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer4\" class=\"show\">\r\n<div class=\"inner-content\">\r\n<p>Most agencies build a feed for Google Shopping and stop. B2B manufacturers need product data that performs across Google, Microsoft, Amazon Business, and distributor portals simultaneously. Directive builds feed infrastructure designed for multi-channel syndication from a single governed source.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#1E1C20\" class=\"elementor-element elementor-element-285915d main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"285915d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f16dca elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8f16dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong style=\"color:#FFB91C\">Frequently Asked Questions<\/strong> About Product Feed Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54c0865 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"54c0865\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-718000f pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"718000f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea2bf5b pre-title-light title-line-light elementor-widget elementor-widget-text-editor\" data-id=\"ea2bf5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFAQ\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0478af e-con-full pre-title-text e-flex e-con e-child\" data-id=\"f0478af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa48053 elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"aa48053\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1780\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1780\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How is B2B product feed management different from B2C? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#FFD900\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50501 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139ZM10.5491 29.1204L10.7211 29.2989C15.8394 34.4155 24.1725 34.4222 29.2975 29.313C34.3332 24.2898 34.4084 16.0281 29.4828 10.9151L29.3108 10.7366C26.8335 8.25433 23.538 6.88712 20.0243 6.88279C16.5106 6.87847 13.2166 8.24522 10.7344 10.7225C5.7073 15.7546 5.62352 24.0074 10.5577 29.1293L10.5491 29.1204Z\" fill=\"#FFD900\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1780\" class=\"elementor-element elementor-element-c6defdc e-con-full e-flex e-con e-child\" data-id=\"c6defdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4beac59 elementor-widget elementor-widget-text-editor\" data-id=\"4beac59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tB2B buyers search by part number, specification, compatibility, material, certification, and approved-vendor requirements. B2C feed management focuses on product names and consumer merchandising language. B2B feeds need MPN capture, spec-based title structure, accurate pricing tier logic, deep catalog coverage, and channel-specific treatment rules that determine which SKUs get advertised, which route to inquiry, and which get excluded entirely.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1781\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1781\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why do GTINs and MPNs matter for Google Shopping performance? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#FFD900\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50501 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139ZM10.5491 29.1204L10.7211 29.2989C15.8394 34.4155 24.1725 34.4222 29.2975 29.313C34.3332 24.2898 34.4084 16.0281 29.4828 10.9151L29.3108 10.7366C26.8335 8.25433 23.538 6.88712 20.0243 6.88279C16.5106 6.87847 13.2166 8.24522 10.7344 10.7225C5.7073 15.7546 5.62352 24.0074 10.5577 29.1293L10.5491 29.1204Z\" fill=\"#FFD900\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1781\" class=\"elementor-element elementor-element-5016fb8 e-con-full e-flex e-con e-child\" data-id=\"5016fb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac6d19e elementor-widget elementor-widget-text-editor\" data-id=\"ac6d19e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGTINs help Google match your products to its product graph, improving eligibility, auction relevance, and price competitiveness signals. MPNs matter because B2B buyers frequently search directly by part number. Missing GTINs or MPNs can make high-intent SKUs invisible in Shopping auctions and AI-driven product discovery surfaces before your campaign even has a chance to bid.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1782\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1782\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Should we use a product feed management tool or an agency? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#FFD900\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50501 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139ZM10.5491 29.1204L10.7211 29.2989C15.8394 34.4155 24.1725 34.4222 29.2975 29.313C34.3332 24.2898 34.4084 16.0281 29.4828 10.9151L29.3108 10.7366C26.8335 8.25433 23.538 6.88712 20.0243 6.88279C16.5106 6.87847 13.2166 8.24522 10.7344 10.7225C5.7073 15.7546 5.62352 24.0074 10.5577 29.1293L10.5491 29.1204Z\" fill=\"#FFD900\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1782\" class=\"elementor-element elementor-element-249c0fa e-con-full e-flex e-con e-child\" data-id=\"249c0fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52b413a elementor-widget elementor-widget-text-editor\" data-id=\"52b413a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFeed management tools handle automation well. What they can&#8217;t do is build the strategy behind the feed: which SKUs to advertise versus exclude, how to structure titles for B2B procurement search, how to apply custom labels by gross margin contribution, and how to connect feed decisions to Shopping Ads performance. An agency is the right choice when feed management needs to be connected to campaign strategy, margin data, and channel architecture.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1783\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1783\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How often should B2B product feeds be governed? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#FFD900\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50501 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139ZM10.5491 29.1204L10.7211 29.2989C15.8394 34.4155 24.1725 34.4222 29.2975 29.313C34.3332 24.2898 34.4084 16.0281 29.4828 10.9151L29.3108 10.7366C26.8335 8.25433 23.538 6.88712 20.0243 6.88279C16.5106 6.87847 13.2166 8.24522 10.7344 10.7225C5.7073 15.7546 5.62352 24.0074 10.5577 29.1293L10.5491 29.1204Z\" fill=\"#FFD900\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1783\" class=\"elementor-element elementor-element-0921ac4 e-con-full e-flex e-con e-child\" data-id=\"0921ac4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e30aa5a elementor-widget elementor-widget-text-editor\" data-id=\"e30aa5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tB2B feeds should be monitored weekly for disapprovals, pricing errors, and availability issues. Monthly reviews should address catalog changes, custom label updates, and search term learnings from active campaigns. Quarterly reviews should re-audit feed architecture, supplemental feed logic, and channel strategy as ERP exports and platform requirements drift. The cost of inaction is eligibility loss and wasted spend.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1784\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1784\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Can product feeds support RFQ-based or quote-only products? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#FFD900\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0253 10.0139L30.2058 10.2013C35.5183 15.7158 35.4314 24.6082 30.0116 30.0186C24.4848 35.5321 15.5121 35.5222 9.99798 30.0127L9.81747 29.8253C4.50501 24.3107 4.59197 15.4183 10.0031 9.99901C12.673 7.32375 16.2317 5.85678 20.0171 5.85743C23.8025 5.85807 27.3589 7.33531 30.0253 10.0139ZM10.5491 29.1204L10.7211 29.2989C15.8394 34.4155 24.1725 34.4222 29.2975 29.313C34.3332 24.2898 34.4084 16.0281 29.4828 10.9151L29.3108 10.7366C26.8335 8.25433 23.538 6.88712 20.0243 6.88279C16.5106 6.87847 13.2166 8.24522 10.7344 10.7225C5.7073 15.7546 5.62352 24.0074 10.5577 29.1293L10.5491 29.1204Z\" fill=\"#FFD900\"><\/path><path d=\"M20.5199 13.1834L20.516 19.5011L26.8338 19.5053C27.1141 19.5105 27.3465 19.7339 27.3413 20.0142C27.336 20.2945 27.1126 20.5269 26.8323 20.5217L20.5146 20.5176L20.5107 26.8353C20.5055 27.1156 20.2821 27.348 20.0018 27.3428C19.8616 27.3402 19.7314 27.2764 19.6454 27.1872C19.5595 27.098 19.5006 26.9654 19.5029 26.8427L19.5068 20.525L13.189 20.5208C13.0489 20.5182 12.9097 20.4631 12.8152 20.3649C12.7206 20.2667 12.6703 20.1431 12.6815 20.0119C12.6868 19.7316 12.9102 19.4992 13.1905 19.5044L19.5082 19.5086L19.5121 13.1908C19.5173 12.9105 19.7318 12.6867 20.021 12.6834C20.3013 12.6886 20.5248 12.9206 20.5196 13.2009L20.5199 13.1834Z\" fill=\"#FFD900\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1784\" class=\"elementor-element elementor-element-5d1bdf0 e-con-full e-flex e-con e-child\" data-id=\"5d1bdf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-944af94 elementor-widget elementor-widget-text-editor\" data-id=\"944af94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYes, but those SKUs need intentional treatment built into the feed architecture. Some products should be advertised directly to a purchase landing page. Some should route to an RFQ flow. Some should be excluded from Shopping feeds entirely. Directive builds treatment logic into every feed engagement so each SKU is handled according to its margin profile, conversion path, and channel fit.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd211c2 e-con-full e-flex e-con e-parent\" data-id=\"cd211c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10a9323 elementor-widget elementor-widget-shortcode\" data-id=\"10a9323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"37119\" class=\"elementor elementor-37119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-95585f6 cta-main e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-parent\" data-id=\"95585f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6352a5b e-con-full cta-anim e-flex e-con e-child\" data-id=\"6352a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130cbd9 elementor-align-right cta-animation elementor-widget elementor-widget-lottie\" data-id=\"130cbd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/directiveconsulting.com\\\/ca\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BG-web.json&quot;,&quot;id&quot;:40390,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52183c12 cta-main main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"52183c12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8deb8a e-con-full e-flex e-con e-child\" data-id=\"c8deb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb29fb3 elementor-widget elementor-widget-heading\" data-id=\"cb29fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><span style=\"font-weight: 400\">Your Feed Is the Foundation. <strong>Build It Right.<\/strong><\/span><\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d86e4 elementor-widget elementor-widget-heading\" data-id=\"73d86e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><p>B2B manufacturers running Shopping and marketplace ads on top of incomplete, ungoverned product data are compounding waste with every dollar they spend. Directive Commerce audits, builds, and governs the feed infrastructure that makes advertising worth running.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-787d6b0 e-flex e-con-boxed e-con e-child\" data-id=\"787d6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-background-color=\"#000000\" class=\"elementor-element elementor-element-571749d6 button-primary elementor-widget elementor-widget-button\" data-id=\"571749d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Partnership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c13675 e-con-full e-flex e-con e-parent\" data-id=\"6c13675\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3ef0d elementor-widget elementor-widget-shortcode\" data-id=\"2c3ef0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"51757\" class=\"elementor elementor-51757\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d24e2d7 e-con-full footer-services elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"d24e2d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-159eeed elementor-widget elementor-widget-html\" data-id=\"159eeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.border-left{ \r\n    border-left: solid 1px #996F11;\r\n    padding-left: 30px;\r\n    display: flex;\r\n\talign-items: center;\r\n\tmin-height: 130px;\r\n}\r\n\r\n.custom-heading {\r\n    font-size: 54px !important;\r\n    line-height: 69px !important;\r\n    color: #1E1C20 !important;\r\n    max-width: 415px;\r\n}\r\n\r\n.grid .bckg{\r\n background-color: #FFEBD1!important;\r\n}\r\n\r\n.grid .bckg:hover{\r\n background-color: #1E1C20!important;\r\n}\r\n\r\n.grid .bckg:hover .custom-heading {\r\n    color: #fff !important;\r\n}\r\n\r\n.grid .bckg:hover .border-left{ \r\n    border-left: solid 1px #FFB91C;\r\n}\r\n\r\n.grid {\r\n  transition: 300ms;\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr 1fr;\r\n  gap: 0px;\r\n  background-color: #fff;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six) {\r\n  height: 270px;\r\n  transition: 300ms;\r\n  display: flex;\r\n  align-items: center;\r\n  cursor: pointer;\r\n  position:relative;\r\n  padding-left: 12%;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):before {\r\n    content: '';\r\n    width: 100%;\r\n    height: 100%;\r\n    position: absolute;\r\n    top: 0;\r\n    left:0; \r\n  z-index: 0;\r\n  opacity: .7;\r\n  display: none;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):hover:before {\r\n    display: block;\r\n}\r\n\r\n.grid:has(.one:hover) {\r\n  grid-template-columns: 1.3fr 0.85fr 0.85fr;\r\n}\r\n\r\n.grid:has(.two:hover) {\r\n  grid-template-columns: 0.85fr 1.3fr 0.85fr;\r\n}\r\n.grid:has(.three:hover) {\r\n  grid-template-columns: 0.85fr 0.85fr 1.3fr;\r\n}\r\n\r\n.grid:has(.four:hover) {\r\n  grid-template-columns: 1.3fr 0.85fr 0.85fr;\r\n}\r\n\r\n.grid:has(.five:hover) {\r\n  grid-template-columns: 0.85fr 1.3fr 0.85fr;\r\n}\r\n.grid:has(.six:hover) {\r\n  grid-template-columns: 0.85fr 0.85fr 1.3fr;\r\n}\r\n\r\n.work-hover-content {\r\n    color: #fff!important;\r\n    z-index: 1;\r\n    display: none; \r\n    position: absolute;\r\n    bottom: 30px;\r\n    right: 30px;\r\n}\r\n\r\n.one:hover .work-hover-content, .two:hover .work-hover-content, .three:hover .work-hover-content, .four:hover .work-hover-content, .five:hover .work-hover-content, .six:hover .work-hover-content {\r\n    display: flex;\r\n\tgap: 11px;\r\n\talign-items: center;\r\n}\r\n\r\n@media only screen and (max-width: 768px) {\r\n :where(.one, .two, .three, .four, .five, .six) {\r\n  height: 200px;\r\n}\r\n\r\n.border-left{ \r\n\tmin-height: 64px;\r\n}\r\n\r\n.work-hover-content {\r\n    font-size:16px!important;\r\n    line-height: 24px!important;\r\n}\r\n}\r\n\r\n\r\n\r\n<\/style>\r\n<div class=\"grid\">\r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/divisions\/commerce\/\">    \r\n  <div class=\"one bckg\">\r\n      <div class=\"border-left custom-heading\">Commerce<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/04\/arrow-yellow.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/marketplace-agency\/\">\r\n  <div class=\"two bckg\"><div class=\"border-left custom-heading\">Marketplace<\/div>\r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/04\/arrow-yellow.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/lifecycle-marketing-agency\/\">\r\n  <div class=\"three bckg\"><div class=\"border-left custom-heading\">Lifecycle<br>Marketing<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/04\/arrow-yellow.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n<\/div>\r\n<div class=\"grid\">\r\n    \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/shopping-agency\/\">\r\n  <div class=\"four bckg\">\r\n      <div class=\"border-left custom-heading\">Shopping<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/04\/arrow-yellow.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/\">\r\n  <div class=\"five bckg\"><div class=\"border-left custom-heading\">All<br>Services<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/04\/arrow-yellow.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  \r\n  <div class=\"six bckg\">\r\n  <\/div>\r\n\r\n\r\n\r\n  \r\n  \r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82dc613 e-con-full footer-services elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"82dc613\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-764f13f elementor-widget elementor-widget-html\" data-id=\"764f13f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.border-left{ \r\n    border-left: solid 1px #996F11;\r\n    padding-left: 30px;\r\n    display: flex;\r\n\talign-items: center;\r\n\tmin-height: 130px;\r\n}\r\n\r\n.custom-heading {\r\n    font-size: 54px !important;\r\n    line-height: 69px !important;\r\n    color: #1E1C20 !important;\r\n    max-width: 415px;\r\n}\r\n\r\n.grid .bckg{\r\n background-color: #FFEBD1!important;\r\n}\r\n\r\n.grid .bckg:hover{\r\n background-color: #1E1C20!important;\r\n}\r\n\r\n.grid .bckg:hover .custom-heading {\r\n    color: #fff !important;\r\n}\r\n\r\n.grid .bckg:hover .border-left{ \r\n    border-left: solid 1px #FFB91C;\r\n}\r\n\r\n.grid-mobile {\r\n  transition: 300ms;\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr;\r\n  gap: 0px;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six) {\r\n  height: 270px;\r\n  transition: 300ms;\r\n  display: flex;\r\n  align-items: center;\r\n  cursor: pointer;\r\n  position:relative;\r\n  padding-left: 12%;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):before {\r\n    content: '';\r\n    width: 100%;\r\n    height: 100%;\r\n    position: absolute;\r\n    top: 0;\r\n    left:0; \r\n  z-index: 0;\r\n  opacity: .7;\r\n  display: none;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):hover:before {\r\n    display: block;\r\n}\r\n\r\n.grid-mobile:has(.one:hover) {\r\n  grid-template-columns: 1.1fr 0.9fr;\r\n}\r\n\r\n.grid-mobile:has(.two:hover) {\r\n  grid-template-columns: 0.9fr 1.1fr;\r\n}\r\n.grid-mobile:has(.three:hover) {\r\n  grid-template-columns: 1.1fr 0.9fr;\r\n}\r\n\r\n.grid-mobile:has(.four:hover) {\r\n  grid-template-columns: 0.9fr 1.1fr;\r\n}\r\n\r\n.grid-mobile:has(.five:hover) {\r\n  grid-template-columns: 1.1fr 0.9fr;\r\n}\r\n.grid-mobile:has(.six:hover) {\r\n  grid-template-columns: 0.9fr 1.1fr;\r\n}\r\n\r\n.work-hover-content {\r\n    color: #fff!important;\r\n    z-index: 1;\r\n    display: none; \r\n    position: absolute;\r\n    bottom: 30px;\r\n    right: 30px;\r\n}\r\n\r\n.one:hover .work-hover-content, .two:hover .work-hover-content, .three:hover .work-hover-content, .four:hover .work-hover-content, .five:hover .work-hover-content, .six:hover .work-hover-content {\r\n        display: flex;\r\n\tgap: 11px;\r\n\talign-items: center;\r\n}\r\n\r\n\r\n@media only screen and (max-width: 767px) {\r\n :where(.one, .two, .three, .four, .five, .six) {\r\n  height: 200px;\r\n}\r\n\r\n.border-left{ \r\n\tmin-height: 64px;\r\n}\r\n\r\n.work-hover-content {\r\n    font-size:14px!important;\r\n    line-height: 21px!important;\r\n}\r\n\r\n.work-hover-content img {\r\n    width: 24px;\r\n    height: 24px;\r\n}\r\n}\r\n\r\n\r\n\r\n<\/style>\r\n<div class=\"grid grid-mobile\">\r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/divisions\/commerce\/\">    \r\n  <div class=\"one bckg\">\r\n      <div class=\"border-left custom-heading\">Commerce<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/04\/arrow-yellow.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/marketplace-agency\/\">\r\n  <div class=\"two bckg\"><div class=\"border-left custom-heading\">Marketplace<\/div>\r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/04\/arrow-yellow.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/lifecycle-marketing-agency\/\">\r\n  <div class=\"three bckg\"><div class=\"border-left custom-heading\">Lifecycle<br>Marketing<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/04\/arrow-yellow.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n\r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/shopping-agency\/\">\r\n  <div class=\"four bckg\">\r\n      <div class=\"border-left custom-heading\">Shopping<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/04\/arrow-yellow.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/\">\r\n  <div class=\"five bckg\"><div class=\"border-left custom-heading\">All<br>Services<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/04\/arrow-yellow.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <div class=\"six bckg\">\r\n  <\/div>\r\n  \r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Product Feed Management Agency for B2B Management for Manufacturers and Distributors Selling at Scale Your product data is upstream of<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-51889","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Feed Management Agency for B2B | Directive<\/title>\n<meta name=\"description\" content=\"Directive Commerce helps B2B manufacturers and distributors audit, optimize, and govern product feeds across Google Shopping, Microsoft Shopping, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/ca\/services\/product-feed-management-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Feed Management Agency for B2B | Directive\" \/>\n<meta property=\"og:description\" content=\"Directive Commerce helps B2B manufacturers and distributors audit, optimize, and govern product feeds across Google Shopping, Microsoft Shopping, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directiveconsulting.com\/ca\/services\/product-feed-management-agency\/\" \/>\n<meta property=\"og:site_name\" content=\"Directive CA\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T17:01:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/services\\\/product-feed-management-agency\\\/\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/services\\\/product-feed-management-agency\\\/\",\"name\":\"Product Feed Management Agency for B2B | Directive\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/services\\\/product-feed-management-agency\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/services\\\/product-feed-management-agency\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2026\\\/03\\\/arrow-teal.svg\",\"datePublished\":\"2026-06-08T13:31:14+00:00\",\"dateModified\":\"2026-06-29T17:01:27+00:00\",\"description\":\"Directive Commerce helps B2B manufacturers and distributors audit, optimize, and govern product feeds across Google Shopping, Microsoft Shopping, and more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/services\\\/product-feed-management-agency\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/services\\\/product-feed-management-agency\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/services\\\/product-feed-management-agency\\\/#primaryimage\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2026\\\/03\\\/arrow-teal.svg\",\"contentUrl\":\"https:\\\/\\\/directiveconsulting.com\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2026\\\/03\\\/arrow-teal.svg\",\"width\":36,\"height\":36},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/services\\\/product-feed-management-agency\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Services\",\"item\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/services\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Product Feed Management Agency\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/\",\"name\":\"Directive CA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/directiveconsulting.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Product Feed Management Agency for B2B | Directive","description":"Directive Commerce helps B2B manufacturers and distributors audit, optimize, and govern product feeds across Google Shopping, Microsoft Shopping, and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/directiveconsulting.com\/ca\/services\/product-feed-management-agency\/","og_locale":"en_US","og_type":"article","og_title":"Product Feed Management Agency for B2B | Directive","og_description":"Directive Commerce helps B2B manufacturers and distributors audit, optimize, and govern product feeds across Google Shopping, Microsoft Shopping, and more.","og_url":"https:\/\/directiveconsulting.com\/ca\/services\/product-feed-management-agency\/","og_site_name":"Directive CA","article_modified_time":"2026-06-29T17:01:27+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/directiveconsulting.com\/ca\/services\/product-feed-management-agency\/","url":"https:\/\/directiveconsulting.com\/ca\/services\/product-feed-management-agency\/","name":"Product Feed Management Agency for B2B | Directive","isPartOf":{"@id":"https:\/\/directiveconsulting.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/directiveconsulting.com\/ca\/services\/product-feed-management-agency\/#primaryimage"},"image":{"@id":"https:\/\/directiveconsulting.com\/ca\/services\/product-feed-management-agency\/#primaryimage"},"thumbnailUrl":"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-teal.svg","datePublished":"2026-06-08T13:31:14+00:00","dateModified":"2026-06-29T17:01:27+00:00","description":"Directive Commerce helps B2B manufacturers and distributors audit, optimize, and govern product feeds across Google Shopping, Microsoft Shopping, and more.","breadcrumb":{"@id":"https:\/\/directiveconsulting.com\/ca\/services\/product-feed-management-agency\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/directiveconsulting.com\/ca\/services\/product-feed-management-agency\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/directiveconsulting.com\/ca\/services\/product-feed-management-agency\/#primaryimage","url":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-teal.svg","contentUrl":"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/arrow-teal.svg","width":36,"height":36},{"@type":"BreadcrumbList","@id":"https:\/\/directiveconsulting.com\/ca\/services\/product-feed-management-agency\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/directiveconsulting.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Services","item":"https:\/\/directiveconsulting.com\/ca\/services\/"},{"@type":"ListItem","position":3,"name":"Product Feed Management Agency"}]},{"@type":"WebSite","@id":"https:\/\/directiveconsulting.com\/ca\/#website","url":"https:\/\/directiveconsulting.com\/ca\/","name":"Directive CA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/directiveconsulting.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/pages\/51889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/comments?post=51889"}],"version-history":[{"count":78,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/pages\/51889\/revisions"}],"predecessor-version":[{"id":52717,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/pages\/51889\/revisions\/52717"}],"up":[{"embeddable":true,"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/pages\/547"}],"wp:attachment":[{"href":"https:\/\/directiveconsulting.com\/ca\/wp-json\/wp\/v2\/media?parent=51889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}