{"id":53018,"date":"2026-07-08T18:55:38","date_gmt":"2026-07-08T22:55:38","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?page_id=53018"},"modified":"2026-07-14T17:26:47","modified_gmt":"2026-07-14T21:26:47","slug":"the-b2b-pr-playbook-5-tactics-to-build-brand-authority-in-an-ai-landscape","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/ca\/directive-on-demand\/the-b2b-pr-playbook-5-tactics-to-build-brand-authority-in-an-ai-landscape\/","title":{"rendered":"The B2B PR Playbook:\u20285 Tactics to Build Brand Authority in an AI Landscape"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"53018\" class=\"elementor elementor-53018\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-cee0900 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"cee0900\" data-element_type=\"container\" data-e-type=\"container\" id=\"register\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4976dc4 e-con-full e-flex e-con e-child\" data-id=\"4976dc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2bc515 pre-title-light elementor-widget elementor-widget-heading\" data-id=\"a2bc515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">WEBINAR<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b458b43 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b458b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:700;color:#4F2A5D\">The B2B PR Playbook:<\/span>\u20285 Tactics to Build Brand Authority in an AI Landscape<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0d079 elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"bb0d079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLearn how to operationalize B2B influence across PR, content, social, and demand generation to build authority in the conversations shaping buyer decisions.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09464b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e09464b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>KEY TAKEAWAYS<\/strong>\n<ul class=\"takeaways\">\n \t<li>Learn how to build the right  B2B influencer network for your business and program maturity stage.<\/li>\n \t<li>Walk away with a practical roadmap for building, growing, and operationalizing a B2B influence program.<\/li>\n \t<li>Understand how to set goals by marketing funnel initiative and measure success beyond engagement.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9776ff8 e-con-full e-flex e-con e-child\" data-id=\"9776ff8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eaac3f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9eaac3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Reserve Your Spot \u2013 Limited Availability\n<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce623a elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"bce623a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"37\" height=\"35\" viewBox=\"0 0 37 35\" fill=\"none\"><rect x=\"35.6246\" y=\"33.9684\" 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height=\"4.9711\" transform=\"rotate(180 20.7105 28.9957)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><line x1=\"5.79727\" y1=\"3.77902e-08\" x2=\"5.79727\" y2=\"8.28516\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/line><line x1=\"22.3676\" y1=\"3.77902e-08\" x2=\"22.3676\" y2=\"8.28516\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/line><line x1=\"30.6488\" y1=\"3.77902e-08\" x2=\"30.6488\" y2=\"8.28516\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/line><line x1=\"14.0785\" y1=\"3.77902e-08\" x2=\"14.0785\" y2=\"8.28516\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/line><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">August 27, 2026 - 1 PM EST<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"30\" viewBox=\"0 0 40 30\" fill=\"none\"><path d=\"M39.7695 29.8262H0V0H39.7695V29.8262ZM1.65723 28.1699H38.1123V4.9707H1.65723V28.1699ZM9.94531 23.1982H34.7959V24.8555H9.94531V25.6846H6.63184V24.8555H4.96875V23.1982H6.63184V22.3701H9.94531V23.1982ZM24.582 14.6377L17.4014 18.7803V10.4951L24.582 14.6377ZM1.65723 3.31445H38.1123V1.65723H1.65723V3.31445Z\" fill=\"#4F2A5D\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">45-Min Virtual Webinar<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa24ea6 elementor-widget elementor-widget-html\" data-id=\"aa24ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/developer\/6448820.js\" defer><\/script>\n<div class=\"hs-form-html\" data-region=\"na1\" data-form-id=\"3d17d721-9e5e-4d25-860d-cad75c62318a\" data-portal-id=\"6448820\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-0373213 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"0373213\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-01d87d1 e-grid e-con-full elementor-hidden-mobile e-con e-child\" data-id=\"01d87d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14f8d69 e-con-full e-flex e-con e-child\" data-id=\"14f8d69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39c98d9 hosts elementor-widget elementor-widget-text-editor\" data-id=\"39c98d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Kimberly Deese<\/strong><br \/>Head of PR &amp; Communications<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ffdb3f dce_masking-none elementor-widget elementor-widget-image\" data-id=\"2ffdb3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/Kimberly-1.png\" class=\"attachment-large size-large wp-image-52576\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/Kimberly-1.png 480w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/Kimberly-1-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/Kimberly-1-150x150.png 150w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be7de8f e-con-full e-flex e-con e-child\" data-id=\"be7de8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa4f31 hosts elementor-widget elementor-widget-text-editor\" data-id=\"3fa4f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Larissa Williams<\/strong><br \/>Managing Director, Communications<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159dcb5 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"159dcb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/Larissa.png\" class=\"attachment-large size-large wp-image-53062\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/Larissa.png 480w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/Larissa-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/Larissa-150x150.png 150w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52f43ab e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"52f43ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8167e16 hosts elementor-widget elementor-widget-text-editor\" data-id=\"8167e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Sara Meier<\/strong><br \/>VP of Content Marketing &amp; SEO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8bf02 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1b8bf02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/sara-1.png\" class=\"attachment-large size-large wp-image-52577\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/sara-1.png 480w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/sara-1-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/sara-1-150x150.png 150w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27299bb e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"27299bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14c8fde hosts elementor-widget elementor-widget-text-editor\" data-id=\"14c8fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Lauren Marks<\/strong><br \/>Managing Director, Commerce<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ce418 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"20ce418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/lauren-1.png\" class=\"attachment-large size-large wp-image-52578\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/lauren-1.png 480w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/lauren-1-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/lauren-1-150x150.png 150w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc60d95 elementor-widget-tablet__width-inherit elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet dce_masking-none elementor-widget elementor-widget-image\" data-id=\"fc60d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/Webinar_August2026-1024x576.jpg\" class=\"attachment-large size-large wp-image-53066\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/Webinar_August2026-1024x576.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/Webinar_August2026-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/Webinar_August2026-768x432.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/Webinar_August2026.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#301938\" class=\"elementor-element elementor-element-ad52211 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"ad52211\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6400bef elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6400bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">B2B Influence Is No Longer a Channel. <span style=\"font-weight:700;color:#FFD4FF\">It\u2019s How Trust Is Built.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-def997a e-con-full pre-title-main e-flex e-con e-child\" data-id=\"def997a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4227668 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"4227668\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe310bd pre-title-light title-line-light elementor-widget elementor-widget-text-editor\" data-id=\"fe310bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tABOUT THE WEBINAR\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc58bd7 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"fc58bd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb66ba5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb66ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>B2B influence has evolved far beyond social media creators. Today\u2019s buyers are influenced by customers, practitioners, employees, analysts, executives, and industry experts across LinkedIn, podcasts, YouTube, newsletters, communities, and events. The question isn\u2019t whether your buyers are being influenced. It\u2019s whether your brand is part of those conversations.<\/p><p>In this monthly thought leadership webinar, Kimberly Deese shares a practical framework for building and scaling B2B influencer programs that create measurable business impact.<\/p><p>Whether you\u2019re launching your first influencer initiative or expanding an established program, you\u2019ll learn how to identify the right mix of influencers, align your program to business goals, invest effectively at different budget levels, measure success beyond engagement metrics, and amplify influencer content across PR, social, content, demand generation, and product marketing to build lasting brand authority.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0abc091 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"0abc091\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-759ee6a elementor-widget-laptop__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"759ee6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>Keep Watching:<\/strong> AI Search, Measurement, and B2B Growth Channels<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc2b74 elementor-widget elementor-widget-html\" data-id=\"adc2b74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80e06f8 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"80e06f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6d5b945 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"6d5b945\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82e1cb2 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"82e1cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPAST SESSIONS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebfa464 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"ebfa464\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24d4cb4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"24d4cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCatch up on our previous masterclasses covering LLM visibility, overlooked B2B growth channels, and AI search measurement.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-444c4cb e-grid e-con-full e-con e-child\" data-id=\"444c4cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-87102f2 e-con-full e-flex e-con e-child\" data-id=\"87102f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af1c252 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"af1c252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1-1024x511.jpg\" class=\"attachment-large size-large wp-image-51692\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1-1024x511.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1-768x383.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1.jpg 1298w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c4976 elementor-widget elementor-widget-text-editor\" data-id=\"68c4976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGEO\/AEO Readiness:\nGetting LLMs to Favor Your Brand\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da40a9b elementor-widget elementor-widget-text-editor\" data-id=\"da40a9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI search is changing how buyers discover software. Is your brand showing up in the answers that matter?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab538b6 elementor-widget elementor-widget-html\" data-id=\"ab538b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_piyv0idcpo popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da05584 e-con-full e-flex e-con e-child\" data-id=\"da05584\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-562e0e8 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"562e0e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/Webinar_April2026-e1780090563585.jpg\" class=\"attachment-large size-large wp-image-51189\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/Webinar_April2026-e1780090563585.jpg 960w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/Webinar_April2026-e1780090563585-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/Webinar_April2026-e1780090563585-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-141a43a elementor-widget elementor-widget-text-editor\" data-id=\"141a43a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Channels You Think Are \u201cToo B2C\u201d Are Driving B2B Growth\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a18eb elementor-widget elementor-widget-text-editor\" data-id=\"59a18eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow to use YouTube, Meta, TikTok, and Reddit to build pipeline beyond Search and LinkedIn.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef3a474 elementor-widget elementor-widget-html\" data-id=\"ef3a474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_axttzyb82k popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6484b2a e-con-full e-flex e-con e-child\" data-id=\"6484b2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21e60b9 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"21e60b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"499\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2.jpg\" class=\"attachment-large size-large wp-image-49972\" alt=\"Webinar Why Your AI Search Is Hard to Measure\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2.jpg 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/12\/Thumbnail_2_1_Webinar_WhyYourAISearchIsHardtoMeasure-2-768x383.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe4fa1 elementor-widget elementor-widget-text-editor\" data-id=\"abe4fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhy Your AI Search Is Hard to Measure (and How to Fix It)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d6911 elementor-widget elementor-widget-text-editor\" data-id=\"07d6911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat\u2019s measurable, what\u2019s missing, and how B2B SaaS teams are approaching AI search today.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb6e40c elementor-widget elementor-widget-html\" data-id=\"bb6e40c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"wistia_embed wistia_async_0dp4ipsrq8 popover=true popoverContent=link\"><a class=\"elementor-button elementor-button-link elementor-size-sm button-small\" href=\"#\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Watch Now<\/span><\/span><\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8244d8 e-con-full e-flex e-con e-parent\" data-id=\"b8244d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1afad70 elementor-widget elementor-widget-text-editor\" data-id=\"1afad70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"37119\" class=\"elementor elementor-37119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-95585f6 cta-main e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-parent\" data-id=\"95585f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6352a5b e-con-full cta-anim e-flex e-con e-child\" data-id=\"6352a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130cbd9 elementor-align-right cta-animation elementor-widget elementor-widget-lottie\" data-id=\"130cbd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/directiveconsulting.com\\\/ca\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/BG-web.json&quot;,&quot;id&quot;:40390,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52183c12 cta-main main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"52183c12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8deb8a e-con-full e-flex e-con e-child\" data-id=\"c8deb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb29fb3 elementor-widget elementor-widget-heading\" data-id=\"cb29fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><strong>Reserve<\/strong> Your Spot<\/p>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73d86e4 elementor-widget elementor-widget-heading\" data-id=\"73d86e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><p>Save your seat and learn how to turn B2B influence into brand authority buyers trust.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-787d6b0 e-flex e-con-boxed e-con e-child\" data-id=\"787d6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-background-color=\"#000000\" class=\"elementor-element elementor-element-571749d6 button-primary elementor-widget elementor-widget-button\" data-id=\"571749d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/directive-on-demand\/the-b2b-pr-playbook-5-tactics-to-build-brand-authority-in-an-ai-landscape\/#register\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Register Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WEBINAR The B2B PR Playbook:\u20285 Tactics to Build Brand Authority in an AI Landscape Learn how to operationalize B2B influence<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":48733,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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