{"id":55353,"date":"2026-09-04T09:37:58","date_gmt":"2026-09-04T13:37:58","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?page_id=55353"},"modified":"2026-10-15T16:19:52","modified_gmt":"2026-10-15T20:19:52","slug":"ppc-agency","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/ca\/services\/ppc-agency\/","title":{"rendered":"PPC Agency"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"55353\" class=\"elementor elementor-55353\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-overlay-color=\"#00000000\" data-dce-background-image-url=\"http:\/\/directivecons1.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/hero-paid-media-1-jpg-1.webp\" class=\"elementor-element elementor-element-1231c41a main-pad hero e-flex e-con-boxed e-con e-parent\" data-id=\"1231c41a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae640e6 pre-title-light elementor-widget elementor-widget-heading\" data-id=\"6ae640e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">PPC AGENCY FOR B2B<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe996e6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5fe996e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turn Paid Search Into a <strong>More Efficient Growth Channel<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-174373f elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"174373f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Directive is the B2B PPC agency for SaaS, technology, and industrial brands. We build pay-per-click programs around the searches, markets, and buying signals most likely to create qualified pipeline <\/span>with the strongest commercial potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-398d4fea e-flex e-con-boxed e-con e-child\" data-id=\"398d4fea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61f5db0e button-primary elementor-widget elementor-widget-button\" data-id=\"61f5db0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Partnership<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528b9932 button-primary button-fill elementor-widget elementor-widget-button\" data-id=\"528b9932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/about\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Meet Directive<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f1c7297 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"1f1c7297\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3e4c9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7d3e4c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build PPC Around the <span style=\"color:#176739\"><strong>Economics of Your Market<\/strong><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f1c9640 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"3f1c9640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-58a97c pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"58a97c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf34455 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"5cf34455\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOUR PPC FOR B2B AGENCY METHODOLOGY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d9ed550 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"3d9ed550\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53d35d7d elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"53d35d7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Directive\u2019s strategy uses search demand, conversion potential, and financial modeling to prioritize the strongest paid search investments.<\/p><p>We use that foundation to shape channel mix, campaign structure, and investment levels across Google Ads and Microsoft Advertising.<\/p><p><a href=\"https:\/\/directiveconsulting.com\/ca\/discoverabilityos\/\"><span style=\"color: #eb6d12;\">DiscoverabilityOS\u2122 <\/span><\/a>connects paid search to the full customer journey, aligning brand and demand to earn buyer preference across every decision point.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6b0cb3 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"f6b0cb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/wordpress-case-study-jpg-1.webp\" class=\"elementor-element elementor-element-bfe0c6b e-con-full e-flex e-con e-child\" data-id=\"bfe0c6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#176739\" class=\"elementor-element elementor-element-e817714 e-con-full e-flex e-con e-child\" data-id=\"e817714\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9981b dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1c9981b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"772\" height=\"260\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/12\/skillable_logo_white.png\" class=\"attachment-large size-large wp-image-47255\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/12\/skillable_logo_white.png 772w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/12\/skillable_logo_white-300x101.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/12\/skillable_logo_white-768x259.png 768w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb3c35 elementor-widget elementor-widget-text-editor\" data-id=\"5bb3c35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t50%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84060d8 elementor-widget elementor-widget-text-editor\" data-id=\"84060d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYoY Pipeline Growth\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69eecd6 elementor-widget elementor-widget-text-editor\" data-id=\"69eecd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSkillable partnered with Directive to improve paid media efficiency and drive stronger down-funnel performance. Directive narrowed the channel mix, prioritized high-value branded and non-branded search terms, paused underperforming Performance Max campaigns, and used offline conversion data to focus investment on higher-quality demand. The strategy drove 50% year-over-year pipeline growth, a 32% quarter-over-quarter increase in pipeline revenue, and improved MQL-to-SQL conversion from 23% to 42%.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-61a13f1 hover-arrow e-flex e-con-boxed e-con e-child\" data-id=\"61a13f1\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/case-studies\/skillables-abm-inspired-paid-media-tactics-drive-50-yoy-pipeline-growth\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-015d661 hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"015d661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRead the Case Study\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f101c arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"81f101c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d08c12 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"1d08c12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71f3571 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"71f3571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-green\">Directive's Approach<\/span> to PPC for B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7aae05 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"d7aae05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-198d10f pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"198d10f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08b8bf4 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"08b8bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHOW IT WORKS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-708f37d e-con-full pre-title-text e-flex e-con e-child\" data-id=\"708f37d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-038f93e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"038f93e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDirective builds paid search around the economics of customer acquisition so every campaign has a clear role in generating qualified demand efficiently.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-a7b2393 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"a7b2393\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/services\/paid-media-agency\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54815f1 hover-arrow-dark elementor-widget elementor-widget-text-editor\" data-id=\"54815f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExplore our Paid Media capabilities\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b52344 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"4b52344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/09\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-46953\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d58a9fe main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"d58a9fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab0f63 carousel-offset elementor-widget elementor-widget-html\" data-id=\"7ab0f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick.min.css\"\/>\r\n<link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/slick-carousel\/1.5.8\/slick-theme.min.css\"\/>\r\n\r\n<div class=\"side-carousel-trans\">\r\n  \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>01<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Search Demand Modeling<\/h5>\r\n\t\t\t<p>We evaluate available search volume, auction costs, conversion potential, and deal economics before deciding where PPC investment can scale efficiently.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>02<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Intent-Led Campaign Structure<\/h5>\r\n\t\t\t<p>We organize campaigns around distinct categories of demand so budgets, bidding, and messaging reflect the commercial value behind each search.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>03<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Cross-Platform Search Coverage<\/h5>\r\n\t\t\t<p>We coordinate Google Ads and Microsoft Advertising to expand qualified reach without treating every search engine or audience as interchangeable.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n    <div class=\"slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>04<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Conversion Path Alignment<\/h5>\r\n\t\t\t<p>We connect keywords and ad messaging to landing experiences built around the problem, offer, and level of intent behind each click.<\/p>\r\n\t\t<\/div>\r\n    <\/div> \r\n    <div class=\"slider-item last-slider-item\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>05<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Investment-Level Reporting<\/h5>\r\n\t\t\t<p>We measure paid search through cost per opportunity, pipeline contribution, CAC, and downstream revenue so investment decisions reflect actual business performance.<\/p>\r\n\t\t<\/div>\r\n    <\/div>\r\n \r\n   \r\n  <\/div>\r\n\r\n\r\n  <script type=\"text\/javascript\" src=\"\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\r\n\r\n  \r\n<style>\r\n\r\n.slick-slide {\r\n    margin: 0;\r\n    height: inherit !important;\r\n    border-left: 1px solid #1E1C20;\r\n    padding:74px 24px 68px 33px;\r\n}\r\n\r\n.last-slider-item {\r\n    border-right: 1px solid #1E1C20;\r\n}\r\n\r\n.slider-item-content-text label{\r\n\tfont-size: 14px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #999 !important;\r\n} \r\n\r\n.slider-item-title {\r\n    font-size: 30px!important;\r\n    line-height: 36px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #1E1C20 !important;\r\n\tmargin: 35px 0 35px 0 !important;\r\n}\r\n\r\n button {\r\n    border-width: 0!important;\r\n    font-size: 0!important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 20px!important;\r\n    line-height: 30px!important;\r\n\tfont-weight: 400 !important;\r\n\tcolor: #1E1C20 !important;\r\n}\r\n\r\n.principle-button {\r\n    color: #EB6D12!important;\r\n}\r\n\r\n@media screen and (max-width: 767px) {\r\n\r\n.slick-slide {\r\n\tborder-left: 0px solid #1E1C20;\r\n\tborder-bottom: 1px solid #1E1C20;\r\n\tpadding:0 0 40px 0;\r\n}\r\n\r\n.last-slider-item {\r\n    border-right: 0px solid #1E1C20;\r\n}\r\n\r\n.slider-item-title {\r\n    font-size: 24px!important;\r\n    line-height: 28.8px!important;\r\n    margin: 30px 0 10px 0 !important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 16px!important;\r\n    line-height: 24px!important;\r\n}\r\n\r\n.principle-button {\r\n    font-size: 14px;\r\n    line-height: 21px;\r\n}\r\n\r\n.principle-button span {\r\n\twidth: 24px !important;\r\n\theight: 24px !important;\r\n\tmin-width: 24px !important;\r\n\tmin-height: 24px !important;\r\n}\r\n}\r\n\r\n\r\n  <\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3d9d43 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"f3d9d43\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a4141 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c5a4141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Comprehensive <span class=\"heading-green\">B2B PPC Services<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e262fee e-con-full e-flex e-con e-parent\" data-id=\"e262fee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-4d478b3 e-con-full service-box service-1 e-flex e-con e-child\" data-id=\"4d478b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-google\">\n\t\t<div class=\"elementor-element elementor-element-d1f5b87 service-title e-flex e-con-boxed e-con e-child\" data-id=\"d1f5b87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a56756d service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"a56756d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Google Search Advertising<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dcb590 service-description elementor-widget elementor-widget-text-editor\" data-id=\"1dcb590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBuild and manage branded, non-branded, competitor, and category campaigns across Google Search with ongoing bid, budget, and creative optimization.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79419e0 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"79419e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69b424b arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"69b424b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-e06a4fb e-con-full service-box service-2 e-flex e-con e-child\" data-id=\"e06a4fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-microsoft\">\n\t\t<div class=\"elementor-element elementor-element-7dfae00 service-title e-flex e-con-boxed e-con e-child\" data-id=\"7dfae00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c79e842 service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"c79e842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Microsoft Advertising<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44129fd service-description elementor-widget elementor-widget-text-editor\" data-id=\"44129fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCapture additional high-intent demand across Bing, Microsoft Search, and partner inventory with campaigns tailored to each platform\u2019s audience and economics.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18a5ecd hover-arrow e-con-full e-flex e-con e-child\" data-id=\"18a5ecd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4394053 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"4394053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-6a6cf7d e-con-full service-box service-3 e-flex e-con e-child\" data-id=\"6a6cf7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-keyword\">\n\t\t<div class=\"elementor-element elementor-element-174cff1 service-title e-flex e-con-boxed e-con e-child\" data-id=\"174cff1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bba1bca service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"bba1bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Keyword Strategy &amp; Expansion<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11695e9 service-description elementor-widget elementor-widget-text-editor\" data-id=\"11695e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIdentify high-value search themes and new keyword opportunities that increase qualified reach without sacrificing relevance or efficiency.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dbfb7d hover-arrow e-con-full e-flex e-con e-child\" data-id=\"7dbfb7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed188c1 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"ed188c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-df6b47c e-con-full service-box service-4 e-flex e-con e-child\" data-id=\"df6b47c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-search\">\n\t\t<div class=\"elementor-element elementor-element-be67c7f service-title e-flex e-con-boxed e-con e-child\" data-id=\"be67c7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa44f22 service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"fa44f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Search Term Management<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bdc727 service-description elementor-widget elementor-widget-text-editor\" data-id=\"3bdc727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tContinuously analyze queries and negative keywords to reduce wasted spend and protect budget from low-value traffic.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99441cf hover-arrow e-con-full e-flex e-con e-child\" data-id=\"99441cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45e49d7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"45e49d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-4f06c32 e-con-full service-box service-5 e-flex e-con e-child\" data-id=\"4f06c32\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-competitor\">\n\t\t<div class=\"elementor-element elementor-element-5f5be70 service-title e-flex e-con-boxed e-con e-child\" data-id=\"5f5be70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfb26fc service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"bfb26fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Competitor Search Campaigns<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5239b service-description elementor-widget elementor-widget-text-editor\" data-id=\"dc5239b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBuild competitive search programs around comparison and alternative intent where your brand has a credible opportunity to win consideration.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eab3998 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"eab3998\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e77257 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"6e77257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-f951214 e-con-full service-box service-6 e-flex e-con e-child\" data-id=\"f951214\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-remarketing\">\n\t\t<div class=\"elementor-element elementor-element-3a65678 service-title e-flex e-con-boxed e-con e-child\" data-id=\"3a65678\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14995c8 service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"14995c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Remarketing &amp; Search Audiences<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-199c16b service-description elementor-widget elementor-widget-text-editor\" data-id=\"199c16b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tReconnect with previous visitors and high-value audience segments across search and display to support longer B2B evaluation cycles.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d75476 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"5d75476\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2986baa arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"2986baa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-06d30c2 e-con-full service-box service-7 e-flex e-con e-child\" data-id=\"06d30c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-landing\">\n\t\t<div class=\"elementor-element elementor-element-043337e service-title e-flex e-con-boxed e-con e-child\" data-id=\"043337e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed79b59 service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"ed79b59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Landing Page Optimization<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d2547 service-description elementor-widget elementor-widget-text-editor\" data-id=\"f5d2547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCreate and test paid search landing experiences around keyword intent, offer relevance, and conversion behavior.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc64c07 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"dc64c07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd699b arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"cdd699b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-2117df6 e-con-full service-box service-8 e-flex e-con e-child\" data-id=\"2117df6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-offline\">\n\t\t<div class=\"elementor-element elementor-element-e137c8a service-title e-flex e-con-boxed e-con e-child\" data-id=\"e137c8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0790e59 service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"0790e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Offline Conversion Tracking<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c29a734 service-description elementor-widget elementor-widget-text-editor\" data-id=\"c29a734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConnect CRM stages and downstream outcomes back to paid search platforms so optimization reflects lead quality and opportunity creation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0aff9ea hover-arrow e-con-full e-flex e-con e-child\" data-id=\"0aff9ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aaca941 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"aaca941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-4aca43f e-con-full service-box service-9 e-flex e-con e-child\" data-id=\"4aca43f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"#popup-global\">\n\t\t<div class=\"elementor-element elementor-element-2010f3d service-title e-flex e-con-boxed e-con e-child\" data-id=\"2010f3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcba928 service-title-text elementor-widget elementor-widget-text-editor\" data-id=\"dcba928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Global Campaigns<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90ea536 service-description elementor-widget elementor-widget-text-editor\" data-id=\"90ea536\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLocalize keywords, ad copy, and budgets across markets to reflect regional search behavior, buyer priorities, and commercial opportunity.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88702e8 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"88702e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9d10e arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"2c9d10e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"elementor-element elementor-element-01286ad elementor-widget elementor-widget-html\" data-id=\"01286ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.popup {\r\n  border: 0;\r\n  padding: 0;\r\n  width: min(640px, calc(100vw - 32px));\r\n  max-height: calc(100vh - 64px);\r\n  overflow: auto;\r\n  box-shadow: 0 20px 60px rgba(0,0,0,.25);\r\n}\r\n.popup::backdrop { background: rgba(0,0,0,.6); }\r\n.popup__body { padding: 40px 32px 32px; }\r\n.popup__close {\r\n    position: absolute;\r\n\ttop: 20px;\r\n\tright: 20px;\r\n\tbackground: none;\r\n\tborder: 0;\r\n\tcursor: pointer;\r\n\tfont-size: 40px !important;\r\n\tpadding: 0 !important;\r\n\tbox-shadow: none !important;\r\n\tbackground:none!important;\r\n\tfont-weight: 400!important;\r\n}\r\n.popup h4 {\r\n    margin-bottom:16px;\r\n}\r\nbody:has(dialog[open]) { overflow: hidden; } \/* lock page scroll *\/\r\n<\/style>\r\n\r\n<dialog id=\"popup-google\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Google Search Advertising<\/h4>\r\n<p>Our Google Ads program separates branded, non-branded, competitor, and category targeting so every Google Search campaign has a defined role in your B2B PPC strategy.<\/p>\r\n<p>Our PPC agency team aligns paid search campaigns with product priorities, buyer intent, and revenue targets. Ad copy, bidding, and budgets are set to match each segment\u2019s commercial potential.<\/p>\r\n<p>Campaign reporting separates existing brand demand from new acquisition opportunities, giving your team a clear basis to evaluate performance and decide where to increase investment.<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<dialog id=\"popup-microsoft\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Microsoft Advertising<\/h4>\r\n<p>Microsoft Advertising expands your paid search strategy across Bing and partner inventory. Budgets are set based on audience size and commercial opportunity in each market.<\/p>\r\n<p>As a Microsoft Ads agency, we tailor Microsoft ad campaigns to platform performance. Search term and placement reviews show where additional reach produces qualified demand.<\/p>\r\n<p>We evaluate Bing Ads lead quality, cost per opportunity, and pipeline contribution alongside Google Ads to determine where Microsoft fits in your overall PPC investment.<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<dialog id=\"popup-keyword\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Keyword Strategy & Expansion<\/h4>\r\n<p>B2B keyword research starts with how buyers evaluate solutions, including product requirements, use cases, implementation needs, and alternatives relevant to your offering.<\/p>\r\n<p>We organize PPC keywords by intent and commercial value, then identify coverage gaps and competitor keywords across products, industries, and regions.<\/p>\r\n<p>Keyword expansion is driven by controlled testing. Search volume, competitive intensity, and opportunity creation determine which themes get more budget and which need tighter targeting.<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<dialog id=\"popup-search\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Search Term Management<\/h4>\r\n<p>Search query analysis shows the real queries triggering your PPC ads, surfacing buying signals and irrelevant traffic that can weaken B2B paid search performance.<\/p>\r\n<p>Negative keyword management uses shared lists and match type refinements to block irrelevant searches while preserving valuable demand across products and markets.<\/p>\r\n<p>Query reviews uncover new customer language and keyword opportunities. These insights shape ad copy, landing pages, and future paid search campaign expansion.<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<dialog id=\"popup-competitor\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Competitor Search Campaigns<\/h4>\r\n<p>Competitor PPC campaigns target buyers evaluating alternatives, replacement options, and solution comparisons. We focus on searches where your offering has a clear competitive advantage.<\/p>\r\n<p>Competitor search ads and comparison landing pages address switching considerations like capabilities, implementation, and business value, so buyers can decide if a change is worth it.<\/p>\r\n<p>We evaluate competitor keyword bidding against sales acceptance and cost per opportunity to decide if higher auction costs are justified by the business they bring in.<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<dialog id=\"popup-remarketing\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Remarketing & Search Audiences<\/h4>\r\n<p>B2B remarketing keeps your company visible as buyers revisit requirements, compare vendors, and build consensus during long sales cycles.<\/p>\r\n<p>We use remarketing lists for search ads and Customer Match to segment audiences, tailoring search and display messaging to buyer behavior and evaluation needs.<\/p>\r\n<p>Audience exclusions, frequency controls, and conversion tracking keep remarketing spend focused on relevant prospects and limit unnecessary exposure to existing customers.<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<dialog id=\"popup-landing\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Landing Page Optimization<\/h4>\r\n<p>Paid search landing pages must answer the question behind the click. We align every experience with keyword intent, campaign messaging, and the buyer\u2019s evaluation stage.<\/p>\r\n<p>Our landing page conversion rate optimization tests value propositions, proof, offers, and forms to address hesitation and make the next step clear.<\/p>\r\n<p>We measure conversion rate and cost per lead alongside sales acceptance and opportunity creation to see if page changes actually improve paid search efficiency.<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<dialog id=\"popup-offline\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Offline Conversion Tracking<\/h4>\r\n<p>Google Ads offline conversion tracking links PPC campaigns to sales outcomes in your CRM. CRM attribution traces lead progression through the sales cycle.<\/p>\r\n<p>We validate lifecycle data and return qualified lead and opportunity signals to support Smart Bidding. Value-based bidding is set by each outcome\u2019s business value.<\/p>\r\n<p>Reporting ties campaign and keyword investment to cost per opportunity, pipeline, and customer acquisition cost, giving leaders a clear view of PPC ROI and where to invest next.<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<dialog id=\"popup-global\" class=\"popup\">\r\n  <button class=\"popup__close\" data-popup-close aria-label=\"Close\">&times;<\/button>\r\n  <div class=\"popup__body\">\r\n  <h4>Global Campaigns<\/h4>\r\n<p>International PPC campaigns reflect how buyers search and evaluate suppliers in each market, including local terminology, competition, and product availability.<\/p>\r\n<p>We localize keyword research, ad copy, and landing page messaging. Campaign structures and budgets support both regional ownership and company-wide priorities.<\/p>\r\n<p>Global paid search reporting compares qualified pipeline and acquisition costs across markets, giving your team the evidence to prioritize expansion and adjust regional investment.<\/p>\r\n\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<script>\r\n    document.addEventListener('click', function (e) {\r\n  \/\/ Trigger: data attribute OR a hash link pointing at a <dialog>\r\n  let dlg = null;\r\n  const dataOpener = e.target.closest('[data-popup-open]');\r\n  const hashOpener = e.target.closest('a[href*=\"#\"]');\r\n\r\n  if (dataOpener) {\r\n    dlg = document.getElementById(dataOpener.dataset.popupOpen);\r\n  } else if (hashOpener && hashOpener.hash) {\r\n    const target = document.getElementById(hashOpener.hash.slice(1));\r\n    if (target && target.tagName === 'DIALOG') dlg = target;\r\n  }\r\n\r\n  if (dlg) {\r\n    e.preventDefault();\r\n    e.stopPropagation(); \/\/ keep Elementor's anchor smooth-scroll from firing\r\n    if (!dlg.open) dlg.showModal();\r\n    return;\r\n  }\r\n\r\n  if (e.target.closest('[data-popup-close]')) {\r\n    e.target.closest('dialog').close();\r\n    return;\r\n  }\r\n\r\n  if (e.target.tagName === 'DIALOG' && e.target.open) {\r\n    e.target.close();\r\n  }\r\n}, true); \/\/ capture phase, so this runs before Elementor's handlers\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11a6720 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"11a6720\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eec5b1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1eec5b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How B2B PPC <span style=\"color:#176739\"><strong>Drives Pipeline, Fast<\/strong><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4203ec1 e-con-full e-flex e-con e-parent\" data-id=\"4203ec1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-d8d915c e-con-full stat-box e-flex e-con e-child\" data-id=\"d8d915c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ca58b stat-title elementor-widget elementor-widget-text-editor\" data-id=\"a5ca58b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t$2.55M\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2239484 elementor-widget__width-initial stat-description elementor-widget elementor-widget-text-editor\" data-id=\"2239484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPipeline Generated From Google Ads\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-5d65b72 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"5d65b72\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2025\/01\/Oasis_Of_Opportunities-1.pdf\" target=\"_blank\">\n\t\t\t\t<div class=\"elementor-element elementor-element-608bf38 hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"608bf38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRead the Report\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abcf979 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"abcf979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-b01bd85 e-con-full stat-box e-flex e-con e-child\" data-id=\"b01bd85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad5f15 stat-title elementor-widget elementor-widget-text-editor\" data-id=\"5ad5f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t90%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fec3eaf elementor-widget__width-initial stat-description elementor-widget elementor-widget-text-editor\" data-id=\"fec3eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOf Paid Media Closed Wins From Google Search\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-efdebeb hover-arrow e-con-full e-flex e-con e-child\" data-id=\"efdebeb\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2025\/01\/Revenue_Dreams-1.pdf\" target=\"_blank\">\n\t\t\t\t<div class=\"elementor-element elementor-element-747d1d4 hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"747d1d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRead the Report\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e048363 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"e048363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-86a04a4 e-con-full stat-box e-flex e-con e-child\" data-id=\"86a04a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baf4768 stat-title elementor-widget elementor-widget-text-editor\" data-id=\"baf4768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t$1.59M\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-187e9df elementor-widget__width-initial stat-description elementor-widget elementor-widget-text-editor\" data-id=\"187e9df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPipeline Generated From Google Search\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-1f00d37 hover-arrow e-con-full e-flex e-con e-child\" data-id=\"1f00d37\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2025\/01\/An_SEO_Dreamscape-1.pdf\" target=\"_blank\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0366e4f hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"0366e4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRead the Report\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ae0cb arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"29ae0cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39f9a0b3 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"39f9a0b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20b37ada elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"20b37ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color:#176739\"><strong>Scale PPC<\/strong><\/span> Without Diluting Performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f60d948 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"7f60d948\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3abe0af7 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"3abe0af7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-652362b7 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"652362b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPPC FOR B2B\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4662dce4 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"4662dce4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60c9421a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"60c9421a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDirective connects market opportunity, campaign execution, and downstream results so paid search budgets can move with greater precision.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cc75fe main-pad pad-120-bottom e-flex e-con-boxed e-con e-parent\" data-id=\"0cc75fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9054d99 carousel-offset elementor-widget elementor-widget-html\" data-id=\"9054d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"side-carousel-trans\">\r\n  \r\n\t<div class=\"slider-item slider-item-1\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>01<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Size the Search Market<\/h5>\r\n\t\t\t<p>Quantify available demand, competitive pressure, and expected acquisition economics before setting budgets.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/discoverabilityos\/model\/\" class=\"principle-button\">See how we model growth<span><\/span><\/a>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item slider-item-2\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>02<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Capture High-Intent Demand<\/h5>\r\n\t\t\t<p>Build the right campaign mix across platforms for the most meaningful searches.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/services\/paid-media-agency\/\" class=\"principle-button\">Explore our Paid Media capability<span><\/span><\/a>\r\n\t\t<\/div>\r\n    <\/div> \r\n\t<div class=\"slider-item slider-item-3\">\r\n\t\t<div class=\"slider-item-content-text\"> \r\n\t\t\t<label>03<\/label>\r\n\t\t\t<h5 class=\"slider-item-title\">Expand Efficiently<\/h5>\r\n\t\t\t<p>Identify where additional spend can create incremental opportunity volume without weakening acquisition economics.<\/p>\r\n\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/stratos\/\" class=\"principle-button\">See how we connect spend to revenue<span><\/span><\/a>\r\n\t\t<\/div>\r\n    <\/div> \r\n \r\n   \r\n  <\/div>\r\n\r\n\r\n  <script type=\"text\/javascript\">\r\n    $(document).ready(function(){\r\n      $('.side-carousel-trans').slick({\r\n\t  centerMode: false,\r\n\t \/\/ centerPadding: '250px',\r\n\t  slidesToShow: 3,\r\n\t  lazyLoad: 'ondemand',\r\n\t   slidesToScroll: 1,\r\n\t   infinite: false,\r\n\t  responsive: [\r\n\t\t{\r\n\t\t  breakpoint: 998,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: false,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 2.5\r\n\t\t  }\r\n\t\t},\r\n\t\t{\r\n\t\t  breakpoint: 767,\r\n\t\t  settings: {\r\n\t\t\tcenterMode: true,\r\n\t\t\tcenterPadding: '0px',\r\n\t\t\tarrows: true, \r\n\t\t\tslidesToShow: 1\r\n\t\t  }\r\n\t\t}\t\t\r\n\t  ]\r\n\t});\r\n    });\r\n  <\/script>\r\n  \r\n<style>\r\n\r\n.slick-slide {\r\n    margin: 0!important;\r\n    height: inherit !important;\r\n    border-left: 1px solid #1E1C20;\r\n    padding-left:44px;\r\n    padding-right:44px;\r\n}\r\n\r\n.slider-item-1 {\r\n    padding-top:149px;\r\n    padding-bottom: 119px;\r\n}\r\n\r\n.slider-item-2 {\r\n    padding-bottom: 201px;\r\n}\r\n\r\n.slider-item-3 {\r\n    padding-top:149px;\r\n    padding-bottom: 35px;\r\n    border-right: 1px solid #1E1C20;\r\n}\r\n\r\n.slider-item-content-text label{\r\n\tfont-size: 14px!important;\r\n\tline-height: 14px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #999 !important;\r\n} \r\n\r\n.slider-item-title {\r\n    font-size: 30px!important;\r\n    line-height: 36px!important;\r\n\tfont-weight: 700 !important;\r\n\tcolor: #1E1C20 !important;\r\n\tmargin: 35px 0 35px 0 !important;\r\n}\r\n\r\n button {\r\n    border-width: 0!important;\r\n    font-size: 0!important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 20px!important;\r\n    line-height: 30px!important;\r\n\tfont-weight: 400 !important;\r\n\tcolor: #1E1C20 !important;\r\n}\r\n\r\n.principle-button {\r\n    color: #EB6D12!important;\r\n}\r\n\r\n@media screen and (max-width: 1440px) {\r\n    .slider-item-1 {\r\n    padding-top:0;\r\n    padding-bottom: 40px;\r\n}\r\n\r\n.slider-item-2 {\r\n    padding-bottom: 40px;\r\n}\r\n\r\n.slider-item-3 {\r\n    padding-top:0px;\r\n    padding-bottom: 40px;\r\n}\r\n}\r\n\r\n@media screen and (max-width: 767px) {\r\n\r\n.slick-slide {\r\n\tborder-left: 0px solid #1E1C20;\r\n\tborder-bottom: 1px solid #1E1C20;\r\n\tpadding:0 0 40px 0;\r\n\tmargin-right:24px!important;\r\n}\r\n\r\n.slider-item-3 {\r\n    border-right: 0px solid #1E1C20;\r\n}\r\n\r\n.slider-item-title {\r\n    font-size: 24px!important;\r\n    line-height: 28.8px!important;\r\n    margin: 30px 0 10px 0 !important;\r\n}\r\n\r\n.slider-item-content-text p {\r\n    font-size: 16px!important;\r\n    line-height: 24px!important;\r\n}\r\n\r\n.principle-button {\r\n    font-size: 14px;\r\n    line-height: 21px;\r\n}\r\n\r\n.principle-button span {\r\n\twidth: 24px !important;\r\n\theight: 24px !important;\r\n\tmin-width: 24px !important;\r\n\tmin-height: 24px !important;\r\n}\r\n}\r\n\r\n\r\n  <\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0154e9 e-con-full e-flex e-con e-parent\" data-id=\"b0154e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/10\/directive-43.jpg\" class=\"elementor-element elementor-element-17a30d7 full-left e-flex e-con-boxed e-con e-child\" data-id=\"17a30d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3713ceb e-flex e-con-boxed e-con e-child\" data-id=\"3713ceb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dece630 elementor-widget elementor-widget-heading\" data-id=\"dece630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"heading-green\">Capture High-Intent Demand<\/span> On Every Search<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b04a7b elementor-widget elementor-widget-heading\" data-id=\"0b04a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PPC Management for B2B<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475211 elementor-widget elementor-widget-text-editor\" data-id=\"b475211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe focus PPC budgets on the searches that drive qualified pipeline. Every campaign is built around intent, with search term management, negative keyword controls, and offline conversion tracking as the baseline. Spend goes to buyers ready to talk to sales, not wasted on clicks that do not convert.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496a880 button-primary elementor-widget elementor-widget-button\" data-id=\"496a880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/services\/paid-media-agency\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Our Paid Media<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c28d4fa e-con-full e-flex e-con e-parent\" data-id=\"c28d4fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-51ab189 e-flex e-con-boxed e-con e-child\" data-id=\"51ab189\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a201337 elementor-widget elementor-widget-heading\" data-id=\"a201337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Measure Paid Search by <span class=\"heading-green\">Revenue Impact<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c130115 elementor-widget elementor-widget-heading\" data-id=\"c130115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PPC Audits &amp; Pipeline Reporting<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b4b98 elementor-widget elementor-widget-text-editor\" data-id=\"e4b4b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tClicks and CPL do not prove paid search is working. We audit your PPC structure, tracking, and wasted spend, then connect every campaign to CRM stages. You see cost per opportunity, pipeline impact, and CAC by keyword theme. This is how you know which campaigns actually move revenue, not just generate activity.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b714001 button-primary elementor-widget elementor-widget-button\" data-id=\"b714001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/book-intro-call\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Assess Your PPC Performance<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/10\/directive-20.jpg\" class=\"elementor-element elementor-element-981e3d6 full-left e-flex e-con-boxed e-con e-child\" data-id=\"981e3d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a573bc main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"7a573bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a9051b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0a9051b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The B2B PPC Problems <span class=\"heading-green\">We Solve.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f415f1 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"7f415f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-92b51e0 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"92b51e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a97273 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"6a97273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTHE STRUGGLE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d856d79 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"d856d79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-108e564 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"108e564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPaid search performance can deteriorate quickly when demand is expensive and buyer volume is limited. We solve the structural issues that make PPC harder to scale efficiently in B2B.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90bf208 e-con-full e-flex e-con e-child\" data-id=\"90bf208\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb2275 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"9bb2275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"list-left\"> \r\n\r\n<div class=\"tab-link tab-link-1\" data-target=\"answer1\"> \r\n    <span class=\"question active-quest\">Rising Acquisition Costs<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n<h3>Rising Acquisition Costs<\/h3>\r\n<p>Competitive auctions push CPCs up faster than conversion rates improve, eroding acquisition efficiency.<\/p>\r\n<p>We rebalance high-intent keywords, bidding strategies, and budgets to focus on searches that deliver the highest commercial value.<\/p>\r\n<p>Our paid search programs are built to grow qualified pipeline and revenue, so you can scale without losing efficiency.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-2\" data-target=\"answer2\"> \r\n    <span class=\"question\">Limited Search Volume<\/span>\r\n<\/div>\r\n\r\n<div class=\"inner-content\">\r\n    <h3>Limited Search Volume<\/h3>\r\n<p>In specialized B2B markets, high-intent search volume limits growth even when campaigns perform well.<\/p>\r\n<p>We find new keyword opportunities, audience segments, and coverage across Google and Microsoft Ads to expand reach without diluting lead quality.<\/p>\r\n<p>We validate every expansion against lead quality and cost per opportunity before increasing spend. If it does not improve pipeline, it does not get more budget.<\/p>\r\n<\/div>\r\n\r\n<div class=\"tab-link tab-link-3\" data-target=\"answer3\">  \r\n    <span class=\"question\">Uneven Platform Performance<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>Uneven Platform Performance<\/h3>\r\n<p>Google Ads and Microsoft Advertising do not deliver the same growth in every market, product line, or buyer segment. Each platform\u2019s value depends on acquisition economics, not preference.<\/p>\r\n<p>Our paid media team allocates investment based on acquisition economics, not platform preference.<\/p>\r\n<p>We use CRM outcomes to evaluate each platform\u2019s pipeline contribution, acquisition costs, and closed-won revenue. Investment follows the numbers.<\/p>\r\n<\/div>\r\n\r\n\r\n<div class=\"tab-link tab-link-4\" data-target=\"answer4\"> \r\n    <span class=\"question\">Weak Conversion Rates<\/span>\r\n<\/div>\r\n<div class=\"inner-content\">\r\n    <h3>Weak Conversion Rates<\/h3>\r\n<p>Qualified buyers hesitate when PPC ads and landing pages do not make product fit, business value, or next steps clear.<\/p>\r\n<p>We combine PPC management with landing page optimization so messaging, proof, and offers match search intent and move buyers forward.<\/p>\r\n<p>We measure conversion gains against sales acceptance and opportunity creation. Lead quality stays central to every test.<\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n\r\n<script>\r\n \r\n$(document).ready(function() {\r\n    \/\/ Add click event listener to tab links\r\n    $('.tab-link').on('mouseenter', function() {\r\n\t\tvar targetId = $(this).attr('data-target');\r\n\t\t\r\n\t\t\/\/ Remove active class from all tab links\r\n\t\t$('.tab-link').removeClass('active');\r\n\t\t\/\/ Add active class to the current tab link\r\n\t\t$(this).addClass('active');\r\n\t\t\r\n\t\t\/\/ Remove active-quest class from all questions\r\n\t\t$('.question').removeClass('active-quest');\r\n\t\t\/\/ Add active-quest class to the question inside the current tab link\r\n\t\t$(this).find('.question').addClass('active-quest');\r\n\t\t\r\n\t\t\/\/ Remove active class from all content divs\r\n\t\t$('.fade-in').removeClass('active');\r\n\t\t\/\/ Add active class to the corresponding content div\r\n\t\t$('#'+targetId).addClass('active');\r\n\t\t\/\/var test = $('#' + targetId); \r\n\t\t\/\/alert(test);\r\n\t\t\/\/alert(targetId);\r\n\t});\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf32842 elementor-widget__width-initial elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"cf32842\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <div class=\"list-right\">\r\n\t\r\n<div id=\"answer1\" class=\"fade-in active\">\r\n<div class=\"inner-content\">\r\n<p>Competitive auctions push CPCs up faster than conversion rates improve, eroding acquisition efficiency.<\/p>\r\n<p>We rebalance high-intent keywords, bidding strategies, and budgets to focus on searches that deliver the highest commercial value.<\/p>\r\n<p>Our paid search programs are built to grow qualified pipeline and revenue, so you can scale without losing efficiency.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer2\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>In specialized B2B markets, high-intent search volume limits growth even when campaigns perform well.<\/p>\r\n<p>We find new keyword opportunities, audience segments, and coverage across Google and Microsoft Ads to expand reach without diluting lead quality.<\/p>\r\n<p>We validate every expansion against lead quality and cost per opportunity before increasing spend. If it does not improve pipeline, it does not get more budget.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer3\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Google Ads and Microsoft Advertising do not deliver the same growth in every market, product line, or buyer segment. Each platform\u2019s value depends on acquisition economics, not preference.<\/p>\r\n<p>Our paid media team allocates investment based on acquisition economics, not platform preference.<\/p>\r\n<p>We use CRM outcomes to evaluate each platform\u2019s pipeline contribution, acquisition costs, and closed-won revenue. Investment follows the numbers.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<div id=\"answer4\" class=\"fade-in\">\r\n<div class=\"inner-content\">\r\n<p>Qualified buyers hesitate when PPC ads and landing pages do not make product fit, business value, or next steps clear.<\/p>\r\n<p>We combine PPC management with landing page optimization so messaging, proof, and offers match search intent and move buyers forward.<\/p>\r\n<p>We measure conversion gains against sales acceptance and opportunity creation. Lead quality stays central to every test.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#0E3F23\" class=\"elementor-element elementor-element-eb1d3ae main-pad testimonial-container e-flex e-con-boxed e-con e-parent\" data-id=\"eb1d3ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d8e35f elementor-testimonial--layout-image_left elementor-testimonial--align-left testimonial-carousel green elementor-testimonial--mobile-align-center elementor-testimonial--skin-default elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"7d8e35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;loop&quot;:&quot;yes&quot;,&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tWe love our account team and feel we consistently get strong recommendations, results, and project management. Thanks, team!\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Emily McMichael<\/span><span class=\"elementor-testimonial__title\">iCIMS<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/iCIMS.svg\" alt=\"Emily McMichael\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tI'd like to acknowledge that it's not lost on me, or the rest of the GTM team at Thoropass, that the turnaround our account has experienced in the last 2 quarters would never be where it is today without Shane's expertise and dedication to building our growth program.\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Kaylee Edmondson<\/span><span class=\"elementor-testimonial__title\">Thoropass<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/Thoropass.svg\" alt=\"Kaylee Edmondson\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tFrom my perspective working with Directive has been enormously beneficial to demand generation. We've worked with great partners and it really feels like a team with a common goal. Thanks!\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Rachel Werner<\/span><span class=\"elementor-testimonial__title\">Arctic Wolf<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/Arctic-Wolf.svg\" alt=\"Rachel Werner\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tJon is such a pleasure to work with. I have learned an incredible amount from him in just the short amount of time we've worked together. With us bringing on xMatters and SnapComms under Directive, it may make sense for him to have some more support on the account. But I can't praise his help and support enough.\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Andrew Krauss<\/span><span class=\"elementor-testimonial__title\">Everbridge<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/everbridge.svg\" alt=\"Andrew Krauss\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tThe EMEA team at Directive have impressed me with their thorough approach. They have made a number of observations and subsequent optimisations to our search campaigns, resulting in significantly lower spend while delivering improved results.\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Lorraine Chapman<\/span><span class=\"elementor-testimonial__title\">SugarCRM<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/SugarCRM.svg\" alt=\"Lorraine Chapman\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tHaving entrusted Directive with our paid media activities for the past 1.5 years, I can confidently say that our collaboration has been nothing short of outstanding. Their team provides exceptional support, fostering a strong personal relationship that truly feels like a partnership. They demonstrate unwavering dedication and creativity in their approach, consistently delivering professional and transparent communication. I highly recommend Directive for their expertise, reliability, and commitment to success.\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Matan Lahav<\/span><span class=\"elementor-testimonial__title\">Shield<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/Shield.svg\" alt=\"Matan Lahav\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#E8F0EB\" class=\"elementor-element elementor-element-93366d5 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"93366d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-664f402 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"664f402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions About <span class=\"heading-green\">PPC<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-590956b e-con-full pre-title-main e-flex e-con e-child\" data-id=\"590956b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e2f1a15 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"e2f1a15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f07bed pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"5f07bed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPPC FAQ\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10f5d6f e-con-full pre-title-text e-flex e-con e-child\" data-id=\"10f5d6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a549bc elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"4a549bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7790\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7790\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What does a B2B PPC agency do? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7790\" class=\"elementor-element elementor-element-b8f97e7 e-con-full e-flex e-con e-child\" data-id=\"b8f97e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76e2663 elementor-widget elementor-widget-text-editor\" data-id=\"76e2663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA B2B PPC agency manages paid search strategy across platforms such as Google Ads and Microsoft Advertising. Directive handles market analysis, campaign architecture, keyword strategy, bidding, landing page optimization, conversion tracking, and performance measurement around qualified opportunities and customer acquisition.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7791\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7791\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is the difference between PPC and Google Ads? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7791\" class=\"elementor-element elementor-element-8136d0b e-con-full e-flex e-con e-child\" data-id=\"8136d0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f421cdd elementor-widget elementor-widget-text-editor\" data-id=\"f421cdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPPC is the broader paid search discipline, while Google Ads is one platform used to execute it. A PPC strategy can include Google Search, Microsoft Advertising, remarketing, and other paid search placements depending on where demand exists and how efficiently each channel performs.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7792\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7792\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Does PPC work for B2B companies? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7792\" class=\"elementor-element elementor-element-3dc4957 e-con-full e-flex e-con e-child\" data-id=\"3dc4957\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72de3d2 elementor-widget elementor-widget-text-editor\" data-id=\"72de3d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYes, particularly when buyers actively search for the category, problem, competitor, or solution your company addresses. Strong B2B PPC programs combine high-intent demand capture with careful query control, conversion tracking, and financial discipline because search volume is often lower and acquisition costs are higher than in consumer markets.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7793\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7793\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How should B2B companies measure PPC performance? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7793\" class=\"elementor-element elementor-element-e1e5b5a e-con-full e-flex e-con e-child\" data-id=\"e1e5b5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-259c759 elementor-widget elementor-widget-text-editor\" data-id=\"259c759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPPC should be evaluated beyond clicks, conversion volume, and cost per lead. Directive measures performance through sales acceptance, opportunity creation, cost per opportunity, pipeline contribution, customer acquisition cost, and revenue so investment decisions reflect actual business value.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7794\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7794\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Should B2B companies advertise on both Google and Microsoft? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7794\" class=\"elementor-element elementor-element-b636458 e-con-full e-flex e-con e-child\" data-id=\"b636458\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e20dbeb elementor-widget elementor-widget-text-editor\" data-id=\"e20dbeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt depends on available demand, audience composition, competition, and economics. Google typically offers greater search volume, while Microsoft can provide incremental reach and different audience characteristics. We evaluate each platform independently and allocate budget according to its ability to create qualified opportunities efficiently.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7795\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7795\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How much should a B2B company spend on PPC? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7795\" class=\"elementor-element elementor-element-2b937e8 e-con-full e-flex e-con e-child\" data-id=\"2b937e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23668d5 elementor-widget elementor-widget-text-editor\" data-id=\"23668d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe right budget depends on search demand, CPCs, conversion rates, opportunity value, and growth targets. We model the available market first and determine how much investment the category can absorb before incremental spend begins producing weaker returns. Agency fees are separate from media spend and are usually a flat retainer, a percentage of spend, or a hybrid. See our breakdown of PPC agency pricing.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7796\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7796\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How long does PPC take to generate results? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0144L30.2136 10.2018C35.5261 15.7163 35.4392 24.6087 30.0194 30.0191C24.4926 35.5326 15.5199 35.5227 10.0058 30.0131L9.82528 29.8258C4.51283 24.3112 4.59978 15.4188 10.0109 9.9995C12.6808 7.32423 16.2395 5.85727 20.0249 5.85791C23.8103 5.85856 27.3667 7.3358 30.0331 10.0144ZM10.557 29.1209L10.7289 29.2994C15.8472 34.416 24.1803 34.4227 29.3053 29.3135C34.341 24.2903 34.4162 16.0286 29.4906 10.9156L29.3186 10.7371C26.8413 8.25481 23.5458 6.88761 20.0321 6.88328C16.5184 6.87896 13.2244 8.24571 10.7423 10.7229C5.71511 15.7551 5.63133 24.0079 10.5655 29.1298L10.557 29.1209Z\" fill=\"#EB6D12\"><\/path><path d=\"M26.8369 19.5057C27.1172 19.5109 27.3497 19.7343 27.3444 20.0147C27.3392 20.295 27.1158 20.5274 26.8355 20.5221C18.0876 20.5164 21.6104 20.5268 13.1922 20.5213C13.0521 20.5186 12.9129 20.4635 12.8183 20.3653C12.7238 20.2672 12.6735 20.1435 12.6847 20.0123C12.6899 19.732 12.9133 19.4996 13.1936 19.5048C21.3301 19.5102 18.4008 19.5002 26.8369 19.5057Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\"><path d=\"M30.0331 10.0154L30.2136 10.2028C35.5261 15.7173 35.4392 24.6097 30.0194 30.0201C24.4926 35.5336 15.5199 35.5237 10.0058 30.0141L9.82528 29.8267C4.51283 24.3122 4.59978 15.4198 10.0109 10.0005C12.6808 7.32521 16.2395 5.85825 20.0249 5.85889C23.8103 5.85953 27.3667 7.33678 30.0331 10.0154ZM10.557 29.1219L10.7289 29.3003C15.8472 34.4169 24.1803 34.4237 29.3053 29.3145C34.341 24.2913 34.4162 16.0296 29.4906 10.9166L29.3186 10.7381C26.8413 8.25579 23.5458 6.88858 20.0321 6.88426C16.5184 6.87993 13.2244 8.24669 10.7423 10.7239C5.71511 15.7561 5.63133 24.0089 10.5655 29.1308L10.557 29.1219Z\" fill=\"#EB6D12\"><\/path><path d=\"M20.5277 13.1849L20.5239 19.5026L26.8416 19.5068C27.1219 19.512 27.3543 19.7354 27.3491 20.0157C27.3439 20.296 27.1205 20.5284 26.8402 20.5232L20.5224 20.519L20.5185 26.8368C20.5133 27.1171 20.2899 27.3495 20.0096 27.3443C19.8694 27.3417 19.7392 27.2779 19.6532 27.1887C19.5673 27.0994 19.5084 26.9668 19.5107 26.8442L19.5146 20.5265L13.1969 20.5223C13.0567 20.5197 12.9175 20.4645 12.823 20.3664C12.7284 20.2682 12.6781 20.1446 12.6893 20.0134C12.6946 19.7331 12.918 19.5006 13.1983 19.5059L19.516 19.51L19.5199 13.1923C19.5251 12.912 19.7396 12.6882 20.0288 12.6848C20.3091 12.6901 20.5326 12.9221 20.5274 13.2024L20.5277 13.1849Z\" fill=\"#EB6D12\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7796\" class=\"elementor-element elementor-element-b82ef86 e-con-full e-flex e-con e-child\" data-id=\"b82ef86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c32f5b elementor-widget elementor-widget-text-editor\" data-id=\"6c32f5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSearch traffic and conversion trends can begin changing within the first several weeks as campaigns are restructured and queries improve. Qualified pipeline and revenue develop according to your sales cycle, so the full impact of PPC often becomes clearer over several months.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#EDF7F1\" class=\"elementor-element elementor-element-19d865e main-pad pad-120 blog-carousel-container e-flex e-con-boxed e-con e-parent\" data-id=\"19d865e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5172921 elementor-widget elementor-widget-heading\" data-id=\"5172921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dive Deeper into Paid Media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada8461 elementor-widget__width-initial body-x-large elementor-widget elementor-widget-text-editor\" data-id=\"ada8461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn more about paid media straight from the experiences of Directive consultants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b9a262 service-carousel elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"0b9a262\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37116&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;24&quot;,&quot;sizes&quot;:[]},&quot;slides_to_show&quot;:&quot;4&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-37116\">.swiper-slide a:hover {\n    opacity: .8!important;\n}\n\n.feed-img a {\n    width: 100%;\n}.elementor-37116 .elementor-element.elementor-element-523f138d{--display:flex;}.elementor-37116 .elementor-element.elementor-element-388a370d img{width:100%;height:234px;object-fit:cover;object-position:center center;}.elementor-37116 .elementor-element.elementor-element-388a370d{width:100%;max-width:100%;}.elementor-37116 .elementor-element.elementor-element-2750240{--display:flex;--min-height:62px;}.elementor-37116 .elementor-element.elementor-element-48ed3ed4 .elementor-icon-list-icon{width:14px;}.elementor-37116 .elementor-element.elementor-element-48ed3ed4 .elementor-icon-list-icon 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data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-50745 post-50745 post type-post status-publish format-standard has-post-thumbnail hentry category-paid-media category-strategies tag-paid-media tag-performance tag-ppc\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/blog-ppc-for-saas-strategy-patterns\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"765\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/1774549047696-1024x765.jpg\" class=\"attachment-large size-large wp-image-51072\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/1774549047696-1024x765.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/1774549047696-300x224.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/1774549047696-768x573.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/1774549047696.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/strategies\/\" class=\"elementor-post-info__terms-list-item\">Strategies<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/strategies\/\" class=\"elementor-post-info__terms-list-item\">Strategies<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/blog-ppc-for-saas-strategy-patterns\/\">PPC for SaaS: The Strategy Patterns That Actually Drive Pipeline<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Most SaaS PPC programs don\u2019t fail because they\u2019re underfunded or poorly executed....\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-50719 post-50719 post type-post status-publish format-standard has-post-thumbnail hentry category-guides category-paid-media tag-google-ads tag-paid-media tag-perfomance\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/blog-google-ads-optimization-guide\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A7118-1024x683.jpg\" class=\"attachment-large size-large wp-image-50720\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A7118-1024x683.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A7118-300x200.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A7118-768x512.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A7118-1536x1024.jpg 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A7118-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/guides\/\" class=\"elementor-post-info__terms-list-item\">Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/guides\/\" class=\"elementor-post-info__terms-list-item\">Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/blog-google-ads-optimization-guide\/\">Google Ads Optimization Guide: Expert Workflows for B2B<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Most Google Ads accounts don\u2019t fail loudly. They fail politely. Clicks come...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-50523 post-50523 post type-post status-publish format-standard has-post-thumbnail hentry category-guides category-paid-media tag-paid-media\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/blog-google-adwords-keywords-match-types\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A7233-1024x683.jpg\" class=\"attachment-large size-large wp-image-50525\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A7233-1024x683.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A7233-300x200.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A7233-768x512.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A7233-1536x1024.jpg 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A7233-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/guides\/\" class=\"elementor-post-info__terms-list-item\">Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/guides\/\" class=\"elementor-post-info__terms-list-item\">Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/blog-google-adwords-keywords-match-types\/\">A Straightforward Guide to Google Ads Keyword Match Types<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tIt\u2019s clear that the Google Ads platform doesn\u2019t match keywords the way...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-50452 post-50452 post type-post status-publish format-standard has-post-thumbnail hentry category-guides category-paid-media tag-paid-media\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/blog-dynamic-keyword-insertion-when-to-use-vs-static-copy\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/Blog_02182026_v1_1000x563.png\" class=\"attachment-large size-large wp-image-50453\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/Blog_02182026_v1_1000x563.png 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/Blog_02182026_v1_1000x563-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/Blog_02182026_v1_1000x563-768x432.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/guides\/\" class=\"elementor-post-info__terms-list-item\">Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/guides\/\" class=\"elementor-post-info__terms-list-item\">Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/blog-dynamic-keyword-insertion-when-to-use-vs-static-copy\/\">A Strategic Guide to Dynamic Keyword Insertion for B2B Marketers<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Dynamic Keyword Insertion (DKI) can make ads feel laser-relevant at scale. It...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-50520 post-50520 post type-post status-publish format-standard has-post-thumbnail hentry category-guides category-paid-media\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/blog-incrementality-testing-guide\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A6652-scaled-e1772746983582-1024x504.jpg\" class=\"attachment-large size-large wp-image-50521\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A6652-scaled-e1772746983582-1024x504.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A6652-scaled-e1772746983582-300x148.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A6652-scaled-e1772746983582-768x378.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A6652-scaled-e1772746983582-1536x756.jpg 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/000A6652-scaled-e1772746983582-2048x1008.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/guides\/\" class=\"elementor-post-info__terms-list-item\">Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/guides\/\" class=\"elementor-post-info__terms-list-item\">Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/blog-incrementality-testing-guide\/\">The Straightforward Guide to Successful Incrementality Testing<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Dashboards are full of conversions, attribution paths, and platform-reported lift studies. The...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-50473 post-50473 post type-post status-publish format-standard has-post-thumbnail hentry category-buyers-guides category-paid-media tag-agency tag-media\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/best-media-buying-agencies-in-2026\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Blog_02122026_v8_1000x563.png\" class=\"attachment-large size-large wp-image-50422\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Blog_02122026_v8_1000x563.png 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Blog_02122026_v8_1000x563-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Blog_02122026_v8_1000x563-768x432.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/buyers-guides\/\" class=\"elementor-post-info__terms-list-item\">Buyer&#039;s Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/buyers-guides\/\" class=\"elementor-post-info__terms-list-item\">Buyer&#039;s Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/best-media-buying-agencies-in-2026\/\">18 Of The Best Media Buying Agencies Scaling Performance In 2026<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tIn an industry where too many media plans function as expensive digital...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-50456 post-50456 post type-post status-publish format-standard has-post-thumbnail hentry category-buyers-guides category-paid-media tag-agency\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/top-marketing-agencies-for-finance-and-insurance-brands\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Blog_02122026_v9_1000x563.png\" class=\"attachment-large size-large wp-image-50427\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Blog_02122026_v9_1000x563.png 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Blog_02122026_v9_1000x563-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Blog_02122026_v9_1000x563-768x432.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/buyers-guides\/\" class=\"elementor-post-info__terms-list-item\">Buyer&#039;s Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/buyers-guides\/\" class=\"elementor-post-info__terms-list-item\">Buyer&#039;s Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/top-marketing-agencies-for-finance-and-insurance-brands\/\">Top 15 Marketing Agencies Specializing in Finance &amp; Insurance Brands<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tFinance and insurance brands often find themselves trapped between the desire to...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-50325 post-50325 post type-post status-publish format-standard has-post-thumbnail hentry category-paid-media category-thought-leadership\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/chatgpt-ads-enter-u-s-beta-early-signals-and-strategic-implications\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/Blog_01302026_v5_1000x563.png\" class=\"attachment-large size-large wp-image-50125\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/Blog_01302026_v5_1000x563.png 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/Blog_01302026_v5_1000x563-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/11\/Blog_01302026_v5_1000x563-768x432.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/thought-leadership\/\" class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/thought-leadership\/\" class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/chatgpt-ads-enter-u-s-beta-early-signals-and-strategic-implications\/\">ChatGPT Ads Enter U.S. Beta: Early Signals and Strategic Implications<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Advertising inside ChatGPT is no longer hypothetical. As of February 2026, OpenAI...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-50360 post-50360 post type-post status-publish format-standard has-post-thumbnail hentry category-buyers-guides category-paid-media tag-agency\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/best-google-ads-agencies\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Blog_02122026_v2_1000x563.png\" class=\"attachment-large size-large wp-image-50381\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Blog_02122026_v2_1000x563.png 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Blog_02122026_v2_1000x563-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/Blog_02122026_v2_1000x563-768x432.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/buyers-guides\/\" class=\"elementor-post-info__terms-list-item\">Buyer&#039;s Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/buyers-guides\/\" class=\"elementor-post-info__terms-list-item\">Buyer&#039;s Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/best-google-ads-agencies\/\">20 Best Google Ads Agencies Driving Pipeline and ROI<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-50184 post-50184 post type-post status-publish format-standard has-post-thumbnail hentry category-buyers-guides category-paid-media tag-advertising tag-agency\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/25-best-advertising-agencies-built-for-media-momentum\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/DTS_Modern_Home_Rob_Christain_Crosby_3628-1024x683.jpg\" class=\"attachment-large size-large wp-image-50197\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/DTS_Modern_Home_Rob_Christain_Crosby_3628-1024x683.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/DTS_Modern_Home_Rob_Christain_Crosby_3628-300x200.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/DTS_Modern_Home_Rob_Christain_Crosby_3628-768x512.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/02\/DTS_Modern_Home_Rob_Christain_Crosby_3628.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/buyers-guides\/\" class=\"elementor-post-info__terms-list-item\">Buyer&#039;s Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/buyers-guides\/\" class=\"elementor-post-info__terms-list-item\">Buyer&#039;s Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/25-best-advertising-agencies-built-for-media-momentum\/\">25 Best Advertising Agencies Built for Media Momentum<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-50050 post-50050 post type-post status-publish format-standard has-post-thumbnail hentry category-paid-media category-thought-leadership tag-paid-media\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/advertising-on-chatgpt-what-to-expect-how-to-capitalize\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/01\/Blog_01282026_1000x563-1.png\" class=\"attachment-large size-large wp-image-50053\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/01\/Blog_01282026_1000x563-1.png 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/01\/Blog_01282026_1000x563-1-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/01\/Blog_01282026_1000x563-1-768x432.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/thought-leadership\/\" class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/thought-leadership\/\" class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/advertising-on-chatgpt-what-to-expect-how-to-capitalize\/\">Advertising on ChatGPT: What to Expect &#038; How to Capitalize<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Advertising inside ChatGPT is no longer a hypothetical. OpenAI has confirmed it...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-50011 post-50011 post type-post status-publish format-standard has-post-thumbnail hentry category-buyers-guides category-paid-media tag-chatgpt-ads tag-paid-media tag-performance\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/25-best-chatgpt-ads-agencies-2026\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/DTS_Mood_board_Julien_Tell_5019-1024x683.jpg\" class=\"attachment-large size-large wp-image-50992\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/DTS_Mood_board_Julien_Tell_5019-1024x683.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/DTS_Mood_board_Julien_Tell_5019-300x200.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/DTS_Mood_board_Julien_Tell_5019-768x512.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/DTS_Mood_board_Julien_Tell_5019.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/buyers-guides\/\" class=\"elementor-post-info__terms-list-item\">Buyer&#039;s Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/buyers-guides\/\" class=\"elementor-post-info__terms-list-item\">Buyer&#039;s Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/25-best-chatgpt-ads-agencies-2026\/\">25 ChatGPT Ads Agencies to Watch in 2026<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tChatGPT ads are live, the buying infrastructure exists, and advertisers now have...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-48561 post-48561 post type-post status-publish format-standard has-post-thumbnail hentry category-paid-media category-strategies tag-paid-media tag-perfomance\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/precision-targeting-in-2025-how-ai-pinpoints-high-intent-b2b-segments\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/07\/BlogPost_PrecisionTargetingin2025-1.png\" class=\"attachment-large size-large wp-image-48562\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/07\/BlogPost_PrecisionTargetingin2025-1.png 1000w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/07\/BlogPost_PrecisionTargetingin2025-1-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/07\/BlogPost_PrecisionTargetingin2025-1-768x432.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/strategies\/\" class=\"elementor-post-info__terms-list-item\">Strategies<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/strategies\/\" class=\"elementor-post-info__terms-list-item\">Strategies<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/precision-targeting-in-2025-how-ai-pinpoints-high-intent-b2b-segments\/\">Precision Targeting in 2026: How AI Pinpoints High-Intent B2B Segments<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>If you are not using AI to find your next customer, you\u2019re...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-47842 post-47842 post type-post status-publish format-standard has-post-thumbnail hentry category-paid-media category-strategies tag-paid-media tag-perfomance\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-win-executive-buy-in-for-paid-media\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/04\/20251209_1644_Futuristic-Lead-Gen-Strategy_remix_01kc2qy5tgejcrnxnj201s4ank-1024x683.png\" class=\"attachment-large size-large wp-image-49742\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/04\/20251209_1644_Futuristic-Lead-Gen-Strategy_remix_01kc2qy5tgejcrnxnj201s4ank-1024x683.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/04\/20251209_1644_Futuristic-Lead-Gen-Strategy_remix_01kc2qy5tgejcrnxnj201s4ank-300x200.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/04\/20251209_1644_Futuristic-Lead-Gen-Strategy_remix_01kc2qy5tgejcrnxnj201s4ank-768x512.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/04\/20251209_1644_Futuristic-Lead-Gen-Strategy_remix_01kc2qy5tgejcrnxnj201s4ank.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/strategies\/\" class=\"elementor-post-info__terms-list-item\">Strategies<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/strategies\/\" class=\"elementor-post-info__terms-list-item\">Strategies<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-win-executive-buy-in-for-paid-media\/\">How to Win C-Suite Buy-In for a Scalable Paid Media Program<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>B2B leaders aren\u2019t turning away from digital advertising. They\u2019re simply demanding more...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-20803 post-20803 post type-post status-publish format-standard has-post-thumbnail hentry category-guides category-paid-media tag-paid-media tag-perfomance tag-ppc\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/ppc-strategy-playbook-paid-search-plan\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/07\/20251203_1736_PPC-Strategy-Playbook_remix_01kbkch0q4faptk0tdjzwjnew4-1024x683.png\" class=\"attachment-large size-large wp-image-49704\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/07\/20251203_1736_PPC-Strategy-Playbook_remix_01kbkch0q4faptk0tdjzwjnew4-1024x683.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/07\/20251203_1736_PPC-Strategy-Playbook_remix_01kbkch0q4faptk0tdjzwjnew4-300x200.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/07\/20251203_1736_PPC-Strategy-Playbook_remix_01kbkch0q4faptk0tdjzwjnew4-768x512.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2020\/07\/20251203_1736_PPC-Strategy-Playbook_remix_01kbkch0q4faptk0tdjzwjnew4.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/guides\/\" class=\"elementor-post-info__terms-list-item\">Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/guides\/\" class=\"elementor-post-info__terms-list-item\">Guides<\/a>, <a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/ppc-strategy-playbook-paid-search-plan\/\">PPC Strategy Playbook: How to Build a High-Performing Paid Search Plan<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750e9bf5 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"750e9bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>There is a moment in every paid search program where you realize...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37116\" class=\"elementor elementor-37116 swiper-slide e-loop-item e-loop-item-49343 post-49343 post type-post status-publish format-standard has-post-thumbnail hentry category-paid-media tag-agency tag-google-ads tag-paid-media\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-523f138d e-flex e-con-boxed e-con e-child\" data-id=\"523f138d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388a370d elementor-widget__width-inherit feed-img dce_masking-none elementor-widget elementor-widget-image\" data-id=\"388a370d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/the-b2b-marketers-guide-to-google-ads-best-practices-2026\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/Group-Networking-1024x687.jpg\" class=\"attachment-large size-large wp-image-51018\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/Group-Networking-1024x687.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/Group-Networking-300x201.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/Group-Networking-768x515.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/03\/Group-Networking.jpg 1264w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2750240 e-con-full e-flex e-con e-child\" data-id=\"2750240\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48ed3ed4 term-text elementor-widget elementor-widget-post-info\" data-id=\"48ed3ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3526fbf term-text elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"3526fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9d7c3af elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/paid-media\/\" class=\"elementor-post-info__terms-list-item\">Paid Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ca1c59 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"37ca1c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/directiveconsulting.com\/ca\/blog\/the-b2b-marketers-guide-to-google-ads-best-practices-2026\/\">15 Google Ads Best Practices Driving B2B Growth in 2026<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b04017b e-con-full e-flex e-con e-parent\" data-id=\"b04017b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2c28f elementor-widget elementor-widget-shortcode\" data-id=\"5e2c28f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"37119\" class=\"elementor elementor-37119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-95585f6 cta-main e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-parent\" data-id=\"95585f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6352a5b e-con-full cta-anim e-flex e-con e-child\" data-id=\"6352a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130cbd9 elementor-align-right cta-animation elementor-widget elementor-widget-lottie\" data-id=\"130cbd9\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52183c12 cta-main main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"52183c12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8deb8a e-con-full e-flex e-con e-child\" data-id=\"c8deb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-787d6b0 e-flex e-con-boxed e-con e-child\" data-id=\"787d6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5269399 e-con-full e-flex e-con e-parent\" data-id=\"5269399\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff4e3e elementor-widget elementor-widget-shortcode\" data-id=\"7ff4e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"page\" data-elementor-id=\"37173\" class=\"elementor elementor-37173\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d24e2d7 e-con-full footer-services elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"d24e2d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-159eeed elementor-widget elementor-widget-html\" data-id=\"159eeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.border-left{ \r\n    border-left: solid 1px #EB6D12;\r\n    padding-left: 30px;\r\n    display: flex;\r\n\talign-items: center;\r\n\tmin-height: 130px;\r\n}\r\n\r\n.custom-heading {\r\n    font-size: 54px !important;\r\n    line-height: 69px !important;\r\n    color: #1E1C20 !important;\r\n    max-width: 415px;\r\n}\r\n\r\n.grid .bckg{\r\n background-color: #F3F1F5; \r\n}\r\n\r\n.grid .bckg:hover{\r\n background-color: #4F2A5D; \r\n}\r\n\r\n.grid .bckg:hover .custom-heading {\r\n    color: #fff !important;\r\n}\r\n\r\n.grid {\r\n  transition: 300ms;\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr 1fr;\r\n  gap: 0px;\r\n  background-color: #fff;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six) {\r\n  height: 270px;\r\n  transition: 300ms;\r\n  display: flex;\r\n  align-items: center;\r\n  cursor: pointer;\r\n  position:relative;\r\n  padding-left: 12%;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):before {\r\n    content: '';\r\n    width: 100%;\r\n    height: 100%;\r\n    position: absolute;\r\n    top: 0;\r\n    left:0; \r\n  z-index: 0;\r\n  opacity: .7;\r\n  display: none;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):hover:before {\r\n    display: block;\r\n}\r\n\r\n.grid:has(.one:hover) {\r\n  grid-template-columns: 1.3fr 0.85fr 0.85fr;\r\n}\r\n\r\n.grid:has(.two:hover) {\r\n  grid-template-columns: 0.85fr 1.3fr 0.85fr;\r\n}\r\n.grid:has(.three:hover) {\r\n  grid-template-columns: 0.85fr 0.85fr 1.3fr;\r\n}\r\n\r\n.grid:has(.four:hover) {\r\n  grid-template-columns: 1.3fr 0.85fr 0.85fr;\r\n}\r\n\r\n.grid:has(.five:hover) {\r\n  grid-template-columns: 0.85fr 1.3fr 0.85fr;\r\n}\r\n.grid:has(.six:hover) {\r\n  grid-template-columns: 0.85fr 0.85fr 1.3fr;\r\n}\r\n\r\n.work-hover-content {\r\n    color: #fff!important;\r\n    z-index: 1;\r\n    display: none; \r\n    position: absolute;\r\n    bottom: 30px;\r\n    right: 30px;\r\n}\r\n\r\n.one:hover .work-hover-content, .two:hover .work-hover-content, .three:hover .work-hover-content, .four:hover .work-hover-content, .five:hover .work-hover-content, .six:hover .work-hover-content {\r\n    display: flex;\r\n\tgap: 11px;\r\n\talign-items: center;\r\n}\r\n\r\n@media only screen and (max-width: 768px) {\r\n :where(.one, .two, .three, .four, .five, .six) {\r\n  height: 200px;\r\n}\r\n\r\n.border-left{ \r\n\tmin-height: 64px;\r\n}\r\n\r\n.work-hover-content {\r\n    font-size:16px!important;\r\n    line-height: 24px!important;\r\n}\r\n}\r\n\r\n\r\n\r\n<\/style>\r\n<div class=\"grid\">\r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/content-marketing-agency\/\">    \r\n  <div class=\"one bckg\">\r\n      <div class=\"border-left custom-heading\">Content<br>Marketing<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/paid-media-agency\/\">\r\n  <div class=\"two bckg\"><div class=\"border-left custom-heading\">Paid<br>Media<\/div>\r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/performance-creative\/\">\r\n  <div class=\"three bckg\"><div class=\"border-left custom-heading\">Performance<br>Creative<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n<\/div>\r\n<div class=\"grid\">\r\n    \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/programmatic-advertising-agency\/\">\r\n  <div class=\"four bckg\">\r\n      <div class=\"border-left custom-heading\">Programmatic<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/revenue-operations\/\">\r\n  <div class=\"five bckg\"><div class=\"border-left custom-heading\">Revenue<br>Operations<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/startup-package\/\">\r\n  <div class=\"six bckg\"><div class=\"border-left custom-heading\">Startups<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n\r\n\r\n  \r\n  \r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82dc613 e-con-full footer-services elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"82dc613\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-764f13f elementor-widget elementor-widget-html\" data-id=\"764f13f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.border-left{ \r\n    border-left: solid 1px #EB6D12;\r\n    padding-left: 30px;\r\n    display: flex;\r\n\talign-items: center;\r\n\tmin-height: 130px;\r\n}\r\n\r\n.custom-heading {\r\n    font-size: 54px !important;\r\n    line-height: 69px !important;\r\n    color: #1E1C20 !important;\r\n    max-width: 415px;\r\n}\r\n\r\n.grid .bckg{\r\n background-color: #F3F1F5; \r\n}\r\n\r\n.grid .bckg:hover{\r\n background-color: #4F2A5D; \r\n}\r\n\r\n.grid .bckg:hover .custom-heading {\r\n    color: #fff !important;\r\n}\r\n\r\n.grid-mobile {\r\n  transition: 300ms;\r\n  display: grid;\r\n  grid-template-columns: 1fr 1fr;\r\n  gap: 0px;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six) {\r\n  height: 270px;\r\n  transition: 300ms;\r\n  display: flex;\r\n  align-items: center;\r\n  cursor: pointer;\r\n  position:relative;\r\n  padding-left: 12%;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):before {\r\n    content: '';\r\n    width: 100%;\r\n    height: 100%;\r\n    position: absolute;\r\n    top: 0;\r\n    left:0; \r\n  z-index: 0;\r\n  opacity: .7;\r\n  display: none;\r\n}\r\n\r\n:where(.one, .two, .three, .four, .five, .six):hover:before {\r\n    display: block;\r\n}\r\n\r\n.grid-mobile:has(.one:hover) {\r\n  grid-template-columns: 1.1fr 0.9fr;\r\n}\r\n\r\n.grid-mobile:has(.two:hover) {\r\n  grid-template-columns: 0.9fr 1.1fr;\r\n}\r\n.grid-mobile:has(.three:hover) {\r\n  grid-template-columns: 1.1fr 0.9fr;\r\n}\r\n\r\n.grid-mobile:has(.four:hover) {\r\n  grid-template-columns: 0.9fr 1.1fr;\r\n}\r\n\r\n.grid-mobile:has(.five:hover) {\r\n  grid-template-columns: 1.1fr 0.9fr;\r\n}\r\n.grid-mobile:has(.six:hover) {\r\n  grid-template-columns: 0.9fr 1.1fr;\r\n}\r\n\r\n.work-hover-content {\r\n    color: #fff!important;\r\n    z-index: 1;\r\n    display: none; \r\n    position: absolute;\r\n    bottom: 30px;\r\n    right: 30px;\r\n}\r\n\r\n.one:hover .work-hover-content, .two:hover .work-hover-content, .three:hover .work-hover-content, .four:hover .work-hover-content, .five:hover .work-hover-content, .six:hover .work-hover-content {\r\n        display: flex;\r\n\tgap: 11px;\r\n\talign-items: center;\r\n}\r\n\r\n\r\n@media only screen and (max-width: 767px) {\r\n :where(.one, .two, .three, .four, .five, .six) {\r\n  height: 200px;\r\n}\r\n\r\n.border-left{ \r\n\tmin-height: 64px;\r\n}\r\n\r\n.work-hover-content {\r\n    font-size:14px!important;\r\n    line-height: 21px!important;\r\n}\r\n\r\n.work-hover-content img {\r\n    width: 24px;\r\n    height: 24px;\r\n}\r\n}\r\n\r\n\r\n\r\n<\/style>\r\n<div class=\"grid grid-mobile\">\r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/content-marketing-agency\/\">    \r\n  <div class=\"one bckg\">\r\n      <div class=\"border-left custom-heading\">Content<br>Marketing<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/paid-media-agency\/\">\r\n  <div class=\"two bckg\"><div class=\"border-left custom-heading\">Paid<br>Media<\/div>\r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/performance-creative\/\">\r\n  <div class=\"three bckg\"><div class=\"border-left custom-heading\">Performance<br>Creative<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n\r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/programmatic-advertising-agency\/\">\r\n  <div class=\"four bckg\">\r\n      <div class=\"border-left custom-heading\">Programmatic<\/div>\r\n      <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\" ><\/div> \r\n  <\/div>\r\n  <\/a>\r\n \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/services\/revenue-operations\/\">\r\n  <div class=\"five bckg\"><div class=\"border-left custom-heading\">Revenue<br>Operations<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n  <a href=\"https:\/\/directiveconsulting.com\/ca\/startup-package\/\">\r\n  <div class=\"six bckg\"><div class=\"border-left custom-heading\">Startups<\/div> \r\n  <div class=\"work-hover-content\">Learn More <img decoding=\"async\"   src=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/04\/arrow-right-orange-1.svg\"  ><\/div>\r\n  <\/div>\r\n  <\/a>\r\n  \r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PPC AGENCY FOR B2B Turn Paid Search Into a More Efficient Growth Channel Directive is the B2B PPC agency for<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":547,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-55353","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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Our Google Ads and Microsoft Advertising campaigns capture high-intent buyers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directiveconsulting.com\/ca\/services\/ppc-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPC Agency for B2B - Directive\" \/>\n<meta property=\"og:description\" content=\"Eliminate wasted ad spend with a B2B PPC agency built for pipeline. 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