{"id":55421,"date":"2026-09-09T16:47:31","date_gmt":"2026-09-09T20:47:31","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?page_id=55421"},"modified":"2026-09-09T16:57:53","modified_gmt":"2026-09-09T20:57:53","slug":"b2b-paid-media-benchmarks","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/ca\/directive-on-demand\/b2b-paid-media-benchmarks\/","title":{"rendered":"Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Needs To Know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"55421\" class=\"elementor elementor-55421\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-cee0900 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"cee0900\" data-element_type=\"container\" data-e-type=\"container\" id=\"register\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4976dc4 e-con-full e-flex e-con e-child\" data-id=\"4976dc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2bc515 pre-title-light elementor-widget elementor-widget-heading\" data-id=\"a2bc515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">WEBINAR<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b458b43 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b458b43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:700;color:#4F2A5D\">Breaking Down The Verdict:<\/span>\u20289 Paid Media Benchmarks B2B Marketing Leaders Needs To Know<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0d079 elementor-widget__width-initial body-large elementor-widget elementor-widget-text-editor\" data-id=\"bb0d079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPaid media benchmarks are only useful if you know how to interpret them. See how your Google and LinkedIn performance compares, where your funnel may be diverging, and what to investigate before building your 2027 plan.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09464b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e09464b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>KEY TAKEAWAYS<\/strong>\n<ul class=\"takeaways\">\n \t<li>Benchmark your Google Search, retargeting, and LinkedIn performance against 36 H1 2026 B2B paid media benchmarks.<\/li>\n \t<li>Learn how to identify the first point where your funnel diverges from the benchmark and what that gap may be telling you.<\/li>\n \t<li>Understand why cheaper clicks do not always mean better performance, and how to evaluate CPC, CTR, conversion rate, and CPA together.<\/li>\n<li>Get a practical framework for turning benchmark data into smarter hypotheses, optimizations, and 2027 paid media decisions.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9776ff8 e-con-full e-flex e-con e-child\" data-id=\"9776ff8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eaac3f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9eaac3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Reserve Your Spot \u2013 Limited Availability<br \/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce623a elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"bce623a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"37\" height=\"35\" viewBox=\"0 0 37 35\" fill=\"none\"><rect x=\"35.6246\" y=\"33.9684\" width=\"34.7977\" height=\"29.8266\" transform=\"rotate(180 35.6246 33.9684)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"35.6246\" y=\"10.7711\" width=\"34.7977\" height=\"6.62813\" transform=\"rotate(180 35.6246 10.7711)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"10.7652\" y=\"20.7125\" width=\"4.9711\" height=\"4.9711\" transform=\"rotate(180 10.7652 20.7125)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"20.7105\" y=\"20.7125\" width=\"4.9711\" height=\"4.9711\" transform=\"rotate(180 20.7105 20.7125)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"30.6559\" y=\"20.7125\" width=\"4.9711\" height=\"4.9711\" transform=\"rotate(180 30.6559 20.7125)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"10.7652\" y=\"28.9957\" width=\"4.9711\" height=\"4.9711\" transform=\"rotate(180 10.7652 28.9957)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><rect x=\"20.7105\" y=\"28.9957\" width=\"4.9711\" height=\"4.9711\" transform=\"rotate(180 20.7105 28.9957)\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/rect><line x1=\"5.79727\" y1=\"3.77902e-08\" x2=\"5.79727\" y2=\"8.28516\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/line><line x1=\"22.3676\" y1=\"3.77902e-08\" x2=\"22.3676\" y2=\"8.28516\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/line><line x1=\"30.6488\" y1=\"3.77902e-08\" x2=\"30.6488\" y2=\"8.28516\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/line><line x1=\"14.0785\" y1=\"3.77902e-08\" x2=\"14.0785\" y2=\"8.28516\" stroke=\"#4F2A5D\" stroke-width=\"1.65703\"><\/line><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">October 20, 2026 - 2:00 PM EST<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"30\" viewBox=\"0 0 40 30\" fill=\"none\"><path d=\"M39.7695 29.8262H0V0H39.7695V29.8262ZM1.65723 28.1699H38.1123V4.9707H1.65723V28.1699ZM9.94531 23.1982H34.7959V24.8555H9.94531V25.6846H6.63184V24.8555H4.96875V23.1982H6.63184V22.3701H9.94531V23.1982ZM24.582 14.6377L17.4014 18.7803V10.4951L24.582 14.6377ZM1.65723 3.31445H38.1123V1.65723H1.65723V3.31445Z\" fill=\"#4F2A5D\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">45-Min Virtual Webinar<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-162507a elementor-widget elementor-widget-html\" data-id=\"162507a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/developer\/6448820.js\" defer><\/script>\n<div class=\"hs-form-html\" data-region=\"na1\" data-form-id=\"3d17d721-9e5e-4d25-860d-cad75c62318a\" data-portal-id=\"6448820\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-0373213 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"0373213\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-01d87d1 e-grid e-con-full elementor-hidden-mobile e-con e-child\" data-id=\"01d87d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14f8d69 e-con-full e-flex e-con e-child\" data-id=\"14f8d69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39c98d9 hosts elementor-widget elementor-widget-text-editor\" data-id=\"39c98d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Johnny Chappell<\/strong><br \/><span style=\"font-weight: 400;\">VP, Paid Media<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ffdb3f dce_masking-none elementor-widget elementor-widget-image\" data-id=\"2ffdb3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/Johnny-1.png\" class=\"attachment-large size-large wp-image-52575\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/Johnny-1.png 480w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/Johnny-1-300x300.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/Johnny-1-150x150.png 150w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be7de8f e-con-full e-flex e-con e-child\" data-id=\"be7de8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa4f31 hosts elementor-widget elementor-widget-text-editor\" data-id=\"3fa4f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Eliza Miller<\/strong><br \/><span style=\"font-weight: 400;\">Associate Director, Paid Media<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52f43ab e-con-full e-flex e-con e-child\" data-id=\"52f43ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8167e16 hosts elementor-widget elementor-widget-text-editor\" data-id=\"8167e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong>Andrew Finkenbinder<\/strong><br \/><span style=\"font-weight: 400;\">Associate Director, Paid Media<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8bf02 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1b8bf02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/Andrew-Finkenbinder.jpg\" class=\"attachment-large size-large wp-image-49262\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/Andrew-Finkenbinder.jpg 512w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/Andrew-Finkenbinder-300x300.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2025\/10\/Andrew-Finkenbinder-150x150.jpg 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27299bb e-con-full e-flex e-con e-child\" data-id=\"27299bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc60d95 elementor-widget-tablet__width-inherit elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet dce_masking-none elementor-widget elementor-widget-image\" data-id=\"fc60d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026-1024x576.jpg\" class=\"attachment-large size-large wp-image-55397\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026-1024x576.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026-768x432.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026-1536x864.jpg 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#301938\" class=\"elementor-element elementor-element-ad52211 main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"ad52211\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6400bef elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6400bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Know What Your Paid Media Metrics <span style=\"font-weight:700;color:#FFD4FF\">Are Really Telling You<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-def997a e-con-full pre-title-main e-flex e-con e-child\" data-id=\"def997a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4227668 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"4227668\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe310bd pre-title-light title-line-light elementor-widget elementor-widget-text-editor\" data-id=\"fe310bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tABOUT THE WEBINAR\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc58bd7 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"fc58bd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb66ba5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb66ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Looking at paid media performance in isolation only tells you so much. Is an $11 CPC expensive? Is a 3% CTR strong? Should a LinkedIn campaign with a higher cost per click be cut, or is it producing a more efficient funnel? Without the right context, marketers can easily optimize toward the wrong metric.<\/p><p>Directive analyzed paid media performance across its B2B client base from January through June 2026, establishing 36 benchmarks across Google Search, Google and LinkedIn retargeting, and multiple LinkedIn ad formats. The findings highlight meaningful performance differences across channels, campaign types, and stages of the funnel.<\/p><p>In this webinar, Directive\u2019s paid media experts will unpack the findings from <strong>The Verdict Report<\/strong> and show you how to use them to evaluate your own performance. We\u2019ll break down median performance across Brand, Non-Brand, and Competitor Search, compare Google and LinkedIn retargeting economics, and examine how LinkedIn Content Downloads, Conversation Ads, Message Ads, and Lead Gen Forms perform across the funnel.<\/p><p>You\u2019ll learn how to compare like with like, follow performance further down the funnel, identify the earliest meaningful point of divergence, and turn those gaps into hypotheses your team can test.<\/p><p>Whether you\u2019re pressure-testing current performance, defending your paid media investment, or determining where to place your bets in 2027, you\u2019ll leave with a clearer framework for separating a metric that looks different from one that signals a real problem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0abc091 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"0abc091\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-759ee6a elementor-widget-laptop__width-initial elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"759ee6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>Keep Watching:<\/strong> Discover More On-Demand Masterclasses<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc2b74 elementor-widget elementor-widget-html\" data-id=\"adc2b74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80e06f8 e-con-full pre-title-main e-flex e-con e-child\" data-id=\"80e06f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6d5b945 pre-title-container e-flex e-con-boxed e-con e-child\" data-id=\"6d5b945\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82e1cb2 pre-title-dark title-line-dark elementor-widget elementor-widget-text-editor\" data-id=\"82e1cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPAST SESSIONS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebfa464 e-con-full pre-title-text e-flex e-con e-child\" data-id=\"ebfa464\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24d4cb4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"24d4cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExplore more on-demand masterclasses covering paid media efficiency, AI discoverability, audience strategy, performance creative, and the systems connecting marketing investment to pipeline.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9b6d6 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"6c9b6d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;53464&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-53464\">.elementor-53464 .elementor-element.elementor-element-8fd7d8e{--display:flex;}.elementor-53464 .elementor-element.elementor-element-7afc2e7 img{width:100%;height:212px;object-fit:cover;object-position:center center;}.elementor-53464 .elementor-element.elementor-element-5d7a4f0{font-size:24px;font-weight:700;line-height:28px;color:#1E1C20;}.elementor-53464 .elementor-element.elementor-element-5d7a4f0 > .elementor-widget-container{margin:24px 0px 12px 0px;}.elementor-53464 .elementor-element.elementor-element-b475333 > .elementor-widget-container{margin:24px 0px 0px 0px;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-53865 post-53865 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026-1024x576.jpg\" class=\"attachment-large size-large wp-image-55397\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026-1024x576.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026-768x432.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026-1536x864.jpg 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/Thumbnail_16_9_Webinar_September2026.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Q4 Panic Playbook:\u20285 Tactics For Ecommerce Brands That Are Both B2B &#038; B2C\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/the-q4-panic-playbook-5-tactics-for-b2b-b2c-ecommerce-brands\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-51690 post-51690 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1-1024x511.jpg\" class=\"attachment-large size-large wp-image-51692\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1-1024x511.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1-300x150.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1-768x383.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Webinar_June2026-1.jpg 1298w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGEO\/AEO Readiness: Getting LLMs to Favor Your Brand\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI search is changing how buyers discover software. Is your brand showing up in the answers that matter?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/geo-aeo-readiness-getting-llms-to-favor-your-brand\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"53464\" class=\"elementor elementor-53464 e-loop-item e-loop-item-52669 post-52669 webinar type-webinar status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8fd7d8e e-flex e-con-boxed e-con e-child\" data-id=\"8fd7d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7afc2e7 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7afc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"855\" height=\"481\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/webinar-hosts-1.jpg\" class=\"attachment-large size-large wp-image-52551\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/webinar-hosts-1.jpg 855w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/webinar-hosts-1-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/06\/webinar-hosts-1-768x432.jpg 768w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a4f0 item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7a4f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe AI Search Playbook for B2B: 7 Tactics to Future-Proof Your Discoverability\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521baba webinar-description elementor-widget elementor-widget-text-editor\" data-id=\"521baba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI citations are the new currency of discovery, disrupting every channel from Google Ads to organic search. There\u2019s a new playbook required to win.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b475333 btn-webinar elementor-widget elementor-widget-button\" data-id=\"b475333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/webinar\/ai-search-playbook-b2b-7-tactics-future-proof-your-discoverability\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8244d8 e-con-full e-flex e-con e-parent\" data-id=\"b8244d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1afad70 elementor-widget elementor-widget-text-editor\" data-id=\"1afad70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"37119\" class=\"elementor elementor-37119\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-element elementor-element-95585f6 cta-main e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex elementor-invisible e-con e-parent\" data-id=\"95585f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6352a5b e-con-full cta-anim e-flex e-con e-child\" data-id=\"6352a5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-130cbd9 elementor-align-right cta-animation elementor-widget elementor-widget-lottie\" data-id=\"130cbd9\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52183c12 cta-main main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"52183c12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8deb8a e-con-full e-flex e-con e-child\" data-id=\"c8deb8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-787d6b0 e-flex e-con-boxed e-con e-child\" data-id=\"787d6b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-background-color=\"#000000\" class=\"elementor-element 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B2B Marketing Leaders Needs To Know Paid media benchmarks are only 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