{"id":55858,"date":"2026-09-28T13:35:32","date_gmt":"2026-09-28T17:35:32","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?page_id=55858"},"modified":"2026-10-02T16:51:39","modified_gmt":"2026-10-02T20:51:39","slug":"blog","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/ca\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"55858\" class=\"elementor elementor-55858\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-color=\"#F5F5F5\" class=\"elementor-element elementor-element-9123c51 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"9123c51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22544d0 elementor-widget elementor-widget-heading\" data-id=\"22544d0\" 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class=\"elementor-element elementor-element-178f331 resource-feature-large e-flex e-con-boxed e-con e-parent\" data-id=\"178f331\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/original-research-pr-coverage-ai-citations\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d53cd terms-label elementor-widget elementor-widget-post-info\" data-id=\"d5d53cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">AI PR<\/span>, <span class=\"elementor-post-info__terms-list-item\">Strategies<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653bfaf elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"653bfaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">How To Use Original Research To Earn PR Coverage And AI Citations<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style 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data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-18-2026-06_06_29-PM.png\" class=\"elementor-element elementor-element-178f331 resource-feature-large e-flex e-con-boxed e-con e-parent\" data-id=\"178f331\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-ctv-advertising-strategy-buying-committee\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d53cd terms-label elementor-widget elementor-widget-post-info\" data-id=\"d5d53cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">CTV Advertising<\/span>, <span class=\"elementor-post-info__terms-list-item\">Strategies<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653bfaf elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"653bfaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">How to Build a B2B CTV Advertising Strategy Around the Buying Committee<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-37900\">.e-loop-item-51524 .elementor-element.elementor-element-178f331:not(.elementor-motion-effects-element-type-background), .e-loop-item-51524 .elementor-element.elementor-element-178f331 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/ChatGPT-Image-May-8-2026-12_06_49-PM.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37900\" class=\"elementor elementor-37900 swiper-slide e-loop-item e-loop-item-51524 post-51524 post type-post status-publish format-standard has-post-thumbnail hentry category-marketplace-ads category-thought-leadership tag-commerce tag-marketplace\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-color=\"#1E1C2040\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/ChatGPT-Image-May-8-2026-12_06_49-PM.png\" class=\"elementor-element elementor-element-178f331 resource-feature-large e-flex e-con-boxed e-con e-parent\" data-id=\"178f331\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/blog-b2b-wholesale-marketplace\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d53cd terms-label elementor-widget elementor-widget-post-info\" data-id=\"d5d53cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Marketplace Ads<\/span>, <span class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653bfaf elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"653bfaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-37900\">.e-loop-item-53138 .elementor-element.elementor-element-178f331:not(.elementor-motion-effects-element-type-background), .e-loop-item-53138 .elementor-element.elementor-element-178f331 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/ChatGPT-Image-Jul-17-2026-01_13_10-PM.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37900\" class=\"elementor elementor-37900 swiper-slide e-loop-item e-loop-item-53138 post-53138 post type-post status-publish format-standard has-post-thumbnail hentry category-linkedin-ads category-strategies tag-communications tag-linkedin-ads tag-paid-social\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-color=\"#1E1C2040\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/07\/ChatGPT-Image-Jul-17-2026-01_13_10-PM.png\" class=\"elementor-element elementor-element-178f331 resource-feature-large e-flex e-con-boxed e-con e-parent\" data-id=\"178f331\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/linkedin-ads-management\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d53cd terms-label elementor-widget elementor-widget-post-info\" data-id=\"d5d53cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">LinkedIn Ads<\/span>, <span class=\"elementor-post-info__terms-list-item\">Strategies<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653bfaf elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"653bfaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">LinkedIn Ads Management: Building a Better B2B Growth Engine<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-37900\">.e-loop-item-55867 .elementor-element.elementor-element-178f331:not(.elementor-motion-effects-element-type-background), .e-loop-item-55867 .elementor-element.elementor-element-178f331 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-03_48_31-PM.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37900\" class=\"elementor elementor-37900 swiper-slide e-loop-item e-loop-item-55867 post-55867 post type-post status-publish format-standard has-post-thumbnail hentry category-product-feed-management category-thought-leadership tag-commerce tag-product-feed-management\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-color=\"#1E1C2040\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-03_48_31-PM.png\" class=\"elementor-element elementor-element-178f331 resource-feature-large e-flex e-con-boxed e-con e-parent\" data-id=\"178f331\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/product-data-feed-b2b-channel-performance\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d53cd terms-label elementor-widget elementor-widget-post-info\" data-id=\"d5d53cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Product Feed Management<\/span>, <span class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653bfaf elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"653bfaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Product Data Feeds Explained: The Foundation of B2B Channel Performance<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3fbe01 e-con-full e-flex e-con e-child\" data-id=\"a3fbe01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0dc0dad e-flex e-con-boxed e-con e-child\" data-id=\"0dc0dad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73a4bea elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"73a4bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;38269&quot;,&quot;columns&quot;:1,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-38269\">.e-loop-item-51399 .elementor-element.elementor-element-a7f9839:not(.elementor-motion-effects-element-type-background), .e-loop-item-51399 .elementor-element.elementor-element-a7f9839 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Office-Smile-Scene-Variation-2.png\");}<\/style><style id=\"loop-38269\">.elementor-38269 .elementor-element.elementor-element-a7f9839{--display:flex;--justify-content:space-between;--overlay-opacity:1;--padding-top:32px;--padding-bottom:32px;--padding-left:32px;--padding-right:32px;}.elementor-38269 .elementor-element.elementor-element-a7f9839:not(.elementor-motion-effects-element-type-background), .elementor-38269 .elementor-element.elementor-element-a7f9839 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-size:cover;}.elementor-38269 .elementor-element.elementor-element-a7f9839::before, .elementor-38269 .elementor-element.elementor-element-a7f9839 > .elementor-background-video-container::before, .elementor-38269 .elementor-element.elementor-element-a7f9839 > .e-con-inner > .elementor-background-video-container::before, .elementor-38269 .elementor-element.elementor-element-a7f9839 > .elementor-background-slideshow::before, .elementor-38269 .elementor-element.elementor-element-a7f9839 > .e-con-inner > .elementor-background-slideshow::before, .elementor-38269 .elementor-element.elementor-element-a7f9839 > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';background-color:transparent;background-image:linear-gradient(180deg, #1E1C2040 25%, #1E1C20 100%);}.elementor-38269 .elementor-element.elementor-element-b116982 .elementor-icon-list-icon{width:14px;}.elementor-38269 .elementor-element.elementor-element-b116982 .elementor-icon-list-icon i{font-size:14px;}.elementor-38269 .elementor-element.elementor-element-b116982 .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-38269 .elementor-element.elementor-element-1291e1a .elementor-heading-title{font-size:24px;line-height:29px;letter-spacing:-0.482px;color:#FFFFFF;}@media(max-width:1024px){.elementor-38269 .elementor-element.elementor-element-a7f9839{--min-height:220px;}}@media(max-width:767px){.elementor-38269 .elementor-element.elementor-element-a7f9839{--padding-top:17px;--padding-bottom:17px;--padding-left:17px;--padding-right:17px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"38269\" class=\"elementor elementor-38269 e-loop-item e-loop-item-51399 post-51399 post type-post status-publish format-standard has-post-thumbnail hentry category-performance category-strategies tag-performance\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-color=\"#1E1C2040\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/05\/Office-Smile-Scene-Variation-2.png\" class=\"elementor-element elementor-element-a7f9839 resource-feature-small e-flex e-con-boxed e-con e-parent\" data-id=\"a7f9839\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/blog-b2b-performance-marketing-benchmarks\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b116982 terms-label elementor-widget elementor-widget-post-info\" data-id=\"b116982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Performance<\/span>, <span class=\"elementor-post-info__terms-list-item\">Strategies<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1291e1a elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1291e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-38269\">.e-loop-item-51309 .elementor-element.elementor-element-a7f9839:not(.elementor-motion-effects-element-type-background), .e-loop-item-51309 .elementor-element.elementor-element-a7f9839 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/1776963257557.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"38269\" class=\"elementor elementor-38269 e-loop-item e-loop-item-51309 post-51309 post type-post status-publish format-standard has-post-thumbnail hentry category-startups category-strategies tag-startups\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-color=\"#1E1C2040\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/04\/1776963257557.png\" class=\"elementor-element elementor-element-a7f9839 resource-feature-small e-flex e-con-boxed e-con e-parent\" data-id=\"a7f9839\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/pre-ipo-marketing-strategy\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b116982 terms-label elementor-widget elementor-widget-post-info\" data-id=\"b116982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Startups<\/span>, <span class=\"elementor-post-info__terms-list-item\">Strategies<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1291e1a elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1291e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2026\/09\/gtm-bg.jpg\" class=\"elementor-element elementor-element-e1bdeb6 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"e1bdeb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8dee762 e-con-full e-flex e-con e-child\" data-id=\"8dee762\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e13e129 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"e13e129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"846\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTMConfessions_Logo_white.svg\" class=\"attachment-large size-large wp-image-55220\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-859ae50 e-con-full e-flex e-con e-child\" data-id=\"859ae50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f41ed5 elementor-widget elementor-widget-heading\" data-id=\"4f41ed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Podcast for <strong>B2B Leaders<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2509fd7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2509fd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5be1d2 button-primary elementor-widget elementor-widget-button\" data-id=\"a5be1d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/podcast\/?_sft_resource-tag=gtm-confessions\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See More Episodes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3de2c85 e-con-full e-flex e-con e-child\" data-id=\"3de2c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#4F2A5D\" class=\"elementor-element elementor-element-95a0a5a main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"95a0a5a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d31416c elementor-widget elementor-widget-heading\" data-id=\"d31416c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Latest <span style=\"color:#FFD4FF;font-weight:700\">Episodes<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-106880a gtm-loop elementor-hidden-mobile elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"106880a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37114&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-37114\">.elementor-37114 .elementor-element.elementor-element-7d4a47e{--display:flex;}.elementor-37114 .elementor-element.elementor-element-43cfdeb3 img{width:100%;height:212px;object-fit:cover;object-position:center center;}.elementor-37114 .elementor-element.elementor-element-5d7308ca{font-size:24px;font-weight:700;line-height:28px;color:#1E1C20;}.elementor-37114 .elementor-element.elementor-element-5d7308ca > .elementor-widget-container{margin:24px 0px 12px 0px;}.elementor-37114 .elementor-element.elementor-element-74b8cc1 .elementor-widget-container{color:#1E1C20;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-55361 post-55361 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast resource-tag-gtm-confessions\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/gtm-confessions-ep-04-the-marketer-with-no-industry-brandi-eppolito-cmo-at-moxie\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode04-1024x576.png\" class=\"attachment-large size-large wp-image-55362\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode04-1024x576.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode04-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode04-768x432.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode04.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBrandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-55357 post-55357 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast resource-tag-gtm-confessions\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/gtm-confessions-ep-03-the-cro-who-keeps-starting-over-matt-schatz-cro-at-hivelocity\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode03-1024x576.jpg\" class=\"attachment-large size-large wp-image-55359\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode03-1024x576.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode03-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode03-768x432.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode03.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMatt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-53829 post-53829 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast resource-tag-gtm-confessions\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/a-letter-to-marketing-from-a-cro-kevin-feagan\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode01-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-53830\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode01-1-1024x576.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode01-1-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode01-1-768x432.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode01-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tKevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de56299 gtm-loop elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"de56299\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37114&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 swiper-slide e-loop-item e-loop-item-55361 post-55361 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast resource-tag-gtm-confessions\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/gtm-confessions-ep-04-the-marketer-with-no-industry-brandi-eppolito-cmo-at-moxie\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode04-1024x576.png\" class=\"attachment-large size-large wp-image-55362\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode04-1024x576.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode04-300x169.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode04-768x432.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode04.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBrandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 swiper-slide e-loop-item e-loop-item-55357 post-55357 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast resource-tag-gtm-confessions\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/gtm-confessions-ep-03-the-cro-who-keeps-starting-over-matt-schatz-cro-at-hivelocity\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode03-1024x576.jpg\" class=\"attachment-large size-large wp-image-55359\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode03-1024x576.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode03-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode03-768x432.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode03.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMatt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 swiper-slide e-loop-item e-loop-item-53829 post-53829 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast resource-tag-gtm-confessions\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/a-letter-to-marketing-from-a-cro-kevin-feagan\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode01-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-53830\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode01-1-1024x576.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode01-1-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode01-1-768x432.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/GTM-Confessions-YouTube_Thumbnail_1280x720_Episode01-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tKevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"36\" height=\"36\" viewBox=\"0 0 36 36\" fill=\"none\"><path d=\"M17.6687 0.0157787L17.9996 0.0157788C27.7387 0.0157796 35.8073 7.94395 35.9964 17.6847C36.091 22.4921 34.2945 27.0473 30.9536 30.4992C27.6127 33.9667 23.1371 35.9212 18.3148 36L17.9839 36C8.24477 36 0.176137 28.0718 0.00279076 18.331C-0.17056 8.40105 7.75623 0.173381 17.6687 1.54464e-06L17.6687 0.0157787ZM17.9839 34.7233L18.299 34.7233C22.7588 34.6445 26.9192 32.8319 30.0238 29.6165C33.1125 26.4011 34.783 22.1769 34.7042 17.7163C34.5308 8.66903 27.0453 1.30826 17.9996 1.30826L17.6844 1.30826C8.48116 1.48164 1.12168 9.11036 1.27927 18.3153C1.43686 27.3625 8.93817 34.7233 17.9839 34.7233Z\" fill=\"#FFD4FF\"><\/path><path d=\"M9.01552 17.7165L17.3836 9.03169C17.6357 8.7795 18.0297 8.76372 18.2976 9.01591C18.5497 9.2681 18.5655 9.67794 18.3133 9.93012L11.0327 17.4958L26.5238 17.2121C26.8705 17.2121 27.1699 17.4958 27.1699 17.8425C27.1699 18.2051 26.8863 18.4888 26.5396 18.5046L11.0642 18.7882L18.6128 26.0702C18.8649 26.3224 18.8807 26.7322 18.6128 26.9844C18.4867 27.1105 18.3133 27.1735 18.1557 27.1735C17.9982 27.1735 17.8248 27.1105 17.6988 26.9844L8.55849 18.1736L8.99974 17.7165L9.01552 17.7165Z\" fill=\"#FFD4FF\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\"><path d=\"M15.2761 29.9869H15.0003C6.88439 29.9869 0.16055 23.38 0.0029594 15.2627C-0.0758358 11.2566 1.42125 7.46057 4.20535 4.58404C6.98945 1.69438 10.7191 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href=\"https:\/\/directiveconsulting.com\/ca\/the-breakdown\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See more episodes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-476a164 e-con-full e-flex e-con e-child\" data-id=\"476a164\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-3126e31 e-con-full e-flex e-con e-child\" data-id=\"3126e31\" data-element_type=\"container\" data-e-type=\"container\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjQ3MTU2IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48e2b87 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"48e2b87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/Thumbnail_2_1_AlinaVandenberghe-1024x512.webp\" class=\"attachment-large size-large wp-image-47163\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/Thumbnail_2_1_AlinaVandenberghe-1024x512.webp 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/Thumbnail_2_1_AlinaVandenberghe-300x150.webp 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/Thumbnail_2_1_AlinaVandenberghe-768x384.webp 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/Thumbnail_2_1_AlinaVandenberghe-jpg.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e72b04 elementor-widget__width-initial text-mobile elementor-widget elementor-widget-text-editor\" data-id=\"5e72b04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-641aa18 e-con-full e-flex e-con e-child\" data-id=\"641aa18\" data-element_type=\"container\" data-e-type=\"container\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjQ3MTU5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ccde82 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"8ccde82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/Thumbnail_2_1_AnthonyKennada-1024x512.webp\" class=\"attachment-large size-large wp-image-47160\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/Thumbnail_2_1_AnthonyKennada-1024x512.webp 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/Thumbnail_2_1_AnthonyKennada-300x150.webp 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/Thumbnail_2_1_AnthonyKennada-768x384.webp 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/Thumbnail_2_1_AnthonyKennada-jpg.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd1fee elementor-widget__width-initial text-mobile elementor-widget elementor-widget-text-editor\" data-id=\"9dd1fee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tS1E2: Applying the Liquid Death shock value to B2B marketing.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-3149ab1 e-con-full e-flex e-con e-child\" data-id=\"3149ab1\" data-element_type=\"container\" data-e-type=\"container\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjQ3MTYyIiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80a5a32 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"80a5a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/Thumbnail_2_1_CorrinaOwens-1024x512.webp\" class=\"attachment-large size-large wp-image-47164\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/Thumbnail_2_1_CorrinaOwens-1024x512.webp 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/Thumbnail_2_1_CorrinaOwens-300x150.webp 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/Thumbnail_2_1_CorrinaOwens-768x384.webp 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/Thumbnail_2_1_CorrinaOwens-jpg.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/11\/breakdown-bg-4.svg\" class=\"attachment-large size-large wp-image-47171\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#53B358\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/ca\/wp-content\/uploads\/2024\/05\/sourbg.png\" class=\"elementor-element elementor-element-b6d07c3 main-pad pad-120 elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"b6d07c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76977d7 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"76977d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/SS-Logo-1024x454.png\" class=\"attachment-large size-large wp-image-38277\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/SS-Logo-1024x454.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/SS-Logo-300x133.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/SS-Logo-768x341.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/05\/SS-Logo.png 1172w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf2d04 elementor-align-center button-primary elementor-widget elementor-widget-button\" data-id=\"abf2d04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/video\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See more episodes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd1c74 blog-carousel sour elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"7fd1c74\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03fad80 elementor-widget elementor-widget-heading\" data-id=\"03fad80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Latest <strong>Blogs<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddf92b1 e-flex e-con-boxed e-con e-child\" data-id=\"ddf92b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2069e3f e-flex e-con-boxed e-con e-child\" data-id=\"2069e3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0d7e5be e-con-full e-flex e-con e-child\" data-id=\"0d7e5be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61bb129 elementor-grid-1 blog-large elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"61bb129\" data-element_type=\"widget\" data-e-type=\"widget\" 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.elementor-element.elementor-element-b1b0e98:not(.elementor-motion-effects-element-type-background), .e-loop-item-56104 .elementor-element.elementor-element-b1b0e98 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-led-storytelling-in-motion.png\");}<\/style><style id=\"loop-39295\">.elementor-39295 .elementor-element.elementor-element-2463852{--display:flex;}.elementor-39295 .elementor-element.elementor-element-b1b0e98{--display:flex;--min-height:212px;--padding-top:15px;--padding-bottom:15px;--padding-left:15px;--padding-right:15px;}.elementor-39295 .elementor-element.elementor-element-b1b0e98:not(.elementor-motion-effects-element-type-background), .elementor-39295 .elementor-element.elementor-element-b1b0e98 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-size:cover;}.elementor-39295 .elementor-element.elementor-element-e149e0e .elementor-icon-list-icon{width:14px;}.elementor-39295 .elementor-element.elementor-element-e149e0e .elementor-icon-list-icon i{font-size:14px;}.elementor-39295 .elementor-element.elementor-element-e149e0e .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-39295 .elementor-element.elementor-element-7865c05{font-size:24px;font-weight:700;line-height:28.8px;color:#1E1C20;}.elementor-39295 .elementor-element.elementor-element-7865c05 > .elementor-widget-container{margin:32px 0px 14px 0px;}.elementor-39295 .elementor-element.elementor-element-6b4f65b .elementor-widget-container{color:#1E1C20;}@media(max-width:767px){.elementor-39295 .elementor-element.elementor-element-6b4f65b .elementor-widget-container{font-size:20px;line-height:30px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"39295\" class=\"elementor elementor-39295 e-loop-item e-loop-item-56104 post-56104 post type-post status-publish format-standard has-post-thumbnail hentry category-executive-founder-brand category-thought-leadership tag-communications tag-executive-founder-brand tag-influencer\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-2463852 e-flex e-con-boxed e-con e-child\" data-id=\"2463852\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/founder-led-content-build-founder-brand-social\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-led-storytelling-in-motion.png\" class=\"elementor-element elementor-element-b1b0e98 item-image e-flex e-con-boxed e-con e-child\" data-id=\"b1b0e98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e149e0e terms-label elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"e149e0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Executive &amp; Founder Brand<\/span>, <span class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7865c05 item-title elementor-widget elementor-widget-text-editor\" data-id=\"7865c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFounder-Led Content Is How a Founder Brand Gets Built On Social\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4f65b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"6b4f65b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA recognizable founder brand develops when a small set of meaningful beliefs...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-ac11ede hover-arrow elementor-hidden-tablet elementor-hidden-mobile e-con-full elementor-hidden-desktop elementor-hidden-laptop e-flex e-con e-child\" data-id=\"ac11ede\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30554e9 hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"30554e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSee more blogs\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e62d4 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"38e62d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7c781b e-con-full e-flex e-con e-child\" data-id=\"a7c781b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-693cd2b elementor-grid-2 blog-small elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"693cd2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;39295&quot;,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-39295\">.e-loop-item-56110 .elementor-element.elementor-element-b1b0e98:not(.elementor-motion-effects-element-type-background), .e-loop-item-56110 .elementor-element.elementor-element-b1b0e98 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-at-center-of-creative-office.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"39295\" class=\"elementor elementor-39295 e-loop-item e-loop-item-56110 post-56110 post type-post status-publish format-standard has-post-thumbnail hentry category-executive-founder-brand category-thought-leadership tag-communications tag-executive-founder-brand tag-organic-social\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-2463852 e-flex e-con-boxed e-con e-child\" data-id=\"2463852\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/founder-led-marketing-when-founder-gets-busy\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-at-center-of-creative-office.png\" class=\"elementor-element elementor-element-b1b0e98 item-image e-flex e-con-boxed e-con e-child\" data-id=\"b1b0e98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e149e0e terms-label elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"e149e0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Executive &amp; Founder Brand<\/span>, <span class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7865c05 item-title elementor-widget elementor-widget-text-editor\" data-id=\"7865c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat Happens to Founder-Led Marketing When The Founder Gets Busy\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4f65b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"6b4f65b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA sustainable founder marketing strategy keeps that founder expertise available while also...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-39295\">.e-loop-item-56068 .elementor-element.elementor-element-b1b0e98:not(.elementor-motion-effects-element-type-background), .e-loop-item-56068 .elementor-element.elementor-element-b1b0e98 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Collaborative-B2B-Ad-Design-Workshop.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"39295\" class=\"elementor elementor-39295 e-loop-item e-loop-item-56068 post-56068 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-creative category-guides tag-ad-creative tag-performance tag-performance-creative\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-2463852 e-flex e-con-boxed e-con e-child\" data-id=\"2463852\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/ad-creative-service-vs-in-house\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Collaborative-B2B-Ad-Design-Workshop.png\" class=\"elementor-element elementor-element-b1b0e98 item-image e-flex e-con-boxed e-con e-child\" data-id=\"b1b0e98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e149e0e terms-label elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"e149e0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Ad Creative<\/span>, <span class=\"elementor-post-info__terms-list-item\">Guides<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7865c05 item-title elementor-widget elementor-widget-text-editor\" data-id=\"7865c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat to Expect From an Ad Creative Service And What to Own In-House\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4f65b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"6b4f65b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThe creative agency vs. in-house debate is really about your operating model:...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-39295\">.e-loop-item-56107 .elementor-element.elementor-element-b1b0e98:not(.elementor-motion-effects-element-type-background), .e-loop-item-56107 .elementor-element.elementor-element-b1b0e98 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/A-conversation-that-builds-trust.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"39295\" class=\"elementor elementor-39295 e-loop-item e-loop-item-56107 post-56107 post type-post status-publish format-standard has-post-thumbnail hentry category-creator-marketing category-thought-leadership tag-communications tag-creator-marketing tag-influencer\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-2463852 e-flex e-con-boxed e-con e-child\" data-id=\"2463852\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-content-creator-rates-trust-value\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/A-conversation-that-builds-trust.png\" class=\"elementor-element elementor-element-b1b0e98 item-image e-flex e-con-boxed e-con e-child\" data-id=\"b1b0e98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e149e0e terms-label elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"e149e0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Creator Marketing<\/span>, <span class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7865c05 item-title elementor-widget elementor-widget-text-editor\" data-id=\"7865c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat B2B Content Creator Rates Really Buy: Trust, Not Impressions\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4f65b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"6b4f65b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tYour brand\u2019s B2B marketing strategy involves evaluating B2B creator pricing similar to...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-39295\">.e-loop-item-56101 .elementor-element.elementor-element-b1b0e98:not(.elementor-motion-effects-element-type-background), .e-loop-item-56101 .elementor-element.elementor-element-b1b0e98 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Standing-coffee-meeting-for-revenue-teams.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"39295\" class=\"elementor elementor-39295 e-loop-item e-loop-item-56101 post-56101 post type-post status-publish format-standard has-post-thumbnail hentry category-guides category-salesforce-agency tag-performance tag-revenue-operations tag-salesforce-agency\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-2463852 e-flex e-con-boxed e-con e-child\" data-id=\"2463852\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/choose-salesforce-implementation-partner-b2b\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Standing-coffee-meeting-for-revenue-teams.png\" class=\"elementor-element elementor-element-b1b0e98 item-image e-flex e-con-boxed e-con e-child\" data-id=\"b1b0e98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e149e0e terms-label elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-post-info\" data-id=\"e149e0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Guides<\/span>, <span class=\"elementor-post-info__terms-list-item\">Salesforce Agency<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7865c05 item-title elementor-widget elementor-widget-text-editor\" data-id=\"7865c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Buyer&#8217;s Guide to Choosing a Salesforce Implementation Partner for B2B Teams\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4f65b elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"6b4f65b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSalesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-a976edf hover-arrow e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"a976edf\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46de98f hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"46de98f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSee more blogs\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e80dca0 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"e80dca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4e34a4 main-pad pad-120 guides-main e-flex e-con-boxed e-con e-parent\" data-id=\"e4e34a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a1e0dc8 e-flex e-con-boxed e-con e-child\" data-id=\"a1e0dc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-163fc63 e-flex e-con-boxed e-con e-child\" data-id=\"163fc63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98c8c5b elementor-widget elementor-widget-heading\" data-id=\"98c8c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our <strong>Guides<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-285cbdd e-flex e-con-boxed e-con e-child\" data-id=\"285cbdd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-14cfb21 hover-arrow elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-child\" data-id=\"14cfb21\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/guides\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c27c1ea hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"c27c1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSee more guides\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b9a81 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"d9b9a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8141ee7 e-flex e-con-boxed e-con e-child\" data-id=\"8141ee7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-494e075 e-con-full e-flex e-con e-child\" data-id=\"494e075\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-725baf7 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"725baf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37900&quot;,&quot;columns&quot;:1,&quot;columns_tablet&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-37900\">.e-loop-item-56104 .elementor-element.elementor-element-178f331:not(.elementor-motion-effects-element-type-background), .e-loop-item-56104 .elementor-element.elementor-element-178f331 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-led-storytelling-in-motion.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37900\" class=\"elementor elementor-37900 e-loop-item e-loop-item-56104 post-56104 post type-post status-publish format-standard has-post-thumbnail hentry category-executive-founder-brand category-thought-leadership tag-communications tag-executive-founder-brand tag-influencer\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a data-dce-background-overlay-color=\"#1E1C2040\" data-dce-background-image-url=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-led-storytelling-in-motion.png\" class=\"elementor-element elementor-element-178f331 resource-feature-large e-flex e-con-boxed e-con e-parent\" data-id=\"178f331\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/founder-led-content-build-founder-brand-social\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d53cd terms-label elementor-widget elementor-widget-post-info\" data-id=\"d5d53cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d400228 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Executive &amp; Founder Brand<\/span>, <span class=\"elementor-post-info__terms-list-item\">Thought Leadership<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-653bfaf elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"653bfaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Founder-Led Content Is How a Founder Brand Gets Built On Social<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e82b1da e-con-full e-flex e-con e-child\" data-id=\"e82b1da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90a8e21 elementor-grid-1 guides-right elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"90a8e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37922&quot;,&quot;columns&quot;:1,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-37922\">.elementor-37922 .elementor-element.elementor-element-aab68d2{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:flex-start;--gap:24px 24px;--row-gap:24px;--column-gap:24px;--flex-wrap:nowrap;}.elementor-37922 .elementor-element.elementor-element-3874638{--display:flex;}.elementor-37922 .elementor-element.elementor-element-3874638.e-con{--flex-grow:1;--flex-shrink:0;}.elementor-37922 .elementor-element.elementor-element-00d2184{text-align:start;width:var( --container-widget-width, 157px );max-width:157px;--container-widget-width:157px;--container-widget-flex-grow:0;}.elementor-37922 .elementor-element.elementor-element-00d2184 img{width:157px;max-width:157px;height:88px;object-fit:cover;object-position:center center;}.elementor-37922 .elementor-element.elementor-element-e798873{--display:flex;}.elementor-37922 .elementor-element.elementor-element-f454520 .elementor-heading-title{color:#1E1C20;}@media(min-width:768px){.elementor-37922 .elementor-element.elementor-element-3874638{--width:157px;}}@media(max-width:767px){.elementor-37922 .elementor-element.elementor-element-aab68d2{--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;}.elementor-37922 .elementor-element.elementor-element-3874638{--width:30%;}.elementor-37922 .elementor-element.elementor-element-00d2184 img{width:100%;max-width:100%;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37922\" class=\"elementor elementor-37922 e-loop-item e-loop-item-56110 post-56110 post type-post status-publish format-standard has-post-thumbnail hentry category-executive-founder-brand category-thought-leadership tag-communications tag-executive-founder-brand tag-organic-social\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-aab68d2 e-flex e-con-boxed e-con e-parent\" data-id=\"aab68d2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/founder-led-marketing-when-founder-gets-busy\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3874638 e-con-full e-flex e-con e-child\" data-id=\"3874638\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00d2184 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"00d2184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-at-center-of-creative-office-300x150.png\" class=\"attachment-medium size-medium wp-image-56111\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-at-center-of-creative-office-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-at-center-of-creative-office-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-at-center-of-creative-office-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-at-center-of-creative-office-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-at-center-of-creative-office.png 1774w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e798873 e-con-full e-flex e-con e-child\" data-id=\"e798873\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f454520 item-title elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"f454520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What Happens to Founder-Led Marketing When The Founder Gets Busy<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37922\" class=\"elementor elementor-37922 e-loop-item e-loop-item-56068 post-56068 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-creative category-guides tag-ad-creative tag-performance tag-performance-creative\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-aab68d2 e-flex e-con-boxed e-con e-parent\" data-id=\"aab68d2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/ad-creative-service-vs-in-house\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3874638 e-con-full e-flex e-con e-child\" data-id=\"3874638\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00d2184 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"00d2184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Collaborative-B2B-Ad-Design-Workshop-300x150.png\" class=\"attachment-medium size-medium wp-image-56069\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Collaborative-B2B-Ad-Design-Workshop-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Collaborative-B2B-Ad-Design-Workshop-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Collaborative-B2B-Ad-Design-Workshop-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Collaborative-B2B-Ad-Design-Workshop-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Collaborative-B2B-Ad-Design-Workshop.png 1774w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e798873 e-con-full e-flex e-con e-child\" data-id=\"e798873\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f454520 item-title elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"f454520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What to Expect From an Ad Creative Service And What to Own In-House<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37922\" class=\"elementor elementor-37922 e-loop-item e-loop-item-56107 post-56107 post type-post status-publish format-standard has-post-thumbnail hentry category-creator-marketing category-thought-leadership tag-communications tag-creator-marketing tag-influencer\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-aab68d2 e-flex e-con-boxed e-con e-parent\" data-id=\"aab68d2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-content-creator-rates-trust-value\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3874638 e-con-full e-flex e-con e-child\" data-id=\"3874638\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00d2184 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"00d2184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/A-conversation-that-builds-trust-300x150.png\" class=\"attachment-medium size-medium wp-image-56108\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/A-conversation-that-builds-trust-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/A-conversation-that-builds-trust-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/A-conversation-that-builds-trust-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/A-conversation-that-builds-trust-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/A-conversation-that-builds-trust.png 1774w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e798873 e-con-full e-flex e-con e-child\" data-id=\"e798873\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f454520 item-title elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"f454520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What B2B Content Creator Rates Really Buy: Trust, Not Impressions<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37922\" class=\"elementor elementor-37922 e-loop-item e-loop-item-56101 post-56101 post type-post status-publish format-standard has-post-thumbnail hentry category-guides category-salesforce-agency tag-performance tag-revenue-operations tag-salesforce-agency\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-aab68d2 e-flex e-con-boxed e-con e-parent\" data-id=\"aab68d2\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/choose-salesforce-implementation-partner-b2b\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3874638 e-con-full e-flex e-con e-child\" data-id=\"3874638\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00d2184 elementor-widget__width-initial elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"00d2184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Standing-coffee-meeting-for-revenue-teams-300x150.png\" class=\"attachment-medium size-medium wp-image-56102\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Standing-coffee-meeting-for-revenue-teams-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Standing-coffee-meeting-for-revenue-teams-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Standing-coffee-meeting-for-revenue-teams-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Standing-coffee-meeting-for-revenue-teams-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Standing-coffee-meeting-for-revenue-teams.png 1774w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e798873 e-con-full e-flex e-con e-child\" data-id=\"e798873\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f454520 item-title elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"f454520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">The Buyer&#8217;s Guide to Choosing a Salesforce Implementation Partner for B2B Teams<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b6f935 elementor-hidden-desktop elementor-hidden-laptop e-flex e-con-boxed e-con e-child\" data-id=\"0b6f935\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-f86b334 hover-arrow e-flex e-con-boxed e-con e-child\" data-id=\"f86b334\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/guides\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0bbfa2 hover-arrow elementor-widget elementor-widget-text-editor\" data-id=\"e0bbfa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSee more guides\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b925874 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b925874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#F5F5F5\" class=\"elementor-element elementor-element-3997d53 main-pad pad-120-60 e-flex e-con-boxed e-con e-parent\" data-id=\"3997d53\" data-element_type=\"container\" data-e-type=\"container\" id=\"library\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71c7cf2 elementor-widget elementor-widget-heading\" data-id=\"71c7cf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Continue exploring<\/strong> our library<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf73c6d e-con-full e-flex e-con e-child\" data-id=\"cf73c6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6805dd1 e-con-full e-flex e-con e-child\" data-id=\"6805dd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-292cbdd body-large elementor-widget elementor-widget-text-editor\" data-id=\"292cbdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFilters\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-advanced-background-color=\"#F5F5F5\" class=\"elementor-element elementor-element-6c91791 elementor-widget elementor-widget-text-editor\" data-id=\"6c91791\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:91.6,&quot;sticky_offset_laptop&quot;:74,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<form data-sf-form-id='38935' data-is-rtl='0' data-maintain-state='' data-results-url='https:\/\/directiveconsulting.com\/ca\/blog-new\/' data-ajax-url='https:\/\/directiveconsulting.com\/ca\/blog-new\/?sf_data=all' data-ajax-form-url='https:\/\/directiveconsulting.com\/ca\/?sfid=38935&amp;sf_action=get_data&amp;sf_data=form' data-display-result-method='elementor_loop_widget' data-use-history-api='1' data-template-loaded='0' data-lang-code='en' data-ajax='1' data-ajax-data-type='html' data-ajax-links-selector='.search-filter-results-38935 a.page-numbers' data-ajax-target='.search-filter-results-38935' data-ajax-pagination-type='normal' data-update-ajax-url='1' data-only-results-ajax='1' data-scroll-to-pos='custom' data-custom-scroll-to='#top' data-scroll-on-action='all' data-init-paged='1' data-auto-update='1' data-auto-count='1' data-auto-count-refresh-mode='1' action='https:\/\/directiveconsulting.com\/ca\/blog-new\/' method='post' class='searchandfilter' id='search-filter-form-38935' autocomplete='off' data-instance-count='1' data-infinite-scroll-container='.elementor-loop-container' data-infinite-scroll-result-class='.e-loop-item'><ul><li class=\"sf-field-search\" data-sf-field-name=\"search\" data-sf-field-type=\"search\" data-sf-field-input-type=\"\">\t\t<label>\n\t\t\t\t   <input placeholder=\"Search \u2026\" name=\"_sf_search[]\" class=\"sf-input-text\" type=\"text\" value=\"\" title=\"\"><\/label>\t\t<\/li><li class=\"sf-field-category\" data-sf-field-name=\"_sft_category\" data-sf-field-type=\"category\" data-sf-field-input-type=\"select\">\t\t<label>\n\t\t\t\t   \t\t<select name=\"_sft_category[]\" class=\"sf-input-select\" title=\"\">\n\t\t\t\t\t\t  \t\t\t<option class=\"sf-level-0 sf-item-0 sf-option-active\" selected=\"selected\" data-sf-count=\"0\" data-sf-depth=\"0\" value=\"\">Search by Topic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-278\" data-sf-count=\"14\" data-sf-depth=\"0\" value=\"abm\">ABM<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-461\" data-sf-count=\"4\" data-sf-depth=\"0\" value=\"ad-creative\">Ad Creative<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-306\" data-sf-count=\"3\" data-sf-depth=\"0\" value=\"aeo\">AEO<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-459\" data-sf-count=\"3\" data-sf-depth=\"0\" value=\"ai-pr\">AI PR<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-286\" data-sf-count=\"16\" data-sf-depth=\"0\" value=\"b2b-lead-generation\">B2B Lead Generation<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-346\" data-sf-count=\"4\" data-sf-depth=\"0\" value=\"b2b-shopping\">B2B Shopping<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-344\" data-sf-count=\"6\" data-sf-depth=\"0\" value=\"commerce\">Commerce<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-341\" data-sf-count=\"6\" data-sf-depth=\"0\" value=\"communications\">Communications<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-29\" data-sf-count=\"65\" data-sf-depth=\"0\" value=\"content-marketing\">Content Marketing<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-387\" data-sf-count=\"1\" data-sf-depth=\"0\" value=\"corporate-communications\">Corporate Communications<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-282\" data-sf-count=\"10\" data-sf-depth=\"0\" value=\"creative-strategy\">Creative Strategy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-444\" data-sf-count=\"9\" data-sf-depth=\"0\" value=\"creator-marketing\">Creator Marketing<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-31\" data-sf-count=\"48\" data-sf-depth=\"0\" value=\"cro\">CRO<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-389\" data-sf-count=\"8\" data-sf-depth=\"0\" value=\"ctv-advertising\">CTV Advertising<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-361\" data-sf-count=\"5\" data-sf-depth=\"0\" value=\"customer-retention\">Customer Retention<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-284\" data-sf-count=\"11\" data-sf-depth=\"0\" value=\"data-analytics\">Data Analytics<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-32\" data-sf-count=\"21\" data-sf-depth=\"0\" value=\"demand-generation\">Demand Generation<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-454\" data-sf-count=\"6\" data-sf-depth=\"0\" value=\"executive-founder-brand\">Executive &amp; Founder Brand<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-281\" data-sf-count=\"9\" data-sf-depth=\"0\" value=\"geo\">GEO<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-392\" data-sf-count=\"2\" data-sf-depth=\"0\" value=\"google-shopping-ads\">Google Shopping Ads<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-277\" data-sf-count=\"11\" data-sf-depth=\"0\" value=\"gtm\">GTM<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-37\" data-sf-count=\"150\" data-sf-depth=\"0\" value=\"guides\">Guides<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-283\" data-sf-count=\"9\" data-sf-depth=\"0\" value=\"hubspot\">HubSpot<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-339\" data-sf-count=\"8\" data-sf-depth=\"0\" value=\"influencer\">Influencer<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-367\" data-sf-count=\"2\" data-sf-depth=\"0\" value=\"landing-page\">Landing Page<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-274\" data-sf-count=\"13\" data-sf-depth=\"0\" value=\"lifecycle-marketing\">Lifecycle Marketing<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-353\" data-sf-count=\"14\" data-sf-depth=\"0\" value=\"linkedin-ads\">LinkedIn Ads<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-374\" data-sf-count=\"9\" data-sf-depth=\"0\" value=\"linkedin-influencer\">LinkedIn Influencer<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-376\" data-sf-count=\"2\" data-sf-depth=\"0\" value=\"llm\">LLM<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-287\" data-sf-count=\"16\" data-sf-depth=\"0\" value=\"marketing-operations\">Marketing Operations<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-356\" data-sf-count=\"5\" data-sf-depth=\"0\" value=\"marketplace-ads\">Marketplace Ads<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-45\" data-sf-count=\"9\" data-sf-depth=\"0\" value=\"media-press\">Media &amp; Press<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-457\" data-sf-count=\"1\" data-sf-depth=\"0\" value=\"media-relations\">Media Relations<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-371\" data-sf-count=\"8\" data-sf-depth=\"0\" value=\"meta-ads\">Meta Ads<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-334\" data-sf-count=\"6\" data-sf-depth=\"0\" value=\"organic-social\">Organic Social<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-255\" data-sf-count=\"64\" data-sf-depth=\"0\" value=\"paid-media\">Paid Media<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-354\" data-sf-count=\"17\" data-sf-depth=\"0\" value=\"paid-search\">Paid Search<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-279\" data-sf-count=\"2\" data-sf-depth=\"0\" value=\"paid-social\">Paid Social<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-349\" data-sf-count=\"14\" data-sf-depth=\"0\" value=\"performance\">Performance<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-355\" data-sf-count=\"19\" data-sf-depth=\"0\" value=\"performance-creative\">Performance Creative<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-192\" data-sf-count=\"7\" data-sf-depth=\"0\" value=\"podcast\">Podcast<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-50\" data-sf-count=\"17\" data-sf-depth=\"0\" value=\"ppc\">PPC<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-343\" data-sf-count=\"6\" data-sf-depth=\"0\" value=\"pr\">PR<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-429\" data-sf-count=\"3\" data-sf-depth=\"0\" value=\"product-feed-management\">Product Feed Management<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-280\" data-sf-count=\"10\" data-sf-depth=\"0\" value=\"programmatic\">Programmatic<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-369\" data-sf-count=\"8\" data-sf-depth=\"0\" value=\"reddit-ads\">Reddit Ads<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-434\" data-sf-count=\"4\" data-sf-depth=\"0\" value=\"retail-wholesale-marketing\">Retail &amp; Wholesale Marketing<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-52\" data-sf-count=\"15\" data-sf-depth=\"0\" value=\"revenue-operations\">Revenue Operations<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-276\" data-sf-count=\"53\" data-sf-depth=\"0\" value=\"saas\">SaaS<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-53\" data-sf-count=\"11\" data-sf-depth=\"0\" value=\"sales-operations\">Sales Operations<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-384\" data-sf-count=\"4\" data-sf-depth=\"0\" value=\"salesforce-agency\">Salesforce Agency<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-56\" data-sf-count=\"118\" data-sf-depth=\"0\" value=\"seo\">SEO<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-57\" data-sf-count=\"4\" data-sf-depth=\"0\" value=\"social-media\">Social Media<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-332\" data-sf-count=\"20\" data-sf-depth=\"0\" value=\"startups\">Startups<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-304\" data-sf-count=\"12\" data-sf-depth=\"0\" value=\"stratos\">Stratos<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-463\" data-sf-count=\"1\" data-sf-depth=\"0\" value=\"tech-pr\">Tech PR<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-352\" data-sf-count=\"1\" data-sf-depth=\"0\" value=\"technology\">Technology<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-449\" data-sf-count=\"7\" data-sf-depth=\"0\" value=\"thought-leadership-agency\">Thought Leadership Agency<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-363\" data-sf-count=\"9\" data-sf-depth=\"0\" value=\"tiktok-ads\">TikTok Ads<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-64\" data-sf-count=\"36\" data-sf-depth=\"0\" value=\"videos\">Videos<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-378\" data-sf-count=\"2\" data-sf-depth=\"0\" value=\"x-twitter-ads\">X (Twitter) Ads<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option class=\"sf-level-0 sf-item-381\" data-sf-count=\"8\" data-sf-depth=\"0\" value=\"youtube-ads\">YouTube Ads<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<\/select><\/label>\t\t\t\t\t\t\t\t\t\t<\/li><\/ul><\/form>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"search-filter-results-38935 elementor-element elementor-element-32314b1 elementor-grid-tablet-1 elementor-grid-3 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"32314b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37114&quot;,&quot;pagination_type&quot;:&quot;numbers_and_prev_next&quot;,&quot;pagination_load_type&quot;:&quot;ajax&quot;,&quot;columns_tablet&quot;:&quot;1&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:44,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56104 post-56104 post type-post status-publish format-standard has-post-thumbnail hentry category-executive-founder-brand category-thought-leadership tag-communications tag-executive-founder-brand tag-influencer\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/founder-led-content-build-founder-brand-social\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-led-storytelling-in-motion-1024x512.png\" class=\"attachment-large size-large wp-image-56105\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-led-storytelling-in-motion-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-led-storytelling-in-motion-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-led-storytelling-in-motion-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-led-storytelling-in-motion-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-led-storytelling-in-motion.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFounder-Led Content Is How a Founder Brand Gets Built On Social\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA recognizable founder brand develops when a small set of meaningful beliefs is reinforced through varied stories, decisions, observations, and proof over time.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56110 post-56110 post type-post status-publish format-standard has-post-thumbnail hentry category-executive-founder-brand category-thought-leadership tag-communications tag-executive-founder-brand tag-organic-social\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/founder-led-marketing-when-founder-gets-busy\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-at-center-of-creative-office-1024x512.png\" class=\"attachment-large size-large wp-image-56111\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-at-center-of-creative-office-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-at-center-of-creative-office-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-at-center-of-creative-office-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-at-center-of-creative-office-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Founder-at-center-of-creative-office.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat Happens to Founder-Led Marketing When The Founder Gets Busy\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA sustainable founder marketing strategy keeps that founder expertise available while also shifting work and responsibilities to the team.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56068 post-56068 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-creative category-guides tag-ad-creative tag-performance tag-performance-creative\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/ad-creative-service-vs-in-house\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Collaborative-B2B-Ad-Design-Workshop-1024x512.png\" class=\"attachment-large size-large wp-image-56069\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Collaborative-B2B-Ad-Design-Workshop-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Collaborative-B2B-Ad-Design-Workshop-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Collaborative-B2B-Ad-Design-Workshop-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Collaborative-B2B-Ad-Design-Workshop-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Collaborative-B2B-Ad-Design-Workshop.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat to Expect From an Ad Creative Service And What to Own In-House\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThe creative agency vs. in-house debate is really about your operating model: what your team owns, what the partner leads, and how the\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56107 post-56107 post type-post status-publish format-standard has-post-thumbnail hentry category-creator-marketing category-thought-leadership tag-communications tag-creator-marketing tag-influencer\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-content-creator-rates-trust-value\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/A-conversation-that-builds-trust-1024x512.png\" class=\"attachment-large size-large wp-image-56108\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/A-conversation-that-builds-trust-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/A-conversation-that-builds-trust-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/A-conversation-that-builds-trust-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/A-conversation-that-builds-trust-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/A-conversation-that-builds-trust.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat B2B Content Creator Rates Really Buy: Trust, Not Impressions\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tYour brand\u2019s B2B marketing strategy involves evaluating B2B creator pricing similar to how you would purchase media placement.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56101 post-56101 post type-post status-publish format-standard has-post-thumbnail hentry category-guides category-salesforce-agency tag-performance tag-revenue-operations tag-salesforce-agency\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/choose-salesforce-implementation-partner-b2b\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Standing-coffee-meeting-for-revenue-teams-1024x512.png\" class=\"attachment-large size-large wp-image-56102\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Standing-coffee-meeting-for-revenue-teams-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Standing-coffee-meeting-for-revenue-teams-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Standing-coffee-meeting-for-revenue-teams-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Standing-coffee-meeting-for-revenue-teams-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Standing-coffee-meeting-for-revenue-teams.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Buyer&#8217;s Guide to Choosing a Salesforce Implementation Partner for B2B Teams\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSalesforce certifications verify platform knowledge, but partner selection must also demonstrate depth in B2B revenue processes and cross-functional judgment.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56071 post-56071 post type-post status-publish format-standard has-post-thumbnail hentry category-ctv-advertising category-thought-leadership tag-ctv-advertising tag-performance tag-programmatic\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/ctv-b2b-advertising-beyond-awareness\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Business-Traveler-Watches-a-Cybersecurity-Ad-1024x512.png\" class=\"attachment-large size-large wp-image-56052\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Business-Traveler-Watches-a-Cybersecurity-Ad-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Business-Traveler-Watches-a-Cybersecurity-Ad-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Business-Traveler-Watches-a-Cybersecurity-Ad-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Business-Traveler-Watches-a-Cybersecurity-Ad-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Business-Traveler-Watches-a-Cybersecurity-Ad.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhy B2B Marketers Can No Longer Treat CTV as an Awareness-Only Channel\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCTV can build momentum for a sale both before and after accounts start looking to buy, including by defining business problems, establishing vendor\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56054 post-56054 post type-post status-publish format-standard has-post-thumbnail hentry category-creator-marketing category-strategies tag-communications tag-creator-marketing tag-influencer\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/measure-b2b-creator-marketing-roi\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Cafe-patio-laptop-and-paper-turned-1024x512.png\" class=\"attachment-large size-large wp-image-56055\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Cafe-patio-laptop-and-paper-turned-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Cafe-patio-laptop-and-paper-turned-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Cafe-patio-laptop-and-paper-turned-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Cafe-patio-laptop-and-paper-turned-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Cafe-patio-laptop-and-paper-turned.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow To Measure Creator Marketing ROI In B2B\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMatch creator responders and content consumers to CRM contacts and parent accounts using your analytics and attribution stack.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56060 post-56060 post type-post status-publish format-standard has-post-thumbnail hentry category-strategies category-tech-pr tag-communications tag-pr tag-tech-pr\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/fintech-pr-agency-trust-guide\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Candid-fintech-interview-on-banking-partnerships-1024x512.png\" class=\"attachment-large size-large wp-image-56061\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Candid-fintech-interview-on-banking-partnerships-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Candid-fintech-interview-on-banking-partnerships-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Candid-fintech-interview-on-banking-partnerships-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Candid-fintech-interview-on-banking-partnerships-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Candid-fintech-interview-on-banking-partnerships.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe B2B Fintech PR Playbook: Building Trust With Banks, Buyers And Partners\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tStrong fintech PR programs align legal, compliance, security, sales, and communications teams around verified claims.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56049 post-56049 post type-post status-publish format-standard has-post-thumbnail hentry category-ctv-advertising category-strategies tag-ctv-advertising tag-performance tag-programmatic\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/ctv-audience-targeting-qualified-b2b-reach\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Precision-CTV-audience-planning-1024x512.png\" class=\"attachment-large size-large wp-image-56050\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Precision-CTV-audience-planning-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Precision-CTV-audience-planning-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Precision-CTV-audience-planning-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Precision-CTV-audience-planning-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Precision-CTV-audience-planning.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow to Use CTV Audience Targeting Without Wasting Reach on the Wrong Buyers\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tTarget too narrowly and your connected TV audience segments become too small to deliver inventory, frequency, or qualified CTV reach.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56057 post-56057 post type-post status-publish format-standard has-post-thumbnail hentry category-salesforce-agency category-strategies tag-performance tag-revenue-operations tag-salesforce-agency\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/salesforce-crm-implementation-services-b2b\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/CRM-Data-Mapping-Behind-Glass-1024x512.png\" class=\"attachment-large size-large wp-image-56058\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/CRM-Data-Mapping-Behind-Glass-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/CRM-Data-Mapping-Behind-Glass-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/CRM-Data-Mapping-Behind-Glass-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/CRM-Data-Mapping-Behind-Glass-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/CRM-Data-Mapping-Behind-Glass.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSalesforce CRM Implementation: Data Migration, Object Model, and Reporting for B2B\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThe Salesforce object model should reflect the organization\u2019s revenue cycle, factoring in products, renewals, account relationships, and lifecycle stages.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56038 post-56038 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-creative category-guides tag-ad-creative tag-performance tag-performance-creative\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/what-is-ad-creative-b2b-guide\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-Ad-Creative-Review-Wall-1024x512.png\" class=\"attachment-large size-large wp-image-56039\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-Ad-Creative-Review-Wall-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-Ad-Creative-Review-Wall-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-Ad-Creative-Review-Wall-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-Ad-Creative-Review-Wall-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-Ad-Creative-Review-Wall.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Buyer&#8217;s Guide to Building B2B Ad Creative That Converts\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tB2B ad creative makes complex value obvious in seconds and earns trust with every stakeholder who influences a long buying cycle.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56048 post-56048 post type-post status-publish format-standard has-post-thumbnail hentry category-ctv-advertising category-thought-leadership tag-ctv-advertising tag-perfomance tag-programmatic\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-ctv-campaigns-enterprise-buyers\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Business-Traveler-Watches-a-Cybersecurity-Ad-1024x512.png\" class=\"attachment-large size-large wp-image-56052\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Business-Traveler-Watches-a-Cybersecurity-Ad-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Business-Traveler-Watches-a-Cybersecurity-Ad-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Business-Traveler-Watches-a-Cybersecurity-Ad-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Business-Traveler-Watches-a-Cybersecurity-Ad-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Business-Traveler-Watches-a-Cybersecurity-Ad.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat the Best B2B CTV Campaigns for Enterprise Buyers Have in Common\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEnterprise CTV gives marketing and sales a shared story that shapes buying groups.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56064 post-56064 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership category-thought-leadership-agency tag-communications tag-influencer tag-thought-leadership-agency\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-saas-thought-leadership-strategy-traits\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Where-SaaS-Leaders-Share-Ideas-1024x512.png\" class=\"attachment-large size-large wp-image-56065\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Where-SaaS-Leaders-Share-Ideas-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Where-SaaS-Leaders-Share-Ideas-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Where-SaaS-Leaders-Share-Ideas-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Where-SaaS-Leaders-Share-Ideas-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/10\/Where-SaaS-Leaders-Share-Ideas.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat Strong B2B SaaS Thought Leadership Strategies Have in Common\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tB2B SaaS has no shortage of content, but most B2B thought leadership strategy still disappears into a stream of familiar takes\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56015 post-56015 post type-post status-publish format-standard has-post-thumbnail hentry category-creator-marketing category-strategies tag-communications tag-creator-marketing tag-influencer\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-creator-partnerships-build-trust\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-Creator-Interview-at-Industrial-Demo-1024x512.png\" class=\"attachment-large size-large wp-image-56016\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-Creator-Interview-at-Industrial-Demo-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-Creator-Interview-at-Industrial-Demo-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-Creator-Interview-at-Industrial-Demo-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-Creator-Interview-at-Industrial-Demo-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-Creator-Interview-at-Industrial-Demo.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow B2B Creator Partnerships Build Trust And Influence Buying Decisions\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA credible creator partnership supports buyers through every decision that moves a deal forward.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56009 post-56009 post type-post status-publish format-standard has-post-thumbnail hentry category-ctv-advertising category-strategies tag-ctv-advertising tag-perfomance tag-programmatic\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/ctv-advertising-cost-b2b-budget-guide\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-CTV-budget-conversation-1024x512.png\" class=\"attachment-large size-large wp-image-56010\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-CTV-budget-conversation-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-CTV-budget-conversation-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-CTV-budget-conversation-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-CTV-budget-conversation-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/B2B-CTV-budget-conversation.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow Much Does CTV Advertising Cost for B2B Brands?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBeyond the media buy, you\u2019ll have to factor in the cost of DSP fees, audience data, ad serving, verification, measurement, creative, agency management,\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56004 post-56004 post type-post status-publish format-standard has-post-thumbnail hentry category-linkedin-influencer category-strategies tag-communications tag-influencer tag-linkedin-influencer\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/employee-advocacy-linkedin-b2b-demand\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Diverse-coworkers-collaborating-in-a-bright-office-1024x512.png\" class=\"attachment-large size-large wp-image-56007\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Diverse-coworkers-collaborating-in-a-bright-office-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Diverse-coworkers-collaborating-in-a-bright-office-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Diverse-coworkers-collaborating-in-a-bright-office-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Diverse-coworkers-collaborating-in-a-bright-office-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Diverse-coworkers-collaborating-in-a-bright-office.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow to Build an Employee Advocacy Program on LinkedIn That Actually Drives B2B Demand\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEmployees earn LinkedIn attention through real experience, useful judgment, and networks built on actual relationships.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56030 post-56030 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership category-thought-leadership-agency tag-communications tag-influencer tag-thought-leadership-agency\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-thought-leadership-examples-category-defining\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Outdoor-experts-share-original-ideas-1024x512.png\" class=\"attachment-large size-large wp-image-56031\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Outdoor-experts-share-original-ideas-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Outdoor-experts-share-original-ideas-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Outdoor-experts-share-original-ideas-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Outdoor-experts-share-original-ideas-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Outdoor-experts-share-original-ideas.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tB2B Thought Leadership Examples: What Category-Defining Content Gets Right\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMemorable narratives earn authority when credible evidence, defensible choices, and useful buyer actions support them.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56034 post-56034 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership category-thought-leadership-agency tag-communications tag-influencer tag-thought-leadership-agency\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-saas-thought-leadership-strategy-examples\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Teaching-SaaS-Strategy-Over-Coffee-1024x512.png\" class=\"attachment-large size-large wp-image-56035\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Teaching-SaaS-Strategy-Over-Coffee-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Teaching-SaaS-Strategy-Over-Coffee-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Teaching-SaaS-Strategy-Over-Coffee-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Teaching-SaaS-Strategy-Over-Coffee-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Teaching-SaaS-Strategy-Over-Coffee.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat the Best B2B SaaS Thought Leadership Strategies Teach the Market\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThe best B2B SaaS thought leadership strategies, including product-led thought leadership, create a moment of recognition.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56012 post-56012 post type-post status-publish format-standard has-post-thumbnail hentry category-ctv-advertising category-thought-leadership tag-ctv-advertising tag-performance tag-programmatic\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-connected-tv-agency-evaluation\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Enterprise-Data-Center-Ad-on-Screen-1-1024x512.png\" class=\"attachment-large size-large wp-image-56013\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Enterprise-Data-Center-Ad-on-Screen-1-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Enterprise-Data-Center-Ad-on-Screen-1-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Enterprise-Data-Center-Ad-on-Screen-1-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Enterprise-Data-Center-Ad-on-Screen-1-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Enterprise-Data-Center-Ad-on-Screen-1.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhy Most Connected TV Agencies Are Not Built for B2B\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLow-cost CTV inventory can waste budget if it repeatedly reaches households that aren\u2019t in your target audience or if it appears in low-quality\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-56027 post-56027 post type-post status-publish format-standard has-post-thumbnail hentry category-thought-leadership category-thought-leadership-agency tag-communications tag-influencer tag-thought-leadership-agency\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-marketing-thought-leadership-pipeline\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Executive-insight-sparks-a-team-conversation-1024x512.png\" class=\"attachment-large size-large wp-image-56029\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Executive-insight-sparks-a-team-conversation-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Executive-insight-sparks-a-team-conversation-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Executive-insight-sparks-a-team-conversation-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Executive-insight-sparks-a-team-conversation-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/Executive-insight-sparks-a-team-conversation.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tB2B Thought Leadership Marketing: Turning Executive Ideas Into Pipeline\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tStrong thought leadership programs align a real buyer tension with something the executive can credibly say and defend.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-55870 post-55870 post type-post status-publish format-standard has-post-thumbnail hentry category-linkedin-influencer category-thought-leadership tag-communications tag-influencer tag-linkedin-influencer\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/linkedin-influencer-roi-b2b\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-04_18_38-PM-1024x512.png\" class=\"attachment-large size-large wp-image-55871\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-04_18_38-PM-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-04_18_38-PM-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-04_18_38-PM-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-04_18_38-PM-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-04_18_38-PM.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat LinkedIn Influencer ROI Really Looks Like For B2B Brands\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLinkedIn influencer ROI comes down to the value and acquisition efficiency of the customers a creator actually influences.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-55613 post-55613 post type-post status-publish format-standard has-post-thumbnail hentry category-ctv-advertising category-strategies tag-ctv-advertising tag-performance tag-programmatic\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-ctv-advertising-strategy-buying-committee\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-18-2026-06_06_29-PM-1024x512.png\" class=\"attachment-large size-large wp-image-55614\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-18-2026-06_06_29-PM-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-18-2026-06_06_29-PM-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-18-2026-06_06_29-PM-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-18-2026-06_06_29-PM-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-18-2026-06_06_29-PM.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow to Build a B2B CTV Advertising Strategy Around the Buying Committee\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tHousehold and device data can improve account-level reach, but it can\u2019t confirm that a specific person saw your ad.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-55876 post-55876 post type-post status-publish format-standard has-post-thumbnail hentry category-strategies category-thought-leadership-agency tag-communications tag-influencer tag-thought-leadership-agency\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-thought-leadership-content-strategy\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-04_44_49-PM-1024x512.png\" class=\"attachment-large size-large wp-image-55877\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-04_44_49-PM-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-04_44_49-PM-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-04_44_49-PM-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-04_44_49-PM-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-04_44_49-PM.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow to Build a B2B Thought Leadership Content Strategy\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>Key Takeaways Effective B2B thought leadership marketing starts with buying committee influence by matching trusted voices to the decisions buyers<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-55887 post-55887 post type-post status-publish format-standard has-post-thumbnail hentry category-ad-creative category-strategies tag-ad-creative tag-performance tag-performance-creative\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/b2b-ad-creative-automation\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-05_21_10-PM-1024x512.png\" class=\"attachment-large size-large wp-image-55888\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-05_21_10-PM-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-05_21_10-PM-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-05_21_10-PM-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-05_21_10-PM-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/09\/ChatGPT-Image-Sep-28-2026-05_21_10-PM.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow To Scale B2B Ad Creative Automation Without Losing The Message\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA shared message system ensures every audience adaptation stays true to what your business can actually deliver.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"48\" data-next-page=\"https:\/\/directiveconsulting.com\/ca\/?e-page-32314b1=2\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">Previous<\/span>\n<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/directiveconsulting.com\/ca\/blog-new\/?e-page-32314b1=2\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/directiveconsulting.com\/ca\/blog-new\/?e-page-32314b1=3\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<span class=\"page-numbers dots\">&hellip;<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/directiveconsulting.com\/ca\/blog-new\/?e-page-32314b1=48\"><span class=\"elementor-screen-only\">Page<\/span>48<\/a>\n<a class=\"page-numbers next\" href=\"https:\/\/directiveconsulting.com\/ca\/blog-new\/?sf_paged=2\">Next<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3381902 e-con-full e-flex e-con e-child\" data-id=\"3381902\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-703d5b1 e-con-full e-flex e-con e-child\" data-id=\"703d5b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a85bf4 body-large elementor-widget elementor-widget-text-editor\" data-id=\"4a85bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBuyer&#8217;s Guides\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf34fa button-fill elementor-widget elementor-widget-button\" data-id=\"4bf34fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/category\/buyers-guides\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See All<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6909c31 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"6909c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37114&quot;,&quot;columns&quot;:&quot;1&quot;,&quot;columns_tablet&quot;:&quot;1&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;24&quot;,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-53971 post-53971 post type-post status-publish format-standard has-post-thumbnail hentry category-buyers-guides category-retail-wholesale-marketing tag-commerce tag-retail-wholesale-marketing tag-shopping\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/top-20-retail-and-wholesale-marketing-agencies\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/ChatGPT-Image-Aug-11-2026-02_11_43-PM-1024x512.png\" class=\"attachment-large size-large wp-image-53981\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/ChatGPT-Image-Aug-11-2026-02_11_43-PM-1024x512.png 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/ChatGPT-Image-Aug-11-2026-02_11_43-PM-300x150.png 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/ChatGPT-Image-Aug-11-2026-02_11_43-PM-768x384.png 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/ChatGPT-Image-Aug-11-2026-02_11_43-PM-1536x768.png 1536w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/ChatGPT-Image-Aug-11-2026-02_11_43-PM.png 1774w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tRetail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-587dfdf e-con-full e-flex e-con e-child\" data-id=\"587dfdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8526642 body-large elementor-widget elementor-widget-text-editor\" data-id=\"8526642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVideos\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2900e41 button-fill elementor-widget elementor-widget-button\" data-id=\"2900e41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/resource-category\/video\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See All<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-422b563 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"422b563\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37114&quot;,&quot;columns&quot;:&quot;1&quot;,&quot;columns_tablet&quot;:&quot;1&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;24&quot;,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37114\" class=\"elementor elementor-37114 e-loop-item e-loop-item-53823 post-53823 post type-post status-publish format-standard has-post-thumbnail hentry category-video resource-tag-directive-voices\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-7d4a47e e-flex e-con-boxed e-con e-child\" data-id=\"7d4a47e\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/blog\/directive-voices-ask-your-cfo-what-pr-drove-last-quarter\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43cfdeb3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"43cfdeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/TheWitness_YouTubeThumbnail_Template_2025-1024x576.jpg\" class=\"attachment-large size-large wp-image-53824\" alt=\"\" srcset=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/TheWitness_YouTubeThumbnail_Template_2025-1024x576.jpg 1024w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/TheWitness_YouTubeThumbnail_Template_2025-300x169.jpg 300w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/TheWitness_YouTubeThumbnail_Template_2025-768x432.jpg 768w, https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2026\/08\/TheWitness_YouTubeThumbnail_Template_2025.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7308ca item-title elementor-widget elementor-widget-text-editor\" data-id=\"5d7308ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDirective Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b8cc1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"74b8cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tKimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#D1CDD3\" class=\"dce-visibility-event elementor-element elementor-element-dbf24b2 e-con-full e-flex e-con e-child\" data-id=\"dbf24b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;enabled_visibility&quot;:&quot;yes&quot;,&quot;dce_visibility_selected&quot;:&quot;hide&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-element elementor-element-1d846bd e-con-full e-flex e-con e-child\" data-id=\"1d846bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-dce-advanced-background-color=\"#9E54BA\" class=\"elementor-element elementor-element-e5f675e elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"e5f675e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLIVE VIRTUAL WEBINAR\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-915d402 elementor-widget elementor-widget-heading\" data-id=\"915d402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span style=\"color: #4F2A5D;font-weight: bold\">Breaking Down The Verdict:<\/span> 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab786d webinar-subscribe elementor-widget elementor-widget-html\" data-id=\"1ab786d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/developer\/6448820.js\" defer><\/script>\n<div class=\"hs-form-html\" data-region=\"na1\" data-form-id=\"7723d07d-5c2f-4d2c-b73a-2398e9123bbe\" data-portal-id=\"6448820\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#301938\" class=\"elementor-element elementor-element-805b2ad e-con-full e-flex e-con e-child\" data-id=\"805b2ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f56ef3e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f56ef3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg 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class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Directive Blog The Podcast for B2B Leaders Tune in to the GTM Confessions podcast, where we interview top B2B leaders<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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