{"id":931,"date":"2024-05-01T15:15:27","date_gmt":"2024-05-01T19:15:27","guid":{"rendered":"https:\/\/directivecons1.wpenginepowered.com\/?page_id=931"},"modified":"2026-04-08T18:47:56","modified_gmt":"2026-04-08T22:47:56","slug":"glossary","status":"publish","type":"page","link":"https:\/\/directiveconsulting.com\/ca\/glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"931\" class=\"elementor elementor-931\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-dce-background-color=\"#4F2A5D\" class=\"elementor-element elementor-element-dc456ad main-pad pad-120 e-flex e-con-boxed e-con e-parent\" data-id=\"dc456ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d5ff27 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5d5ff27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"color:#FFD4FF\"><strong>Marketing Glossary<\/strong><\/span> for\u2028SaaS Companies<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e3402 body-large elementor-widget elementor-widget-text-editor\" data-id=\"e0e3402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDiscover performance marketing terms.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#3B423E\" class=\"elementor-element elementor-element-c286f59 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"c286f59\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:&quot;84&quot;,&quot;sticky_offset_tablet&quot;:&quot;74&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9f41e elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4d9f41e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#a\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#b\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">B<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#c\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">C<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#d\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">D<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#e\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">E<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#f\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">F<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#g\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">G<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#h\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">H<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#i\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">I<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#j\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">J<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#k\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">K<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#l\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#m\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">M<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#n\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">N<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#o\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">O<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#p\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">P<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#q\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Q<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#r\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">R<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#s\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">S<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#t\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">T<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#u\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">U<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#v\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">V<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#w\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">W<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#x\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">X<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Y<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Z<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f9aca6 main-pad e-flex e-con-boxed e-con e-parent\" data-id=\"6f9aca6\" data-element_type=\"container\" data-e-type=\"container\" id=\"a\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4236d99 letter-heading elementor-widget elementor-widget-heading\" data-id=\"4236d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">A<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-065b590 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"065b590\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-37863\">.arrow {\n    transition:.3s 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.elementor-element.elementor-element-bd15d62 .elementor-widget-container{color:#1E1C20;}.elementor-37863 .elementor-element.elementor-element-0cff75f .elementor-widget-container{color:#1E1C20;}.elementor-37863 .elementor-element.elementor-element-0df0776{--display:flex;--align-items:flex-end;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--position:absolute;bottom:40px;}.elementor-37863 .elementor-element.elementor-element-0df0776.e-con{--align-self:flex-end;}body:not(.rtl) .elementor-37863 .elementor-element.elementor-element-0df0776{right:40px;}body.rtl .elementor-37863 .elementor-element.elementor-element-0df0776{left:40px;}.elementor-37863 .elementor-element.elementor-element-b4d99f7 img{width:48px;}.elementor-37863 .elementor-element.elementor-element-6ed0a06{--display:flex;--align-items:flex-end;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );}.elementor-37863 .elementor-element.elementor-element-6ed0a06.e-con{--align-self:flex-end;}.elementor-37863 .elementor-element.elementor-element-9d5522f img{width:48px;}@media(min-width:768px){.elementor-37863 .elementor-element.elementor-element-e4afde7{--width:100%;}.elementor-37863 .elementor-element.elementor-element-0df0776{--width:100%;}.elementor-37863 .elementor-element.elementor-element-6ed0a06{--width:100%;}}@media(max-width:767px){.elementor-37863 .elementor-element.elementor-element-1953efe{--padding-top:18px;--padding-bottom:18px;--padding-left:15px;--padding-right:15px;}.elementor-37863 .elementor-element.elementor-element-e4afde7{--margin-top:0px;--margin-bottom:10px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-37863 .elementor-element.elementor-element-b313d32 .elementor-heading-title{font-size:20px;line-height:30px;}.elementor-37863 .elementor-element.elementor-element-b313d32 > .elementor-widget-container{margin:0px 0px 10px 0px;}.elementor-37863 .elementor-element.elementor-element-0df0776{--align-items:flex-start;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );bottom:15px;}.elementor-37863 .elementor-element.elementor-element-0df0776.e-con{--align-self:flex-end;}body:not(.rtl) .elementor-37863 .elementor-element.elementor-element-0df0776{right:-20px;}body.rtl .elementor-37863 .elementor-element.elementor-element-0df0776{left:-20px;}.elementor-37863 .elementor-element.elementor-element-b4d99f7 img{width:36px;}.elementor-37863 .elementor-element.elementor-element-6ed0a06{--align-items:flex-start;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );}.elementor-37863 .elementor-element.elementor-element-6ed0a06.e-con{--align-self:flex-end;}.elementor-37863 .elementor-element.elementor-element-9d5522f img{width:36px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16639 post-16639 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/above-the-fold\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Above the Fold<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAbove the fold is the upper portion of a webpage that is visible when you land on that page. The term originated from early newspaper marketing tactics.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAbove the fold is the upper portion of a...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25224 post-25224 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/account-based-marketing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Account Based Marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tB2B SaaS companies have reported impressive results from account-based marketing, including increased pipeline velocity and win rates, bigger deal sizes, and enhanced customer retention.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tB2B SaaS companies have reported impressive results from account-based...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16833 post-16833 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/ad-campaigns\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ad Campaigns<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAd campaigns are a set of advertisements that focus on a single message, which are intended to meet a specific business goal as well as lead to conversions.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAd campaigns are a set of advertisements that focus...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16126 post-16126 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/anchor-text\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Anchor Text<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAnchor text is the text that appears highlighted in a hyperlink. When clicked, it opens up another web page on any domain.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAnchor text is the text that appears highlighted in...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26294 post-26294 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/application-programming-interface-api\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Application Programming Interface (API)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAn Application Programming Interface (API) is a software interface that allows a given application to communicate, exchange data, and share functionality.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAn Application Programming Interface (API) is a software interface...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17364 post-17364 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/attribution-model\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Attribution Modeling<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA marketing attribution model is a system of quantifying the value created in each step of the customer journey. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA marketing attribution model is a system of quantifying...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25525 post-25525 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/average-contract-value\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Average Contract Value<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAverage Contract Value (ACV), sometimes written as Annual Contract Value, is a tech marketing metric that measures the average value of customer contracts by averaging and normalizing them over a one-year period.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAverage Contract Value (ACV), sometimes written as Annual Contract...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16656 post-16656 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/aov\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Average Order Value (AOV)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAOV (average order value) is a metric that tracks the average dollar amount spent every time a customer places an order on a website.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAOV (average order value) is a metric that tracks...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a65e862 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"a65e862\" data-element_type=\"container\" data-e-type=\"container\" id=\"b\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f3a92 letter-heading elementor-widget elementor-widget-heading\" data-id=\"c6f3a92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">B<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8df5aa elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"d8df5aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26292 post-26292 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/b2c\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">B2C<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBusiness-to-Consumer (B2C) is a business model where products and services are marketed and sold directly to the end user. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBusiness-to-Consumer (B2C) is a business model where products and...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16602 post-16602 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/backlinks\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Backlinks<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBacklinks, also known as inbound links, are links one website gets from another website. Learn more about valuable link building tactics from Directive!\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBacklinks, also known as inbound links, are links one...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16504 post-16504 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/below-the-fold\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Below the Fold<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBelow the fold is the content that is not immediately visible when they first land on the page so they must scroll down the webpage to view it.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBelow the fold is the content that is not...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16144 post-16144 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/black-hat-seo\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Black Hat SEO<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBlack hat SEO is the practice of increasing a site\u2019s authority or ability to rank on Google through techniques that violate their terms of service.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBlack hat SEO is the practice of increasing a...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26142 post-26142 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/bottom-of-funnel-bofu\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Bottom of Funnel (BOFU) Marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEffective BOFU marketing drives revenue and accelerates the B2B sales cycle by differentiating your brand as your prospect\u2019s ideal solution.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEffective BOFU marketing drives revenue and accelerates the B2B...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16853 post-16853 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/bounce-rate\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Bounce Rate<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBounce rate is the percentage of visitors to a particular website who leave the website (or bounce from) after viewing a single page.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tBounce rate is the percentage of visitors to a...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16246 post-16246 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/broad-match-modifier\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Broad Match Modifier<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThe broad match modifier is responsible for showing ads if the keywords show up in the search query in the exact or a similar variant form.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThe broad match modifier is responsible for showing ads...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26338 post-26338 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/buyer-persona\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Buyer Persona<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA buyer persona is a research-based profile of a target customer for your B2B SaaS company.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA buyer persona is a research-based profile of a...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22b0a23 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"22b0a23\" data-element_type=\"container\" data-e-type=\"container\" id=\"c\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49089a5 letter-heading elementor-widget elementor-widget-heading\" data-id=\"49089a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">C<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2ed45 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"4a2ed45\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16490 post-16490 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/call-to-action\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Call to Action (CTA)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA call to action (CTA) is a statement included above the fold on a landing page or at the end of a piece of content designed to get an immediate response from the reader.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA call to action (CTA) is a statement included...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16842 post-16842 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/canonical-tag\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Canonical Tag<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA canonical tag is something that tells search engines that a certain URL is the master copy or authoritative source for a piece of web content. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA canonical tag is something that tells search engines...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26293 post-26293 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/chatbot\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Chatbot<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA chatbot is a software application that can conduct a conversation with a human user. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA chatbot is a software application that can conduct...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16140 post-16140 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/click-through-rate\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Click Through Rate (CTR)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tClick through rate (CTR) is a marketing term that refers to the percentage of people visiting a web page from an advertisement or organic search result.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tClick through rate (CTR) is a marketing term that...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17311 post-17311 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/closed-loop-marketing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Closed Loop Marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tClosed-loop marketing is the use of data analytics to track individual customers from their first interaction with the marketing funnel through the entire sales cycle. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tClosed-loop marketing is the use of data analytics to...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16250 post-16250 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/content-management-system\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Content Management System<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA content management system, or CMS, is a software application used to manage web content for a website (or multiple sites).\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA content management system, or CMS, is a software...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16168 post-16168 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/content-syndication\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Content Syndication<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tContent syndication refers to when any web-based content is re-published by a third-party website. Learn more about the SEO impact of syndicated content!\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tContent syndication refers to when any web-based content is...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26339 post-26339 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/conversational-marketing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Conversational Marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tConversational marketing is a customer-led marketing strategy that uses technologies like chatbots, SMS, live chat, and software messaging apps.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tConversational marketing is a customer-led marketing strategy that uses...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16499 post-16499 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/conversion-rate\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Conversion Rate<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA conversion rate for a website or specific webpage is the number of conversions the page has generated divided by the number of visitors. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA conversion rate for a website or specific webpage...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16136 post-16136 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/cost-per-acquisition\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cost Per Acquisition (CPA)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCost Per Acquisition (CPA) is a marketing metric that measures the total cost to acquire a single paying customer for a campaign or marketing channel.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCost Per Acquisition (CPA) is a marketing metric that...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16828 post-16828 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/cost-per-click\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cost per Click (CPC)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCPC (or cost per click) is a method that websites use to calculate a bill based on the number of times a visitor clicks on an advertisement.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCPC (or cost per click) is a method that...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26140 post-26140 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/css-cascading-style-sheets\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CSS<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tHTML and CSS are closely related, but while HTML tags provide the basic overall structure of a page, CSS controls the presentation, formatting, and layout of individual elements on the page.\u00a0\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tHTML and CSS are closely related, but while HTML...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26335 post-26335 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/customer-acquisition\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customer Acquisition<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCustomer acquisition is the process of attracting and onboarding new customers or clients for your business.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCustomer acquisition is the process of attracting and onboarding...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25531 post-25531 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/customer-churn-rate\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customer Churn Rate<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCustomer Churn Rate (also known as customer attrition rate) is a B2B SaaS business metric that measures how many customers or subscribers your business loses in a given time period.\u00a0\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCustomer Churn Rate (also known as customer attrition rate)...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd47c65 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"fd47c65\" data-element_type=\"container\" data-e-type=\"container\" id=\"d\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64af243 letter-heading elementor-widget elementor-widget-heading\" data-id=\"64af243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">D<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-638f650 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"638f650\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16628 post-16628 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/demand-generation\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Demand Generation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDemand generation is any activity that pushes awareness and interest in a product, service, or offers from a business with the goal to generate leads. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDemand generation is any activity that pushes awareness and...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17179 post-17179 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/digital-marketing-strategy\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Digital Marketing Strategy<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDigital marketing strategy is a marketing strategy with a focus on digital channels, including SEO, social media, PPC, and more. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDigital marketing strategy is a marketing strategy with a...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17348 post-17348 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/digital-transformation\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Digital Transformation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDigital transformation is a change that businesses and entire industries go through as they integrate digital technologies into their core processes.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDigital transformation is a change that businesses and entire...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17419 post-17419 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/direct-marketing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Direct Marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDirect marketing is a type of marketing campaign whose goal is to initiate a personal relationship between the customer and the marketing organization.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDirect marketing is a type of marketing campaign whose...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-18637 post-18637 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/discoverability\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Discoverability<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDiscoverability is the ability of your brand or website to become found on the internet. Learn more about discoverability with Directive.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDiscoverability is the ability of your brand or website...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-30740 post-30740 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/what-is-duplicate-content\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Duplicate Content<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDuplicate content exists when the same piece of web content is hosted on the Internet at more than one web address (URL). \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDuplicate content exists when the same piece of web...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc9c7d3 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"bc9c7d3\" data-element_type=\"container\" data-e-type=\"container\" id=\"e\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5307ccd letter-heading elementor-widget elementor-widget-heading\" data-id=\"5307ccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">E<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e9f879 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"8e9f879\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16863 post-16863 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/ecommerce-seo\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ecommerce SEO<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEcommerce SEO is the process of making your online business more visible on search engine results pages (SERPs), and ultimately rank for certain products.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEcommerce SEO is the process of making your online...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17304 post-17304 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/engagement-rate\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Engagement Rate<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEngagement rate is a set of metrics used to measure customer engagement in digital marketing.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEngagement rate is a set of metrics used to...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16590 post-16590 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/enterprise-seo\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Enterprise SEO<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEnterprise SEO is the process of performing search engine optimization on a much grander scale for larger companies.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEnterprise SEO is the process of performing search engine...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17337 post-17337 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/evergreen-content\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Evergreen Content<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEvergreen content is content for your website that retains its value and relevance for your target audience as time goes on.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEvergreen content is content for your website that retains...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df75151 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"df75151\" data-element_type=\"container\" data-e-type=\"container\" id=\"f\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cb14c0 letter-heading elementor-widget elementor-widget-heading\" data-id=\"6cb14c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">F<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebb70ee elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"ebb70ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26139 post-26139 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/firmographics\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Firmographics<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tFirmographics is the B2B portmanteau for describing and segmenting prospects based on organizational attributes like age, size, location, and performance.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tFirmographics is the B2B portmanteau for describing and segmenting...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17066 post-17066 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/forecasting\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Forecasting<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tForecasting uses current and historical data as the basis for predictions about future events. Learn more about how to forecast your growth with Directive!\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tForecasting uses current and historical data as the basis...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0b69ec main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"d0b69ec\" data-element_type=\"container\" data-e-type=\"container\" id=\"g\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce95d61 letter-heading elementor-widget elementor-widget-heading\" data-id=\"ce95d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">G<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9626d0 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"a9626d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17433 post-17433 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/geographic-segmentation\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Geographic Segmentation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tGeographic segmentation is a type of market segmentation that groups prospective customers based on where they live. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tGeographic segmentation is a type of market segmentation that...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17353 post-17353 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/go-to-market-strategy\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Go-To-Market Strategy<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA go-to-market strategy is an action plan that outlines how it will bring its product to the marketplace, deliver on its key value propositions, and meet profit goals.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA go-to-market strategy is an action plan that outlines...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16858 post-16858 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/adwords\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Google AdWords<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tGoogle AdWords, now known as Google Ads, is an advertising service hosted by Google, where advertisers pay to display advertisements through various forms.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tGoogle AdWords, now known as Google Ads, is an...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25529 post-25529 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/google-my-business\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Google My Business<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tGoogle My Business (GMB) is a free tool provided by Google that allows you to register, manage, and optimize a digital Business Profile for your company.\u00a0\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tGoogle My Business (GMB) is a free tool provided...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26268 post-26268 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/google-tag-manager-gtm\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Google Tag Manager (GTM)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tGoogle Tag Manager (GTM) is a free tool that allows you to deploy and update analytics and measurement tags (also known as tracking pixels) on your website.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tGoogle Tag Manager (GTM) is a free tool that...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16644 post-16644 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/guest-posting\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Guest Posting<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tGuest posting (or guest blogging) refers to the process of writing content for the purpose of being posted on someone else's blog.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tGuest posting (or guest blogging) refers to the process...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c79eb07 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"c79eb07\" data-element_type=\"container\" data-e-type=\"container\" id=\"h\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d4540 letter-heading elementor-widget elementor-widget-heading\" data-id=\"b9d4540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">H<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d6518 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"c0d6518\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16837 post-16837 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/heat-map\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Heat Map<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA heat map is a visual representation of data that allows marketers to record and quantify how Internet users use their mouse or trackpad on a website.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA heat map is a visual representation of data...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94c5b52 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"94c5b52\" data-element_type=\"container\" data-e-type=\"container\" id=\"i\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32b9bc4 letter-heading elementor-widget elementor-widget-heading\" data-id=\"32b9bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">I<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6800fe6 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"6800fe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25286 post-25286 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/ideal-customer-profile\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ideal Customer Profile<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAn Ideal Customer Profile (ICP) is a data-backed description of the pain points and firmographics that define your ideal end-customer.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAn Ideal Customer Profile (ICP) is a data-backed description...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25219 post-25219 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/image-alternative-text\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Image Alternative Text<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tImage Alternative Text, or \u201cAlt Text\u201d provides a textual alternative to an image on your web page in cases where the user cannot view the image. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tImage Alternative Text, or \u201cAlt Text\u201d provides a textual...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26337 post-26337 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/what-is-an-impression\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Impression<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tImpressions are a digital marketing metric that quantifies the total number of times a specific piece of content has been displayed to your audience.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tImpressions are a digital marketing metric that quantifies the...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16623 post-16623 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/inbound-marketing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Inbound Marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tInbound marketing refers to a marketing methodology that is made to draw potential customers in, instead of pushing product or service outward.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tInbound marketing refers to a marketing methodology that is...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25527 post-25527 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/internal-links\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Internal Links<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tInternal links are text or image-based hyperlinks that appear on the pages of your website and point to other pages on the same domain.\u00a0\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tInternal links are text or image-based hyperlinks that appear...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17357 post-17357 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/internal-marketing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Internal Marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tInternal marketing refers to the promotion of a company's objectives, products, and services to employees and staff members within the organization.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tInternal marketing refers to the promotion of a company's...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34d2706 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"34d2706\" data-element_type=\"container\" data-e-type=\"container\" id=\"j\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73b364c letter-heading elementor-widget elementor-widget-heading\" data-id=\"73b364c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">J<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8be7b1 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"e8be7b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26285 post-26285 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/javascript-object-notation-json\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Javascript Object Notation (JSON)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tJavascript Object Notation (JSON) is a text-based format for expressing structured data consisting of attribute-value pairs, arrays, or other serializable values.\u00a0\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tJavascript Object Notation (JSON) is a text-based format for...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49e8411 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"49e8411\" data-element_type=\"container\" data-e-type=\"container\" id=\"k\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb29819 letter-heading elementor-widget elementor-widget-heading\" data-id=\"eb29819\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">K<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3d17c0 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"a3d17c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17074 post-17074 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/kpi\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key Performance Indicator (KPI)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA key performance indicator (KPI) is a measurement that reflects how effectively an organization, department, campaign or individual is meeting its intended objectives.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA key performance indicator (KPI) is a measurement that...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea45162 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"ea45162\" data-element_type=\"container\" data-e-type=\"container\" id=\"l\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60f8712 letter-heading elementor-widget elementor-widget-heading\" data-id=\"60f8712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">L<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d58e193 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"d58e193\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16235 post-16235 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/landing-page\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Landing Page<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA landing page is a single webpage that has been created specifically for an advertising campaign. It's the first webpage where a user \"lands\" after they have clicked on a Google Ad.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA landing page is a single webpage that has...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16585 post-16585 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/lead-generation\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Lead Generation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLead generation refers to the process of generating interest among consumers for a product or service with the end goal of turning that interest into a sale.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLead generation refers to the process of generating interest...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16539 post-16539 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/lifetime-value\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Lifetime Value (LTV)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLifetime value (LTV) is an estimate of the average revenue a single customer will produce throughout their lifespan as a customer.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLifetime value (LTV) is an estimate of the average...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16117 post-16117 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/long-tail-keywords\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Long Tail Keywords<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLong tail keywords are keywords that are on the long tail of the demand curve, meaning that they have a low monthly search volume.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLong tail keywords are keywords that are on the...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a46bab9 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"a46bab9\" data-element_type=\"container\" data-e-type=\"container\" id=\"m\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f5123 letter-heading elementor-widget elementor-widget-heading\" data-id=\"d3f5123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">M<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c27d9 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"e1c27d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16822 post-16822 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/marketing-analytics\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Marketing Analytics<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMarketing analytics consists of all the processes and technologies that allow marketers to measure and evaluate the success of their marketing strategies.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMarketing analytics consists of all the processes and technologies...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17327 post-17327 glossary type-glossary status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/marketing-automation\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Marketing Automation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMarketing automation describes the use of automated processes to nurture and connect with prospects that are in the marketing or sales funnel.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMarketing automation describes the use of automated processes to...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17332 post-17332 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/marketing-channel\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Marketing Channel<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA marketing channel is a set of people, organizations, and activities that work together to transfer goods (products and services) from the point of origin to the point of consumption. Check out this post to find out why it's important!\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA marketing channel is a set of people, organizations,...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16229 post-16229 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/marketing-funnel\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Marketing Funnel<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA marketing funnel is a break down of the path customers take starting from the awareness of your business to the purchase or conversion on your website.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA marketing funnel is a break down of the...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25103 post-25103 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/marketing-operations\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Marketing Operations (MOPs)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMarketing Operations (MOPs) encompasses the organizational functions of aligning marketing activities with strategic business objectives, planning and overseeing marketing campaigns, reporting and data analytics, and more\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMarketing Operations (MOPs) encompasses the organizational functions of aligning...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25221 post-25221 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/marketing-qualified-lead\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Marketing Qualified Lead (MQL)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA marketing qualified lead (MQL) is a lead whose firmographic characteristics and history of engagement with a brand indicate that they are likely to become a customer in the future.\u00a0\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA marketing qualified lead (MQL) is a lead whose...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16611 post-16611 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/meta-description\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Meta Description<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA meta description is a component within your meta tags that helps to describe your webpage.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA meta description is a component within your meta...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16241 post-16241 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/multivariate-testing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Multivariate Testing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMultivariate testing is a useful technique for testing a marketing hypothesis where multiple variables are modified to gather insights on website changes.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMultivariate testing is a useful technique for testing a...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8fe115 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"e8fe115\" data-element_type=\"container\" data-e-type=\"container\" id=\"n\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a45d84 letter-heading elementor-widget elementor-widget-heading\" data-id=\"9a45d84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">N<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f1a85 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"32f1a85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-18640 post-18640 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/n-gram-analysis\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">N-Gram Analysis<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tN-gram analysis is a statistical method that advertisers can use to discover the most profitable keywords for a given ad campaign.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tN-gram analysis is a statistical method that advertisers can...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17079 post-17079 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/net-promoter-score\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Net Promoter Score (NPS)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tNet promoter score is a metric that businesses use to measure customer loyalty and as a measure for healthy business growth.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tNet promoter score is a metric that businesses use...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25217 post-25217 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/north-star-metric\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">North Star Metric (NSM)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tNorth Star Metrics are a management technique for getting teams focused on a singular, well-described, critical objective.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tNorth Star Metrics are a management technique for getting...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cdf144 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"3cdf144\" data-element_type=\"container\" data-e-type=\"container\" id=\"o\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5eee51 letter-heading elementor-widget elementor-widget-heading\" data-id=\"b5eee51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">O<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a29d212 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"a29d212\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17405 post-17405 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/omni-channel-marketing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Omni-Channel Marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tOmni-channel marketing is an innovative approach to marketing in an era of consumers that use multiple devices to interact across multiple channels.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tOmni-channel marketing is an innovative approach to marketing in...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16661 post-16661 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/online-marketing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Online Marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tOnline marketing refers to the practice of using web-based channels to market a company's brand, services, or products to its target audience.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tOnline marketing refers to the practice of using web-based...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16648 post-16648 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/organic-traffic\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Organic Traffic<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tOrganic traffic refers to the visitors that come to your website as the result of unpaid (or \"organic\") search results directly from the SERP.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tOrganic traffic refers to the visitors that come to...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16652 post-16652 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/outreach-marketing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Outreach Marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tOutreach marketing is a marketing strategy that focuses on pitching your business content to certain influential people who have a strong relationship with your target audience.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tOutreach marketing is a marketing strategy that focuses on...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e47046 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"7e47046\" data-element_type=\"container\" data-e-type=\"container\" id=\"p\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e76e3cd letter-heading elementor-widget elementor-widget-heading\" data-id=\"e76e3cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">P<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-662e35b elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"662e35b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-20148 post-20148 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/pagespeed-insights\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PageSpeed Insights<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tPageSpeed Insights is a free tool\/service that provides a performance report on page speed for a given URL and offers suggestions on how the page could be optimized to decrease the page loading time. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tPageSpeed Insights is a free tool\/service that provides a...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26284 post-26284 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/pixel\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pixel<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA pixel is the smallest possible unit of an image displayed on a digital screen - The word pixel is a portmanteau of the words picture and element.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA pixel is the smallest possible unit of an...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16867 post-16867 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/ppc\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PPC<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tPPC (pay-per-click) is an advertising model that allows marketers to place ads on a platform and pay for each time their ad receives a click.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tPPC (pay-per-click) is an advertising model that allows marketers...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26419 post-26419 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/product-description-page-pdp\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Product Description Page (PDP)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA Product Description Page (PDP) is a web page on an eCommerce site that features a description, images, reviews, sizing, pricing, and other details for a single product.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA Product Description Page (PDP) is a web page...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26267 post-26267 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/product-life-cycle-plc\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Product Life Cycle (PLC)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThe product life cycle (PLC) is a five-stage model that describes the life of a product from its development and market introduction, to its eventual decline and exit from the marketplace. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThe product life cycle (PLC) is a five-stage model...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17169 post-17169 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/product-marketing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Product Marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tProduct marketing is a marketing discipline that focuses on the process of bringing a specific product to the marketplace.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tProduct marketing is a marketing discipline that focuses on...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-202d529 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"202d529\" data-element_type=\"container\" data-e-type=\"container\" id=\"q\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22e67e4 letter-heading elementor-widget elementor-widget-heading\" data-id=\"22e67e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Q<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e45d7e1 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"e45d7e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17428 post-17428 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/qualified-lead\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Qualified Lead<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA qualified lead (QL) is a prospective customer that has met pre-determined criteria indicating they are sales-ready. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA qualified lead (QL) is a prospective customer that...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17424 post-17424 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/quality-score\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Quality Score<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA quality score is a metric used by advertising platforms to rate the relevance and quality of your PPC advertisements and keyword targeting. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA quality score is a metric used by advertising...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-30739 post-30739 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/what-is-a-query\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Query<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tIn digital marketing, a query is a string of words that a user types into a search engine like Google to access a list of web pages that are relevant to their interests or goals.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tIn digital marketing, a query is a string of...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-358cd09 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"358cd09\" data-element_type=\"container\" data-e-type=\"container\" id=\"r\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76784db letter-heading elementor-widget elementor-widget-heading\" data-id=\"76784db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">R<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8714e elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"4d8714e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17258 post-17258 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/relationship-marketing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Relationship Marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tRelationship marketing is a set of marketing strategies whose goal is to create long-term engagement between the organization and its customers.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tRelationship marketing is a set of marketing strategies whose...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16666 post-16666 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/remarketing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Remarketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tRemarketing is the process of targeting customers who have already viewed or showed interest in something on your site and enticing them to come back.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tRemarketing is the process of targeting customers who have...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17294 post-17294 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/responsive-design\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Responsive Design<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tResponsive design is a website design technique that allows a website to render and function well across different platforms such as desktop, tablet, and phone.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tResponsive design is a website design technique that allows...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25523 post-25523 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/return-on-ad-spend\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Return on Ad Spend (ROAS)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tReturn on Ad Spend (ROAS) is a marketing metric that measures the total amount of revenue generated for every dollar spent on digital advertising as part of a paid media or PPC campaign.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tReturn on Ad Spend (ROAS) is a marketing metric...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25522 post-25522 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/return-on-investment\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Return on Investment (ROI)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tReturn on Investment (ROI) is a metric used by marketers to evaluate the performance of a campaign in terms of its overall profitability and impact on business success.\u00a0\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tReturn on Investment (ROI) is a metric used by...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25223 post-25223 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/revenue-operations\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Revenue Operations (RevOps)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCustomer-led RevOps is Directive\u2019s own approach to revenue operations that uses our Customer Generation framework to drive customer and revenue growth while improving ROI.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tCustomer-led RevOps is Directive\u2019s own approach to revenue operations...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16849 post-16849 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/rich-snippets\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Rich Snippets<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tRich Snippets refer to a type of structured data markup that allows Google to better decipher and understand what information is present on each web page.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tRich Snippets refer to a type of structured data...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41a349a main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"41a349a\" data-element_type=\"container\" data-e-type=\"container\" id=\"s\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2518aac letter-heading elementor-widget elementor-widget-heading\" data-id=\"2518aac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">S<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf6c68 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"ecf6c68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25104 post-25104 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/sales-qualified-lead\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sales Qualified Lead (SQL)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA Sales Qualified Lead(SQL) is a prospective customer who has been successfully nurtured through the customer journey, up to a point where they are ready to convert. Modern B2B SaaS companies use lead\u00a0\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA Sales Qualified Lead(SQL) is a prospective customer who...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16618 post-16618 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/search-engine-marketing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Search Engine Marketing (SEM)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSearch engine marketing (SEM) is a digital marketing strategy that is used to increase the visibility of a website or page in search engine results pages.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSearch engine marketing (SEM) is a digital marketing strategy...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16569 post-16569 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/seo\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SEO (Search Engine Optimization)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSEO (search engine optimization) is a highly involved and focused process of getting webpages to rank higher in search engines such a Google.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSEO (search engine optimization) is a highly involved and...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16598 post-16598 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/serp\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SERP (Search Engine Results Page)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSERP (search engine results page) is a list of webpages that appears after someone searches on Google and other search engines.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSERP (search engine results page) is a list of...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-18641 post-18641 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/single-persona-ad-groups\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Single Persona Ad Groups<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSingle persona ad groups are an strategy that marketers can use to target ads more effectively and lower ad spend while increasing return-on-investment.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSingle persona ad groups are an strategy that marketers...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25102 post-25102 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/software-as-a-service-saas\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Software-as-a-Service (SaaS)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSoftware-as-a-Service (SaaS) is a distribution model where the application is owned\/managed by a provider, hosted in the cloud, and licensed to customers.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSoftware-as-a-Service (SaaS) is a distribution model where the application...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16163 post-16163 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/split-testing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Split Testing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSplit testing is a method of conducting a randomized experiment with two variants in order to statistically test a hypothesis.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSplit testing is a method of conducting a randomized...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16594 post-16594 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/statistical-significance\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Statistical Significance<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tStatistical significance is the likelihood that a relationship between two or more variables is caused by something more than just random chance.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tStatistical significance is the likelihood that a relationship between...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28afab4 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"28afab4\" data-element_type=\"container\" data-e-type=\"container\" id=\"t\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b1ca73 letter-heading elementor-widget elementor-widget-heading\" data-id=\"8b1ca73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">T<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4eae13 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"e4eae13\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17374 post-17374 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/talent-acquisition\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Talent Acquisition<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tTalent acquisition is the strategic process of identifying quality candidates to fill a job role, choosing the right candidate, and hiring that person.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tTalent acquisition is the strategic process of identifying quality...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16485 post-16485 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/target-audience\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Target Audience<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA target audience is the demographic of people determined internally to be interested in your products or services.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA target audience is the demographic of people determined...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26288 post-26288 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/title-tag\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Title Tag<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA title tag &lt;title&gt; is an HTML element that defines the title of a web page written in HTML.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA title tag &lt;title&gt; is an HTML element that...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3b6064 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"b3b6064\" data-element_type=\"container\" data-e-type=\"container\" id=\"u\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22b2799 letter-heading elementor-widget elementor-widget-heading\" data-id=\"22b2799\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"u\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">U<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7753e elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"4a7753e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26154 post-26154 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/uniform-resource-locator-url\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Uniform Resource Locator (URL)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA Uniform Resource Locator (URL), also known as a web address, is a string of characters that functions as the address of a unique page or web resource.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA Uniform Resource Locator (URL), also known as a...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17159 post-17159 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/unique-value-proposition\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Unique Value Proposition (UVP)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA unique value proposition (UVP) is a simple and refined statement that is meant to convey the value of your product or service to a prospective customer.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA unique value proposition (UVP) is a simple and...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17164 post-17164 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/user-experience\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">User Experience (UX)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tUser experience (UX) design is the process of designing webpages that meet the needs of a potential customer in every interaction with the company.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tUser experience (UX) design is the process of designing...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8dec608 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"8dec608\" data-element_type=\"container\" data-e-type=\"container\" id=\"v\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6db397 letter-heading elementor-widget elementor-widget-heading\" data-id=\"c6db397\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"v\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">V<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fae0078 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"fae0078\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26098 post-26098 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/view-through-rate\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">View Through Rate<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tView Through Rate (VTR) is a marketing metric that can give you valuable insight into how effectively your video advertisements are connecting with your target audience.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tView Through Rate (VTR) is a marketing metric that...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17242 post-17242 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/viral-marketing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Viral Marketing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tViral marketing is a digital marketing strategy where the goal is to reach as many people as possible through word-of-mouth and social sharing. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tViral marketing is a digital marketing strategy where the...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6aeb974 main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"6aeb974\" data-element_type=\"container\" data-e-type=\"container\" id=\"w\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48fc7a1 letter-heading elementor-widget elementor-widget-heading\" data-id=\"48fc7a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">W<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a92a526 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"a92a526\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16153 post-16153 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/website-analytics\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Website Analytics<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tWebsite analytics is the collection, measurement, analysis, and reporting of data in order to understand user interaction with your website.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tWebsite analytics is the collection, measurement, analysis, and reporting...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26117 post-26117 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/what-are-utm-urchin-tracking-module-codes\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What are UTM (Urchin Tracking Module) Codes?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26080 post-26080 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/content-deliver-network-cdn\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is a Content Delivery Network (CDN)?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26031 post-26031 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/sales-accepted-lead-sal\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is a Sales Accepted Lead (SAL)?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tTo ensure alignment between marketing and sales during lead hand-off, tech companies can implement a lead acceptance process where MQLs must be qualified as Sales Accepted Leads (SALs) before they will be accepted as sales-ready. Find out what this typically involves.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tTo ensure alignment between marketing and sales during lead...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26122 post-26122 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/sales-developement-rep-sdr\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is a Sales Development Rep (SDR)?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26115 post-26115 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/what-is-value-gap\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is a Value Gap?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26012 post-26012 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/website-mockup-design\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What Is A Website Mockup Design?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26079 post-26079 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/annual-recurring-revenue\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is Annual Recurring Revenue?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26124 post-26124 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/average-seling-price-asp\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is Average Selling Price (ASP)?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26114 post-26114 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/customer-acquisition-cost-cac\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is Customer Acquisition Cost (CAC)?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26152 post-26152 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/html-hypertext-markup-language\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is HTML?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tHTML is an abbreviation of Hypertext Markup Language a standard markup language used to define how a website's content is structured and displayed.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tHTML is an abbreviation of Hypertext Markup Language a...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26029 post-26029 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/lead-scoring\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is Lead Scoring?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26058 post-26058 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/natural-language-processing\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is Natural Language Processing (NLP)?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26100 post-26100 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/real-time-bidding\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is Real-Time Bidding?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25981 post-25981 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/customer-journey\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is the Customer Journey?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26101 post-26101 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/top-of-funnel-tofu\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is Top of Funnel (TOFU) Marketing?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-25953 post-25953 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/what-is-are-jobs-to-be-done-jtbd\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is\/are Jobs to be Done (JTBD)?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-26013 post-26013 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/objective-key-results-okr\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is\/are OKR (Objective Key Results)?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16104 post-16104 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/white-hat-seo\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">White Hat SEO<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tWhite hat SEO refers to any SEO (search engine optimization) strategy or tactic that has been approved by major search engines, such as Google and Bing.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tWhite hat SEO refers to any SEO (search engine...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-16606 post-16606 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/white-paper\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">White Paper<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA white paper is an informational document made to promote or highlight the features of a product, service, or solution. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA white paper is an informational document made to...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ed0a06 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"6ed0a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5522f arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9d5522f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" class=\"attachment-large size-large wp-image-37100\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-207ff5e main-pad pad-100 e-flex e-con-boxed e-con e-parent\" data-id=\"207ff5e\" data-element_type=\"container\" data-e-type=\"container\" id=\"x\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b29813e letter-heading elementor-widget elementor-widget-heading\" data-id=\"b29813e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"x\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">X<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6c853 elementor-grid-2 glossary-grid elementor-grid-mobile-2 elementor-grid-tablet-2 elementor-widget elementor-widget-loop-grid\" data-id=\"4a6c853\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;37863&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0&quot;,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"37863\" class=\"elementor elementor-37863 e-loop-item e-loop-item-17248 post-17248 glossary type-glossary status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-1953efe post-link e-con-full e-flex e-con e-parent\" data-id=\"1953efe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/directiveconsulting.com\/ca\/resources\/glossary\/xml-sitemaps\/\">\n\t\t<div class=\"elementor-element elementor-element-e4afde7 e-con-full e-flex e-con e-child\" data-id=\"e4afde7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b313d32 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b313d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">XML (Extensible Markup Language) Sitemaps<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd15d62 elementor-hidden-mobile elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"bd15d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tXML (Extensible Markup Language) sitemaps are documents or files that contain information about a website's most important pages.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cff75f elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"0cff75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tXML (Extensible Markup Language) sitemaps are documents or files...\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0df0776 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"0df0776\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d99f7 arrow dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b4d99f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/directiveconsulting.com\/wp-content\/uploads\/sites\/11\/2024\/04\/arrow-right-orange-1.svg\" 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