{"id":10471,"date":"2017-02-01T10:40:39","date_gmt":"2017-02-01T10:40:39","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=10471"},"modified":"2024-05-23T07:44:22","modified_gmt":"2024-05-23T11:44:22","slug":"wishpond-mailchimp-drip-email-campaign","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/wishpond-mailchimp-drip-email-campaign\/","title":{"rendered":"Lead Nurturing Strategy: How to Create a Killer Drip Email Campaign with Wishpond & MailChimp"},"content":{"rendered":"

Most of us love it when our website and individual pages convert new site visitors into actual leads or sales. Unfortunately, regardless of what you are marketing and who you are marketing to, it\u2019s a struggle to determine <\/span>how to treat a lead once they enter the pipeline<\/span><\/a>.<\/span><\/p>\n

The truth is that the real hard\/nuanced work hasn’t begun until <\/span>after your lead has converted.<\/span><\/p>\n

Moving users from broad, top-funnel prospects to bottom-funnel sales-ready leads is tough. It can be a struggle choosing how to market yourselves and what content to promote to get a user from consideration to \u201cI\u2019m ready to buy!\u201d. We call that the \u201cSweet Spot.\u201d<\/span><\/p>\n

This is where <\/span>drip email campaigns<\/span><\/a> come in. You can get to this sweet spot by simply providing benefit-oriented, value-driven content that is <\/span>targeted to their specific values.<\/p>\n

Counter the annoyance of email with value for the recipient!<\/span><\/p>\n

Don’t settle for the average lead nurturing cadence that simply promotes your most successful posts to new leads. Take it one step further. Create custom <\/span>nurture campaigns for each type of user on your site.<\/span><\/p>\n

This is where tools like <\/span>Wishpond<\/span><\/a> and <\/span>Mailchimp<\/span> come in real handy. <\/span><\/p>\n

These tools help you automate and segment your different outreach, promotion, and lead-nurturing, drip email campaigns. Not only will they scrape new leads for contact information and track user behavior, but they’ll also build email lists<\/a> with personalization to reach different segments with different messaging. <\/span><\/p>\n

And tracks their performance too!<\/span><\/p>\n

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If you really know how to use Wishpond, you can create IFTT (if this, then that) rules to make your campaigns more adaptive. You can even transfer leads from one list to another – manually or automated – if their behavior shifts.<\/span><\/p>\n

Don’t impose – <\/span>read their minds!<\/p>\n

Here’s how to set up an integrated lead nurturing campaign with Wishpond and Mailchimp that promotes relevant content to qualified leads<\/span> based on their user behavior.<\/p>\n

Super segmentation and adaptive lead nurturing cadences are the way of the future. Educate and entice your leads to move them all the way through the pipeline smoothly.<\/span><\/p>\n

No matter how dark the road may be, don’t worry. <\/span>There’s a light at the end of the funnel.<\/p>\n

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Starting Blocks – PopUps and Forms<\/h2>\n

Let’s start with the proper starting blocks for any lead nurturing, list-building campaign: pop-ups and form submissions.<\/span><\/p>\n

Pop-ups? In a lead nurturing? However, I thought that lead nurturing was for taking converted leads and turning them into clients.<\/p>\n

Well, here’s an innovative way to start using your pop-ups as if they were form submissions!<\/p>\n

Start by identifying two well-aligned content pieces, one gated and one free. Once you’ve optimized your free content (blog post) and have proven that users are readily engaging with the piece, insert an exit popup that promotes your gated content when users leave that specific page.<\/p>\n

For example, if you have an awesome blog post on the reasons Google Ads is worth it, your exit popup could promote an excellent eBook related to PPC strategies. This way, the user is shown super relevant content immediately after they have engaged with your free content – that’s a conversion waiting to happen!<\/p>\n

Now, here at Directive Consulting, we use a tool called Wishpond for pop-ups and Gravity Forms for regular form submissions.<\/span><\/p>\n

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Wishpond is a great tool because it comes with a full library of templates to choose from and it also allows you to customize the rules for your campaign.<\/span><\/p>\n

It can take some time, but these rules are the true secret to using Wishpond effectively.<\/span><\/p>\n

Wishpond will create a custom, segmented list based on:
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