{"id":12118,"date":"2017-05-04T23:28:29","date_gmt":"2017-05-04T23:28:29","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=12118"},"modified":"2024-05-23T07:42:37","modified_gmt":"2024-05-23T11:42:37","slug":"100-software-cta-analysis","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/100-software-cta-analysis\/","title":{"rendered":"Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites"},"content":{"rendered":"

If you’re managing any form of paid digital campaign, you have probably\u00a0spent a great deal of time optimizing your landing pages<\/a>. Of that time, a large chunk is hopefully\u00a0dedicated to psycho-analyzing your Call-to-Action<\/a><\/u>. This is the conversion that you want your user to perform. It should be clear, concise, well-placed, and should align with where your user is in the buyer’s journey.<\/p>\n

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Having said that, at Directive Consulting we spend a large part of our initial project suggesting ways to optimize our client’s CTAs.<\/p>\n

This is primarily\u00a0for two reasons. Reason number one: oftentimes, marketers fail to recognize the psychological importance of their CTA. Reason number two: optimizing the landing page CTA often yields some of our best results, lead gen wise.<\/p>\n

To help educate the industry on the importance of CTAs, we’ve compiled a data report analyzing the top 100 ranked software companies and their CTAs. You can click below to download the report for free.<\/p>\n

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Click here to download the
\nCTA Psycho-Analysis Spreadsheet<\/a><\/u><\/p>\n

This blog post will dive into the analysis of these CTAs and how they can\u00a0be focused\/improved<\/a><\/u>. The post will also discuss the psychology behind\u00a0<\/a>low-friction Call-to-Actions<\/a><\/u>. The logic is to make the process easier for your users and empower your sales team after the fact. Keep reading to learn how you can improve the delight-factor and efficacy of your CTAs to generate more paid leads from your landing pages.<\/p>\n

Auditing Your Landing Page Call-to-Action<\/h2>\n

So why is it that nearly\u00a0every initial project includes suggested changes to the landing page CTA? It would seem that there are enough “landing page best practice” blog posts out there to fix all our CTA problems. But, unfortunately, we keep finding vague CTAs and haphazard landing pages.<\/p>\n

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Landing pages like the one above will usually struggle to generate the leads they are looking for. What’s a bigger issue for LP’s like this, is pinpointing where your specific conversion problem is.<\/p>\n

Is it your copy or the offer? Is it the design of your landing page or did you misplace your CTA where it can’t be found? Or is your offer simply\u00a0at the wrong point in the buyer’s journey to begin with?<\/p>\n

There is an endless slew of possible problems, each with its own solution. To make things a bit easier, we’ve narrowed down the possible CTA and Landing Page diagnoses into five general categories.<\/p>\n