{"id":13335,"date":"2017-11-24T14:54:24","date_gmt":"2017-11-24T14:54:24","guid":{"rendered":"https:\/\/directiveconsulting.com\/ca\/?p=13335"},"modified":"2025-03-26T10:12:15","modified_gmt":"2025-03-26T14:12:15","slug":"how-to-build-a-marketing-dream-team-in-2018","status":"publish","type":"post","link":"https:\/\/directiveconsulting.com\/ca\/blog\/how-to-build-a-marketing-dream-team-in-2018\/","title":{"rendered":"How to Build a Marketing Dream Team in 2018"},"content":{"rendered":"

Every year brings with it new and exciting developments for marketers. <\/span><\/p>\n

As it is, <\/span>marketing is a fast moving industry<\/span><\/a> \u2014 one where you definitely don\u2019t want to get left behind. <\/span><\/p>\n

Getting left behind in the marketing world is the equivalent of losing your debit card in a grocery store line. Everyone is going to keep moving regardless of your peril.<\/span><\/p>\n

But keeping up is no easy matter. <\/span><\/p>\n

And 2018 isn\u2019t going to be any different. \u00a0<\/span><\/p>\n

In 2017, 72% of <\/span>B2B marketers<\/span><\/a> adjusted their strategies to be more successful.<\/span><\/p>\n

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(<\/span>Image Source<\/span><\/a>)<\/span><\/p>\n

And 8 is the average number of <\/span>content marketing<\/span><\/a> channels that these teams leverage.<\/span><\/p>\n

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(<\/span>Image Source<\/span><\/a>)<\/span><\/p>\n

But lest you think these changes are only impacting <\/span>B2B marketers<\/span><\/a>, consider for a moment the similarly drastic changes taking place in <\/span>B2C companies<\/span><\/a>.<\/span><\/p>\n

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(<\/span>Image Source<\/span><\/a>)<\/span><\/p>\n

All of that change is making 2018 seem like it\u2019s going to be a promising year \u2014 one full of changes, improvements, and, of course, hardships for marketers. <\/span><\/p>\n

And the last thing you want to do is go into the year unprepared. <\/span><\/p>\n

So, what will be your biggest asset? <\/span><\/p>\n

Your <\/span>marketing team<\/span><\/a>. <\/span><\/p>\n

With a team full of expert copywriters, advertisers, public relations specialists, and data analyzers, you\u2019ll be set to tackle the year\u2019s unexpected twitches and shifts. <\/span><\/p>\n

Without this team, you\u2019ll be putting your chips on a <\/span>digital world<\/span><\/a> that stays the same. <\/span><\/p>\n

And as we all know, the digital world <\/span>never <\/span><\/i>stays the same. <\/span><\/p>\n

Here\u2019s how you can assemble your 2018 <\/span>marketing dream team<\/span><\/a>. <\/span><\/p>\n

Step #1: Determine the necessary roles<\/b><\/h2>\n

The first thing you need to do is determine which <\/span>roles your marketing<\/span><\/a> efforts will require this year. <\/span><\/p>\n

Some roles from last year might no longer apply if you found that they were ineffective for your strategy, and other roles might be added, depending on where you saw gaps. <\/span><\/p>\n

Based off of previous marketing years, ask yourself these questions:<\/span><\/p>\n